New Product Development And Life Cycle Strategies Process PowerPoint Presentation Slides
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The document discusses the Product Life Cycle (PLC), which outlines the stages a product goes through from introduction to decline. Key stages include introduction, growth, maturity, and decline, with various marketing strategies applicable at each stage to maximize sales and adapt to market needs. Additionally, it emphasizes the importance of brand management and marketing communication in sustaining product relevance throughout its life cycle.
New Product Development And Life Cycle Strategies Process PowerPoint Presentation Slides
- 1. Product Life Cycle Product Life Cycle and Development Your Company Name
- 2. Product Life Cycle (PLC) “Product life cycle (PLC) is the cycle through which every product goes through from introduction to withdrawal or eventual demise.” Product Life Cycle 01 02 03 04 05 2 Product Life Cycle And Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 3. Introduction Growth Maturity Decline Researching, developing and then launching the product. INTRODUCTION Sales are increasing at their fastest rate. GROWTH Sales are near their highest, however the rate of growth is slowing down. MATURITY The final stage of the cycle, sales begin to fall. DECLINE 01 02 03 04 3 Product Life Cycle Stages This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 4. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. LOW SALES NEGATIVE PROFITS LITTLE COMPETITION INNOVATORS ARE TARGETED HIGH COST PER CUSTOMER ACQUIRED This slide is 100% editable. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. 4 Introduction Stage This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 5. 5 Brand Awareness Cycle No Longer Convinced No Longer Remembers Unaware Aware Informed Convinced This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Building Product Awareness In The Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 6. 6 Installation After Sale Service Warranty Delivery & Credit PackingFeatures Design Quality Level Brand name Core Product Or Service This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. The Product Concept This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 7. Product 1 Product 2 Product 3 Product 4 Brand A Brand B Brand C Brand D 7 Brand-Product Matrix This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 8. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 8 Product Quality Check This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 9. Price Quantity P1 P2 A B C Penetration Pricing 0 1 2 3 4 5 6 0 1 2 3 4 5 Price Time Penetration Pricing Pricing Skimming Charging A Low Price (P2) From The Start To Quickly Sell The Highest Quantity(Q2) 9 Penetration Pricing This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 10. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Manufacturer Retailer Wholesaler Contractor End User 10 Distribution Of A Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 11. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Advertising This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Sales Promotion This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Personal Selling This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Public Relations This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Direct Marketing 01 03 05 02 04 This slide is 100% editable. 11 Marketing Communication Mix This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 12. Relevance Time Loyalty Awareness Preference Constant Revolution High Investment Attaining And Sustaining Brand Preference Brand Advocacy Reinforcing Quality + Brand Values Great Story 12 Building Brand Preference This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 13. Increased Market Share This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TEXT HERE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TEXT HERE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TEXT HERE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TEXT HERE 13 Market Share This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 14. FEATURE PRODUCT 1 PRODUCT 2 PRODUCT 3 PRODUCT 4 Feature 1 Available Unavailable Unavailable Available Feature 2 Available Unavailable Unavailable Available Feature 3 Available Unavailable Unavailable Available Feature 4 Available Unavailable Unavailable Available Feature 5 Available Available Available Available Feature 6 Available Available Available Available Feature 7 Available Unavailable Unavailable Unavailable Feature 8 Available Unavailable Unavailable Unavailable Feature 9 Available Unavailable Unavailable Unavailable Feature 10 Available Unavailable Unavailable Unavailable 14 Features Comparison Of The Products This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 15. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Pricing This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Distribution Channels This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Product Quality This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Promotions 15 Growth Stage This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 16. Profits Sales Costs Marketing Objectives Product Price Distribution Advertising Low Costs Per Customer Process Peak Sales High Profits Diversify Brand And Models Price To Match Or Best Competitors Build More Intensive Distribution Stress Brand Differences And Benefits Maximize Profit While Defending Market Share 16 Maturity Stage This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 17. Introduction Growth Maturity Decline Services Sales Time 17 • Maintain The Product, Possibly Rejuvenating It By Adding New Features And Finding New Uses • Reduce Costs And Continue The Offer • Discontinue The Product Sale is declining so there are several option: Decline Stage This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 18. ➢ Involves promoting new & alternative product uses. ➢ Revitalizes product by building a new character. ➢ In same instances, leads to a new sub category. Among Existing Customers ➢ Presenting product with a different twist to entice new customers, and minimize alienating current users. ➢ In some instances, leads to a new category To new Consumers 18 Repostioning A Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 19. TargetMarket SameDifferent Product Same Different Image Repositioning Intangible Repositioning Tangible Repositioning Product Repositioning 19 Repositioning Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 20. Introduction Growth Maturity Decline Time SalesOverTime 20 Extending The Product Life Cycle This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 21. 21 Readvertising The Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Low Advertising High Advertising SHORTER PLC LONGER PLC
- 22. 22 Price Reduction This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Price This slide is 100% editable. • Adapt it to your needs and capture your audience's attention. This slide is 100% editable. • Adapt it to your needs and capture your audience's attention. This slide is 100% editable. • Adapt it to your needs and capture your audience's attention. This slide is 100% editable. • Adapt it to your needs and capture your audience's attention.
- 23. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 23 Exploring New Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 24. REGIONAL EVENTS REFERRAL PROGRAM PRESS RELEASE BUY BACK PROGRAM TRADE SHOWS 24 Channel Promotional Events This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 25. 25 2017 1 2 3 4 5 6 7 8 9 1 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC Your Text Here Put Text Here Your Text Here Put Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Our Trade Show Calendar This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 26. TEXTHERE HIGH LOW TEXT HERELOW HIGH YOUR TEXT HERE PUT TEXT HERE YOUR TEXT HERE PUT TEXT HERE TEXT HERE 01 TEXT HERE 03 TEXT HERE 04 TEXT HERE 02 PUT TEXT YOUR TEXT PUT TEXT YOUR TEXT 26 Competitive Intelligence This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 27. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Developing Marketing Communication Program 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Marketing Communication Plan 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. This slide is 100% editable. Evaluation & Control Of Marketing 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. This slide is 100% editable. Budget Planning 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Situational Analysis 05 2016 2017 2018 2019 2020 27 Communication Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 28. 28 ➢ This slide is 100% editable. ➢ Adapt it to your needs and capture your audience’s attention. Facebook ➢ This slide is 100% editable. ➢ Adapt it to your needs and capture your audience’s attention. Twitter ➢ This slide is 100% editable. ➢ Adapt it to your needs and capture your audience’s attention. LinkedIn ➢ This slide is 100% editable. ➢ Adapt it to your needs and capture your audience’s attention. Instagram ➢ This slide is 100% editable. ➢ Adapt it to your needs and capture your audience’s attention. YouTube 20202019201820172016 Social Media Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 29. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2015 2017 2019 2021 2023 2025 01 02 03 04 05 06 29 Product Roadmap This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 30. 01 First Option 02 Second Option 03 Third Option 04 Forth Option 05 Fifth Option 06 Sixth Option This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30 Website Update Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 31. 31 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Testimonial This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 33. Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 33
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- 35. 35 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ANITA SMITH CEO This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. JOHN SMITH CEO This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. MARY SMITH CEO Our Team This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 36. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ANITA SMITH JOB TITLE HERE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. MARRY SMITH JOB TITLE HERE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. JOHN SMITH JOB TITLE HERE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. CAROL SMITH JOB TITLE HERE 36 About Us This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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- 38. 38 70% TEXT HERE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 50% TEXT HERE This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Comparison This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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- 41. 01 02 03 04 Income Distribution This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Cogs Distributions This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Expense Distributions This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Profit And Loss This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 41 Dashboard This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 42. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 42 Location This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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- 44. 44 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Data Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Project Management This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Assurance And Verification This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Content Development Post it This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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- 48. Social Media This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Service This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Public Relations This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Networking This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sales 48 Circular This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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- 51. 51 Matrix This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Low High Supply Risk ProfitImpact High low 01 02 0304 Leverage Items Strategic Items Non- Critical Items Bottleneck Items This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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- 54. Strategic Planning Definition Swot Ansoff External Environment Internal Capability AnalysisPORTERS 5 Forces Pestle Boston Box 54 Swimlanes This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 55. 55 Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Team This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Innovation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Success This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Work This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing Idea Idea This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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- 57. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Economic System This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Capital Formation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketable Surplus This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Foreign Trade Situations 57 Bar Graph This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 58. Acquisition Activation Retention Revenue Referral This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 58 Funnel This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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