Strategic Brand Development Plan PowerPoint Presentation Slides
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This document outlines the steps in developing a strategic brand development plan, including conducting market analysis, defining the brand architecture and key elements, developing a big idea and marketing strategy, and creating internal and external communication plans. The document provides templates and guidance for each step, with the overall goal of strategically positioning a brand in the market and communicating its value proposition to consumers.
Strategic Brand Development Plan PowerPoint Presentation Slides
- 1. Strategic Brand Development Plan Your Company Name
- 2. Our Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 06 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 05 2
- 3. What is A Brand? Brand=Vision Brand Research and Development Innovation Application New Product Development Product line Business Expansion Geography Expansion Corporate Strategy Internal Culture Hiring Career Path Human Resources Consumer Segmentation Pricing + Placement Communication Marketing / Sales 3
- 4. Product • Solves a consumer problem • Rational connection • Is consumed • Built into routine • Legally protected design Brand • Beats down a consumer enemy • Emotional connection • Is experienced • Becomes life’s favorite ritual • Managed & protected reputation Difference Between A Brand And A Product 4 Your Subtitle Here
- 5. What is Brand Equity? Your Subtitle Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Availability Loyalty Association Awareness Preference Image & Personality Familiarity 5
- 6. Branding Approach Strategic thinking Brand plans Inspire smart execution Define brand Analyze performance The Brand Your Subtitle Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 6
- 7. STEP 01 Competitive & Market Analysis Competitors Market segments Spending group Customer mix Market share Competition influence Market size Market Analysis 7
- 8. Target Market (Determine Your Brand’s Target Audience) Target Market (Determine Your Brand’s Target Audience) 8
- 9. Behavioral This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Understanding The Target Market Your Subtitle Here Market Segmentation 9 Geographic This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Demographic This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Psychographic This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 10. Target Market Size & Growth 04 02 01 03 Total Available Market Served Market Target Market Penetrated Market Your Subtitle Here 10
- 11. Market Profitability The Porter's Five Forces Tool Helps Assess Market Profitability By Analyzing The Forces Acting Upon It. 11 Bargaining power of buyers Threat of substitutes Bargaining power of suppliers Threat of new entrants Degree of rivalry Porter’s 5 Forces
- 12. Market Trends Texas Montana Sales In Texas 3,200+This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0 500 1000 1500 2000 2500 3000 3500 4000 FY 01 FY 02 FY 03 Sales(InThousand) Product 1 Product 2 Your Subtitle Here 12
- 13. 13 The key success factors are those that are necessary for you to achieve success as A BRAND This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Factor01. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Factor03. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Factor05. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Factor02. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Factor04. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Factor06.
- 14. Competitor Analysis Template Criteria Competitor A Competitor B Competitor C Competitor D Competitor E Competitor F Revenue Profit Market Share Number of Employee Product Quality Main Activity Revenue Your Subtitle Here 14
- 15. Competitor Analysis Graph 0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100 Competitior 1 Competitior 2 Competitior 3 Competitior 4 Competitior 5 In Percentage Brand 1 Brand 2 Your Subtitle Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 15
- 16. SWOT Analysis Strength This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Weakness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Opportunity This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Threat This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here 16
- 17. 17 -15 -10 -5 0 5 10 15 Companygrowth% Market share (%) Averagemarketgrowth Losing market share Gaining market shareCompetitor Positioning • This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. • This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 18. 01 02 03 04 05 06 07 08 09 10 STEP 02 Building Block of The Brand Architecture 18
- 19. Decide what product or service you are going to offer 19 # 1 Brand Product • This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. • This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 20. # 2 Brand Mission Statement This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission StrategiesVision Goal Your Subtitle Here 20
- 21. # 3 Brand Vision Brand Vision Desired future environment how the world will be A better place as a consequence of the brand. Values the accepted characteristics. Brand purpose the whole objective of the brand. Your Subtitle Here 21
- 22. # 4 Brand Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Emotional Rational Brand Symbols Facts Essence Personality Your Subtitle Here 22
- 23. # 5 Brand Name Relationship to the master brand How unique are we Name attributes How descriptive is the name? How will the master brand appear? What kind of conversation are we having with the customer? What part of the story does the name need to tell? Who are we like? Who are we different from? How will we invest to tell the story? Your Subtitle Here 23
- 24. # 6 Brand Identity/ Logo Symbol This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Letter Marks This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Emblem This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Word Marks This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Combination This slide is 100% editable. Adapt it to your needs and capture your audience's attention. # 6 Brand Identity/ Logo Your Subtitle Here 24
- 25. # 7 Brand Promise This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Social Promise This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Global Promise This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Emotional Promise This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Functional Promise Core Brand Promise Your Subtitle Here 25
- 26. Brand Character Describes Attributes Of A Company That Customer Finds Attractive. # 8 Brand Character Necessity Luxury Expensive Economical Formal Serious Light Casual Exotic Aggressive Discreet Commonplace Hi-tech Industrial Homemade Heritage Ground Breaking Modern Classic Quiet Loud Simple Complex Subdued Bright Black & White Colorful Feminine Masculine Raw Refined 26
- 27. # 9 Brand Personality Dreamer Joker Seductress Rebel HeroWise Friend Maiden King Mother This slide is 100% editable. Your Subtitle Here 27
- 28. # 10 Brand Emotion Family value Desire to get the best Poverty of time Wish-fulfillment Fun is its own reward Make me smarter Excitement of discovery Sex , love and romance Reinventing oneself Self achievement Desire for control I’m better than you Nurturing response Power, dominance and influence Desire to belong Revaluing There are 16 different emotional connections a consumer will show response to according Barry Feig, world –renowned marketing strategist. 28
- 29. # 11 Brand Experience 29 Your Subtitle Here Branding Experience User Experience User-centered Design Connection With User Users, emotional Needs Emotional design Brand strategies Global LocalHuman Behavior Cultural Differences Adaptation Communities Lifestyle Identities Communication On-demand Brands Personal Brands Dialogue Transparent Communication Empowered Consumers 24/7feedback,input Focused Networked Brands Digital branding Campaigns Store Displays Store Windows Interior Design Consumer Behavior Interior Design Visual merchandising Prices Retail design
- 30. # 12 Brand Quality Perceived Brand Quality Reason to buy Differentiation Premium price Establishing A specific image for A brand (the,premium,excellent) in relation to competing brands and their quality Customer has not the time or ability to evaluate the quality objectively. Perception of quality is the determinant in the buying decision. When the perceived quality is high, price may be/ must be accordingly higher Perceived quality enhances profit growth(premium price=quality) Your Subtitle Here 30
- 31. Price Quality of ProductLow High High Superior Quality Brand Value For Money Economical # 13 Brand Pricing • This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. • This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. • This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. • This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 31
- 32. # 14 Brand Packaging Strategy Policies And Strategic Family Packaging Ecological Packaging Re-Use Packaging Multiple Packaging A firm of may make periodic changes in product packaging. It is a kind of packaging strategy in which packages of the entire product line closely resemble one another. It is a kind of packaging strategy in which a formulas such a packaging strategy as to protect the physical environment It is a strategy in which the marketer offers product in such a packaging which may be reuses for other purposes after the product has been taken out of the package or exhausted. It is a strategy in which a number of heterogeneous product are placed and supplied in a single package. Your Subtitle Here 32
- 33. # 15 Brand Distribution-1 China 25% USA 35% Australia 45% Your Subtitle Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 33
- 34. # 15 Brand Distribution-2 India 55% Iran 65% Mongolia 75% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here 34
- 35. # 15 Brand Distribution California 30% New York 77% Indiana 52% Georgia 65% Oklahoma 43% Colorado 35% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here 35
- 36. # 16 Brand Association Your Brand Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association Association AssociationAssociation Association Association Association Association Association Association Association Association 1 Association 2 Association 3 Your Subtitle Here 36
- 38. What’s Your Big Idea? BIG IDEA BrandConsumer “That help simplify brand messages that makes it easily understood and remembered. The idea must be unique, own-able and motivating. It must gain a quick entry, be layered easily and have longevity over the life of the brand.” Your Subtitle Here 38
- 39. The Big Idea Model Positioning Brand Plan Communication Innovation Culture & Operations How Well Does The Brand Benefit Connect To The Consumer? Promise What Focused Choices does the brand make to drive growth and profits? Strategy How well does the brand communication their differences and move consumers Story How well does the brand stay fresh and on top of trends with consumer? Freshness How well does the brand experience live up to and consistently deliver the promise? Experience The Brand The Consumer Brand Personality Product & Services Internal Beacon Consumer Views Your Subtitle Here 39
- 40. Creating Brand Strategy Roadmap Promise Strategy Story Freshness Experience Drive usage frequency Attract new users Driving new distribution points Defiance plan Big Idea: Write your big idea here Vision Purpose Goals Values Your Subtitle Here • Gray’s challenge, lose sibs in 2 weeks moments • Bonus packs • T. V advertising • In store sampling programs • Event sampling program • Contract sales team • Listing surge against independents • New sales incentive roll out • Taste testing • New advertising • Increased investment 40
- 41. STEP 04 Marketing Strategy And Communications Spread the word Inspire Engage Connect Nurture 41
- 42. Internal Communication Strategy Your Subtitle Here 42 Big Data The Brand The Consumer Back room team Experience delivery Customer service Shipping Problem solvers Sales team Top to top services Brand communication R & S
- 43. External Communication Strategy BrandConsumer Big Data Paid Media Earned Media Social Media Search Home Page Experiential Purchase Media Your Subtitle Here 43
- 44. Communication Plan Template Communication type Medium Frequency Audience Type 1 Type 2 Type 3 Type 4 Type 5 Your Subtitle Here 44
- 45. Media Plan Template-1 Social media strategy template January February March April May Media 1 6 12 24 1 8 17 22 1 5 18 20 28 4 13 22 26 3 15 20 27 Video Television Cable Television Radio Television Radio Digital Radio Out-of-home Mailbox Mail Displays Your Subtitle Here 45
- 46. News Print & Online Newspaper Quarter Page SEM Google Paid Search (Text Ads) Social Media Facebook Twitter Digital Display Local And Network Google Display Network 46
- 47. 0 5 10 15 20 25 Distinction Value Growth STEP 05 Monitor Your Brand (Measurement) 47
- 48. Brand Performance Dashboard 30% 50% 75% 85% 95% Your Subtitle Here 48
- 49. Brand Performance Dashboard 0 10 20 30 40 50 60 70 80 90 100 EmergingTopics(lasthour) 12.1+ 10.2+ 8.4+ 7.3+ 5.7+ 3.9+ 1.5+ 1.0+Intensity By State(last hour) Your Subtitle Here 49
- 50. Brand Mentions 10 7 4 4.6 2 4 10.5 4.5 4.4 5 5 2 5.5 5 3 2 2.4 3 2.4 7 5.1 2 1 2 6 6 4 3.6 4 2 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Benefits for the injured Cost of the product Dealers and services Effectiveness of the product Heating issues News Comments Blogs Facebook Twitter Sources For Mentions %ofMentions Your Subtitle Here 50
- 51. Sentiment Analysis -6000% -4500% -3000% -3500% -2500% 2000% 3500% 4200% 5500% 6000% -8000% -6000% -4000% -2000% 0% 2000% 4000% 6000% 8000% Sentiment % Benefits for the injured Cost of the product Effectiveness of the product Heating issues Dealers and services 0 1 2 3 4 5 6 7 8 9 10 Total Mentions 8 2 Your Subtitle Here 51
- 52. Summary Branding Process Define Agree objectives, needs and priorities, Analyze Review existing brand research, marketing collateral, brand identity, values - culture, Involve Internal brand consultation with staff and management Create Build strategic brand teamwork (architecture, values, personality, vision)to drive communications, behaviors and positioning Implement and evaluate Implement brand strategy across organization; ensure alignment between internal and external branding, Your Subtitle Here 52
- 53. Strategic Brand Development Icons Set 53
- 54. Strategic Brand Development Icons Set 54
- 56. 56 Our Mission
- 57. About Us This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We are Professional 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We are Creative 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We are Talented 03 57
- 58. Meet Our Team Jack Lee Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. John Doe Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Julie Star Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Jenny Smith Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here 58
- 59. 59 Our Goal
- 60. Comparison $8 $12 $16 $20 Qt 1 Qt 2 Qt 3 Qt 4 2017 This slide s 100% editable. Adapt it to your needs and capture your audience’s attention. $2 $4 $6 $8 Qt 1 Qt 2 Qt 3 Qt 4 2016 This slide s 100% editable. Adapt it to your needs and capture your audience’s attention. VS Your Subtitle Here 60
- 61. Financial Your Subtitle Here 61 $ 26Financial value This slide s 100% editable. Adapt it to your needs and capture your audience’s attention. 15,000th Brand viewers in 2017 66th Yearly $ 17Revenue growth increase contributed over the past 10 years $ 21Million of country’s brand ranking 14 Celebrating Years
- 62. Quote “Technology should not aim to replace humans, rather amplify human capabilities. ” Doug Engelhard Your Subtitle Here 62
- 63. Dashboard 60% 0 100 20 10 30 40 80 90 70 60 50 40% 0 100 20 10 30 40 80 90 70 60 50 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 80% 0 100 20 10 30 40 80 90 70 60 50 Your Subtitle Here 63
- 64. Location 75% America 45% Asia pacific 55% Middle east & Africa 25% Europe Your Subtitle Here 64
- 65. Timeline This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2014 2015 2016 2017 Your Subtitle Here 65
- 66. Important Notes 01 02 03 0504 Your Subtitle Here 66 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 67. NEWS PAPER This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Project 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Project 2 67
- 68. Puzzle Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.01 0203 04 Your Subtitle Here 68
- 69. 69 Our Target • This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. • This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. • This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 70. Venn 70 04 02 01 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here
- 71. Generate Idea • This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. • This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. • This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 71
- 72. Silhouettes 01 02 03 04 This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. Your Subtitle Here 72
- 73. Matrix Star This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Question Mark This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Dog This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Cash Cow This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here 73
- 74. Lego This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Subtitle Here 74
- 75. Hierarchy Chart This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 05 06 07 08 09 Your Subtitle Here 75
- 76. Magnifying Glass • This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. • This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. • This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 76
- 77. Bar Graph 0 50 100 150 200 250 300 350 400 450 500 550 600 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Dollars(Inthousands) Year 2017 600 Your Subtitle Here 77
- 78. Funnel This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 Your Subtitle Here 78
- 79. Address # street number, city, state Contact Numbers: 0123456789 Email Address: emailaddress123@gmail.com 79 Contact Us