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Brand Asset Valuator
Model
Your Company Name
Our Agenda
Agenda
03
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Agenda
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Agenda
Your Subtitle Here
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What is A Brand?
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Brand
INTERNAL
CULTURE
Hiring
Career Path
Human
Resources
CONSUMER
SEGMENTATION
Pricing +
Placement
Communication
Marketing /
Sales
Innovation
Application
New Product
Development
RESEARCH &
DEVELOPMENT
Business
Expansion
Geography
Expansion
Corporate
Strategy
PRODUCT
LINE
Brand=Vision
Difference Between A Brand And A Product
Product
• Solves a consumer problem
• Rational connection
• Is consumed
• Built into routine
• Legally protected design
Brand
• Beats down a consumer enemy
• Emotional connection
• Is experienced
• Becomes life’s favorite ritual
• Managed & protected reputation
Your Subtitle Here
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What is Brand Equity ?
Image & Personality
LoyaltyAssociation
PreferenceFamiliarity
AvailabilityAwareness
Your Subtitle Here
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Brand
Equity
Branding Approach
Your Subtitle Here
Brand Plans
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Strategic Thinking
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Define Brand
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Analyze Performance
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Inspire Smart Execution
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The
Brand
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Market
segments
Market
size
Market
share
Spending
group
Competitors
Competition
influence
Customer
mix
Market
Analysis
STEP 01
Competitive
&
Market Analysis
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Target Market (Determine Your Brand's Target Audience)
Target Audience
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Your Subtitle Here
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Understanding The Target Market
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Market
Segmentation
Behavioral
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Psychographic
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Geographic
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Demographic
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Target Market Size & Growth
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Serviceable available market
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Total available market
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Target market
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Your market share
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Market Profitability
Threat
of
substitutes
Bargaining
power of
buyers
Bargaining
power of
suppliers
Degree of
rivalry
Threat of
new
entrants
Porter’s
5 Forces
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The Porter's Five Forces Tool Helps Assess Market Profitability By Analyzing The Forces Acting Upon It.
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Market Trends
Your Subtitle Here
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0
500
1000
1500
2000
2500
3000
3500
4000
FY05 FY06 FY07
Sales(InThousand)
Product 2
Product 1
3,200+
Sales In Texas
Key Success Factors
Your Subtitle Here
Factor
1
Factor
2
Factor
3
Factor
4
Factor
5
Factor
6
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Criteria Revenue Profit Market Share
Number of
Employee
Product
Quality
Main Activity
Competitor A
Competitor B
Competitor C
Competitor D
Competitor E
Competitor F
Competitor G
Competitor Analysis Template
Your Subtitle Here
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Competitor
Analysis
Graph
6.2
5
3
7.6
4.5
5.5
3.5
5
5.6
2.5
0
1
2
3
4
5
6
7
8
Competitior 1 Competitior 2 Competitior 3 Competitior 4 Competitior 5
Brand 1
Brand 2
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SWOT Analysis
Your Subtitle Here
Strength
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Weakness
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Opportunities
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Threats
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Competitor Positioning
Your Subtitle Here
-15
-10
-5
0
5
10
15Companygrowth(%)
Market share (%)
Averagemarketgrowth
Gaining market share
Losing market share
A
D
C
B
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STEP 02
Building Blocks
of The
Brand
Architecture
Decide what product or
service you are going
to offer
# 1 Brand
Product
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# 2 Brand Mission Statement
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# 3 Brand Vision
Your Subtitle Here
Brand
Vision
Desired Future
Environment
Values
Brand Purpose
✓ Desired future environment – how
the world will be A better place as a
consequence of the brand.
Brand Vision
Is encapsulated with three main
components
✓ Brand purpose – the whole objective
of the brand.
✓ Values – the accepted characteristics.
WWW.COMPANY .COM 21
# 4 Brand Positioning
Your Subtitle Here
Essence
Brand personality Facts Symbols
How the brand
makes me look
How I would
describe the
product
What the
product does
for me
How the brand
makes me feel
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# 5 Brand Name
Your Subtitle Here
Relationship to
the master brand
How unique
are we
Name
attributes
How Descriptive Is The
Name?
How Will The Master
Brand Appear?
What Kind Of Conversation Are
We Having With The Customer?
What Part Of The Story Does
The Name Need To Tell?
Who Are We Like?
Who Are We Different
From?
How Will We Invest To Tell The
Story?
WWW.COMPANY .COM 23
Symbol
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01
Letter marks
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03
Emblem
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05
Word marks
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02
Combination
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04
# 6 Brand Identity/ Logo
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# 7 Brand Promise
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Core
Brand
Promise
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Functional
Promise
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Social
Promise
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Emotional
Promise
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Global
Promise
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# 8 Brand Character
Your Subtitle Here
Necessity Luxury
Expensive Economical
Formal Serious
Light Casual
Exotic Aggressive
Discreet Commonplace
Hi-tech Industrial Homemade
Heritage Ground Breaking
Modern Classic
Quiet Loud
Simple Complex
Subdued Bright
Black & White Colorful
Feminine Masculine
Raw Refined
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# 9 Brand Personality
Your Subtitle Here
Friend
Maiden
Joker
Seductress
Rebel
Hero
WiseKing
Mother
Dreamer
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# 10 Brand Emotion
There are 16 different emotional connections a consumer will show response to according Barry Feig, world –renowned marketing strategist.
Desire to get the best
Poverty of time
Family value
Wish-fulfillment
Fun is its own reward
Make me smarter
Excitement of discovery
Sex , love and
romance
Reinventing
oneself
Self
achievement
Desire for control
I’m better than you
Nurturing
response
Power, dominance
and influence
Desire to belong
Revaluing
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# 11 Brand Experience
Your Subtitle Here
Branding Experience
Brand
strategies
• Empowered
Consumers
• On-demand
• Brands Personal
Brands
• Networked Brands
• Dialogue
• 24/7feedback,input
Focused
• Transparent
Communication
Digital
branding
• Consumer Behavior
• Campaigns
• Store Displays
• Visual
merchandising
• Store Windows
• Interior Design
• Products
• Prices
Retail
design
• Local
• Lifestyle
• Communities
• Identities
• Human Behavior
• Adaptation
• Cultural Differences
• Goal
Communication
• User
Experience
• User-centered
Design
• Connection With
User
• Users,
emotional
Needs
Emotional
design
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# 12 Brand Quality
Your Subtitle Here
Customer has not the time or ability to evaluate the quality objectively.
Perception of quality is the determinant in the buying decision.
Reason to
buy
Establishing A specific image for A brand (the,premium,excellent) in relation
to competing brands and their quality
Differentiation
/positioning
When the perceived quality is high, price may be/ must be accordingly higher
Perceived quality enhances profit growth(premium price=quality)
Premium
price
Perceived
Brand Quality
WWW.COMPANY .COM 30
# 13 Brand Pricing
Your Subtitle Here
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High
Low
Price
Quality of Product
Low
Superior Quality
Value For Money Economical
Brand
WWW.COMPANY .COM 31
# 14 Brand Packaging
Your Subtitle Here
Ecological Packaging
Family Packaging
Re-Use Packaging
Strategy Policies And Strategic
Multiple Packaging
Brand
Packaging
A firm of may make periodic changes in product
packaging.
It is a kind of packaging strategy in which packages of
the entire product line closely resemble one another.
It is a kind of packaging strategy in which a formulas such a
packaging strategy as to protect the physical environment
It is a strategy in which the marketer offers product in such a
packaging which may be reuses for other purposes after the
product has been taken out of the package or exhausted.
It is a strategy in which a number of heterogeneous
product are placed and supplied in a single package.
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# 15 Brand Distribution-1
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Usa AustraliaChina
30% Brand 1
35% Brand 2
40% Brand 1
45% Brand 2
20% Brand 1
25% Brand 2
Your Subtitle Here
# 15 Brand Distribution-2
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60% Brand 1
65% Brand 2
Iran
70% Brand 1
75% Brand 2
Mongolia
50% Brand 1
55% Brand 2
India
Your Subtitle Here
# 15 Brand Distribution
Your Subtitle Here
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Oklahoma
30%
California
40%
Indiana
17%Colorado
36%
New York
30%
Georgia
22%
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# 16 Brand Association
Your Subtitle Here
Association 1
Association 2
Association 3
Your
Brand
Association
Association
Association
Association
Association
Association
Association
Association
Association
Association
Association
Association
Association
Association
Association
Association
Association
AssociationAssociation
Association Association
Association
Association
Association
Association
Association
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STEP 03
The Big
Idea
What’s Your Big Idea?
Your Subtitle Here
BIG IDEA
BrandConsumer
“That help simplify brand messages that makes it easily understood and remembered.
The idea must be unique, own-able and motivating. It must gain a quick entry, be
layered easily and have longevity over the life of the brand.”
WWW.COMPANY .COM 38
The Big Idea Model
Your Subtitle Here
Brand
Personality
Product
& Services
Consumer
Views
Internal
Beacon
Promise
How Well Does The
Brand Benefit
Connect To The
Consumer?
Positioning
Strategy
What Focused
Choices does the
brand make to drive
growth and profits?
Brand Plan
Story
How well does the
brand communication
their differences and
move consumers
Communication
Freshness
How well does the
brand stay fresh and
on top of trends with
consumer?
Innovation
Experience
How well does the
brand experience live
up to and
consistently deliver
the promise?
Culture & Operations
WWW.COMPANY .COM 39
The
Brand
The
Consumer
Creating Brand Strategy Roadmap
Values
Goals
Big Idea: We take the guilt out of indulging on a great tasting cookies
Promise Strategy Story Freshness Experience
• Gray’s challenge, lose
sibe in 2 weeks
moments
• Bonus packs
Drive usage
frequency
• T. V advertising
• In store sampling
programs
• Event sampling program
Attract new
users
• Contract sales team
• Listing surge against
independents
• New sales incentive roll out
Driving new
distribution
points
• Taste testing
• New advertising
• Increased investment
Defiance
plan
Your Subtitle Here
Vision
Purpose
Goals
Values
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Connect
WWW.COMPANY .COM 41
STEP 04
Marketing
Strategy
And
Communications
Internal Communication Strategy
Your Subtitle Here
Brand communication
R & S
Top to top services
Sales team
Problem solvers
Shipping
Customer service
Experience delivery
Back room team
BrandConsumer
Big
Data
WWW.COMPANY .COM 42
External Communication Strategy
Your Subtitle Here
Big Idea
BrandConsumer
Social Media Experiential Purchase MediaPaid Media Search Home PageEarned Media
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Communication Plan Template
Your Subtitle Here
Communication
type
Medium Frequency Audience
Type 1
Type 2
Type 3
Type 4
Type 5
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Media Plan Template-1
Your Subtitle Here
2017 January February March April May
Media 1 6 12 24 1 8 17 22 1 5 18 20 28 4 13 22 26 3 15 20 27
Video
Television
Cable Television
Radio
Television Radio
Digital Radio
Out-of-home
Mailbox
Mail Displays
News Print & Online
Newspaper
Quarter Page
SEM
Google
Paid Search (Text Ads)
Social Media
Facebook
Twitter
Digital Display
Local And Network
Google Display Network
0
1
2
3
4
5
6
7
8
Distribution Value
Growth
WWW.COMPANY .COM 47
STEP 05
Monitor Your
Brand
(Measurement)
Brand Performance Dashboard
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25% 50% 70%
95%85%
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Brand Performance Dashboard
Your Subtitle Here
0
1
2
3
4
5
6
7
8
9
10
12.1+
10.2+
8.4+
7.3+
5.7+
3.9+
1.5+
1.0+
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Brand Mentions
Your Subtitle Here
2.5 3.5
4.9 5.6
7.2
8.4
2
3
3.2
3.5
3.9
4.4
1.9
2.5
3.5
4.1
5
6.5
1.5
1.9
2
2.9
3.5
4
1
1.2
1.6
2
2.3
3.6
0
5
10
15
20
25
30
Total Benefits the
injured
Cost of the
product
Dealers and
services
Effectiveness of
heating issues
The product
News
Comments
Blogs
Facebook
Twitter
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Sentiment Analysis
Your Subtitle Here
WWW.COMPANY .COM 51
-1000%
-2000%
-3000%
-4000%
-5000%
5000%
4000%
3000%
2000%
1000%
-6000% -4000% -2000% 0% 2000% 4000% 6000%
Sentiment %
Benefits for the injured
Cost of the product
Effectiveness of the product
Heating issues
Dealers and services
0
1
2
3
4
5
6
7
8
9
10
Total Mentions
8
2
Summary Branding Process
Implement
and
evaluate
CreateInvolveAnalyseDefine
Agree objectives,
needs and priorities,
Review existing
brand research,
marketing collateral,
brand identity, values
- culture,
Internal brand con-
sultation with staff
and management
Build strategic brand
teamwork
(architecture, values,
personality, vision)to
drive communications,
behaviors and
positioning
Implement brand
strategy across
organization; ensure
alignment between
internal and external
branding,
WWW.COMPANY .COM 52
Your Subtitle Here
Brand Asset Valuator Model Icons Set-1
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Brand Asset Valuator Model Icons Set-2
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Additional
Slides
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Our
Mission
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attention.
About Us
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Meet Our Team
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Managing Director
JACK LEE
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CEO
JULIE STAR
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Manager
ANITA SMILE
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Financial Advisor
JOHN DOE
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Our Goal
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Comparison
75%
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50%
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VS
Financial
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99$
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Monthly
49$
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Monthly
10$
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Monthly
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Quotes
- Mother Teresa
Not all of us
can do great things. But
we can do small things
with great love.
Dashboard
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70%60%20%
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Location
China
20%
Usa
40%
Australia
60%
India
70%
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Your Subtitle Here
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Timeline
Your Subtitle Here
012017
022018
032019
04 2020
05 2021
06 2022
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Post It
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0402
03
Sale
0501
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NEWS PAPER
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Target
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Brand Asset Valuator Model PowerPoint Presentation Slides

  • 2. Our Agenda Agenda 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda Agenda 07 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 08 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 06 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda Your Subtitle Here WWW.COMPANY .COM 2
  • 3. What is A Brand? WWW.COMPANY .COM 3 Brand INTERNAL CULTURE Hiring Career Path Human Resources CONSUMER SEGMENTATION Pricing + Placement Communication Marketing / Sales Innovation Application New Product Development RESEARCH & DEVELOPMENT Business Expansion Geography Expansion Corporate Strategy PRODUCT LINE Brand=Vision
  • 4. Difference Between A Brand And A Product Product • Solves a consumer problem • Rational connection • Is consumed • Built into routine • Legally protected design Brand • Beats down a consumer enemy • Emotional connection • Is experienced • Becomes life’s favorite ritual • Managed & protected reputation Your Subtitle Here WWW.COMPANY .COM 4
  • 5. What is Brand Equity ? Image & Personality LoyaltyAssociation PreferenceFamiliarity AvailabilityAwareness Your Subtitle Here WWW.COMPANY .COM 5 Brand Equity
  • 6. Branding Approach Your Subtitle Here Brand Plans This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Strategic Thinking This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Define Brand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Analyze Performance This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Inspire Smart Execution This slide is 100% editable. Adapt it to your needs and capture your audience's attention. The Brand WWW.COMPANY .COM 6
  • 8. Target Market (Determine Your Brand's Target Audience) Target Audience This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here WWW.COMPANY .COM 8
  • 9. Understanding The Target Market Your Subtitle Here WWW.COMPANY .COM 9 Market Segmentation Behavioral This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Psychographic This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Geographic This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Demographic This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 10. Target Market Size & Growth This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Serviceable available market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Total available market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your market share Your Subtitle Here WWW.COMPANY .COM 10
  • 11. Market Profitability Threat of substitutes Bargaining power of buyers Bargaining power of suppliers Degree of rivalry Threat of new entrants Porter’s 5 Forces This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. The Porter's Five Forces Tool Helps Assess Market Profitability By Analyzing The Forces Acting Upon It. WWW.COMPANY .COM 11
  • 12. Market Trends Your Subtitle Here WWW.COMPANY .COM 12 0 500 1000 1500 2000 2500 3000 3500 4000 FY05 FY06 FY07 Sales(InThousand) Product 2 Product 1 3,200+ Sales In Texas
  • 13. Key Success Factors Your Subtitle Here Factor 1 Factor 2 Factor 3 Factor 4 Factor 5 Factor 6 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. WWW.COMPANY .COM 13
  • 14. Criteria Revenue Profit Market Share Number of Employee Product Quality Main Activity Competitor A Competitor B Competitor C Competitor D Competitor E Competitor F Competitor G Competitor Analysis Template Your Subtitle Here WWW.COMPANY .COM 14
  • 15. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitor Analysis Graph 6.2 5 3 7.6 4.5 5.5 3.5 5 5.6 2.5 0 1 2 3 4 5 6 7 8 Competitior 1 Competitior 2 Competitior 3 Competitior 4 Competitior 5 Brand 1 Brand 2 WWW.COMPANY .COM 15
  • 16. SWOT Analysis Your Subtitle Here Strength This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Weakness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Opportunities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Threats This slide is 100% editable. Adapt it to your needs and capture your audience's attention. WWW.COMPANY .COM 16
  • 17. Competitor Positioning Your Subtitle Here -15 -10 -5 0 5 10 15Companygrowth(%) Market share (%) Averagemarketgrowth Gaining market share Losing market share A D C B WWW.COMPANY .COM 17
  • 18. WWW.COMPANY .COM 18 STEP 02 Building Blocks of The Brand Architecture
  • 19. Decide what product or service you are going to offer # 1 Brand Product WWW.COMPANY .COM 19
  • 20. # 2 Brand Mission Statement This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here WWW.COMPANY .COM 20
  • 21. # 3 Brand Vision Your Subtitle Here Brand Vision Desired Future Environment Values Brand Purpose ✓ Desired future environment – how the world will be A better place as a consequence of the brand. Brand Vision Is encapsulated with three main components ✓ Brand purpose – the whole objective of the brand. ✓ Values – the accepted characteristics. WWW.COMPANY .COM 21
  • 22. # 4 Brand Positioning Your Subtitle Here Essence Brand personality Facts Symbols How the brand makes me look How I would describe the product What the product does for me How the brand makes me feel This slide is 100% editable. Adapt it to your needs and capture your audience's attention. WWW.COMPANY .COM 22
  • 23. # 5 Brand Name Your Subtitle Here Relationship to the master brand How unique are we Name attributes How Descriptive Is The Name? How Will The Master Brand Appear? What Kind Of Conversation Are We Having With The Customer? What Part Of The Story Does The Name Need To Tell? Who Are We Like? Who Are We Different From? How Will We Invest To Tell The Story? WWW.COMPANY .COM 23
  • 24. Symbol This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 Letter marks This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Emblem This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 05 Word marks This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Combination This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 # 6 Brand Identity/ Logo Your Subtitle Here WWW.COMPANY .COM 24
  • 25. # 7 Brand Promise Your Subtitle Here Core Brand Promise This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Functional Promise This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Social Promise This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Emotional Promise This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Global Promise WWW.COMPANY .COM 25
  • 26. # 8 Brand Character Your Subtitle Here Necessity Luxury Expensive Economical Formal Serious Light Casual Exotic Aggressive Discreet Commonplace Hi-tech Industrial Homemade Heritage Ground Breaking Modern Classic Quiet Loud Simple Complex Subdued Bright Black & White Colorful Feminine Masculine Raw Refined WWW.COMPANY .COM 26
  • 27. # 9 Brand Personality Your Subtitle Here Friend Maiden Joker Seductress Rebel Hero WiseKing Mother Dreamer This slide is 100% editable. WWW.COMPANY .COM 27
  • 28. # 10 Brand Emotion There are 16 different emotional connections a consumer will show response to according Barry Feig, world –renowned marketing strategist. Desire to get the best Poverty of time Family value Wish-fulfillment Fun is its own reward Make me smarter Excitement of discovery Sex , love and romance Reinventing oneself Self achievement Desire for control I’m better than you Nurturing response Power, dominance and influence Desire to belong Revaluing WWW.COMPANY .COM 28
  • 29. # 11 Brand Experience Your Subtitle Here Branding Experience Brand strategies • Empowered Consumers • On-demand • Brands Personal Brands • Networked Brands • Dialogue • 24/7feedback,input Focused • Transparent Communication Digital branding • Consumer Behavior • Campaigns • Store Displays • Visual merchandising • Store Windows • Interior Design • Products • Prices Retail design • Local • Lifestyle • Communities • Identities • Human Behavior • Adaptation • Cultural Differences • Goal Communication • User Experience • User-centered Design • Connection With User • Users, emotional Needs Emotional design WWW.COMPANY .COM 29
  • 30. # 12 Brand Quality Your Subtitle Here Customer has not the time or ability to evaluate the quality objectively. Perception of quality is the determinant in the buying decision. Reason to buy Establishing A specific image for A brand (the,premium,excellent) in relation to competing brands and their quality Differentiation /positioning When the perceived quality is high, price may be/ must be accordingly higher Perceived quality enhances profit growth(premium price=quality) Premium price Perceived Brand Quality WWW.COMPANY .COM 30
  • 31. # 13 Brand Pricing Your Subtitle Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. High Low Price Quality of Product Low Superior Quality Value For Money Economical Brand WWW.COMPANY .COM 31
  • 32. # 14 Brand Packaging Your Subtitle Here Ecological Packaging Family Packaging Re-Use Packaging Strategy Policies And Strategic Multiple Packaging Brand Packaging A firm of may make periodic changes in product packaging. It is a kind of packaging strategy in which packages of the entire product line closely resemble one another. It is a kind of packaging strategy in which a formulas such a packaging strategy as to protect the physical environment It is a strategy in which the marketer offers product in such a packaging which may be reuses for other purposes after the product has been taken out of the package or exhausted. It is a strategy in which a number of heterogeneous product are placed and supplied in a single package. WWW.COMPANY .COM 32
  • 33. # 15 Brand Distribution-1 WWW.COMPANY .COM 33 Usa AustraliaChina 30% Brand 1 35% Brand 2 40% Brand 1 45% Brand 2 20% Brand 1 25% Brand 2 Your Subtitle Here
  • 34. # 15 Brand Distribution-2 WWW.COMPANY .COM 34 60% Brand 1 65% Brand 2 Iran 70% Brand 1 75% Brand 2 Mongolia 50% Brand 1 55% Brand 2 India Your Subtitle Here
  • 35. # 15 Brand Distribution Your Subtitle Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Oklahoma 30% California 40% Indiana 17%Colorado 36% New York 30% Georgia 22% WWW.COMPANY .COM 35
  • 36. # 16 Brand Association Your Subtitle Here Association 1 Association 2 Association 3 Your Brand Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association AssociationAssociation Association Association Association Association Association Association Association WWW.COMPANY .COM 36
  • 37. WWW.COMPANY .COM 37 STEP 03 The Big Idea
  • 38. What’s Your Big Idea? Your Subtitle Here BIG IDEA BrandConsumer “That help simplify brand messages that makes it easily understood and remembered. The idea must be unique, own-able and motivating. It must gain a quick entry, be layered easily and have longevity over the life of the brand.” WWW.COMPANY .COM 38
  • 39. The Big Idea Model Your Subtitle Here Brand Personality Product & Services Consumer Views Internal Beacon Promise How Well Does The Brand Benefit Connect To The Consumer? Positioning Strategy What Focused Choices does the brand make to drive growth and profits? Brand Plan Story How well does the brand communication their differences and move consumers Communication Freshness How well does the brand stay fresh and on top of trends with consumer? Innovation Experience How well does the brand experience live up to and consistently deliver the promise? Culture & Operations WWW.COMPANY .COM 39 The Brand The Consumer
  • 40. Creating Brand Strategy Roadmap Values Goals Big Idea: We take the guilt out of indulging on a great tasting cookies Promise Strategy Story Freshness Experience • Gray’s challenge, lose sibe in 2 weeks moments • Bonus packs Drive usage frequency • T. V advertising • In store sampling programs • Event sampling program Attract new users • Contract sales team • Listing surge against independents • New sales incentive roll out Driving new distribution points • Taste testing • New advertising • Increased investment Defiance plan Your Subtitle Here Vision Purpose Goals Values WWW.COMPANY .COM 40
  • 41. Connect WWW.COMPANY .COM 41 STEP 04 Marketing Strategy And Communications
  • 42. Internal Communication Strategy Your Subtitle Here Brand communication R & S Top to top services Sales team Problem solvers Shipping Customer service Experience delivery Back room team BrandConsumer Big Data WWW.COMPANY .COM 42
  • 43. External Communication Strategy Your Subtitle Here Big Idea BrandConsumer Social Media Experiential Purchase MediaPaid Media Search Home PageEarned Media WWW.COMPANY .COM 43
  • 44. Communication Plan Template Your Subtitle Here Communication type Medium Frequency Audience Type 1 Type 2 Type 3 Type 4 Type 5 WWW.COMPANY .COM 44
  • 45. Media Plan Template-1 Your Subtitle Here 2017 January February March April May Media 1 6 12 24 1 8 17 22 1 5 18 20 28 4 13 22 26 3 15 20 27 Video Television Cable Television Radio Television Radio Digital Radio Out-of-home Mailbox Mail Displays
  • 46. News Print & Online Newspaper Quarter Page SEM Google Paid Search (Text Ads) Social Media Facebook Twitter Digital Display Local And Network Google Display Network
  • 47. 0 1 2 3 4 5 6 7 8 Distribution Value Growth WWW.COMPANY .COM 47 STEP 05 Monitor Your Brand (Measurement)
  • 48. Brand Performance Dashboard This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here 25% 50% 70% 95%85% WWW.COMPANY .COM 48
  • 49. Brand Performance Dashboard Your Subtitle Here 0 1 2 3 4 5 6 7 8 9 10 12.1+ 10.2+ 8.4+ 7.3+ 5.7+ 3.9+ 1.5+ 1.0+ WWW.COMPANY .COM 49
  • 50. Brand Mentions Your Subtitle Here 2.5 3.5 4.9 5.6 7.2 8.4 2 3 3.2 3.5 3.9 4.4 1.9 2.5 3.5 4.1 5 6.5 1.5 1.9 2 2.9 3.5 4 1 1.2 1.6 2 2.3 3.6 0 5 10 15 20 25 30 Total Benefits the injured Cost of the product Dealers and services Effectiveness of heating issues The product News Comments Blogs Facebook Twitter WWW.COMPANY .COM 50
  • 51. Sentiment Analysis Your Subtitle Here WWW.COMPANY .COM 51 -1000% -2000% -3000% -4000% -5000% 5000% 4000% 3000% 2000% 1000% -6000% -4000% -2000% 0% 2000% 4000% 6000% Sentiment % Benefits for the injured Cost of the product Effectiveness of the product Heating issues Dealers and services 0 1 2 3 4 5 6 7 8 9 10 Total Mentions 8 2
  • 52. Summary Branding Process Implement and evaluate CreateInvolveAnalyseDefine Agree objectives, needs and priorities, Review existing brand research, marketing collateral, brand identity, values - culture, Internal brand con- sultation with staff and management Build strategic brand teamwork (architecture, values, personality, vision)to drive communications, behaviors and positioning Implement brand strategy across organization; ensure alignment between internal and external branding, WWW.COMPANY .COM 52 Your Subtitle Here
  • 53. Brand Asset Valuator Model Icons Set-1 WWW.COMPANY .COM 53
  • 54. Brand Asset Valuator Model Icons Set-2 WWW.COMPANY .COM 54
  • 56. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission WWW.COMPANY .COM 56
  • 57. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. About Us WWW.COMPANY .COM 57
  • 58. Meet Our Team This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Managing Director JACK LEE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. CEO JULIE STAR This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Manager ANITA SMILE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Financial Advisor JOHN DOE Your Subtitle Here WWW.COMPANY .COM 58
  • 59. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Goal WWW.COMPANY .COM 59
  • 60. Comparison 75% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 50% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here WWW.COMPANY .COM 60 VS
  • 61. Financial WWW.COMPANY .COM 61 99$ This slide s 100% editable. Adapt it to your needs and capture your audience’s attention. Monthly 49$ This slide s 100% editable. Adapt it to your needs and capture your audience’s attention. Monthly 10$ This slide s 100% editable. Adapt it to your needs and capture your audience’s attention. Monthly Your Subtitle Here
  • 62. WWW.COMPANY .COM 62 Quotes - Mother Teresa Not all of us can do great things. But we can do small things with great love.
  • 63. Dashboard Your Subtitle Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 70%60%20% WWW.COMPANY .COM 63
  • 64. Location China 20% Usa 40% Australia 60% India 70% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here WWW.COMPANY .COM 64
  • 65. Timeline Your Subtitle Here 012017 022018 032019 04 2020 05 2021 06 2022 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. WWW.COMPANY .COM 65
  • 66. Post It Your Subtitle Here 0402 03 Sale 0501 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. WWW.COMPANY .COM 66
  • 67. NEWS PAPER This Slide Is 100% Editable. Adapt It To Your Needs And Capture Your Audience's Attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. News Paper WWW.COMPANY .COM 67
  • 68. Puzzle Your Subtitle Here 01 02 03 04 05 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. WWW.COMPANY .COM 68
  • 69. Target Your Subtitle Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 WWW.COMPANY .COM 69
  • 70. Circular Your Subtitle Here This slide is 100%editable. Adapt it to your needs and capture your audience’s attention. This slide is 100%editable. Adapt it to your needs and capture your audience’s attention. This slide is 100%editable. Adapt it to your needs and capture your audience’s attention. This slide is 100%editable. Adapt it to your needs and capture your audience’s attention. This slide is 100%editable. Adapt it to your needs and capture your audience’s attention. This slide is 100%editable. Adapt it to your needs and capture your audience’s attention. This slide is 100%editable. Adapt it to your needs and capture your audience’s attention. This slide is 100%editable. Adapt it to your needs and capture your audience’s attention. 01 02 03 0405 06 07 08 This slide is 100%editable. WWW.COMPANY .COM 70
  • 71. Venn Your Subtitle Here 01 0203 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. WWW.COMPANY .COM 71
  • 72. Mind Map Your Subtitle Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 06 05 04 WWW.COMPANY .COM 72
  • 73. Silhouettes Your Subtitle Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. WWW.COMPANY .COM 73
  • 74. Matrix Your Subtitle Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Star This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Question Mark This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Cash Cow This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Dog WWW.COMPANY .COM 74
  • 75. Lego Your Subtitle Here 01 02 03 04 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. WWW.COMPANY .COM 75
  • 76. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Hierarchy Chart This slide is 100% editable. 01 02 03 04 05 06 0807 WWW.COMPANY .COM 76
  • 77. Magnifying Glass Your Subtitle Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. WWW.COMPANY .COM 77
  • 78. Bar Graph Your Subtitle Here 3 4 5 6 7 8 9 10 11 0 2 4 6 8 10 12 FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 FY 09 SalesInpercentage WWW.COMPANY .COM 78
  • 79. Funnel Your Subtitle Here 01 02 03 04 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. WWW.COMPANY .COM 79
  • 80. Thanks For Watching! Address # street number, city, state Contact Numbers: 0123456789 Email Address: emailaddress123@gmail.com WWW.COMPANY .COM 80