Product Management Powerpoint Presentation Slides
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This document provides an agenda and content for a product management presentation. The agenda covers identifying consumer trends, offering new products, understanding competition, launching products, and key performance indicators. The content sections include topics such as marketing planning, competitive landscape analysis, customer analysis, market potential, and financial analysis. The document includes sample slides on new product introduction, product roadmaps, validation, and go-to-market strategies.
Product Management Powerpoint Presentation Slides
- 1. Product Management Your Company Name 1
- 2. Agenda To Identify current and future consumer trends To offer new product to the customers To Identify and understand competition for the product launched Your Text Here Your Text Here To Launch the product with chosen parameters 2
- 3. Content Introduction to Product Management Marketing Planning Competitive Landscape Category Attractiveness Analysis Customer Analysis Market Potential Sales Forecasting Product Strategy New Products Pricing Decisions Advertising Decisions Channel Management Financial Analysis KPIs & Dashboard 3
- 4. Introduction to Product Management New Product Introduction Understanding Customer needs Product Roadmap Product Validation New Product Introduction 4
- 5. New Product Introduction 1/2 Explain the Product Idea in detail for e.g. Explain the PRODUCT IDEA in Brief PRODUCT DETAILS Technology used Benefits Requirement of the product EXAMPLE To lock and unlock door from your smartphone Now is the best time to explain your product idea in an effective manner so that the audience gets immersed in it right from the beginning This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 5
- 6. New Product Introduction 2/2 Strategic › Degree to which the product aligns with business strategy › Strategic importance Product Advantage › Unique benefits › Meets customer needs better › Value for money Market Attractiveness › Market size › Market growth › Competitive situation Synergies › Market synergies › Technological synergies › Manufacturing processing synergies Technical Feasibility › Technical Gap › Complexity › Technical Uncertainty Profitability Analysis › Expected profitability (Magnitude . e g NPV ) › Return(e g RR) › Payback Period › Low cost and fast to do Product Detailed This step is crucial to ensure that unsuitable ideas are rejected as soon as possible as ideas need to be considered objectively This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 6
- 7. Understanding Customer Needs When they buy Understand the purchasing cycle of your customer Are they a small private company or a big MNC ? Understand your Customer Understand their occupation and interest ? Website, App, in-person ? What they expect of you If your customers expect reliable delivery and you don’t disappoint them, you stand to gain repeat business What they do How they buy 7
- 8. Product Roadmap Q1 FY 18 Product launch Q2 FY 18 Tech Support portal Q3 FY 18 Bootstrap Upgrade Q1 FY 19 Data Logging Module Q2 FY 19 Chrome Support Q3 FY 19 Public API 8
- 9. Product Validation Product Specifications Customer Needs/ Requirements Customer Usability Specification 1 Your Text Here Yes or No Specification 2 Your Text Here Yes or No Specification 3 Your Text Here Yes or No Specification 4 Your Text Here Yes or No Specification 5 Your Text Here Yes or No Specification 6 Your Text Here Yes or No This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 9
- 10. Prepare Plan about the value of product to market and describe product differentiation coherently Launch Plan and implement the launch process, activities and event Product Strategy and Lifecycle Management Ideate Generate, source, rank a wide variety of ideas and business problems Focus Turn the idea into a concept and evaluate the internal factors affecting the concept Explore Select and validate market value ideas surviving against external market conditions Build Work with the development team to check outcomes meet the market’s requirements Immerse Engage deeply with customers to deliver an effective solution Define Analyse, define and design the product and consider alternate solutions This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 10
- 11. Marketing Planning Market Plan Go to Market Strategy 11
- 12. Market Plan 1/2 › Advert features on sports & celebrity magazines › Search Engine Optimization › Online Reviews › Large Scale promotion › (neighbors by numbers) › Radio Jingles › Advert features on sports & celebrity magazines › Press Release/online reviews › Emails & SMS campaign › Online Reviews › Large Scale promotion (neighbors by numbers) › Search Engine Optimization › Emails, SMS & online campaign MONTHS 1 2 3 4 5 6 Mention the month wise marketing strategy that will be used to promote the product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 12
- 13. Market Plan 2/2 Timelines Objectives Activity Planned Measure Channels Date/Month/Year Sales/ Awareness/ Reputation Management/ Product Launch/ Social Work/ Engagement Advertising/ Surveys/ Newsletters/ Blogging/ Facebook App/ Promotional Emails/ Micro- blogging/ Sample Distribution/ Games Number of Calls/ Number of Leads/ Number of Sales/ Number of Footfalls Print/ Internet/ OOH/ TVC/ Events/ Surveys/ Telephones/ Mobile This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 13
- 14. Go To Market Strategy 1/4 What are you trying to Market? Key Attributes of your Product/Solution Mention your Key Strategies/Comments here Business Model Mention your Key Strategies/Comments here Price Positioning Mention your Key Strategies/Comments here Market Position Mention your Key Strategies/Comments here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 14
- 15. Go-To-Market Strategy 2/4 WHO should be involved Internally & Externally ? Mention your Key strategies/ comments here Target Markets Mention your Key strategies/ comments here Initial Market Penetration Strategy Mention your Key strategies/ comments here Channel/ Partners Mention your Key strategies/ comments here Launch Team This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 15
- 16. Go To Market Strategy 3/4 Value Proposition & Key Message for Audience Customers Mention your Key Strategies/Comments here Channels Mention your Key Strategies/Comments here Mention your Key Strategies/Comments here Why Should they Adopt it? 16
- 17. Go-To-Market Strategy 4/4 HOW & WHERE should it be done ? External Activities Mention your Key strategies/ comments here Tools for Internal Audience Mention your Key strategies/ comments here Tools for Customers Mention your Key strategies/ comments here 17
- 18. Competitive Landscape Product Comparison Competitor Analysis Product Competencies 18
- 19. Product Competencies Competencies / Capabilities Your Product 1 Competitor Product 1 Your Product 2 Competitor Product 2 Product Innovation Your Text Here Your Text Here Your Text Here Your Text Here Price Level Your Text Here Your Text Here Your Text Here Your Text Here Brand Recognition Your Text Here Your Text Here Your Text Here Your Text Here Distribution Network Your Text Here Your Text Here Your Text Here Your Text Here After Sales Service Your Text Here Your Text Here Your Text Here Your Text Here Promotion/ Public Relation Your Text Here Your Text Here Your Text Here Your Text Here High Above Average Average Weak Lowest This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 19
- 20. Product Comparison 1/3 Best Options PRODUCT 1 PRODUCT 2 PRODUCT 3 Sample Criteria Sample Text Good Feature Sample Text Moderate Feature Sample Text Bad Feature Sample Criteria Sample Text Good Feature Sample Text Moderate Feature Sample Text Good Feature Sample Criteria Sample Text Moderate Feature Sample Text Good Feature Sample Text Bad Feature Sample Criteria Sample Text Good Feature Sample Text Good Feature Sample Text Bad Feature Sample Criteria Sample Text Good Feature Sample Text Moderate Feature Sample Text Bad Feature Sample Criteria Sample Text Good Feature Sample Text Bad Feature Sample Text Moderate Feature Sample Criteria Sample Text Good Feature Sample Text Moderate Feature Sample Text Bad Feature Sample Criteria Sample Text Bad Feature Sample Text Moderate Feature Sample Text Moderate Feature Sample Criteria Sample Text Moderate Feature Sample Text Moderate Feature Sample Text Bad Feature CONCLUSION ACCEPTABLE CONSIDERATION REJECTION 20
- 21. Product Comparison 2/3 Company Feature 1 Feature 2 Feature 3 Feature 4 Feature 5 Feature 6 Company XX Competitor A Competitor B Competitor C Indirect Competitor A Indirect Competitor B Indirect Competitor C This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 21
- 22. Product Comparison 3/3 Features Product 1 Product 2 Product 3 Product 4 Product 5 Product 6 Product 7 Product 8 Product Feature 1 Product Feature 2 Product Feature 3 Product Feature 4 Product Feature 5 Product Feature 6 Product Feature 7 Product Feature 8 Product Feature 9 Product Feature 10 Product Feature 11 Product Feature 12 Product Feature 13 Product Feature 14 Product Feature 15 Product Feature 16 ADVANCED FEATURES BASIC FEATURES 22
- 23. Competitor Analysis 1/3 Product X (Insert a Product Image) Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Design Price Performance Quality Additional Functions Equipment Expected Product Service Life Overall Assessment 6 3 4 3 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 23
- 24. Competitor Analysis 2/3 Competitors Market Leader Challenger Niche Competitor Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Other › Good Service › Small Product Range › We provide maximum Flexibility › Good Service › Small Product Range › Competitor 1 provides maximum Flexibility › Good Service › Small Product Range › Competitor 2 provides maximum Flexibility › Good Service › Small Product Range › Competitor 3 provides maximum Flexibility › Good Service › Small Product Range › Competitor 4 provides maximum Flexibility › Good Service › Small Product Range › Competitor 5 provides maximum Flexibility Explanations › Small Product Range › Inflexible › Insufficient price This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 24
- 25. Competitor Analysis 3/3 High Level comparison between your product and competitor’s Any value added to the product Key Highlights of product/service in short details Compare cost on the various aspect involved Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Overview Additional Value Details Cost COMPETITOR 1 2 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 25
- 26. Category Attractiveness Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 26
- 27. Category Attractive Analysis 1/2 Price Positioning Claims/ Trends › What is the price in the category (lowest-highest)? › What is the average price in the category? › Does the price premium change according to the size of the product? › What are the common claims made by products in the category- for example, no added sugar, GM free perfect for lunchboxes .5-A-day etc ? › What are the key themes of the claims-heath, convenience? Packing formats types & Materials › What is the most common pack size in the category? › Are products sold individually or in multipacks? › If products are sold in multipacks what is the number of products in a pack? › Do multipacks format products differ in size to those sold individually? › What material is used for packaging Consumption Drivers › Are the products packaged and sold in a way to encourage single- serve consumption or sharing? › Is there focus on the convenience of the product? › Do health claims encourage the consumer to purchase the product -if so what are the health trends focused around losing weight, added vitamins? 27
- 28. Category Attractive Analysis 2/2 Products Positioning Claims/Trends Price Consumption Drivers Packaging Promotion Product 1 (Example juice) Claim 1 (e.g. Not from concentrate ) Price 1 ($3 per carton) Driver 1 (Example Volume of Consumption) Package 1 (1L Carton) Promotion 1 (e.g. Discounts) Product 2 Claim 2 (No added Sugar) Price 2 Driver 2 Package 2 Promotion 2 Product 3 Claim 3 Price 3 Driver 3 Package 3 Plastic bottle (750ml, 900ml, 1.25l, 1.35l) Promotion 3 Claim 4 Price 4 Driver 4 Package 4 Promotion 4 Detail 1 Detail 2 Detail 3 Detail 4 DETAILS which products dominate (example, Carton vs Small Packs) 28
- 29. Customer Analysis Factors Strategies to target customers effectively Customer Needs Customer Satisfaction drivers Customer Segmentation 29
- 30. Factors Strategies to Target Customers Effectively Factors in analysing Target Customers Factor 1 Your Text Here Your Text Here Factor 2 Your Text Here Your Text Here Factor 3 Your Text Here Your Text Here Strategies to reach Customers Strategy 1 Your Text Here Your Text Here Strategy 2 Your Text Here Your Text Here Strategy 3 Your Text Here Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30
- 31. Customer Segmentation Geographic › Region: Text Here › Country : Text Here › Population : Text Here › Climate : Text Here Demographic › Age : Text Here › Gender : Text Here › Nationality : Text Here › Ethnicity : Text Here › Occupation : Text Here › Income : Text Here › Family Size : Text Here Psychographic › Lifestyle : Text Here › Personality : Text Here › Values : Text Here › Interest : Text Here Behavioral › Brand Loyalty : Text Here › Benefits Sought : Text Here › User Status : Text Here › Usage Rates : Text Here › Occasion : Text Here › Readiness to buy : Text Here With the help of this slide you can explain your audience about your largest customers This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 31
- 32. Customer Needs Reliability Convenience Functional Performance Lower prices Variety Information Customer Needs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 32
- 33. Customer Satisfaction Drivers Customer Service Human Contact Response Time Resolve Time Helpful Technical Knowledge Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here 01 04 02 03 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 33
- 34. Market Potential This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention 01 02 03 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 34
- 35. Market Potential 1/3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Total Available Market (Tam) Target Market Your Market Share Serviceable Available Market (Sam) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 35
- 36. Market Potential 2/3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention Competition Market Size This slide is 100% editable. Adapt it to your needs and capture your audience's attention Consumer & Product Type This slide is 100% editable. Adapt it to your needs and capture your audience's attention Profitability This slide is 100% editable. Adapt it to your needs and capture your audience's attention 36
- 37. Market Potential 3/3 (Serviceable & Obtainable Market) (Served Available Market) (Total Addressable Market) (Potential Addressable Market) SAM PAM TAM SOM Your Text Here Average spending on e-Commerce $XXX per year N million users by 2019 N Million Internet Users Your Text Here What will drive the Internet scene in year to come 90% 70% Under 15 under 30 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. n Million Smartphone users by 2019 Total Digital Advertising spending of US $x,xx 37
- 38. Sales Forecast This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 38
- 39. Sales Forecast 1/2 Product Last Year IT of Customers Last Year Average Sales/ Customer ($) Last Year Sales ($) Projected IT of Customers Projected Average Sales/ Customers ($) Projected Annual Sales Actual IT of Customers Actual Average Sales/ Customers ($) Actual Annual Sale Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 39
- 40. Sales Forecast 2/2 Product Name Text Here Text Here Text Here Text Here Text Here Text Here Units Text Here Text Here Text Here Text Here Text Here Text Here Selling Price Text Here Text Here Text Here Text Here Text Here Text Here Total Sales Text Here Text Here Text Here Text Here Text Here Text Here % of Total Text Here Text Here Text Here Text Here Text Here Text Here Jan-Feb Mar-Apr May-Jun Jul-Aug Sep-Oct Nov-Dec Fiscal Year 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 40
- 41. Your Title Here PRODUCT STRATEGY 41
- 42. Product Strategy Market & Services Growth Matrix Add Services of Products Your Text Here Enter New Market Your Text Here Add Services or Products in new Markets Your Text Here Increase Market Share Your Text Here New Existing Market Expansion Existing Services & Products New Services & Products Service Expansion This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 42
- 43. Product Strategy Development Diversification Market Penetration Market Development › Identifying and developing niche /new market segments Market Penetration › Launching sales strategy of the product Product Development › Offering product with highlighted specifications Diversification › Future strategy once the product penetrates the market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 43
- 44. Product Strategy for Introduction Growth Maturity Decline stages Decline Introduction Growth Maturity MARKETING OBJECTIVES Creating product awareness and trial Maximizing Market Share Maximizing profit while defending market share Reduce expenditure and milk the brand STRATEGIES Offer a basic product Offer product, extensions, service, warranty Diversify brands and items models Phase out weak products Charge cost-plus Price to penetrate market Price to match or best competitors Cut price Build selective distribution Build intensive distribution Build more intensive distribution Go selective: phase out unprofitable outlets Build product awareness among early adopters and dealers Build awareness & interest in the mass market Stress brand difference and benefits Reduce to level needed to retain hard- core loyals Product Price Distribution Advertising 44
- 45. Your Title Here NEW PRODUCTS 45
- 46. New Products 1/2 Ninja Hoodie This is the product short description. You can choose which columns display in the table $45-$60 Ninja T-Shirt This is the product short description. You can choose which columns display in the table $15-$25 Pink Ninja Hoodie This is the product short description. You can choose which columns display in the table $10 Skull Hoodie This is the product short description. You can choose which columns display in the table $30-$40 Skull T-shirt This is the product short description. You can choose which columns display in the table $10-$15 Name Summary Price This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 46
- 47. New Products 2/2 Target Customers Features Target Customers 1 Target Customers 3 Target Customers 2 Feature 1 Feature 3 Feature 2 › Your text here › Your text here › Your text here › Your text here › Your text here › Your text here › Your text here › Your text here › Your text here › Your text here › Your text here › Your text here › Your text here › Your text here › Your text here › Your text here › Your text here › Your text here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 47
- 48. Pricing Strategies This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 48
- 49. Pricing Strategies 1/4 S.NO. Product/ Service Pricing Pricing Rationale 1 Product 1 - - 2 Product 2 - - 3 Product 3 - - This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 49
- 50. Pricing Strategies 2/4 Penetration Pricing This slide is 100% editable. Adapt it to your needs and capture your audience's attention Marketing Skimming This slide is 100% editable. Adapt it to your needs and capture your audience's attention Optional Pricing This slide is 100% editable. Adapt it to your needs and capture your audience’s attention Premium Pricing This slide is 100% editable. Adapt it to your needs and capture your audience's attention Physchological Pricing This slide is 100% editable. Adapt it to your needs and capture your audience's attention Competitive Pricing This slide is 100% editable. Adapt it to your needs and capture your audience's attention Bundle Pricing This slide is 100% editable. Adapt it to your needs and capture your audience's attention Value Pricing This slide is 100% editable. Adapt it to your needs and capture your audience's attention Captive Pricing This slide is 100% editable. Adapt it to your needs and capture your audience's attention Cost Plus Pricing This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 50
- 51. Pricing Strategies 3/4 BASIC STANDARD PLUS Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 51
- 52. Pricing Strategies 4/4 REGULAR › Feature 1 › Feature 2 › Feature 3 › Feature 4 ADVANCED › Feature 1 › Feature 2 › Feature 3 › Feature 4 ULTIMATE › Feature 1 › Feature 2 › Feature 3 › Feature 4 THRIFTLY › Feature 1 › Feature 2 › Feature 3 › Feature 4 $49 $55 $35 $69 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 52
- 54. Advertising Channels Advertising Platform Reach Engagement Google+ Your Text Here Your Text Here Pinterest Your Text Here Your Text Here Sporting stadiums or arenas Your Text Here Your Text Here Newspapers: digital Your Text Here Your Text Here Airports or airport lounges Your Text Here Your Text Here Instagram Your Text Here Your Text Here LinkedIn Your Text Here Your Text Here Magazines: digital Your Text Here Your Text Here Tumblr Your Text Here Your Text Here Bus stops/subway stations/train stations Your Text Here Your Text Here Skype Your Text Here Your Text Here Community or social event Your Text Here Your Text Here Elevators Your Text Here Your Text Here Inside airplanes Your Text Here Your Text Here In digital games Your Text Here Your Text Here Office building lobbies Your Text Here Your Text Here Health clubs/gyms Your Text Here Your Text Here Flickr Your Text Here Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 54
- 55. Advertising Budget BUDGET CATEGORY Q1, 18 Q2, 18 Q3, 18 Q4, 18 FY 18 Total Demand Generation & Sales Enablement 25000 250000 150000 200000 625000 Partner Marketing 85000 45000 60000 70000 260000 Digital Strategies 40000 35000 50000 35000 160000 Awareness & Thought Leadership 25000 50000 70000 60000 105000 Events 175000 200000 100000 175000 650000 Content/ Documentation 50000 20000 25000 30000 125000 Product Marketing 400000 55000 45000 45000 545000 Marketing Strategy & Operations 100000 30000 20000 45000 195000 Global/ Field Marketing 450000 450000 450000 450000 1800000 Total Marketing Programs 1350000 1335000 970000 1310000 4465000 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 55
- 56. Advertising Timeline › Phase 1 20 14 › Phase 2 11 02 › Phase 3 13 17 › Phase 4 08 30 › Phase 5 04 07 › Phase 6 11 17 May 10 MILESTONE 1 June 7 MILESTONE 2 August 12 MILESTONE 3 September 25 MILESTONE 4 October 20 MILESTONE 5 November 15 MILESTONE 5 Jan Jun May Apr Mar Feb July Aug Sept Oct Nov Dec PROMOTION DISTRIBUTION LAUNCH 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 56
- 57. Promotions 1/2 Paid Social Advertising Content Partnerships Influencer Engagement Outposts Embassies Incentive Digital Properties Incentive Earned Owned This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 57
- 58. Promotions 2/2 Online Website Campaigns Advertise Blog Articles Competitions LinkedIn Twitter Facebook Marketing Social Media PROMOTION Magazines Television Advertising Product Interview News Placement Relevant Public Relations Trial Customer Launch Competition Prototype Offers This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 58
- 60. Framework Channel Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Channel Structure This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Select Channel(s) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Implement Channel(s) Structures This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Manage Channel(s) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 60
- 61. Channel Segmentation Buying Patterns Success Factors Online/Offline Channel Social Media Customer interaction and company/product followers 64% prefer social media following of the product Online Web Your Text Here Your Text Here Online In Person Your Text Here Your Text Here Offline Store Your Text Here Your Text Here Offline Mobile Your Text Here Your Text Here Online Direct Mail Your Text Here Your Text Here Online This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 61
- 62. Distribution Consumer START STOP Wholesaler Retail Producer This slide is 100% editable. Adapt it to your needs and capture your audience's attention Agent This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention 62
- 64. Financial Analysis 1/2 540 432 600 230 420 64 100 50 100 0 100 200 300 400 500 600 700 Production Costs Distribution Expenses Celebrity Endorsement Tv campaign + Youtube Magazines Ads Posters P.O.S Materials Sampling Events Marketing Total 2536 Income Statement 2018 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 64
- 65. Financial Analysis 2/2 Years Ended July 25,2018 ($) July 27, 2017 ($) Variance in $ Variance in % July 27, 2017 ($) July 30, 2016 ($) Variance in $ Variance in % United States & Canada 15757 14765 1265 9.8 14765 13834 3901 24.3 % of Net Product Sales 50.4 51.0 51.0 50.9 European Markets 8691 6471 490 9.1 6471 6498 1923 20.4 % of Net Product Sales 22.3 24.5 24.5 24.1 Emerging Markets 5104 3013 1276 40.2 3013 2398 596 27.8 % of Net Product Sales 11.6 8.9 8.9 7.9 Asia Pacific 4708 2365 459 18.0 2365 1902 623 21.4 % of Net Product Sales 10.7 10.0 10.0 10.0 Japan 1056 1276 9 0.7 1276 1635 4 0.5 % of Net Product Sales 2.9 3.0 3.0 3.8 Total 35316 27890 3499 77.8 27890 26267 7047 94.4 Previous Product Sales 65
- 66. KPIs and DASHBOARD Sales Metrics Marketing Metrics Dashboard Service Metrics 66
- 67. Product Management KPI Sales Metrics Region Score Canada 80 United States 60 Australia 55 France 25 India 25 Existing Business - New Opportunity Existing Business - Renewal New Business $0K $2500K $5000K $7500K Revenue Wins $67,621 Target: $75,489 Month Ending March 31 495 Leads 30 Trials 15 Wins Sales Performance (Today) $169.76M Current Month Pipeline Sales Pipeline Target : 7.5% 4.5% 5% 5.5% January February March April May June Qualified Lead to Win Conversion Rate 62 Wins 0 Target is 70D Account Target/ Progress $22,546K Expansion MRR Target/ Progress Top Product in Revenue (K) Wins by Region (past 5 days) Product 1 ($345) Product 2 ($428) Product 3 ($291) Product 4 ($187) Product 5 ($721) Revenue & Wins by Type Actual : 6.4% Conv. Rate Salesforce Sales (This Month) This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 67
- 68. Product Management KPI Service Metrics 0% 20% 40% 60% 80% Within 1 Hour 1-6 Hours 6-12 Hours 12-24 Hours >24 Hours Email Telephone Social Media Number of support incidents this week Average First Response Time (minutes) Average Resolution Time (hours) 1400 9 18 Abandon Rate Average Waiting Time (minutes) First Contact Resolution 20 3.98 81.9% Name Resolution Time Abandon Rate First Response Time Tom Smith 3 Minutes 2% 2 Minutes Jack Bay 4 Minutes 5% 1 Minutes Steve Dunn 2 Minutes 1% 3 Minutes Will Cass 5 Minutes 2% 4 Minutes Ben Marley 5 Minutes 3% 4 Minutes Name Resolution Time Abandon Rate First Response Time Will Smith 30 Minutes 30% 5 Minutes Tony Seelig 23 Minutes 25% 5 Minutes Steve Redden 21 Minutes 21% 2 Minutes Will Cass 20 Minutes 20% 2 Minutes Ben Marley 18 Minutes 23% 2 Minutes Top 5 Support Agents Bottom 5 Support Agents Resolution Time by Channel 0 50 100 150 200 250 Monday Tuesday Wednesday Thursday Friday Email Telephone Social Media Total 0 5 10 15 20 25 30 35 Monday Tuesday Wednesday Thursday Friday 9AM-12PM 12PM-3PM 3PM-6PM 6PM-9PM Overall Daily Abandon Rate during last Week Volume of Customer incidents over past week by Channel This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 68
- 69. Product Management KPI Marketing Metrics Leads Revenue Generated $1100 0 10000 20000 30000 40000 50000 60000 70000 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec New Customers Visitors Target No. of Purchases 144 $12 $10 $10 $8 Adwords Banner Adwords Email 25,000 18,000 Leads by Channel 0 500 1000 1500 2000 01-Jan-17 01-Mar-17 01-May-17 01-Jul-17 01-Sep-17 01-Nov-17 Website Trade Shows Promotions Print Advertising Traffic Sources $58 $26 $10 $7 $5 $5 0 10 20 30 40 50 60 70 Organic Direct Paid Social Display Referral Cost per Interaction This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 69
- 70. Product Management KPI Dashboard 30% Key Market Drivers Industry Growth Trend Product Preference Market Consumer Specifics Market Segment Distribution Channels Competitors › Trends › Culture › Needs › Demographic › Competitor 1 › Competitor 2 › Competitor 3 › Competitor 4 › Retail › Wholesale › Broker › Direct Online › Segment 1 › Segment 2 › Segment 3 › Segment 4 Group A Group B Group C 2016 2017 2018 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 70
- 71. Product Management Icons Slide 71
- 73. About Us Target Audiences This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Preferred by Many This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Clients This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 73
- 74. Our Mission Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goals This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 74
- 75. 01 04 03 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here Roadmap Process 75
- 76. Puzzle 01 04 02 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 76
- 77. Important Notes Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 77
- 78. Timeline Text Here Text Here Text Here Text Here Text Here Text Here 78
- 79. Thank You Address # street number ,city ,state Contact Number 0123456789 Email Address emailadderess123@gmail.Com 79