A Straightforward Guide To Product Development Plans Powerpoint Presentation Slides
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The document outlines a comprehensive guide for creating effective product development plans, emphasizing the importance of increasing product value to gain market share. It includes steps for gathering insights, exploring new product ideas, prioritizing features, and formulating product roadmaps, alongside analyses of competitive advantages and market dynamics. Key components also include emotional and functional benefits of products, as well as strategies for marketing and operations.
![Product Roadmap Plan
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A Straightforward Guide To Product Development Plans Powerpoint Presentation Slides
- 1. A Straightforward Guide to Product Development Plans Your Company Name
- 2. Greater the Product Value, Greater the Market Share 01 Go Beyond Features to Create Experiences 02 Go Up the Ladder to Offer Emotional Benefits to Create Experience 03 3 Ways to Increase Product Value 05 04 Example of Functional vs. Emotional Benefits 06 8 Key Dimensions of Product You Can Improve Upon 07 Ways to Acquire Competitive Advantage Product Development Plans • Manufacturing Roadmap • Operations Roadmap • Marketing Launch Plan • Product Planning Cycle • New Product Development Funnel • Marketing Communication Plan • Digital Marketing Plan 09 4 Steps to Create the Perfect Product Strategy Step 3- Prioritizing Ideas • Scoring Product Ideas • Product Ideas- Prioritization Matrix Step 4- Product Roadmap • Product Development Roadmap Timeline Step 2- Explore New Product Ideas • Explore All Product Use Cases • 4Ps of Innovation • New Product Strategy Step 1- Gathering Product Insights • Product Performance Analysis • Competitor Analysis • Market Adoption Curve • Market Insights- PESTLE Analysis • Porter’s Five Forces Analysis • Target Market Profile 08 Table of Contents 2
- 3. Greater the Product Value, Greater the Market Share 3 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What are the Customer Needs? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What are the Product Benefits? This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How are you Better than Competitors? Customer Benefits – Product Cost = Value
- 4. Go Beyond Features to Create Experiences This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Experiences Product Lovable Useable Functional Create Experiences, Not Products This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 4
- 5. Go Up the Ladder to Offer Emotional Benefits to Create Experience This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Ladder up to Emotional BENEFITS Emotional Benefits • How the consumer ultimately feels about the benefits and reward Consumer Benefits • The reward the consumer gets from product benefit Product Benefits • What the product’s attributes deliver directly to the consumer Product Attributes • Functional/physical/tangible characteristics of the product 5
- 6. Example of Functional vs. Emotional Benefits 6 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 01. Works Better Saves you money Simplifies your life Helps your family Makes you smarter Sensory Appeal Stay Connected Experience Helps you be healthier Functional Benefits Feel Optimistic Get Noticed Feel Free Feel Liked Feel Myself Feel Comfortable Stay in Control Curious for Knowledge Text Here Emotional Benefits 02.
- 7. 3 Ways to Increase Product Value This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Lower Operation Costs • Increased Profit Margin for your company • Lower Product Pricing to attract more customers • text here • text here Lower Product Pricing • Pricing advantage over competitors • Cost saving to customers • text here • text here Increased Offerings • Better customer value • New features introduced • More benefits to customer • text here • text here 7
- 8. 8 Key Dimensions of Product You Can Improve Upon This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Performance How well the product performs in comparison to how it was designed to perform Reliability Likelihood that the product will perform throughout its expected life Durability The actual life expectancy of the product Conformance Does the product meet its specifications as designed Features What different functions or task can the product perform Aesthetics The style, materials & visual appeal od a product Serviceability What the ease of fixing or repairing the product if it fails Perceived Quality Based on customer’s experience before, during & after they purchase a product 8 Quality 01 02 03 04 06 07 08 05
- 9. Actual Product Performance 01 Perception of Product 02 Low Cost Operations 03 Legal Advantages 04 Alliances & Relationships 05 Superior Skills 06 Flexibility 07 Attitude 08 Examples Robust, economic, Easy to use Brand image, Product positioning Location, Buying power Patents, contracts & copyright Networking, procurement & Joint ventures Database management, design skills Developing customized solutions Aggressive selling, tough negotiation Ways to Acquire Competitive Advantage 9 Source of Competitive Advantage This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 10. Ways to Acquire Competitive Advantage This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. FIXED COST, CUSTOMER VALUE, & COMPETITIVE ADVANTAGE ARE MOVING DOWNSTREAM 01 What else can we make & sell? Sourcing Contract with lowest-cost suppliers Production Reduce costs/maximize scale & throughput Logistics Optimize supply-chain & distribution efficiency Innovation Build better products UPSTREAM ACTIVITIES 02 What else can we do for our customers? Shaping Customer Perception Define competitive set, Change purchase criteria, Build trust Innovation Tailor offering to consumption circumstances, Reduce customer costs & risk, Building Accumulative Advantages Harness network effects, Accrue & deploy, Customer data DOWNSTREAM ACTIVITIES 10
- 11. 4 Steps to Create the Perfect Product Strategy • Product analysis • Competitor analysis • Customer analysis Gathering Product Insights 01 • New features in product • New use cases • New products Explore New Product Ideas 02 • Prioritization matrix • Add text here • Add text here Prioritizing Ideas 03 • Product roadmap/timeline • Add text here • Add text here Product Roadmap 04 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 11
- 12. 12 The first step to creating product strategy is to perform market research including product performance, target customer and competitor analysis. Gathering Product Insights
- 13. Product Performance Analysis Product Revenue Unique Purchase Quality Average Price Average QTY Product Refund Amount Cart to detailed rate Buy to detail rate Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX Product Brand Brand A Brand B Brand D Brand C Brand E Sales Performance Shopping Behavior 13
- 14. Competitor Analysis Value Proposition Dimensions Customer Importance (Rank Order) Core Features Rating Core Features Rating Core Features Rating 5 XXX 3 XXX 5 XXX 5 4 XXX 5 XXX 3 XXX 2 5 XXX 5 XXX 4 XXX 4 4 XXX 3 XXX 2 XXX 1 5 XXX 2 XXX 4 XXX 4 28 XXX 18 XXX 18 XXX 16 Product Quality Packaging Ease of Use Price Effectiveness Totals How does the product stand against other competitors? Company Competitor 1 Competitor 2 14
- 15. Market Adoption Curve Time of Adoption Percentage of Adopters Early Late High Low Innovators Early Adaptors Early Majority Laggards Late Majority How is the product adopted by the 5 categories of buyers? This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 15
- 16. Market Insights- PESTLE Analysis L P E S T E • Stability of government • Potential changes to legislation • Global influences Political Economic • Economic growth • Employment rates • Inflation rates • Monetary policy • Consumer confidence Sociological • Income distribution • Demographic influences • Lifestyle factors Technological • International influences • Changes in information technology • Take-up rates Legal • Tax policies • Employment laws • Industry regulations • Health & safety regulations Environmental • Regulations & restrictions • Customer attitudes Have there been any changes in the political, economic and legal environment that could impact the product? This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 16
- 17. Porter’s Five Forces Analysis How will the product be impacted by the market forces? › Number of suppliers › › Size of suppliers › Uniqueness of each supplier’s product or service › Focal company’s ability to substitute › Switching Costs Bargaining Power of Suppliers › Number of competitors › › Diversity of competitors › Industry concentration › Industry growth › Quality differences › Brand loyalty › Barriers to exit › › Switching costs Rivalry Among Existing Competitors › Number of customers › Size of each customer order › Differences between competitors › Price sensitivity › Buyers ability to substitute › Buyers information availability › Switching costs Bargaining Power of Buyers Threat of New Entrants › Barriers to entry › Economies of scale › Brand loyalty › › Capital requirements › Cumulative experience › Government policies › Access to distribution channels › Switching costs Threat of Substitute Products & Services › Number of substitute products available › Buyer propensity to substitute › Relative price performance of substitute › Perceived level of product differentiation › Switching costs 17
- 18. Target Market Profile Target Description Target description Urban & suburban women 18- 34 (70%) & 35-55 (30%) who wish to look beautiful & take care of their skin to look young & fresh Their needs Healthy, young skin, to look beautiful, mask skin flaws Their enemy Pollution, oily skin, acne & skin fatigue Insights that tell their story Text here Text here Text here Text here What do they think now? Text here Text here Text here Text here How are they buying? Text here Text here Text here Text here We want them to think/feel/do Text here Text here Text here Text here This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 18 Who are my customers? What are their needs, buying behavior?
- 19. 19 Focus on product innovation by performing customer needs analysis, competitive scenario, and market needs. Come up with new use cases of existing product or new products to expand your product line. Explore New Product Ideas
- 20. Explore All Product Use Cases VIRTUAL CLASSROOM Teachers Students › Teach online › Share Assignments › Share Teaching Materials › Conduct Tests › Score Tests › Share Results › Learn online › Submit Assignments › Download Teaching Materials › Take Tests › See Results Customer Use Cases Product This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 20
- 21. 4Ps of Innovation This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Innovation • Research into USA markets • Open new line of stores • in the US • Add text here Process • UK market leader with a share of 28.2% • Already in the international market • Add text here Position • Expand into the USA & open new line of supermarkets • Introduce new products • Add text here Product • Become a US supermarket provider • Implement small stores in different areas of the city • Add text here Paradigm 21
- 22. New Product Strategy 22 01 02 03 04 05 06 • Add Text Here • Add Text Here • Add Text Here • Add Text Here • Add Text Here • Add Text Here • Add Text Here • Add Text Here • Add Text Here • Price- • Cost- • Margin- • Add Text Here • Add Text Here • Add Text Here • Add Text Here • Add Text Here • Add Text Here Product Description Product Features Product Benefits Product Economics Product Budget Launch Date This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 23. 23 Map out the opportunities on a matrix to see which product opportunities carry the maximum value and the amount of cost and effort to bring them to market. Prioritizing Ideas
- 24. Scoring Product Ideas Profit 8 10 2 Unique Selling Proposition 10 4 4 Customer Value 4 3 9 Product Demand 2 6 5 Total 24 23 20 Resources 6 6 8 Manufacturing 9 4 3 Distribution 5 3 4 Sales & Marketing 1 7 10 Total 21 20 25 Value Cost Product Idea 1 Product Idea 2 Product Idea 3 24
- 25. Product Ideas- Prioritization Matrix 25 Low High Value High Low Product 3 Go for It! This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Product 2 Risky but Worthy This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Product 1 Drop these This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Product 4 Refine these for More Value This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Cost
- 26. 26 Lay out the milestones, responsibilities and deadlines to build the product and roll it out in the market. A roadmap keeps everyone on the same page and aligns all efforts towards successful development of the product. Product Roadmap
- 27. Releases Milestones Product UX & UI Dev Meeting Product Development Roadmap Timeline DEV Milestones 27 Quarter 1 2020 Quarter 2 2020 Quarter 3 2020 Quarter 4 2020 Deliverables V1.0.0 V1.0.0 V1.0.0 V1.0.0 Key Dates Beta iPhone/Tablet App Launch App Launch 8% Market Share 5% Market Share Integrations Web Application Infrastructure QA Design Strategy SQL DB Streamline Analytics Engine Upgrade System Requirements Metrics PM Testing Variance Testing Wireframe Flat UI Refine Site NAV Custom Colour Palettes MVP Design Design Admin Back-End iPhone App (Mocks Wireframe) UX Audit Press Launch Blog Launch Content Marketing Strategy Paid Media-Sponsored Content Influencer Platform AdWords HubSpot Confluence Hootsuite Foursquare Xero+Wav Feature Scope MVP Requirements Phone App (MVP) REQS
- 28. Product Development Roadmap DEV UX & UI 28 Product DEV UX & UI Marketing • App Nav Regs • Backlog Sweep • Customer Surveys • PM Testing • Front- End Prototype • Text Here • Design Admin Back-end • UX Audit • Text Here • Influencer Platform • Blog Launch • Text Here • iPhone App (MVP) REQS • Feature a Release • Confluence • Admin Back-end • Cross Browser Testing Suite • Text Here • Flat UI • MVP Design • Text Here • Press Launch • Remarketing Campaign • Text Here • MVP Requirements • Drag and Drop Tool • Text Here • Metrics • Environment Setup • Text Here • Customer Color Palettes • Refine Site Nav • Refine Site Nav • Google Analytics • Paid Media- Sponsored Content • SEO MOZ • Hootsuite • Text Here • Text Here • Testing System • Variance Testing • SQL DB Streamline • Text Here • Text Here • Text Here • Text Here • Text Here • Text Here Scheduled In Progress QA/ Audit Backlog
- 29. Product Roadmap Plan 29 Comms Develop ment KPI Press Launch Media Campaign Celebrity Partnership Ongoing Marketing Mobile Web V1 Mobile Web V2 Rich Web Mobile Apps PC Platform V1 PC Platform V2 Ongoing Release Android V1 Android V2 Android BAU Research 5% Market Share 15% Market Share 28% Market Share [n]% Market Share Strength Weakness Opportunity Threats New Business Actions Strategy Node 1 Node 1 Node 1 Node 1 Node 1 Node 1 Node 1 Node 2 Node 2 Node 2 Node 2 Node 2 Node 2 Node 2 Node 3 Node 3 Node 3 Node 3 Node 3 Node 3 Node 3 Status 2020 2019 Jan Nov Sep Aug Jul Jun May Apr Mar Feb Dec Oct Mar Jan Feb TBC Low Risk Med Risk High Risk
- 31. Development Plans 31 Manufacturing Plan This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Operations Plan This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Marketing Launch Program This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Marketing Communication Plan This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Digital Marketing Plan This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Budgeting Plan This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Development Plans This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 32. Manufacturing Plan 32 Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Task Month Oct Nov Dec Jan Feb Mar Apr This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 33. Operations Plan 33 Sales Marketing R & D Operation People Financial and Admin C A T E G O R Y Key Initiatives Prioritization Project Lead
- 34. Marketing Launch Plan 34 Create Press Release This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Use Twitter This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Use Advertising This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Create Email Contests This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Update the Website This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Garner Endorsement This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Build Demand This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Attend Tradeshows This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 35. Product Planning Cycle 35 Customers Sales Engineering Tech Support Market Analysis Competition Product Ideas Refined Products Approved Market Requirements Refined Development Initiated INPUT Product A Proposal Product B Proposal Product C Proposal Product A Product C Product A MRD Product BMRD Product A MRD Product B MRD
- 36. New Product Development Funnel 36 Discovery • Your text here • Your text here Exploration • Your text here • Your text here Scoping • Your text here • Your text here Build the Business Case • Your text here • Your text here Development • Your text here • Your text here Testing & Validation • Your text here • Your text here Launch • Your text here • Your text here 3 Months 2 Months 3-6 Months 3-6 Months 3+ Months 14- 20 Months Process Post Launch Review
- 37. Marketing Communication Plan 37 Personal Selling • Text Here • Text Here Public Relation • Text Here • Text Here Advertising • Text Here • Text Here Sales Promotion • Text Here • Text Here Direct Marketing • Text Here • Text Here Marketing Communication Plan This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 38. Digital Marketing Plan 38 Content Whitepaper Development Webinars Content Creation Initiative #6 Newsletter Sing Up Plugin Blog Post Developments Video W/Lead Capture Home Page Redesign Paid Organic Search Analytics Implementation Competitive Analysis Keyword Research New Bar On Site SEO Improvements Ad Roll Campaign Iteration Paid Organic Search Initiative #6 Display Advertising Analysis Email Marketing In Trial Drip Campaign A/B Message Testing Conversion Initiative #4 Onboarding Optimization Social Media Influencer Outreach Program Social Media Initiative #4 Social Media Initiative #4 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 39. A Straightforward Guide to Product Development Plans Icons Slide 39 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 41. Agenda 41 • Text Here • Text Here • Text Here Agenda 01. • Text Here • Text Here • Text Here Agenda 02. • Text Here • Text Here • Text Here Agenda 03. • Add text • Add text • Add text Agenda 05. • Add text • Add text • Add text Agenda 04.
- 42. Company Introduction 42 Target Audience This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Values Client This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Preferred by Many This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 43. Our Goal 43 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 04
- 44. Name Here Designation Name Here Designation Name Here Designation Name Here Designation Name Here Designation Name Here Designation Name Here Designation Organization Chart 44 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
- 45. Comparison 45 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Facebook Users This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Twitter Users 60% 40%
- 46. Bar Chart 46 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2018 2019 2020 Product 01 Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02
- 47. Pie Chart 47 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 04 18% 14% 25% 43%
- 48. Dashboard 48 • This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. • This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. • This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. • This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 0 100 20 10 30 40 80 90 70 60 50 70% Low Medium High
- 49. Linear Process 49 01 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 50. Circular Process 50 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here Your Text Here
- 51. Roadmap 51 51 Roadmap 2015 2016 2017 2018 2020 2019 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 52. 2013 2015 2019 2017 2014 2016 2018 2020 • Text Here • Text Here • Text Here • Text Here • Text Here • Text Here • Text Here • Text Here • Text Here • Text Here • Text Here • Text Here • Text Here • Text Here • Text Here • Text Here This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Timeline 52
- 53. Thank You 53 Email Address emailaddress123@gmail.com Address # street number, city, state Contact Number 0123456789