Competitive Intelligence Module PowerPoint Presentation Slides
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The document outlines a comprehensive competitive intelligence module that includes identification and analysis of national and international competitors, market share, and sales performance. It emphasizes the importance of adapting the content for audience engagement and includes sections on competitor strategies, product comparisons, and market positioning. Additionally, it details metrics for evaluating competitors across various criteria such as revenue, profit, and product quality.
Competitive Intelligence Module PowerPoint Presentation Slides
- 2. Identification • Competitor A • Competitor B • Competitor C • Competitor D Key National Competitors • Competitor A • Competitor B • Competitor C • Competitor D Key International Competitors • Competitor A • Competitor B • Competitor C • Competitor D Substitutes • Competitor A • Competitor B • Competitor C • Competitor D New Entrants This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2
- 3. Logos Of Competitors Text Here Text Here Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text HereText HereText Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 3
- 4. Comparison - based on Criteria Criteria Revenue Profit Market Share Main Activity Number of Employees Product Quality Insert your own text Competitor A Text Here Text Here Text Here Text Here Text Here Text Here Text Here Competitor B Text Here Text Here Text Here Text Here Text Here Text Here Text Here Competitor D Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here 4
- 5. A B D C Losing Market Share Giving Market Share 0 10 20 30 40 50 60 Market Share (%) CompanyGrowth(%) 20 15 10 0 -5 5 AverageMarketGrowth = %$ xx Million in Sales Competitors Positioning • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 5
- 6. CompetitorRanking Market Leader This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitor A This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitor C This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitor B 6
- 7. Competitor Revenue & Profit 1 1 2 3 3.8 0.5 0.5 1 2 3 0 0.5 1 1.5 2 2.5 3 3.5 4 Competitor A Competitor B Competitor C Competitor D Competitor E Revenue Profit This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 7
- 8. Competitor Market Share & Sales Revenues 0 10 20 30 40 50 60 70 1 2 3 4 YourFigures(C,$,%) Development (Market Share & Share Revenue) Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Other This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 8
- 9. Competitor Analysis 65 10 10 10 Own Company C.1 C.4 C.2 65 10 10 10 Own Company C.1 C.4 C.2 Revenue Sales 0 20 40 60 80 2020 2021 2022 2023 2024 2025 2026 Placeholder1 Placeholder2 Sales Development of Industry Sales Development 0,5 1,0 1,5 2,0 2,5 3,0 3,5 Placeholder 1 Placeholder 2 Competitor 3 Performance Indicators 2020 2021 2022 2023 2024 2025 2026 Sales This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 9
- 10. Competitor Description Main Competitors Product x Competitor 1 Competitor 2 Competitor 3 Competitor 4 Turnover € 100 million € 100 million € 100 million € 100 million Top Product Sample Product Sample Product Sample Product Sample Product Employees 100 100 100 100 10
- 11. Products • Product 1 • Product 2 • Product 3 Services • Service guaranteed only year after purchase • Service characteristic 2 • Service characteristic 3 Strategy • Expansion • Strategy 2 • Strategy 3 Quality • Competitors offer high quality • Quality feature 2 • Quality feature 3 Prices • The prices very depending on the season • Price 2 • Price 3 Other • Phase enter descriptions & notes here Knowledge On Our Competitors This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 11
- 12. Internal/ External Competitor Portfolio Analysis Category Criteria (Areas of Observation) Comments on the Strengths & Weakness of the Unite to be Tested Competitor 4 Poor Equal Better 1 2 3 4 5 6 7 8 9 Market Marketing & Sales - Sales Structure/ Locations - Price/ Performance Ratio - Product Quality - Cost Structure/ Cost Advantage - Enterprise - Finances Liquidity - Cost Development - Staff Working Climate - Staff Training & Education - Overall Assessment - - 12
- 13. MarketAttractiveness LowHigh Weak Strong Global Market Share Classification- Market Attractiveness & Market Share My Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Other This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 13
- 14. Sales Performance of Competitors 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30 20 10 8 25 0 25 50 Competitor 4 Competitor 3 Competitor 2 Competitor 1 Own Business 28 22 9 9 26 0 25 50 Competitor 4 Competitor 3 Competitor 2 Competitor 1 Own Business 31 13 15 12 27 0 25 50 Competitor 4 Competitor 3 Competitor 2 Competitor 1 Own Business € / $ MIO. / % This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 14
- 15. Strategic Positioning LimitedToOne Segment • Competitor 5 • Other Focus On Priorities EntireIndustry Singularity From The Buyer’s Point Of View Differentiation • Competitor 1 • Competitor 2 Comprehensive Cost Leadership • Competitor 3 • Competitor 4 Cost Advantages • Competitors are located in four areas • Each competitor attempts to influence the market according to this needs • … Strategic Target Strategic Advantage This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 15
- 16. Assessment & Market Position of Competitors’ Product/ Product Range Product x Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Design Price Performance Quality Additional Functions Equipment Expected Product Service Life Overall Assessment 6 3 4 3 3 16
- 17. Market Segmentation Factors Own Business Competitor 1 Competitor 2 Competitor 3 Age (in years) 20-30 30-35 25-40 20-35 Gender (M/ F) Both Both Female Both Income (in lakhs) 0-15 7-10 2-15 0-10 Employment Students/ Employed Employed/ Business Students/ Employed/ Business Students/ Employed/ Business 17
- 18. Competitors’Average Price/ Product 18 4 5.4 2.3 3.8 3 Company Company Company Company Company € / $ This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. • Prices of the product line are constantly developing • Competitive products have an average price of 2.00 €
- 19. Competitive Advantage Advantage 1 To - dos in order to maintain the advantage Additional investment costs Project planning Competitors who Could Catch up Competitor 1 Reason: High financial Budget Competitor 2 Reason: High financial Budget ADVANTAGE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 19
- 20. Own Company Competitors StrengthWeakness Strategy: Emphasizing the Strengths • Emphasize strength • Highlight benefits for customer • Evaluate weakness as irrelevant • Devalue importance for customer benefits • Compensate weakness with strength Strategy: Downgrade / Devalue Strategy: Downgrade / Devalue • Evaluate weakness as irrelevant • Devalue importance for customer benefits • Compensate weakness with strengths • Identity methods to counteract Strategy: Emphasizing Weakness • Overemphasize weakness • Emphasize a disadvantage for competitors on the market • Highlighting negative impact on customer benefits Main CompetitorsOtherCorporate Strategy 20
- 21. Other Corporate Strategy Strength Weakness OwnCompanyCompetitors Strategy: Emphasizing the Strengths • Emphasize strength • Highlight benefits for customer • Evaluate weakness as irrelevant • Devalue importance for customer benefits • Compensate weakness with strength Strategy: Downgrade / Devalue Strategy: Downgrade / Devalue • Evaluate weakness as irrelevant • Devalue importance for customer benefits • Compensate weakness with strengths • Identity methods to counteract Strategy: Emphasizing Weakness • Overemphasize weakness • Emphasize a disadvantage for competitors on the market • Highlighting negative impact on customer benefits Main Competitors This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 21
- 22. Social Media Analysis 6 4 3 2 Facebook Linkedin You Tube Twitter How Many Competitors Use Social Media Channels? ▪ Facebook is used by Competitor XY ▪ XY can be found on LinkedIn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 22
- 23. 23 Monitoring Survey Customer Video Contest Customer Surveys Product Testers Acquisition Idea Collection Activity Analysis
- 24. Overview of main Competitors 24 Competitors Market Leader Challenger Niche Competitor Explanations Own Business ▪ Good service ▪ Small product range ▪ We provide maximum flexibility Competitor 1 ▪ Good service ▪ Small product range ▪ Competitor 1 provides maximum flexibility Competitor 2 ▪ Good service ▪ Small product range ▪ Competitor 2 provides maximum flexibility Competitor 3 ▪ Good service ▪ Small product range ▪ Competitor 3 provides maximum flexibility Competitor 4 ▪ Good service ▪ Small product range ▪ Competitor 4 provides maximum flexibility Competitor 5 ▪ Good service ▪ Small product range ▪ Competitor 5 provides maximum flexibility Other ▪ Small product range ▪ Flexibility ▪ Insufficient service This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 25. 25 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 10:00 To 10:30 Let’s Start again in 30 Minutes Coffee Break
- 27. Stacked Bar 0 20 40 60 80 100 FY 01 FY 02 FY 03 FY 04 70% 55% 40% 30% Product 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 27
- 28. Clustered Column - Line 0% 100% 200% 300% 400% 500% 600% FY 01 FY 02 FY 03 FY 04 InPercentage This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 28
- 29. Filled Area 0 5 10 15 20 25 30 35 02-05-2017 07-05-2017 12-05-201716-05-2017 22-05-2017 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 29
- 31. Mission Vision Goals Our Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 31
- 32. 32 Marry Parker CEO & Founder This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Jess Leo Manager This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Awesome Team • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 33. 33 01 02 03 Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 34. • This slide s 100% editable. Adapt it to your needs and capture your audience’s attention. • This slide s 100% editable. Adapt it to your needs and capture your audience’s attention. • This slide s 100% editable. Adapt it to your needs and capture your audience’s attention. • This slide s 100% editable. Adapt it to your needs and capture your audience’s attention. Our Goal 34
- 35. Comparison 75% 25% Your Text HereThis slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 35
- 36. Financial 36 45% 75% 95% Maximum This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Medium This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Minimum This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 37. Location 80% California • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. USA Map 37
- 38. It’s not just about being better. It’s about being different. You need to give people a reason to choose your business. Quotes 38
- 39. Dashboard This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 60% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 75% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 90% 39
- 40. Timeline 2018 2017 2016 2015 2014 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 40
- 41. Target Target 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 41
- 42. Puzzle 01 02 03 04 05 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 42
- 43. Silhouettes This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Man’s Woman’s 43
- 44. Circular Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 44
- 45. Idea 1 Idea 2 Idea 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mind Map 45
- 46. Creative Thinking ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. IDEA 46
- 47. 47 Email Address: Emailaddress@123gmail.Com Address: # Street Number, City, State Contact Number: 0123456789