Company Branding PowerPoint Presentation Slides
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The document provides a comprehensive guide on brand positioning strategies, including models and frameworks for effectively establishing and communicating a brand's unique value to target customers. It discusses key components such as target audience analysis, positioning statements, and competitor evaluations, along with editable slides for customization. Additionally, the document outlines brand repositioning approaches and market evaluations to help companies adapt their branding to customer needs and preferences.
Company Branding PowerPoint Presentation Slides
- 2. Brand Positioning - Introduction Positioning Strategy Brand Positioning Model Brand Positioning Framework Establish Brand Positioning Brand Positioning Worksheet Brand Positioning Chart Brand Communication Brand Repositioning Brand Positioning Statement Content 2
- 3. Brand Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How The Brand Makes Me Look This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How The Brand Makes Me Feel This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What The Product Does For Me This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How I Would Describe The Product Brand Positioning Brand Personality Symbols Facts TextHere You Can Decide On The Basis Of Below Mentioned Parameters How You Want To Position The Brand In The Minds Of The Target Audience 3
- 4. 4 Positioning Strategy Clear Positioning How you are different from the competitors Key Message Core message which is to be communicated to the consumers Touch Points Things that remind the buyers of why the brand serves them (Logos, online & offline marketing, colors) BRAND
- 5. Establish Brand Positioning (Option 1 of 2) Company & Product Target Customers Key Benefits Price Value Proposition Quality conscious consumers of chicken Tenderness 10% premium Better chicken at moderate prices Safety- conscious upscale families Durability & safety 20% premium Safest most durable wagon Convenience- minded pizza lovers Delivery speed & good quality 15% premium Good pizza delivered promptly at your doorstep with moderate prices Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements 5
- 6. Establish Brand Positioning (Option 2 of 2) Target Customers Quality conscious consumers of chicken Safety- conscious upscale families Convenience- minded pizza lovers Key Benefits Tenderness Durability & safety Delivery speed & good quality Price 10% premium 20% premium 15% premium Value Proposition Better chicken at moderate prices Safest most durable wagon Good pizza delivered promptly at your doorstep with moderate prices Company & Product Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements 6
- 7. Brand Positioning Framework Risky 02 0103 What Customers Want What You have to offer What Competition has to give This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Ideal Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Don’t even think about this This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitor Positioning 7
- 8. Brand Positioning Model Purpose Why your organization does what it does as a driver of Awareness, Consideration, Preference and Advocacy Values Who you and your people are as a driver of Awareness, Consideration, Preference and Advocacy Process How your organization does what it does as a driver of Awareness, Consideration, Preference and Advocacy Product/Service What your organization does what it does as a driver of Awareness, Consideration, Preference and Advocacy Infrastructure Where and/or When your organization does what it does as a driver of Awareness, Consideration, Preference and Advocacy Who Why How Where/When What MoreEmotional andintangible MoreRationaland Tangible 8
- 9. Create A Brand Positioning Statement Target Customer What is the demographic and attitudinal description of the target group of customers your brand is attempting to attract & appeal Market Definition What category is your brand competing in and what is the context of the brand Brand Promise The most compelling unique benefit to your target customers that your brand can own in comparison to others Reasons to Believe What is the most compelling evidence that your brand delivers on its brand promise? 9
- 10. Brand Positioning Worksheet Competitor Analysis Top 5 Brands You Brand Competitor #1 Competitor #2 Competitor #3 Competitor #4 Est. Sales Points of Differentiation Perceived Quality Pricing Value Proposition Core Brand Message Est. Marketing Budget Industry Analysis For Target Customers Who Statement of need opportunity Product Product or service Because Statement of benefit 10
- 11. Brand Positioning Chart A B C D E Quality Value Proposition C Competitor C D Competitor D A Own Product Competitor EE Competitor BB Move the circles and the text boxes as per your company’s product quality and value proposition 11
- 12. Brand Communication Easily Available24x7 Affordable Latest Technology Customer Value Durability Personal ServiceModerate Prices Convenient Variety Authenticity Accessible Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Choose the attributes you want the brand to communicate to the target audience 12
- 13. Segment Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Symbolism Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Celebrity Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Repositioning (Option 1 of 2) You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide 13
- 14. Up-market Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Niche-oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Change Of Image Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Brand Repositioning Continued… (Option 1 of 2) You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide 14
- 15. Brand Repositioning (Option 2 of 2) Celebrity Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Symbols Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segment Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Change of image Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Up-market technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Niche-Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide 15
- 16. Brand Marketing Icon Slide 24x7 16
- 17. Coffee Break Timing 11:30 To 12:00 17
- 19. Clustered Column 0 10 20 30 40 50 60 70 80 90 100 Jan Feb Mar Apr SalesinPercentage(%) Financial Year 2017 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 0 10 20 30 40 50 60 70 80 90 100 Jan Feb Mar Apr SalesinPercentage(%) Financial Year 2017 ▪ Product 1 ▪ Product 2 19
- 20. Stacked Bar 0 20 40 60 80 100 FY 01 FY 02 FY 03 FY 04 70% 55% 40% 30% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 2 20
- 21. Donut Pie Chart 50% 30% 20% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 3 21
- 22. Clustered Column - Line 0% 100% 200% 300% 400% 500% 600% FY 01 FY 02 FY 03 FY 04 Inpercentage This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 3 22
- 23. Filled Area 0 5 10 15 20 25 30 35 02-05-2017 07-05-2017 12-05-201716-05-2017 22-05-2017 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 2 23
- 25. Our Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 25
- 26. Our Team CEO This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Milton Smith Financial Advisor This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mary Finder Designer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. John Parker Manager This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Anita Doe 26
- 27. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. About Our Company 27
- 28. 28 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Main Goal
- 29. Comparison 50% 25% 67% 60% 40% 20% 62% 51% 2017This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 29
- 30. Quotes “ The value of an IDEA LIES IN the using of it.” - Thomas Edison “ MOTIVATION is man your DREAMS put on work clothes.” - Benjamin Franklin “ I’m CONSERVATIVE, but I’m not a nut about it.” - George .W. Bush This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30
- 31. 31 ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Dashboard 0 100 20 10 30 40 80 90 70 60 50 70%
- 32. Puzzle 04 03 05 0201 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 32
- 33. Target ▪ This is a representative image, and should be replaced by your own image. Just right click and replace image. ▪ This is a representative image, and should be replaced by your own image. Just right click and replace image. 33
- 34. Circular 01 02 03 04 05 06 This slide is 100% editable. Adapt it to your needs and capture your audience. This slide is 100% editable. Adapt it to your needs and capture your audience. This slide is 100% editable. Adapt it to your needs and capture your audience. This slide is 100% editable. Adapt it to your needs and capture your audience. This slide is 100% editable. Adapt it to your needs and capture your audience. This slide is 100% editable. Adapt it to your needs and capture your audience. 34
- 35. Venn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 35
- 36. Timeline Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2015 2016 2017 2018 36
- 37. Thank You Address: # street number, city, state Contact Number: 0123456789 Email Address: emailaddress@123gmail.com 37