Competitor Analysis Framework PowerPoint Presentation Slides
1 like291 views
The document outlines a comprehensive competitor analysis framework, identifying key national and international competitors, substitutes, and new entrants. It includes comparative criteria such as revenue, profit, market share, and employee numbers, along with graphical representations of market share and sales performance. Additionally, it discusses strategic positioning, market attractiveness, social media analysis, and corporate strategies to leverage strengths and counter weaknesses.
Competitor Analysis Framework PowerPoint Presentation Slides
- 1. Competitor Analysis Framework Your Company Name
- 2. 2 Identification K e y N a t i o n a l C o m p e t i t o r s ▪ Competitor A ▪ Competitor B ▪ Competitor C ▪ Competitor D K e y I n t e r n a t i o n a l C o m p e t i t o r s ▪ Competitor A ▪ Competitor B ▪ Competitor C ▪ Competitor D S u b s t i t u t e s ▪ Competitor A ▪ Competitor B ▪ Competitor C ▪ Competitor D N e w E n t r a n t s ▪ Competitor A ▪ Competitor B ▪ Competitor C ▪ Competitor D
- 3. Logos Of Competitors This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 3
- 4. Comparison - based on Criteria Criteria Revenue Profit Market Share Main Activity Number of Employees Product Quality Insert your own text Competitor A Text Here Text Here Text Here Text Here Text Here Text Here Text Here Competitor B Text Here Text Here Text Here Text Here Text Here Text Here Text Here Competitor D Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here 4
- 5. Competitorspositioning A B D C Losing Market Share Giving Market Share 0 10 20 30 40 50 60 Market Share (%) CompanyGrowth(%) 20 15 10 0 -5 5 AverageMarketGrowth = %$ xx Million in Sales 5
- 6. Competitor Ranking 6 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Text Here Text Here Text Here Market Leader Competitor A Competitor B Competitor C
- 7. Competitor Revenue & Profit 0 0.5 1 1.5 2 2.5 3 3.5 4 Competitor A Competitor B Competitor C Competitor D Competitor E Revenue Profit 7 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 8. Competitor Market Share & Sales Revenues 0 10 20 30 40 50 60 70 1 2 3 4 YourFigures(C,$,%) Development (Market Share & Share Revenue) Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Other 8 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 9. 65 10 10 10 Own Company 65 10 10 10 Own Company Competitor Analysis 0 20 40 60 80 2020 2021 2022 2023 2024 2025 2026 Placeholder1 Placeholder2 Sales Development of Industry Sales Development 0 20 40 60 80 0,5 1,0 1,5 2,0 2,5 3,0 3,5 Placeholder 1 Placeholder 2 Competitor 3 RevenueSales Performance Indicators 0 20 40 60 80 2020 2021 2022 2023 2024 2025 2026 Sales 9
- 10. Competitor Description Main Competitors Product x Competitor 1 Competitor 2 Competitor 3 Competitor 4 Turnover € 100 Million € 100 Million € 100 Million € 100 Million Top Product Sample Product Sample Product Sample Product Sample Product Employees 100 100 100 100 10
- 11. Knowledge On Our Competitors 11 Products ▪ Product 1 ▪ Product 2 ▪ Product 3 Services ▪ Service guaranteed only year after purchase ▪ Service characteristic 2 ▪ Service characteristic 3 Strategy ▪ Expansion ▪ Strategy 2 ▪ Strategy 3 Quality ▪ Competitors offer high quality ▪ Quality feature 2 ▪ Quality feature 3 Prices ▪ The prices very depending on the season ▪ Price 2 ▪ Price 3 Other ▪ Phase enter descriptions & notes here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 12. Internal/ External Competitor Portfolio Analysis Category Criteria (Areas of Observation) Comments on the Strengths & Weakness of the Unite to be Tested Competitor 4 Poor Equal Better 1 2 3 4 5 6 7 8 9 Market Marketing & Sales - Sales Structure/ Locations - Price/ Performance Ratio - Product Quality - Cost Structure/ Cost Advantage - Enterprise - Finances Liquidity - Cost Development - Staff Working Climate - Staff Training & Education - Overall Assessment - - 12
- 13. Classification- Market Attractiveness & Market Share MarketAttractivenessLowHigh Weak StrongGlobal Market Share My Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Other This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 13
- 14. Sales Performance of Competitors € / $ MIO. / % 30 20 10 8 25 0 25 50 Competitor 4 Competitor 3 Competitor 2 Competitor 1 Own Business 2013 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 28 22 9 9 26 0 25 50 Competitor 4 Competitor 3 Competitor 2 Competitor 1 Own Business 2014 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 31 13 15 12 27 0 25 50 Competitor 4 Competitor 3 Competitor 2 Competitor 1 Own Business 2015 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 14
- 15. Strategic Positioning Strategic Advantage 15 Cost Advantage Singularity From The Buyer’s Point Of View 03LimitedTo OneSegment ▪ Competitor 5 ▪ Other Focus On Priorities 01 EntireIndustry Differentiation ▪ Competitor 1 ▪ Competitor 2 Comprehensive Cost Leadership ▪ Competitor 3 ▪ Competitor 4 02 Strategic Target ▪ Competitors are located in four areas ▪ Each competitor attempts to influence the market according to this needs ▪ …
- 16. Assessment & Market Position of Competitors’ Product/ Product Range Product x Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Design Price Performance Quality Additional Functions Equipment Expected Product Service Life Overall Assessment 6 3 4 3 3 16
- 17. Market Segmentation Factors Own Business Competitor 1 Competitor 2 Competitor 3 Age (in years) 20-30 30-35 25-40 20-35 Gender (M/ F) Both Both Female Both Income (in lakhs) 0-15 7-10 2-15 0-10 Employment Students/ Employed Employed/ Business Students/ Employed/ Business Students/ Employed/ Business 17
- 18. 4 5.4 2.3 3.8 3 Company Company Company Company Company € / $ This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. ▪ Prices of the product line are constantly developing ▪ Competitive products have an average price of 2.00 € Competitors’ Average Price/ Product 18
- 19. Competitive Advantage Competitor 2 Reason: High financial Budget Competitor 1 Reason: High financial Budget Project planning Additional investment costs To - dos in order to maintain the advantage Advantage 1Competitors Who Could Catch Up Advantage 19 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 20. Other Corporate Strategy Strategy: Emphasizing the Strengths ▪ Emphasize Strength ▪ Highlight Benefits For Customer ▪ … ▪ Evaluate weakness as irrelevant ▪ Devalue importance for customer benefits ▪ Compensate weakness with strengths ▪ Identity methods to counteract ▪ … Strategy: Downgrade / Devalue Strategy: Downgrade / Devalue ▪ Evaluate weakness as irrelevant ▪ Devalue importance for customer benefits ▪ Compensate weakness with strength ▪ … Strategy: Emphasizing Weakness › Overemphasize weakness › Emphasize a disadvantage for competitors on the market › Highlighting negative impact on customer benefits › … Own Company Competitors StrengthsWeakness Main Competitors ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 20
- 21. Other Corporate Strategy Strategy: Emphasizing the Strengths ▪ Emphasize strength ▪ Highlight benefits for customer ▪ … ▪ Evaluate weakness as irrelevant ▪ Devalue importance for customer benefits ▪ Compensate weakness with strength ▪ … Strategy: Downgrade / Devalue Strategy: Downgrade / Devalue ▪ Evaluate weakness as irrelevant ▪ Devalue importance for customer benefits ▪ Compensate weakness with strengths ▪ Identity methods to counteract ▪ … Strategy: Emphasizing Weakness ▪ Overemphasize weakness ▪ Emphasize a disadvantage for competitors on the market ▪ Highlighting negative impact on customer benefits ▪ … Strength Weakness OwnCompanyCompetitors Main Competitors ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 21
- 22. Social Media Analysis 6 4 3 2 Facebook Linkedin You Tube Twitter How Many Competitors Use Social Media Channels? ▪ Facebook is used by Competitor XY ▪ XY can be found on LinkedIn 22 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 23. 23 Monitoring Survey Customer Video Contest Customer Surveys Product Testers Acquisition Idea Collection Activity Analysis
- 24. Overview of main Competitors Competitors Market Leader Challenger Niche Competitor Explanations Own Business ▪ Good service ▪ Small product range ▪ We provide maximum flexibility Competitor 1 ▪ Good service ▪ Small product range ▪ Competitor 1 provides maximum flexibility Competitor 2 ▪ Good service ▪ Small product range ▪ Competitor 2 provides maximum flexibility Competitor 3 ▪ Good service ▪ Small product range ▪ Competitor 3 provides maximum flexibility Competitor 4 ▪ Good service ▪ Small product range ▪ Competitor 4 provides maximum flexibility Competitor 5 ▪ Good service ▪ Small product range ▪ Competitor 5 provides maximum flexibility Other ▪ Small product range ▪ Flexibility ▪ Insufficient service 24 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 26. Column Chart 0.5 0.8 1 1.6 1.9 2 2.4 2.8 3.4 1 1.5 2 2.5 3 3.5 4 5 6 0 2 4 6 8 10 2009 2010 2011 2012 2013 2014 2015 2016 2017 ExpenditureIn($Billions) Years This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 01 26
- 27. Line Chart 0 10 20 30 40 50 60 70 80 90 100 JAN FEB MAR APR MAY JUN JULY AUG SEP OCT NOV DEC Profit(InThousands) 92% 80% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02Product 01 27
- 28. Stock Chart 0 10 20 30 40 50 60 70 0 20 40 60 80 100 120 140 160 FY '14 FY '15 FY '16 FY '17 FY '18 Volume Open Low High Close This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02Product 01 28
- 29. 29 This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. Let’s have a Coffee Break
- 31. 31 Our Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text here Mission 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.Mission 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 32. This is a representative image, and should be replaced by your own image. Just right click and replace image. Name Here Designation Name Here Designation Name Here Designation Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Team 32
- 33. About Us This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 33
- 34. 34 Our Goal Text 1 Text 2 Text 3 Text 4 Text 5 Text 6 Text 7 Text 8 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 35. Comparison 01 Financial Planning 75.534 user This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Budgetary Control 63.321 user This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 35
- 36. Financial $350 Silver This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $880 Platinum This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $500 Gold This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 36
- 37. 15% Asia This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 25% Australia This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30% Africa This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 10% South America This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 20% North America This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Location 37
- 38. Quotes It’s not just about being better. It’s about being different. You need to give people a reason to choose your business. -Tom Abbott 38
- 39. Dashboard 0201 03 32% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 25% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 28% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 40% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 45% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 39
- 40. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018 2017 2016 2015 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Time Line ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 40
- 41. This slide is 100% editable. Adapt it to your needs & capture your audience's attention. 04 This slide is 100% editable. Adapt it to your needs & capture your audience's attention. 03 This slide is 100% editable. Adapt it to your needs & capture your audience's attention. 02 This slide is 100% editable. Adapt it to your needs & capture your audience's attention. 01 Target 41
- 42. Puzzle This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 04 42
- 43. Silhouettes This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Silhouettes This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Silhouettes This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Silhouettes 43
- 44. Circular This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here 44
- 45. Mind Map This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 83% 99% This slide is 100% editable. Adapt it to your needs and capture your audience ‘s attention. This slide is 100% editable. Adapt it to your needs and capture your audience ‘s attention. 45
- 46. Bulb Or Idea This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 4 46
- 47. Address: # street number, city, state Contact Number: 0123456789 Email Address: emailaddress@123gmail.com Thank You 47