Market Positioning PowerPoint Presentation Slides
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The document outlines various market positioning strategies for a company, emphasizing differentiation, competitive advantages, and attributes that set it apart in the consumer durable and services sectors. It includes frameworks for analyzing competition and market attractiveness, as well as communication strategies to highlight product benefits. Additionally, it factors in growth trajectories against competitors and details various product positioning metrics such as price and quality.
Market Positioning PowerPoint Presentation Slides
- 1. MARKET POSITIONING Your Company Name
- 2. Market Positioning www.company.com 2 Attributes which sets you apart If customers are not using your product, then what are they using Biggest benefit that the target market derives from your offering Description of the product The market for targeting The market that you compete in Primary Differentiation Competitive Alternatives What Is It Target Segment Market Category Key Benefit ? Basis the segmentation, try to position the product on the basis of the listed factors
- 3. Positioning Strategies - Consumer Durable Sector www.company.com 3 Benefit Communicating the benefits of a product i.e. highlighting the most powerful attributes Corporate Identity Positioning a brand using the well established identity of the firm Lifestyle Positioning a brand as a lifestyle contemporary or futuristic Competitive Differentiating your offering and creating value for the market Surrogate Positioning the intangible aspects of the brand. Rationale behind the strategy: • Your Text Here • Your Text Here • Your Text Here • Your Text Here • Your Text Here • Your Text Here • Your Text Here • Your Text Here Its a framework for analyzing the level of competition within an industry and business strategy development to derive five forces that determine the competitive intensity and therefore the attractiveness of an industry
- 4. www.company.com 4 Positioning Strategies Services Sector Category Company positions itself as a category leader & becomes synonymous with the service User Positioning the service for a specific target group of users Application The service is positioned as best for certain application Attribute Positioning the service based on its certain attributes Quality/ Price Positioning the service as it is possessing a certain quality standard at a particular price Its a framework for analyzing the level of competition within an industry and business strategy development to derive five forces that determine the competitive intensity and therefore the attractiveness of an industry
- 5. Product Positioning www.company.com 5 Competitive Advantage Company Standing Competitor Standing Importance of Improving Standard Affordability & Speed Competitors Ability to Improve Standing Recommended Action Technology 8 8 Low Low Medium Hold Cost 6 8 High Medium Medium Monitor Quality 8 6 Low Low High Monitor Service 4 3 High High Low Invest Its a framework for analyzing the level of competition within an industry and business strategy development to derive five forces that determine the competitive intensity and therefore the attractiveness of an industry
- 6. Competitor Positioning www.company.com 6 Market Growth Own Company Competitor 1 Competitor 2 Competitor 3 30% 40% 25% 15% 0 10 20 30 40 50 60 70 80 90 100 Own Company Competitor 1 Competitor 2 Competitor 3 CompanyGrowth(%)
- 7. Competitive Landscape www.company.com 7 Competitors Market Leader Challenger Niche competitor Explanation Own business Good Service Small product range Competitor 1 Good Service Competitor 1 provides maximum flexibility Competitor 2 Good Service Competitor 4 provides maximum flexibility Competitor 3 Good Service Small product range Competitor 4 Good Service Small product range Other Good Service Competitor 4 provides maximum flexibility
- 8. Strategic Positioning www.company.com 8 STRATEGIC ADVANTAGE STRATEGIC TARGET • Competitors are located in four areas • Each competitor attempts to influence the market according to his needs • …. EntireIndustry Singularity from the buyer’s point of view Cost advantage DIFFERENTIATION • Competitor 1 • Competitor 2 COMPREHENSIVE COST LEADERSHIP • Competitor 3 • Competitor 4 LimitedtoOne Segment COMPREHENSIVE COST LEADERSHIP • Competitor 3 • Competitor 4 01 02 03
- 9. www.company.com 9 ProductPositioning: PerceptualMap HighQualityLow High Price Move the circles as per your product’s price & quality positioning in the market.
- 11. Line Chart www.company.com 11 0 10 20 30 40 50 60 70 80 90 100 JAN FEB MAR APR MAY JUN JULY AUG SEP OCT NOV DEC Profit(InThousands) 80% 92% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. • Product 01 • Product 02
- 12. Volume High Low Close Chart www.company.com 12 Volume 0 10 20 30 40 50 60 70 0 20 40 60 80 100 120 140 160 05-01-2018 06-01-2018 07-01-2018 08-01-2018 09-01-2018 Volume High Low This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. • Product 01 • Product 02
- 13. Column Chart www.company.com 13 0.5 0.8 1 1.6 1.9 2 2.4 2.8 3.4 1 1.5 2 2.5 3 3.5 4 5 6 0 2 4 6 8 10 2010 2011 2012 2013 2014 2015 2016 2017 2018 ExpenditureIn($Billions) Years This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. • Product 01 • Product 02
- 14. Area Chart www.company.com 14 100% 0 10 20 30 40 50 60 70 80 90 100 FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18 SalesInPercentage(%) This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. • Product 01 • Product 02
- 15. Radar Chart www.company.com 15 02-01-2018 03-01-2018 04-01-201805-01-2018 06-01-2018 • Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 16. www.company.com 16 Lets Have A Break Time 10:15 To10:30
- 21. Financial 21 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 85% $659 Million This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 75% $456 Million This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 60% $340 Million www.company com
- 22. Quotes www.company.com 22 Opportunity is missed by most people because it dresses in overalls and looks like work. …Thomas Edison
- 23. www.company.com 23 Dashboard This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0 100 20 10 30 40 80 90 70 60 50 50% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0 100 20 10 30 40 80 90 70 60 50 30%
- 24. Timeline 24 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2013 2014 2015 2017 2016 2018 www.company.com
- 25. www.company.com 25 Thank You Address: # street number, city, state Contact Numbers: 0123456789 Email Address: emailaddress123@gmail.com