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Segmentation Targeting And Positioning Model PowerPoint Presentation Slides

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The document appears to be a presentation on segmentation, targeting, and positioning. It includes slides on topics like market segmentation, understanding customer needs, targeting strategies, and competitive positioning. The slides provide frameworks and templates to help analyze customers, competitors, and develop marketing strategies.

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Segmentation, Targeting and Positioning Model Your Company Name
Agenda 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda
Table of Contents www.company.com 3 Market Segmentation01 Market Positioning06 Market Segmentation Evaluation02 Understand the customer needs03 Customer Segmentation Layout04 Market Targeting05 Positioning strategies07 Product Positioning- Perceptual Map12 Product Positioning08 Competitor Positioning09 Competitive Landscape10 Strategic Positioning11
Consumer Markets www.company.com 4 Geographic Region Country Population Climate Demographic Age Gender Nationality Ethnicity Occupation Income Family size Psychographic Lifestyle Personality Values Interest Behavioral Brand loyalty Benefits sought User status Usage rates Occasion Readiness to buy Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements
Market Segmentation Evaluation www.company.com 5 0 50 100 Confectionary Milk Products Beverages Nutrition & Health Care In USD millions ProductLines Q1 2016 Q2 2016 Q3 2016 Q4 2016 Market Sales 0 50 100 Confectionary Milk Products Beverages Nutrition & Health Care In USD millions ProductLines Net Profit
Business Markets www.company.com 6 Demographics Industry Company size Location Operating Variable Technology User/ non user status Customer capabilities Purchasing Approaches Purchasing function Power structure Nature of existing relationship Situational Factors Urgency Specific application Size or order Personal Characteristics Buyer seller similarities Attitude towards risk Loyalty Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements
Geographic Segmentation www.company.com 7 Segmentation 01 Segmentation 02 Segmentation 03 Segmentation 04
Geographic Segmentation www.company.com 8 15% Australia 30% China 10% USA 45% Brazil
Demographic Segmentation 9 Demographic Segmentation Group 4 Demographic Segmentation Group 6 Demographic Segmentation Group 5 Demographic Segmentation Group 3 Demographic Segmentation Group 1 Demographic Segmentation Group 2
Psychographic Segmentation www.company.com 10 Opinions This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Behaviors This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Attitudes This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Values This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Activities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Interests This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Behavioral Segmentation www.company.com 11 Segmentation 1 Segmentation 2 Segmentation 3
Market Segmentation Evaluation www.company.com 12 Barrier 1 Barrier 2 Substitutes 1 Substitutes 2 Power 1 Power 2 Power 1 Power 2 Intensity of Rivalry Its a framework for analyzing the level of competition within an industry and business strategy development to derive five forces that determine the competitive intensity and therefore the attractiveness of an industry. Segment Structural Attractiveness
Market Segmentation Evaluation www.company.com 13 Competency Framework Relationships This slide is 100% editable. Analytical This slide is 100% editable. Leadership This slide is 100% editable. Management This slide is 100% editable. Its a framework for defining & analyzing the various resources of a company which distinguishes them in the market place.
Understand the Customer Needs www.company.com 14 What they do: Understand their occupation and interest? When they buy: Understand the purchasing cycle of your customer How they buy: Website, App, in-person? What they expect of you: if your customers expect reliable delivery and you don't disappoint them, you stand to gain repeat business Understand your customer: are they a small private company or a big MNC?1 2 3 4 5 Analyse and understand the customer needs & requirements.
Customer Segmentation Layout www.company.com 15 Market size Heavy userLight user Regular user Loyal to brand Switcher Loyal to other brand 0.10 million 0.15 million 0.75 million 0.05 million 0.15 million 0.55 million Negative opinion 0.35 million Neutral 0.65 million Favorable opinion 0.35 million Rejecter 0.15 million Not yet repeated 0.75 million Repeated 1 million Not tried Tried 1.35 million 1.9 million 15 million 100% Unaware Aware Target market 1.75 million 3.25 million
Targeting Strategy www.company.com 16 Undifferentiated Concentrated Differentiated Micro marketing Product TargetMarket Rationale behind the strategy: This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Among the four strategies, highlight the one you would like to choose for your product and explain in the detail the rationale behind the strategy you opted in the comment box.
Market Positioning www.company.com 17 Target segment The market for targeting What is it Description of the product Competitive alternatives If customers are not using your product, then what are they using Market category The market that you compete in Key benefit Biggest benefit that the target market derives from your offering Primary differentiation Attributes which sets you apart Market ? After analyzing the segment and the target market, you need to fill in this positioning template
Positioning Strategies - Consumer Durable Sector www.company.com 18 Benefit Communicating the benefits of a product i.e. highlighting the most powerful attributes Competitive Differentiating your offering and creating value for the market Lifestyle Positioning a brand as a lifestyle contemporary or futuristic Corporate Identity Positioning a brand using the well established identity of the firm Surrogate Positioning the intangible aspects of the brand. Among the five strategies, highlight the one you would like to choose for your product and explain in the detail the rationale behind the strategy you opted in the comment box. Rationale behind the strategy: This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Positioning Strategies Services Sector www.company.com 19 Category User Application Quality/ Price Attribute Company positions itself as a category leader & becomes synonymous with the service Positioning the service for a specific target group of users The service is positioned as best for certain application Positioning the service as it is possessing a certain quality standard at a particular price Positioning the service based on its certain attributes Among the five strategies, highlight the one you would like to choose for your product and explain in the detail the rationale behind the strategy you opted in the comment box.
Product Positioning www.company.com 20 Competitive Advantage Company Standing Competitor Standing Importance of Improving Standard Affordability & Speed Competitors Ability To Improve Standing Recommended Action Technology 8 8 Low Low Medium Hold Cost 6 8 High Medium Medium Monitor Quality 8 6 Low Low High Monitor Service 4 3 High High Low Invest Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements
Competitor Positioning www.company.com 21 Company Growth 0 10 20 30 40 50 60 Own Company Competitor 1 Competitor 2 Competitor 3 CompanyGrowth(%) Market Growth Own Company Competitor 1 Competitor 2 Competitor 3 55% 10% 15% 5%
Competitive Landscape www.company.com 22 Competitors Market Leader Challenger Niche competitor Explanation Own business Good Service Small product range Competitor 1 Good Service Competitor 1 provides maximum flexibility Competitor 2 Good Service Competitor 4 provides maximum flexibility Competitor 3 Good Service Small product range Competitor 4 Good Service Small product range Other Good Service Competitor 4 provides maximum flexibility
Strategic Positioning (Option 1 of 2) www.company.com 23 Strategic Advantage Strategic Target • Competitors are located in four areas • Each competitor attempts to influence the market according to his needs • …. EntireIndustry Singularity From The Buyer’s Point of View Cost Advantage DIFFERENTIATION • Competitor 1 • Competitor 2 COMPREHENSIVE COST LEADERSHIP • Competitor 3 • Competitor 4 Limitedtoone Segment COMPREHENSIVE COST LEADERSHIP • Competitor 3 • Competitor 4 01 02 03
Strategic Positioning (Option 2 of 2) www.company.com 24 Strategic Target Differentiation Write your strategy based on product differentiation Write your strategy based on cost leadership analysis Focus on priorities Mention your key focus areas This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Product Positioning: Perceptual Map www.company.com 25 Price HIGH LOW QualityLOW HIGH Move the circles as per your product’s price & quality positioning in the market.
Coffee Break! 20Min
Our Charts
200 180 140 120 100 80 60 40 30 370 270 260 230 206 170 140 110 80 0 50 100 150 200 250 300 350 400 450 500 550 600 2010 2011 2012 2013 2014 2015 2016 2017 2018 Dollars(Inthousands) Product 01 Product 02 Stacked Column
Stacked Line Chart 0 10 20 30 40 50 60 70 80 FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 Inpercentage Product 01 Product 02 70% 25%
Pie Chart 30% 25% 20% 10% 15% Product 01 Product 02 Product 05 Product 03 Product 04
Stacked Line With Marker 0 5 10 15 20 25 30 35 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Profit(InThousands) Product 01 32%
Stacked Bar (In Percentage) 0 10 20 30 40 50 60 70 80 90 100 Q1 Q2 Q3 Q4 Unit Count Product 01 Product 02
Stacked Bar Chart 9,000 11,000 13,000 15,000 5,000 7,000 9,000 11,000 13,000 15,000 2015 2016 2017 2018 Highest Product 02Product 01
Area Chart 0 10 20 30 40 50 60 70 80 90 100 FY 12FY 11FY 10FY 09FY 08FY 07FY 06FY 05FY 04FY 03FY 02FY 01 InPercentage Product 01 Product 02
Bar Chart 0 50 100 150 200 250 300 350 400 450 500 550 600 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Dollars(Inthousands) Year 2017 Product 01 Product 02 600
Scatter Bubble Chart 12 10 30 50 48 43 25 23 $0.00 $10.00 $20.00 $30.00 $40.00 $50.00 $60.00 0% 10% 20% 30% 40% 50% Inprice Highest Sale Product 01 Product 02
Volume High Low Close Chart 0 10 20 30 40 50 60 70 0 20 40 60 80 100 120 140 160 05-01-2017 06-01-2017 07-01-2017 08-01-2017 09-01-2017 Volume Volume High Close Low
Radar Chart 0 5 10 15 20 25 30 35 02-05-2017 06-05-2017 07-05-2017 09-04-2017 11-05-2017 12-05-2017 Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Stock Chart High Low Volume 0 10 20 30 40 50 60 70 05-06-2017 06-06-2017 07-06-2017 08-06-2017 09-06-2017 Close Open
Clustered Bar 0 10 20 30 40 50 60 70 80 90 100 Q1 Q2 Q3 Q4 Unit Count Product 01 Product 02 Product 03
Stacked Bar 90 80 -40 -20 70 65 -30 -10 -100 -90 -80 -70 -60 -50 -40 -30 -20 -10 0 10 20 30 40 50 60 70 80 90 100 Unit Count Product 01 Product 02 (In Percentage)
Combo Chart 0 1 2 3 4 5 6 7 8 9 10 0 10 20 30 40 50 60 70 80 90 100 FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 GrowthRate(%) MarketSize(RMB100Million) In Years Product 01 Product 02 Product 03
Additional Slides
Our Mission ➢ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ➢ This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Meet Our Team Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
About Us ➢ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ➢ This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Our Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 02
Comparison www.company.com 48 Male 85% Female 55% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Plan Save Invest Financial
Quotes www.company.com 50 - Steve Jobs The only way to do great work, is to love what you do.
Dashboard www.company.com 51 30 0 50 70 100 10 20 40 60 80 90 30 0 50 70 100 10 20 40 60 80 90 30 0 50 70 100 10 20 40 60 80 90 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Low This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Medium This slide is 100% editable. Adapt it to your needs and capture your audience's attention. High
Location www.company.com 52 40% North America 20% Latin America 25% Africa 10% Asia 5% Australia Facebook Users Twitter Users
Timeline www.company.com 53 2017 2016 2015 2014 2013 01 02 03 04 05 16/08/2013 24/02/2014 10/01/2015 08/05/2016 28/09/2017
Puzzle WWW.COMPANY.COM 54 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 0304 01
Circular www.company.com 55 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Post It www.company.com 56 01 02 03 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
www.company.com SWOT Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04. Strengths Weaknesses Threats Opportunities
Target www.company.com 58 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Venn www.company.com 59 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.01. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.02. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.03.
60 Mind Map This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02.
LowHigh Low High www.company.com Matrix This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04.
www.company.com 02 03 01 Lego This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03.
Hierarchy www.company.com 63 Business Hierarchy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Silhouettes www.company.com 64 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
65 Bulb &Idea This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03.
www.company.com 66 Magnifying Glass This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02.
Bar Graph www.company.com 67 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0 4 8 12 16 20 24 Jul Aug Sep 40% 30% 15%
68 Funnel This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03.
Contact Us Address # street number, city, state Email Address: emailaddress@123.com Contact Numbers: 0123456789
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Segmentation Targeting And Positioning Model PowerPoint Presentation Slides

  • 2. Agenda 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda
  • 3. Table of Contents www.company.com 3 Market Segmentation01 Market Positioning06 Market Segmentation Evaluation02 Understand the customer needs03 Customer Segmentation Layout04 Market Targeting05 Positioning strategies07 Product Positioning- Perceptual Map12 Product Positioning08 Competitor Positioning09 Competitive Landscape10 Strategic Positioning11
  • 4. Consumer Markets www.company.com 4 Geographic Region Country Population Climate Demographic Age Gender Nationality Ethnicity Occupation Income Family size Psychographic Lifestyle Personality Values Interest Behavioral Brand loyalty Benefits sought User status Usage rates Occasion Readiness to buy Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements
  • 5. Market Segmentation Evaluation www.company.com 5 0 50 100 Confectionary Milk Products Beverages Nutrition & Health Care In USD millions ProductLines Q1 2016 Q2 2016 Q3 2016 Q4 2016 Market Sales 0 50 100 Confectionary Milk Products Beverages Nutrition & Health Care In USD millions ProductLines Net Profit
  • 6. Business Markets www.company.com 6 Demographics Industry Company size Location Operating Variable Technology User/ non user status Customer capabilities Purchasing Approaches Purchasing function Power structure Nature of existing relationship Situational Factors Urgency Specific application Size or order Personal Characteristics Buyer seller similarities Attitude towards risk Loyalty Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements
  • 9. Demographic Segmentation 9 Demographic Segmentation Group 4 Demographic Segmentation Group 6 Demographic Segmentation Group 5 Demographic Segmentation Group 3 Demographic Segmentation Group 1 Demographic Segmentation Group 2
  • 10. Psychographic Segmentation www.company.com 10 Opinions This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Behaviors This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Attitudes This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Values This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Activities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Interests This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 12. Market Segmentation Evaluation www.company.com 12 Barrier 1 Barrier 2 Substitutes 1 Substitutes 2 Power 1 Power 2 Power 1 Power 2 Intensity of Rivalry Its a framework for analyzing the level of competition within an industry and business strategy development to derive five forces that determine the competitive intensity and therefore the attractiveness of an industry. Segment Structural Attractiveness
  • 13. Market Segmentation Evaluation www.company.com 13 Competency Framework Relationships This slide is 100% editable. Analytical This slide is 100% editable. Leadership This slide is 100% editable. Management This slide is 100% editable. Its a framework for defining & analyzing the various resources of a company which distinguishes them in the market place.
  • 14. Understand the Customer Needs www.company.com 14 What they do: Understand their occupation and interest? When they buy: Understand the purchasing cycle of your customer How they buy: Website, App, in-person? What they expect of you: if your customers expect reliable delivery and you don't disappoint them, you stand to gain repeat business Understand your customer: are they a small private company or a big MNC?1 2 3 4 5 Analyse and understand the customer needs & requirements.
  • 15. Customer Segmentation Layout www.company.com 15 Market size Heavy userLight user Regular user Loyal to brand Switcher Loyal to other brand 0.10 million 0.15 million 0.75 million 0.05 million 0.15 million 0.55 million Negative opinion 0.35 million Neutral 0.65 million Favorable opinion 0.35 million Rejecter 0.15 million Not yet repeated 0.75 million Repeated 1 million Not tried Tried 1.35 million 1.9 million 15 million 100% Unaware Aware Target market 1.75 million 3.25 million
  • 16. Targeting Strategy www.company.com 16 Undifferentiated Concentrated Differentiated Micro marketing Product TargetMarket Rationale behind the strategy: This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Among the four strategies, highlight the one you would like to choose for your product and explain in the detail the rationale behind the strategy you opted in the comment box.
  • 17. Market Positioning www.company.com 17 Target segment The market for targeting What is it Description of the product Competitive alternatives If customers are not using your product, then what are they using Market category The market that you compete in Key benefit Biggest benefit that the target market derives from your offering Primary differentiation Attributes which sets you apart Market ? After analyzing the segment and the target market, you need to fill in this positioning template
  • 18. Positioning Strategies - Consumer Durable Sector www.company.com 18 Benefit Communicating the benefits of a product i.e. highlighting the most powerful attributes Competitive Differentiating your offering and creating value for the market Lifestyle Positioning a brand as a lifestyle contemporary or futuristic Corporate Identity Positioning a brand using the well established identity of the firm Surrogate Positioning the intangible aspects of the brand. Among the five strategies, highlight the one you would like to choose for your product and explain in the detail the rationale behind the strategy you opted in the comment box. Rationale behind the strategy: This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 19. Positioning Strategies Services Sector www.company.com 19 Category User Application Quality/ Price Attribute Company positions itself as a category leader & becomes synonymous with the service Positioning the service for a specific target group of users The service is positioned as best for certain application Positioning the service as it is possessing a certain quality standard at a particular price Positioning the service based on its certain attributes Among the five strategies, highlight the one you would like to choose for your product and explain in the detail the rationale behind the strategy you opted in the comment box.
  • 20. Product Positioning www.company.com 20 Competitive Advantage Company Standing Competitor Standing Importance of Improving Standard Affordability & Speed Competitors Ability To Improve Standing Recommended Action Technology 8 8 Low Low Medium Hold Cost 6 8 High Medium Medium Monitor Quality 8 6 Low Low High Monitor Service 4 3 High High Low Invest Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements
  • 21. Competitor Positioning www.company.com 21 Company Growth 0 10 20 30 40 50 60 Own Company Competitor 1 Competitor 2 Competitor 3 CompanyGrowth(%) Market Growth Own Company Competitor 1 Competitor 2 Competitor 3 55% 10% 15% 5%
  • 22. Competitive Landscape www.company.com 22 Competitors Market Leader Challenger Niche competitor Explanation Own business Good Service Small product range Competitor 1 Good Service Competitor 1 provides maximum flexibility Competitor 2 Good Service Competitor 4 provides maximum flexibility Competitor 3 Good Service Small product range Competitor 4 Good Service Small product range Other Good Service Competitor 4 provides maximum flexibility
  • 23. Strategic Positioning (Option 1 of 2) www.company.com 23 Strategic Advantage Strategic Target • Competitors are located in four areas • Each competitor attempts to influence the market according to his needs • …. EntireIndustry Singularity From The Buyer’s Point of View Cost Advantage DIFFERENTIATION • Competitor 1 • Competitor 2 COMPREHENSIVE COST LEADERSHIP • Competitor 3 • Competitor 4 Limitedtoone Segment COMPREHENSIVE COST LEADERSHIP • Competitor 3 • Competitor 4 01 02 03
  • 24. Strategic Positioning (Option 2 of 2) www.company.com 24 Strategic Target Differentiation Write your strategy based on product differentiation Write your strategy based on cost leadership analysis Focus on priorities Mention your key focus areas This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 25. Product Positioning: Perceptual Map www.company.com 25 Price HIGH LOW QualityLOW HIGH Move the circles as per your product’s price & quality positioning in the market.
  • 28. 200 180 140 120 100 80 60 40 30 370 270 260 230 206 170 140 110 80 0 50 100 150 200 250 300 350 400 450 500 550 600 2010 2011 2012 2013 2014 2015 2016 2017 2018 Dollars(Inthousands) Product 01 Product 02 Stacked Column
  • 29. Stacked Line Chart 0 10 20 30 40 50 60 70 80 FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 Inpercentage Product 01 Product 02 70% 25%
  • 30. Pie Chart 30% 25% 20% 10% 15% Product 01 Product 02 Product 05 Product 03 Product 04
  • 31. Stacked Line With Marker 0 5 10 15 20 25 30 35 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Profit(InThousands) Product 01 32%
  • 32. Stacked Bar (In Percentage) 0 10 20 30 40 50 60 70 80 90 100 Q1 Q2 Q3 Q4 Unit Count Product 01 Product 02
  • 34. Area Chart 0 10 20 30 40 50 60 70 80 90 100 FY 12FY 11FY 10FY 09FY 08FY 07FY 06FY 05FY 04FY 03FY 02FY 01 InPercentage Product 01 Product 02
  • 35. Bar Chart 0 50 100 150 200 250 300 350 400 450 500 550 600 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Dollars(Inthousands) Year 2017 Product 01 Product 02 600
  • 36. Scatter Bubble Chart 12 10 30 50 48 43 25 23 $0.00 $10.00 $20.00 $30.00 $40.00 $50.00 $60.00 0% 10% 20% 30% 40% 50% Inprice Highest Sale Product 01 Product 02
  • 37. Volume High Low Close Chart 0 10 20 30 40 50 60 70 0 20 40 60 80 100 120 140 160 05-01-2017 06-01-2017 07-01-2017 08-01-2017 09-01-2017 Volume Volume High Close Low
  • 38. Radar Chart 0 5 10 15 20 25 30 35 02-05-2017 06-05-2017 07-05-2017 09-04-2017 11-05-2017 12-05-2017 Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 40. Clustered Bar 0 10 20 30 40 50 60 70 80 90 100 Q1 Q2 Q3 Q4 Unit Count Product 01 Product 02 Product 03
  • 41. Stacked Bar 90 80 -40 -20 70 65 -30 -10 -100 -90 -80 -70 -60 -50 -40 -30 -20 -10 0 10 20 30 40 50 60 70 80 90 100 Unit Count Product 01 Product 02 (In Percentage)
  • 42. Combo Chart 0 1 2 3 4 5 6 7 8 9 10 0 10 20 30 40 50 60 70 80 90 100 FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 GrowthRate(%) MarketSize(RMB100Million) In Years Product 01 Product 02 Product 03
  • 44. Our Mission ➢ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ➢ This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 45. Meet Our Team Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 46. About Us ➢ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ➢ This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 47. Our Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 02
  • 48. Comparison www.company.com 48 Male 85% Female 55% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 50. Quotes www.company.com 50 - Steve Jobs The only way to do great work, is to love what you do.
  • 51. Dashboard www.company.com 51 30 0 50 70 100 10 20 40 60 80 90 30 0 50 70 100 10 20 40 60 80 90 30 0 50 70 100 10 20 40 60 80 90 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Low This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Medium This slide is 100% editable. Adapt it to your needs and capture your audience's attention. High
  • 54. Puzzle WWW.COMPANY.COM 54 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 0304 01
  • 55. Circular www.company.com 55 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 56. Post It www.company.com 56 01 02 03 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 57. www.company.com SWOT Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04. Strengths Weaknesses Threats Opportunities
  • 58. Target www.company.com 58 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 59. Venn www.company.com 59 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.01. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.02. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.03.
  • 60. 60 Mind Map This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02.
  • 61. LowHigh Low High www.company.com Matrix This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04.
  • 62. www.company.com 02 03 01 Lego This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03.
  • 63. Hierarchy www.company.com 63 Business Hierarchy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 64. Silhouettes www.company.com 64 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 65. 65 Bulb &Idea This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03.
  • 66. www.company.com 66 Magnifying Glass This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02.
  • 67. Bar Graph www.company.com 67 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0 4 8 12 16 20 24 Jul Aug Sep 40% 30% 15%
  • 68. 68 Funnel This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03.
  • 69. Contact Us Address # street number, city, state Email Address: emailaddress@123.com Contact Numbers: 0123456789