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Competitive Analysis Powerpoint Presentation Slides

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This document outlines a competitive analysis for a business, detailing key competitors, market share, revenue, and product quality metrics. It includes various tools for comparing competitors on aspects like marketing strategies, pricing, and customer engagement, along with graphs and charts to visualize data. The content is structured to be editable and customizable to adapt to specific business needs and strategic assessments.

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Competitive Analysis
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Competitive Analysis Your Company Name
Identification 2 Key International Competitors Key National Competitors Substitutes New Entrants Competitor L Competitor M Competitor N Competitor O Competitor I Competitor J Competitor K Competitor K Competitor E Competitor F Competitor G Competitor H Competitor A Competitor B Competitor C Competitor D
Logos Of Competitors 3
Comparison - Based On Criteria 4 Revenue Profit Market Share Main Activity Number of Employees Product Quality Insert your own text Competitor A Text Here Text Here Text Here Text Here Text Here Text Here Text Here Competitor B Text Here Text Here Text Here Text Here Text Here Text Here Text Here Competitor C Text Here Text Here Text Here Text Here Text Here Text Here Text Here Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here Criteria
Competitor Positioning 5 = %$ xx Million in Sales 20 15 10 0 -5 0 10 20 30 40 50 60 Market Share (%) Company Growth (%) Losing Market Share Giving Market Share 5 Average Market Growth A B D C
Competitor Ranking 6 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitor A Competitor B Competitor C Market Leader
Competitor Revenue & Profit 7 0 0.5 1 1.5 2 2.5 3 3.5 4 Competitor A Competitor B Competitor C Competitor D Competitor E Revenue Profit This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Competitor Market Share & Sales Revenues 8 0 10 20 30 40 50 60 70 1 2 3 4 Your Figures (C, $, %) Development (Market Share & Share Revenue) Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Other This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Competitor Analysis 9 65 10 10 10 Sales Own Company C.1 C.4 C.2 65 10 10 10 Revenue Own Company C.1 C.4 C.2 0 10 20 30 40 50 60 70 2020 2021 2022 2023 2024 2025 2026 Sales Development of Industry Placeholder1 Placeholder2 2020 2021 2022 2023 2024 2025 2026 Performance Indicators Sales 0,5 1,0 1,5 2,0 2,5 3,0 3,5 Sales Development Placeholder 1 Placeholder 2 Competitor 3
Competitor Description 10 Product x Competitor 1 Competitor 2 Competitor 3 Competitor 4 Turnover € 100 million € 100 million € 100 million € 100 million Top Product Sample Product Sample Product Sample Product Sample Product Employees 100 100 100 100 Main Competitors
Knowledge On Our Competitors 11 ▪ Product 1 ▪ Product 2 ▪ Product 3 Products ▪ Service guaranteed only year after purchase ▪ Service characteristic 2 ▪ Service characteristic 3 Services ▪ Expansion ▪ Strategy 2 ▪ Strategy 3 Strategy ▪ Competitors offer high quality ▪ Quality Feature 2 ▪ Quality Feature 3 Quality ▪ The prices very depending on the season ▪ Price 2 ▪ Price 3 Prices ▪ Phase enter descriptions & notes here Other
Internal/ External Competitor Portfolio Analysis 12 Category Criteria (Areas of Observation) Comments on the Strengths & Weakness of the Unite to be Tested Competitor 4 Poor Equal Better 1 2 3 4 5 6 7 8 9 Market Marketing & Sales - Sales Structure/ Locations - Price/ Performance Rtio - Product Quality - Cost Structure/ Cost Advantage - Enterprise - Finances Liquidity - Cost Development - Staff Working Climate - Staff Training & Education - Overall Assessment - -
Classification- Market Attractiveness & Market Share 13 Market Attractiveness Low High Weak Strong Global Market Share My Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Other
Sales Performance of Competitors 14 30 20 10 8 25 0 25 50 Competitor 4 Competitor 3 Competitor 2 Competitor 1 Own Business 28 22 9 9 26 0 25 50 Competitor 4 Competitor 3 Competitor 2 Competitor 1 Own Business 31 13 15 12 27 0 25 50 Competitor 4 Competitor 3 Competitor 2 Competitor 1 Own Business 2013 2014 2015 € / $ MIO. / % This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Strategic Positioning 15 Strategic Advantage Cost Advantage Singularity from the buyer’s point of view Entire Industry 01 Differentiation Comprehensive Cost Leadership ▪ Competitor 1 ▪ Competitor 2 ▪ Competitor 3 ▪ Competitor 4 03 Limited to one Segment ▪ Competitor 5 ▪ Other Focus on Priorities 02 ▪ Competitors are located in four areas ▪ Each competitor attempts to influence the market according to this needs ▪ … Strategic Target
Assessment & Market Position of Competitors’ Product/ Product Range 16 Product x Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Design Price Performance Quality Additional Functions Equipment Expected Product Service Life Overall Assessment 6 3 4 3 3
Market Segmentation 17 Factors Own Business Competitor 1 Competitor 2 Competitor 3 Age (in years) 20-30 30-35 25-40 20-35 Gender (M/ F) Both Both Female Both Income (in lakhs) 0-15 7-10 2-15 0-10 Employment Students/ Employed Employed/ Business Students/ Employed/ Business Students/ Employed/ Business
Competitors’ Average Price/ Product 18 2 2 1.8 1.66 2.66 Company Company Company Company Company € / $ This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. ▪ Prices of the product line are constantly developing ▪ Competitive products have an average price of 2.00 €
Competitive Advantage 19 Competitors who Could Catch up Competitor 2 Reason: High financial Budget Competitor 1 Reason: High financial Budget Advantage 1 Additional investment costs Project planning To - dos in order to maintain the advantage ADVANTAGE
Other Corporate Strategy 20 Main Competitors Strength Weakness Own Company Competitors Strategy: Emphasizing the Strengths ▪ Emphasize strength ▪ Highlight benefits for customer ▪ … Strategy: Downgrade / Devalue ▪ Evaluate weakness as irrelevant ▪ Devalue importance for customer benefits ▪ Compensate weakness with strength ▪ … ▪ Evaluate weakness as irrelevant ▪ Devalue importance for customer benefits ▪ Compensate weakness with strengths ▪ Identity methods to counteract ▪ … Strategy: Downgrade / Devalue Strategy: Emphasizing Weakness ▪ Overemphasize weakness ▪ Emphasize a disadvantage for competitors on the market ▪ Highlighting negative impact on customer benefits ▪ …
6 4 3 2 Facebook Linkedin You Tube Twitter Social Media Analysis 21 How Many Competitors Use Social Media Channels? ▪ Facebook is used by Competitor XY ▪ XY can be found on LinkedIn
Activity Analysis 22 Monitoring Survey Customer Video Contest Customer Surveys Product Testers Acquisition Idea Collection
Overview Of Main Competitors 23 Competitors Market Leader Challenger Niche Competitor Explanations Own Business ▪ Good service ▪ Small product range ▪ We provide maximum flexibility Competitor 1 ▪ Good service ▪ Small product range ▪ Competitor 1 provides maximum flexibility Competitor 2 ▪ Good service ▪ Small product range ▪ Competitor 2 provides maximum flexibility Competitor 3 ▪ Good service ▪ Small product range ▪ Competitor 3 provides maximum flexibility Competitor 4 ▪ Good service ▪ Small product range ▪ Competitor 4 provides maximum flexibility Competitor 5 ▪ Good service ▪ Small product range ▪ Competitor 5 provides maximum flexibility Other ▪ Small product range ▪ Flexibility ▪ Insufficient service
24 Let’s Have a Break, We'll Come Back After 15 Minutes ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Coffee Break
25 Charts & Graphs
26 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 5 8 12 16 20 24 28 32 35 10 14 18 22 25 30 33 36 39 0 10 20 30 40 50 60 70 FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 FY 09 Profit (Million dollars) Stacked Column This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 2
Scatter With Smooth Lines And Markers 27 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 0 10 20 30 40 50 60 70 80 90 100 0 10 20 30 40 50 60 Profit (In Thousands) Dollar (In Billions) ▪ Product 1
28 Year (2017) 0 5 10 15 20 25 30 Dec Nov Oct Sep Aug Jul Jun May Apr Mar Feb Jan Profit (In Thousands) This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Area Chart This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 2
Stacked Line Chart 29 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 0 10 20 30 40 50 60 70 80 90 100 2010 2011 2012 2013 2014 2015 2016 2017 Profit (In Thousands) 92% 47% ▪ Product 1 ▪ Product 2
30 20 60 30 35 75 60 85 93 10 20 30 40 50 60 70 80 90 100 10 20 30 40 50 In Percentage Profit (In Sales) This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Scatter Chart This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 2
Combo Chart 31 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 0 10 20 30 40 50 60 70 80 90 100 2014 2015 2016 2017 Units Sold ▪ Product 1 ▪ Product 2 ▪ Product 3
32 Additional Slides
Our Mission ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Vision Our Mission ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 33
34 John Smith CEO This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Anita Doe Editor This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Tomas Cross Graphic Designer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Best Team
35 Target Audiences This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Preferred by Many This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Values Client This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. About Us
▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Goal 36
Financial 37 $45 $58 $75 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Comparison 38 John Smith CEO Anita Doe Editor Performance Design 75% 55% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Performance Design 45% 75% This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
39 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 50% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 65% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 90% Dashboard
ur Target 40
41 01 02 03 04 ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Puzzle
42 …Mother Teresa Not all of us can do great things. But we can do small things with great love. Quotes
Location 43 Australia 80% 60% Canada 60% 60% Brazil 60% 40% China 60% 80%
Important Notes 44 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04
Timeline 45 Start End This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention 2018 2017 2016
Lego 46 01 02 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Hierarchy 47 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Mind Map 48 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Silhouettes 49 06 03 05 02 04 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Matrix 50 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. High Low High Low
Circular 51 Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Venn 52 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Magnifying Glass 53 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04
Bulb & Idea 54 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 3 Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 1 Product
Address: # street number, city, state Contact Numbers: 0123456789 Email Address: emailaddress@123.com Thank You 55

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Competitive Analysis Powerpoint Presentation Slides

  • 2. Identification 2 Key International Competitors Key National Competitors Substitutes New Entrants Competitor L Competitor M Competitor N Competitor O Competitor I Competitor J Competitor K Competitor K Competitor E Competitor F Competitor G Competitor H Competitor A Competitor B Competitor C Competitor D
  • 4. Comparison - Based On Criteria 4 Revenue Profit Market Share Main Activity Number of Employees Product Quality Insert your own text Competitor A Text Here Text Here Text Here Text Here Text Here Text Here Text Here Competitor B Text Here Text Here Text Here Text Here Text Here Text Here Text Here Competitor C Text Here Text Here Text Here Text Here Text Here Text Here Text Here Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here Criteria
  • 5. Competitor Positioning 5 = %$ xx Million in Sales 20 15 10 0 -5 0 10 20 30 40 50 60 Market Share (%) Company Growth (%) Losing Market Share Giving Market Share 5 Average Market Growth A B D C
  • 6. Competitor Ranking 6 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitor A Competitor B Competitor C Market Leader
  • 7. Competitor Revenue & Profit 7 0 0.5 1 1.5 2 2.5 3 3.5 4 Competitor A Competitor B Competitor C Competitor D Competitor E Revenue Profit This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 8. Competitor Market Share & Sales Revenues 8 0 10 20 30 40 50 60 70 1 2 3 4 Your Figures (C, $, %) Development (Market Share & Share Revenue) Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Other This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 9. Competitor Analysis 9 65 10 10 10 Sales Own Company C.1 C.4 C.2 65 10 10 10 Revenue Own Company C.1 C.4 C.2 0 10 20 30 40 50 60 70 2020 2021 2022 2023 2024 2025 2026 Sales Development of Industry Placeholder1 Placeholder2 2020 2021 2022 2023 2024 2025 2026 Performance Indicators Sales 0,5 1,0 1,5 2,0 2,5 3,0 3,5 Sales Development Placeholder 1 Placeholder 2 Competitor 3
  • 10. Competitor Description 10 Product x Competitor 1 Competitor 2 Competitor 3 Competitor 4 Turnover € 100 million € 100 million € 100 million € 100 million Top Product Sample Product Sample Product Sample Product Sample Product Employees 100 100 100 100 Main Competitors
  • 11. Knowledge On Our Competitors 11 ▪ Product 1 ▪ Product 2 ▪ Product 3 Products ▪ Service guaranteed only year after purchase ▪ Service characteristic 2 ▪ Service characteristic 3 Services ▪ Expansion ▪ Strategy 2 ▪ Strategy 3 Strategy ▪ Competitors offer high quality ▪ Quality Feature 2 ▪ Quality Feature 3 Quality ▪ The prices very depending on the season ▪ Price 2 ▪ Price 3 Prices ▪ Phase enter descriptions & notes here Other
  • 12. Internal/ External Competitor Portfolio Analysis 12 Category Criteria (Areas of Observation) Comments on the Strengths & Weakness of the Unite to be Tested Competitor 4 Poor Equal Better 1 2 3 4 5 6 7 8 9 Market Marketing & Sales - Sales Structure/ Locations - Price/ Performance Rtio - Product Quality - Cost Structure/ Cost Advantage - Enterprise - Finances Liquidity - Cost Development - Staff Working Climate - Staff Training & Education - Overall Assessment - -
  • 13. Classification- Market Attractiveness & Market Share 13 Market Attractiveness Low High Weak Strong Global Market Share My Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Other
  • 14. Sales Performance of Competitors 14 30 20 10 8 25 0 25 50 Competitor 4 Competitor 3 Competitor 2 Competitor 1 Own Business 28 22 9 9 26 0 25 50 Competitor 4 Competitor 3 Competitor 2 Competitor 1 Own Business 31 13 15 12 27 0 25 50 Competitor 4 Competitor 3 Competitor 2 Competitor 1 Own Business 2013 2014 2015 € / $ MIO. / % This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 15. Strategic Positioning 15 Strategic Advantage Cost Advantage Singularity from the buyer’s point of view Entire Industry 01 Differentiation Comprehensive Cost Leadership ▪ Competitor 1 ▪ Competitor 2 ▪ Competitor 3 ▪ Competitor 4 03 Limited to one Segment ▪ Competitor 5 ▪ Other Focus on Priorities 02 ▪ Competitors are located in four areas ▪ Each competitor attempts to influence the market according to this needs ▪ … Strategic Target
  • 16. Assessment & Market Position of Competitors’ Product/ Product Range 16 Product x Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Design Price Performance Quality Additional Functions Equipment Expected Product Service Life Overall Assessment 6 3 4 3 3
  • 17. Market Segmentation 17 Factors Own Business Competitor 1 Competitor 2 Competitor 3 Age (in years) 20-30 30-35 25-40 20-35 Gender (M/ F) Both Both Female Both Income (in lakhs) 0-15 7-10 2-15 0-10 Employment Students/ Employed Employed/ Business Students/ Employed/ Business Students/ Employed/ Business
  • 18. Competitors’ Average Price/ Product 18 2 2 1.8 1.66 2.66 Company Company Company Company Company € / $ This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. ▪ Prices of the product line are constantly developing ▪ Competitive products have an average price of 2.00 €
  • 19. Competitive Advantage 19 Competitors who Could Catch up Competitor 2 Reason: High financial Budget Competitor 1 Reason: High financial Budget Advantage 1 Additional investment costs Project planning To - dos in order to maintain the advantage ADVANTAGE
  • 20. Other Corporate Strategy 20 Main Competitors Strength Weakness Own Company Competitors Strategy: Emphasizing the Strengths ▪ Emphasize strength ▪ Highlight benefits for customer ▪ … Strategy: Downgrade / Devalue ▪ Evaluate weakness as irrelevant ▪ Devalue importance for customer benefits ▪ Compensate weakness with strength ▪ … ▪ Evaluate weakness as irrelevant ▪ Devalue importance for customer benefits ▪ Compensate weakness with strengths ▪ Identity methods to counteract ▪ … Strategy: Downgrade / Devalue Strategy: Emphasizing Weakness ▪ Overemphasize weakness ▪ Emphasize a disadvantage for competitors on the market ▪ Highlighting negative impact on customer benefits ▪ …
  • 21. 6 4 3 2 Facebook Linkedin You Tube Twitter Social Media Analysis 21 How Many Competitors Use Social Media Channels? ▪ Facebook is used by Competitor XY ▪ XY can be found on LinkedIn
  • 22. Activity Analysis 22 Monitoring Survey Customer Video Contest Customer Surveys Product Testers Acquisition Idea Collection
  • 23. Overview Of Main Competitors 23 Competitors Market Leader Challenger Niche Competitor Explanations Own Business ▪ Good service ▪ Small product range ▪ We provide maximum flexibility Competitor 1 ▪ Good service ▪ Small product range ▪ Competitor 1 provides maximum flexibility Competitor 2 ▪ Good service ▪ Small product range ▪ Competitor 2 provides maximum flexibility Competitor 3 ▪ Good service ▪ Small product range ▪ Competitor 3 provides maximum flexibility Competitor 4 ▪ Good service ▪ Small product range ▪ Competitor 4 provides maximum flexibility Competitor 5 ▪ Good service ▪ Small product range ▪ Competitor 5 provides maximum flexibility Other ▪ Small product range ▪ Flexibility ▪ Insufficient service
  • 24. 24 Let’s Have a Break, We'll Come Back After 15 Minutes ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Coffee Break
  • 26. 26 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 5 8 12 16 20 24 28 32 35 10 14 18 22 25 30 33 36 39 0 10 20 30 40 50 60 70 FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 FY 09 Profit (Million dollars) Stacked Column This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 2
  • 27. Scatter With Smooth Lines And Markers 27 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 0 10 20 30 40 50 60 70 80 90 100 0 10 20 30 40 50 60 Profit (In Thousands) Dollar (In Billions) ▪ Product 1
  • 28. 28 Year (2017) 0 5 10 15 20 25 30 Dec Nov Oct Sep Aug Jul Jun May Apr Mar Feb Jan Profit (In Thousands) This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Area Chart This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 2
  • 29. Stacked Line Chart 29 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 0 10 20 30 40 50 60 70 80 90 100 2010 2011 2012 2013 2014 2015 2016 2017 Profit (In Thousands) 92% 47% ▪ Product 1 ▪ Product 2
  • 30. 30 20 60 30 35 75 60 85 93 10 20 30 40 50 60 70 80 90 100 10 20 30 40 50 In Percentage Profit (In Sales) This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Scatter Chart This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 2
  • 31. Combo Chart 31 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 0 10 20 30 40 50 60 70 80 90 100 2014 2015 2016 2017 Units Sold ▪ Product 1 ▪ Product 2 ▪ Product 3
  • 33. Our Mission ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Vision Our Mission ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 33
  • 34. 34 John Smith CEO This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Anita Doe Editor This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Tomas Cross Graphic Designer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Best Team
  • 35. 35 Target Audiences This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Preferred by Many This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Values Client This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. About Us
  • 36. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Goal 36
  • 37. Financial 37 $45 $58 $75 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 38. Comparison 38 John Smith CEO Anita Doe Editor Performance Design 75% 55% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Performance Design 45% 75% This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 39. 39 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 50% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 65% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 90% Dashboard
  • 41. 41 01 02 03 04 ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Puzzle
  • 42. 42 …Mother Teresa Not all of us can do great things. But we can do small things with great love. Quotes
  • 44. Important Notes 44 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04
  • 45. Timeline 45 Start End This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention 2018 2017 2016
  • 46. Lego 46 01 02 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 47. Hierarchy 47 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 48. Mind Map 48 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 49. Silhouettes 49 06 03 05 02 04 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 50. Matrix 50 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. High Low High Low
  • 51. Circular 51 Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 52. Venn 52 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 53. Magnifying Glass 53 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04
  • 54. Bulb & Idea 54 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 3 Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 1 Product
  • 55. Address: # street number, city, state Contact Numbers: 0123456789 Email Address: emailaddress@123.com Thank You 55