Stage Gate Product Methodology PowerPoint Presentation Slides
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The document outlines a stage-gate product innovation process for managing new product development, detailing criteria for each gate involving assessments of feasibility, market attractiveness, and strategic alignment. It emphasizes the importance of gathering input from both internal and external sources for idea generation, while providing a structured approach for evaluating product ideas and developing business cases. Additionally, it includes strategic analyses, customer understanding, market research, and risk assessment to enhance the decision-making process throughout the product lifecycle.
Stage Gate Product Methodology PowerPoint Presentation Slides
- 1. Your Company name Stage Gate Product Methodology
- 2. Stage Gate Product Innovation Process 2 Gate 1 Gate 2 Gate 3 Gate 4 Gate 5 Stage 2 Stage 3 Stage 1 Stage 4 Stage 5 Go To Launch Idea Screen Second Screen Go To Development Go To Testing LaunchScoping Build Business Case Development Testing And Validation
- 3. Gate Criteria Must Meet and Should Meet 3 MUST MEET CRITERIA (Checklist- Yes/No) Strategic Alignment(fits Bu’s Strategy Reasonable Likelihood Of Technical Feasibility Meets Eh And S And Legal Policies Positive Return Vs. Risk No Show Stoppers (Killer Variables) SHOULD MEET CRITERIA (Scored On O-10 Scales) Strategic Product Advantage Market Attractiveness Synergies(levera ges Core Competencies) Technical Feasibility ▪ Degree To Which Project Aligns With Bu’s Strategy ▪ Strategic Importance • Unique Benefits • Meets Customer Needs Better • Value For Money • Market Size • Market Growth • Competitive Situation ▪ Market Synergies • Technological Synergies • Manufacturing/Pr ocessing Synergies • Expected Profitability (Magnitude ; E. G. NPV ) • Return(e.g. IRR) • Payback Period • Certainty Of Return/Profit Estimates • Low Cost And Fast To Do
- 5. Generate New Product Ideas 5 Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
- 6. External Sources Of New Product Ideas 6 Strategic Human Capital Development Market Research Market Gap Analysis Learning From Competitors Consumer Activity Analysis Long Range Studies ‘Fallout’ Form Predictions Of Changing Economic And Social Conditions Locating Areas Of Consumer Dissatisfaction With Current Products Analysis Of Existing Product Perceptions Overseas Experience Transferring Foreign Products Copying The Competition Studying Activities To Identify Unsatisfied Needs
- 7. Internal Sources Of New Product Ideas 7 ▪ Product Testing ▪ Product Enhancement ▪ Brainstorming ▪ Accident ▪ Strategic Planning ▪ Marketing Manager Sales Force Innovation Group Meetings Employee Suggestions Management Stockholders Research And Engineering Internal
- 9. Screening The Ideas 9 QUESTIONS Is There A Real Need For The Product And Will Customers Buy It? Does The Company Have The Resources To Make The Product A Success? Will It Make Money For The Company ? Idea 1 Yes Yes No Idea 2 Yes No No Idea 3 No Yes Yes Idea 4 No Yes Yes
- 11. Product Strengths and Weaknesses 11 STRENGTH • This slide is 100% editable. • Adapt it to your needs and capture your audience's attention. WEAKNESS • This slide is 100% editable. • Adapt it to your needs and capture your audience's attention.
- 12. Product Features And Benefits 12 BENEFITSFEATURES • This slide is 100% editable. • Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. • Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. • Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. • Adapt it to your needs and capture your audience's attention.
- 13. Competitor Analysis Comparison Table 13 Competitor A Competitor B Competitor C Competitor D Competitor E Competitor F Competitor G Competitor H CRITERIA Revenue Profit Market Share Main Activity Number Of Employee Product Quality Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text Your Text
- 14. Threat From Competitors Porter's Five Forces Model 14 Threat Of New Entry Buyer Power Threat Of Substitute Supplier Power Competitive Rivalry This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 16. Evaluating The Rough Research 16 Key Performance Indicators Criteria 1 Criteria 2 Overall Project Performance Product Need Threat From Competitors Feasibility
- 18. Product Definition 18 PRODUCT DEFINITION Market Analysis Define User Need Product Utilization Inventory Stratification Mix Segmentation Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
- 19. Understanding Customer Needs 19 Understanding Customer Needs Adapt it to your needs and capture your audience’s attention. Adapt it to your needs and capture your audience’s attention. Adapt it to your needs and capture your audience’s attention. Adapt it to your needs and capture your audience’s attention. Adapt it to your needs and capture your audience’s attention. • Adapt it to your needs and capture your audience’s attention. • Adapt it to your needs and capture your audience’s attention. • Adapt it to your needs and capture your audience’s attention. • Adapt it to your needs and capture your audience’s attention. • Adapt it to your needs and capture your audience’s attention.
- 20. Understanding Customer Needs 20 But I Now Also Need I Need A New Phone I Still Need A New Phone A 10+ megapixel camera A Popular Brand My Friends All Have iPhone Re-sell Value Education & Experience Indirect Pervious Experience Direct Pervious Experience Research Word Of Mouth Sales Person Origin Need Origin Need Psychological Need Value Need Performance Need Belonging Esteem
- 21. Customer Needs Wants & Demands 21 Need DemandsWants Self Actualization Needs Self Development And Realization Esteem Needs Self Esteem Recognition Status Social Needs Sense Of Belonging Love Safety Needs Security Protection Physiological Needs Hunger Thirst
- 22. Customer Personas 22 • Adapt it to your needs and capture your audience's attention. • Adapt it to your needs and capture your audience's attention. • Adapt it to your needs and capture your audience's attention. • Adapt it to your needs and capture your audience's attention.
- 23. Customer Types 23 End User Adapt it to your needs and capture your audience's attention. $$$$ $$$ $$ $ $$$$$ Influencer Adapt it to your needs and capture your audience's attention. Recommender Adapt it to your needs and capture your audience's attention. Economic Buy Adapt it to your needs and capture your audience's attention. Decision Maker Adapt it to your needs and capture your audience's attention.
- 24. Customer Discovery Scorecard 24 • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Customer Problem Interview
- 25. Market Analysis - Target Market 25 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 26. Market Analysis - Market Size 26 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.MARKET SIZE COMPETITIV E ANALYSIS MARKE T TYPE Market Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 27. Market Analysis - Market Share 27 Brand 3 Adapt it to your needs and capture your audience's attention. Brand 4 Adapt it to your needs and capture your audience's attention. Brand 2 Adapt it to your needs and capture your audience's attention. Brand 5 Adapt it to your needs and capture your audience's attention. Brand 1 Adapt it to your needs and capture your audience's attention. Brand 6 Adapt it to your needs and capture your audience's attention. 10% 15% 25% 5% 15% 30%
- 28. Market Analysis - Market Segmentation 28 Market Segmentation Demographic Gender Age Family Social Lifestyle Class Psychographic Countries Nations Status Regions Cities Geographic Benefits Sought Attitude Loyalty Occasions Behavioral
- 29. Market Analysis - Market Attractiveness 29 Strong Medium Week LowMediumHigh Business Position MarketsAttractiveness Medium Attractiveness High Attractiveness Low Attractiveness
- 30. Market Analysis - Pricing Assumption 30 Our Cost 80% 20% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 31. Competitive Analysis (Steve Blank's Petal Diagram on Competitive Landscape) 31 01 02 03 04 05 Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
- 32. Competitive Analysis - SWOT Analysis 32 Opportunities Adapt it to your needs and capture your audience's attention. Weaknesses Adapt it to your needs and capture your audience's attention. Strengths Adapt it to your needs and capture your audience's attention. Threats Adapt it to your needs and capture your audience's attention. S W T O
- 33. Competitive Advantage 33 COMPETITIVE ADVANTAGE Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
- 34. Production & Operation Cost Analysis 34 Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here 01 Text Here Text Here Text Here Text Here Text Here 02 Text Here Text Here Text Here Text Here Text Here 03 Text Here
- 35. Marketing & Launch Cost Analysis 35 Marketing & Launch Cost Analysis Media Tactic Cost Benefit Event $50,000 Approximately 40,000 Students Attend A College 1 Guerrilla Marketing $40,000 Approximately 130,000 People Will Be Exposed 1,3 Social Media So (FREE) Approximately 1 Billion Accounts Exist 2,3 Pay With A Tweet $8,000 Approximately 175 Million People Worldwide Have A Twitter Account 3 Promotional Video $3,000 You Tube Is Used 30 Billion Minutes Per Month,
- 36. Business & Financial Analysis - Required Investment 36 Total 41,780 Licenses & Legal 8000 Consulting 3000 Store Remodeling And Installation Costs 12000 Marketing 9000 Operation And Management Equipment 6780 Other 3000 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 37. Business Analysis 37 High Low High RevenueGrowth Market Share Winners Adapt it to your needs and capture your audience's attention. Losers Adapt it to your needs and capture your audience's attention. Take Overs Targets Adapt it to your needs and capture your audience's attention. Breakup Targets Adapt it to your needs and capture your audience's attention.
- 38. Risk Analysis 38 Risk Assessment Matrix Severity Catastrophic (1) Critical (2) Marginal (3) Negligible (4) Probability Frequent (A) High High Serious Medium Probable (B) High High Serious Medium Occasional (C) High Serious Medium Low Remote (D) Serious Medium Medium Low Improbable (E) Medium Medium Medium Low Eliminated (F) Eliminated
- 39. Project Definition 39 Objective This slide is 100% editable. Options Business Case Benefits Project Definition 02 03 04 05 06 07 08 01 Scope This slide is 100% editable. Risks This slide is 100% editable. Stakeholde rThis slide is 100% editable. Constraint Time Cost Quality Skills This slide is 100% editable. Metrics This slide is 100% editable. Success Criteria This slide is 100% editable. Approach This slide is 100% editable.
- 40. Project Justification This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 01 02 0304 05 06 40
- 41. Building The Business Case 41 Business Case Template Executive Summary Reasons Business Options Expected Benefits Expected Dis-benefits Timescale Investment Appraisal Major Risks Casts ▪ This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 42. Building The Project Plan 42 Stages Year 1 Quarter 3 Year 1 Quarter 4 Year 2 Quarter 1 Year 2 Quarter 2 Stage 1 Stage 2 Stage 3 Stage 4 Stage 5 Stage 6 Stage 7 Stage 8
- 43. Feasibility Review 43 Summary Of Gathered Results Recommend ations For Business Operational Feasibility Economic Feasibility Legal Requirement Feasibility Scheduling Requirement Feasibility Technical Feasibility Project Analysis
- 45. Evaluating Scores At Go kill Gate Meeting 45 Name 1 0 10 4 7 7 10 38 Name 2 10 7 4 4 7 4 36 Name 3 10 10 7 4 4 4 39 Name 4 10 7 7 4 7 0 35 Name 5 7 7 4 4 7 0 29 Name 6 7 5 4 4 4 0 24 Name 7 10 10 4 7 7 4 42 Name 8 7 7 4 7 7 0 32 Mean Team Std. Dev. Total 61 63 38 41 50 22 275 7.6 7.5 4.8 5.1 6.3 2,8 34.4 10 7 4 4 7 4 36 3.42 1.89 1.39 1.55 139 3.54 Evaluator Strategic Product advantage Market attractiveness Leverage competencies Technical feasibility Reward vs risk Score out of 60
- 47. Manufacturing Plan 47 Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Task Month Oct Nov Dec Jan Feb Mar Apr
- 48. Operations Plan 48 Category Key Initiatives Prioritization Project Lead Sales Put Text Here Your Text Here Put Text Here Marketing Put Text Here Your Text Here Put Text Here R&D Put Text Here Put Text Here Put Text Here Operation Put Text Here Put Text Here Put Text Here People Put Text Here Put Text Here Put Text Here Financial And Admin Put Text Here Your Text Here Put Text Here 01 02 0403
- 49. Marketing Launch Plan 49 Adapt it to your needs and capture your audience ‘s attention. 01 Adapt it to your needs and capture your audience ‘s attention. 02 Adapt it to your needs and capture your audience ‘s attention. 03 Adapt it to your needs and capture your audience ‘s attention. 05 Adapt it to your needs and capture your audience ‘s attention. 04 Adapt it to your needs and capture your audience ‘s attention. 06
- 50. Digital Marketing Roadmap 50 Content Whitepaper Development Webinars Content Creation Initiative #6 Newsletter Sing Up Plugin Blog Post Developments Video W/Lead Capture Home Page Redesign Paid Organic Search Analytics Implementation Competitive Analysis Keyword Research New Bar On Site SEO Improvements Ad Roll Campaign Iteration Paid Organic Search Initiative #6 Display Advertising Analysis Email Marketing In Trial Drip Campaign A/B Message Testing Conversion Initiative #4 Onboarding Optimization Social Media Influencer Outreach Program Social Media Initiative #4 Social Media Initiative #4
- 51. PRODUCT LAUNCH MARKETING Budget Template 51 Public Relations Totals 01 PR Form $45 02 Press Release Development $45 03 Review Program $90 Total Public Relations $. $. $. $. $180 Web Marketing 01 Google As Words Program $80 02 Microsoft As Program $90 03 Yahoo As Program $40 Total Web Marketing $. $. $. $. $120 Advertising 01 Creative Development $45 02 Radio Advertising $25 Total Advertising $. $. $. $. $160
- 52. 52 Activity Target Data Most Responsible Person Outcome Deliverables Progress Create A Proposal Describing Project Background, Goals And Rational. Include Any Information You Have On Costs And Benefits, Implementation Strategies, Action Planning, Timetable And Evolution. Don’t Forget The Executive Summary. Identification Of Project Lead, Champion And/or The Group Who Will Lead The Identification And Implementation Of A CPG a) Identify Skill And Role Requirement. b) Communicate/Recruit Interested Individual Or Group. c) Secure Participation Of Project Lead. d) Ensure Project Lead Has Clear Mandate And Resource Required To Start The Planning Process. Identification, Analysis And Engagement Of Stakeholders a) Define Scope Of Implementation-extent Of Implementation. b) Identify Stakeholders-use Approach To Identify. c) Using Team, Collect Data About The Stakeholder-use A Template Provided. d) Organize The Data And Analyze-again Use A Team Approach-strive For Consensus. e) Determine Strategies That Will Be Used To Influence, Support And Engage Stakeholders. Smart Action Plan
- 53. 53 Activity Target Data Most Responsible Person Outcome Deliverables Progress Create A Proposal Describing Project Background, Goals And Rational. Include Any Information You Have On Costs And Benefits, Implementation Strategies, Action Planning, Timetable And Evolution. Don’t Forget The Executive Summary. Identification Of Project Lead, Champion And/or The Group Who Will Lead The Identification And Implementation Of A CPG a) Identify Skill And Role Requirement. b) Communicate/Recruit Interested Individual Or Group. c) Secure Participation Of Project Lead. d) Ensure Project Lead Has Clear Mandate And Resource Required To Start The Planning Process. Identification, Analysis And Engagement Of Stakeholders a) Define Scope Of Implementation-extent Of Implementation. b) Identify Stakeholders-use Approach To Identify. c) Using Team, Collect Data About The Stakeholder-use A Template Provided. d) Organize The Data And Analyze-again Use A Team Approach-strive For Consensus. e) Determine Strategies That Will Be Used To Influence, Support And Engage Stakeholders.
- 54. 54 Gate 4 Go To Testing
- 55. 55 STAGE 1 Testing and Validation STAGE 1 Testing and Validation
- 56. Alpha Testing & Beta Testing 56 Full Scale Show Beta Testing Alpha Testing Twin Aims Of Beta Testing To Get Customer Feedback And Inspiration To Do A Sanity Test Alpha Testing Done In A Lab Type Environment Beta Testing Includes A Limited Group Of Users Outside Of The Company
- 57. 57 Gate 5 Go To Launch
- 60. Performance Dashboard 60 Product 1 Product 2Series 1 Series 2 13% 90% • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 61. Performance Dashboard 61 • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 05 0 30 20 10 40 50 60 70 80 90 100 110
- 62. 62 Thank You Address# Street Number, City, State Contact Numbers: 0123456789 Email Address: emailaddress@23.com