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Customer Acquisition Management Process
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AGENDA
01
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06
Agenda
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www.company.com 2
Customer LifecycleSales Funnel
Marketing Team
Sales Team
Customer Success Team
Visitor
Prospect
Activated User
Customer
Loyal Customer
Activated Customer
Leads(inbound/Outbound)
Marketing Qualified Lead(mql)
Sales Qualified Lead(sql)
Opportunity
Proof Of Concept(pop)
Closed
Onboarding
Renew/Upsell
CUSTOMER ACQUISITION FRAMEWORK
www.company.com 3
DATA
Build
Connections
Assess
Specific Needs
Of Project
Execute
Campaigns
Response
Management
End To End Audience Engagement
Customer Acquisition & Retention
CUSTOMER ACQUISITION MANAGEMENT
www.company.com 4
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01
02
03
04
TARGET PROSPECTS
www.company.com 5
Primary
Target
Group
01
Primary
Target
Group
03
Secondary
Target
Group
02
Secondary
Target
Group
04
Primary &
Secondary
Target Group
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TARGET GROUP SEGMENT
www.company.com 6
Customer Trust
Click Through
Conversion
Turnover
Organic Lead
Awareness
Information
Acquisition
Transactions
Commercial
Levers
User
Experience
CUSTOMER ACQUISITION STRATEGY
www.company.com 7
Hunters Visitors Leads Customers Advocates
“Visibility”
Keywords
Social Media
“Interest”
Landing Pages
Split Testing
“Desire”
Transactions
Event Tracking
“Action” Social
Inbox Smart
Content
Attract Convert Close Engage
CUSTOMER ACQUISITION STRATEGY
www.company.com 8
Customer
Acquisition
12
11
10
09
08
07 06
05
04
03
02
01
Strategic Partnerships &
Affiliates
Public
Relations
Community
Service
Print
Mass Media: Outdoor, TV
Radio & Sponsorships
Events
Search Engine Marketing (PPC)
Reputation Management
Merchandising
Email
Marketing
Referral
Programs
Direct Mail
& Purl
Search Engine
Optimization
CUSTOMER ACQUISITION CHANNELS
www.company.com 9
• Listening To The
Customer
• Multiple Methods
To Drive Traffic
• Social Media
Marketing
• Lead Management
• Dynamic
Experiences
• Analytics
• Lead Scoring
• Personalization
• Lead Nurturing
Tactics
• Email And
Marketing
Automation
• Marketing And
Sales Enablement
• Sales Force
Automation
Driving
Traffic
Conversion Nurturing Sales
Website
Limited
Use In FS
ACQUISITION STRATEGY PLAN
www.company.com 10
Leads
Clients Visit
Web Presence
Customer
Acquisition
Social
News
Blog
Social
Networks
Analytics
Seo
Market
Research
CRM
Email
Campaign
Call
Center
Customer Relationship
Management
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CUSTOMER ACQUISITION PROCESS
www.company.com 11
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Chase
1. Database
Development
2. Account Intelligence
3. Digital Assets
4. Social Media
5. Sales Calls
6. Incubation Interactive
Email
7. Appointment Setting
Co Create
1. In Partner Marketing
2. fluencies
3. Analysts
4. Peers
5. Authors
6. Academia
7. Thought Leaders
Come
1. Social Media
2. Content
3. Endorsements
4. Credentials
5. Birds Of A
Feather
6. Starburst
Caught
1. Website Tracking
2. Reverse Look Up
3. Digital Assets
4. Incubation
5. Interactive Email
6. Account
Intelligence
DEMAND
CREATION
STRATEGY
DEMAND CREATION STRATEGY
www.company.com 12
01
02
03
04
05
06
07 This slide is 100% editable. Adapt it
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Lead Management
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Add More
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Team Management
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Task Management
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Client Management
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Contact Management
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Opportunity Management
SALES FORCE AUTOMATION
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Events
SEO/PPC
Direct Mail
Website
Email
Social
Advertising
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NEW CUSTOMER BY SOURCE
www.company.com 14
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W
LEAD
GENERATION
LEAD GENERATION STRATEGY
www.company.com 15
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INPUT
INPUTINPUT
LEAD CONVERSION
www.company.com 16
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100%
75%
50%
25%
10%
LEAD CONVERSION
www.company.com 17
Projects
Completed
56% 36% 8%
Number Of
Dimensions
48%36%
16%
Number Of
Scoring Rules
20%
33%
20%
7% 7%
13%
Adoption Of Lead Scoring
Solutions Chosen
36%
01
27%
02
37%
03
LEAD SCORING
www.company.com 18
23%
17%
Measurable ROI On
Lead Generation
Program
38%
30%
Increased Conversion
Rates From Qualified
Lead To Opportunity
38%
40%
Increased Sales
Productivity And
Effectiveness
38%
35%
Shortened
Sales Cycle
15%
17%
Better Alignment Of
Marketing And Sales
Efforts
Better Forecast And
Pipeline Visibility
41%
36%
LEAD SCORING
www.company.com 19
Sales
Enablement
Search
Engine
Driving
Awareness
Lead
Generation
Lead
Generation
Up Selling
And Cross
Selling
Analyst
Relation
Lead
Nurturing
Content
Marketing
LEAD NURTURING TACTICS
www.company.com 20
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Driving
Awareness
Lead
Generation
Lead
Nurturing
Upselling
& Cross
Selling
01
02
03
04
LEAD NURTURING TACTICS
www.company.com 21
Get Customers Grow Customers
Social Media
Media
Articles Contests,
Events
Blogs, RSS
Emails
Loyalty
Programs
Outreach
Programs
Product
Updates
Viral loop
Up-sell
Next-Sell
Referrals
Cross-sell
Keep Customers
Acquire
Activate
LEAD NURTURING LIFECYCLE
www.company.com 22
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MARKETING CAMPAIGNS
www.company.com 23
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Sunday
Saturday
Friday
Thursday
Wednesday
Tuesday
Monday
Sunday Your Text Here
Your Text Here
Your Text Here Your Text Here
Your Text Here
Your Text Here
Text Here
Text Here
Your Text Here
Text Here
Text Here
Text Here
MARKETING ROADMAP
www.company.com 24
Synchronistic Strategies
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New Ways To Sell
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Customer Centric Culture
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audience's attention.Websites That Work
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Innovative Design
& Media
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Branding To Led
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01
02
03
04
05
06
Marketing
For Growth
MARKETING GROWTH STRATEGY
www.company.com 25
MARKETING REACH BY CHANNELS
www.company.com 26
Which Marketing Channel Is Growing
Fastest
15
13
18
20
18
6
10
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Influencer Engagement Use Cases
0
20
40
60
80
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Brand Advocate
Positive
(Promoter)
Brand Detractors
Negative
(Saboteur)
Brand Awareness
Neutral
(Passive)
Good
Bad
Experience
WORD OF MOUTH MARKETING (WOM)
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DIRECT MARKETING METHOD
www.company.com 28
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Direct Mail
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Telemarketing
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Email Marketing
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Direct Advertising
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Direct Selling
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Couponing
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Broadcast Faxing
0
1.5
2.5
2.5
2.2
1.9
3
0
3.4
2.8
3.8
3.6
2.9
4
0
5
3.6
4
6
5
4.6
0
1
2
3
4
5
6
7
2017 2018 2019 2020
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CLIENT REFERRALS
www.company.com 29
REFERRAL MARKETING FUNNEL
www.company.com 30
01
02
03
04
05
06
07
Advocates
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Shares Per Advocate
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Shares
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Clicks Per Share
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Referrals
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Conversion Rate
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Conversions
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Received Referrals
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Sent Referrals
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Calendar Events
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$6,450 $3,650
Received Referral Revenue Generated By Sent Referrals
70%
10%
20% Contacted (70%)
Proposal (10%)
Handed Off (20%)
REFERRAL REPORT
www.company.com 31
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Attract
Grow
Nurture
CUSTOMER LOYALTY LIFECYCLE
www.company.com 32
20
Enrollments
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9
Reward
Outstanding
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$ 12,454
Loyalty
Revenue
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$ 218
Gift Sales
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LOYALTY PROGRAM PERFORMANCE
www.company.com 33
MARKETING WITH SOCIAL MEDIA
Facebook
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Instagram
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YouTube
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Chat
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Twitter
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LinkedIn
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Blog
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Snap Chat
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www.company.com 34
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SOCIAL MEDIA MARKETING
www.company.com 35
Market
Penetration
Strategy
Product
Development
Strategy
Market
Development
Strategy
Diversification
Strategy
4
Growth
Strategies
MARKETS
CurrentNew
Current New
PRODUCTS
ANSOFF MATRIX FOR GROWTH STRATEGY
www.company.com 36
Existing Modified New
ExistingModifiedNew
Products & Services
Markets&Customers
Diversification
Partial
Diversification
Limited
Diversification
Partial
Diversification
Market
Development
Market
Expansion
Market
Penetration
Product
Extension
Product
Development
MODIFIED ANSOFF MATRIX
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MARKETING AUTOMATION
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SMS Messaging
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Nurture Marketing
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Email Marketing
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Web Tracking
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Integrations
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Social Discovery
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Surveys
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Form Capture
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Training & Support
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Campaign Tracking
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01
02
03
04
05
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Personal Selling
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Direct Marketing
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Internet Marketing
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Public Relations
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Sales Promotions
PUBLIC RELATIONS(PR) FOR CUSTOMER ACQUISITION
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EMAIL AND MARKETING AUTOMATION
www.company.com 40
$120
$100
$80
$60
$40
$20
$0
Rising
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Steady
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Falling
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ACQUISITION COST PER CUSTOMER
www.company.com 41
4.3
2.5
3.5
4.5
4.9
2.4
4.4
1.8
2.8
5.6
2 2
3
5
4
0
1
2
3
4
5
6
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DATA ANALYTICS
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Customer Satisfaction
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90 %
Net income
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180 %
Productivity
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50 %
Cash Flow
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123 %
Turnover
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67 %
OUR KEY METRICS
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0 2 4 6 8 10 12 14 16 18
Brand Paid Search
Non-Brand Paid Srarch
Directload
Brand Organic Search
Non- Brand Organic Srarch
Inbound Free Links
Affiliates
Display
Comparison Shopping
Display Retargeting
Email
0% 5% 10% 15% 20% 25% 30%
CUSTOMER REVENUE MODEL
www.company.com 44
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Sql
Opportunity
Prospect
Engaged
Just A Name
Customer
Mql
CRM PIPELINE MANAGEMENT
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Interest
Marketing Validates
Quality Of Interest
Learn
Marketing
Nurtures To
Sales Ready
Evaluate
Sales Rejects
Leads
Justify
Opp
Stalls
Purchase
Opp
Lost
Name
Inquiry
Marketing
Qualified
Lead
Close
Sales
Qualified
Lead
Sales
Accepted
Lead
CRM SALES LEADS WITH MARKETING
www.company.com 46
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and capture your audience's attention.Meet Basic
Customer
Requirements
Achieve
Customer
Delight
Customer
Needs
Satisfy
Unstated
CRM CUSTOMER SATISFACTION
www.company.com 47
Elevate
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Suggest
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Inquire
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Reflect
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FEEDBACKS
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ADDITIONAL
SLIDES
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01 02 03 04
OUR MISSION
www.company.com 50
MARRY TORRES
CEO/ Director
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capture your audience's
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JACK BROWN
Web Designer
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ANITA DAVIS
Sales Marketing
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TOM COLESI
Editor
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OUR TEAM
www.company.com 51
OUR GOALS
www.company.com 52
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COMPARISON
www.company.com 53
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LOCATION
www.company.com 54
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25%
87%
62%
54%
47%
2021
2022
2020
2018
2017
2019
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TIMELINE
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06
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TARGET
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VENN
www.company.com 57
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LOW HIGH
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MATRIX
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BULB OR IDEA
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Text Here
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FUNNEL
www.company.com 60
Thank You
Address
# Street Number,
City, State
Contact
Numbers:
08785644562
Email Address:
emailaddress@
123.com
www.company.com 61

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Customer Acquisition Management Process Complete PowerPoint Deck With Slides

  • 1. Customer Acquisition Management Process Your Company Name
  • 2. AGENDA 01 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 05 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 06 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.company.com 2
  • 3. Customer LifecycleSales Funnel Marketing Team Sales Team Customer Success Team Visitor Prospect Activated User Customer Loyal Customer Activated Customer Leads(inbound/Outbound) Marketing Qualified Lead(mql) Sales Qualified Lead(sql) Opportunity Proof Of Concept(pop) Closed Onboarding Renew/Upsell CUSTOMER ACQUISITION FRAMEWORK www.company.com 3
  • 4. DATA Build Connections Assess Specific Needs Of Project Execute Campaigns Response Management End To End Audience Engagement Customer Acquisition & Retention CUSTOMER ACQUISITION MANAGEMENT www.company.com 4
  • 5. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 TARGET PROSPECTS www.company.com 5
  • 6. Primary Target Group 01 Primary Target Group 03 Secondary Target Group 02 Secondary Target Group 04 Primary & Secondary Target Group This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TARGET GROUP SEGMENT www.company.com 6
  • 7. Customer Trust Click Through Conversion Turnover Organic Lead Awareness Information Acquisition Transactions Commercial Levers User Experience CUSTOMER ACQUISITION STRATEGY www.company.com 7
  • 8. Hunters Visitors Leads Customers Advocates “Visibility” Keywords Social Media “Interest” Landing Pages Split Testing “Desire” Transactions Event Tracking “Action” Social Inbox Smart Content Attract Convert Close Engage CUSTOMER ACQUISITION STRATEGY www.company.com 8
  • 9. Customer Acquisition 12 11 10 09 08 07 06 05 04 03 02 01 Strategic Partnerships & Affiliates Public Relations Community Service Print Mass Media: Outdoor, TV Radio & Sponsorships Events Search Engine Marketing (PPC) Reputation Management Merchandising Email Marketing Referral Programs Direct Mail & Purl Search Engine Optimization CUSTOMER ACQUISITION CHANNELS www.company.com 9
  • 10. • Listening To The Customer • Multiple Methods To Drive Traffic • Social Media Marketing • Lead Management • Dynamic Experiences • Analytics • Lead Scoring • Personalization • Lead Nurturing Tactics • Email And Marketing Automation • Marketing And Sales Enablement • Sales Force Automation Driving Traffic Conversion Nurturing Sales Website Limited Use In FS ACQUISITION STRATEGY PLAN www.company.com 10
  • 11. Leads Clients Visit Web Presence Customer Acquisition Social News Blog Social Networks Analytics Seo Market Research CRM Email Campaign Call Center Customer Relationship Management This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. CUSTOMER ACQUISITION PROCESS www.company.com 11
  • 12. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Chase 1. Database Development 2. Account Intelligence 3. Digital Assets 4. Social Media 5. Sales Calls 6. Incubation Interactive Email 7. Appointment Setting Co Create 1. In Partner Marketing 2. fluencies 3. Analysts 4. Peers 5. Authors 6. Academia 7. Thought Leaders Come 1. Social Media 2. Content 3. Endorsements 4. Credentials 5. Birds Of A Feather 6. Starburst Caught 1. Website Tracking 2. Reverse Look Up 3. Digital Assets 4. Incubation 5. Interactive Email 6. Account Intelligence DEMAND CREATION STRATEGY DEMAND CREATION STRATEGY www.company.com 12
  • 13. 01 02 03 04 05 06 07 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Lead Management This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Add More This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Team Management This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Task Management This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Client Management This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Contact Management This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Opportunity Management SALES FORCE AUTOMATION www.company.com 13
  • 14. Events SEO/PPC Direct Mail Website Email Social Advertising This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. NEW CUSTOMER BY SOURCE www.company.com 14
  • 15. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. W LEAD GENERATION LEAD GENERATION STRATEGY www.company.com 15
  • 16. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. INPUT INPUTINPUT LEAD CONVERSION www.company.com 16
  • 17. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 100% 75% 50% 25% 10% LEAD CONVERSION www.company.com 17
  • 18. Projects Completed 56% 36% 8% Number Of Dimensions 48%36% 16% Number Of Scoring Rules 20% 33% 20% 7% 7% 13% Adoption Of Lead Scoring Solutions Chosen 36% 01 27% 02 37% 03 LEAD SCORING www.company.com 18
  • 19. 23% 17% Measurable ROI On Lead Generation Program 38% 30% Increased Conversion Rates From Qualified Lead To Opportunity 38% 40% Increased Sales Productivity And Effectiveness 38% 35% Shortened Sales Cycle 15% 17% Better Alignment Of Marketing And Sales Efforts Better Forecast And Pipeline Visibility 41% 36% LEAD SCORING www.company.com 19
  • 21. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Driving Awareness Lead Generation Lead Nurturing Upselling & Cross Selling 01 02 03 04 LEAD NURTURING TACTICS www.company.com 21
  • 22. Get Customers Grow Customers Social Media Media Articles Contests, Events Blogs, RSS Emails Loyalty Programs Outreach Programs Product Updates Viral loop Up-sell Next-Sell Referrals Cross-sell Keep Customers Acquire Activate LEAD NURTURING LIFECYCLE www.company.com 22
  • 23. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. MARKETING CAMPAIGNS www.company.com 23
  • 24. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Sunday Saturday Friday Thursday Wednesday Tuesday Monday Sunday Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Text Here Text Here Your Text Here Text Here Text Here Text Here MARKETING ROADMAP www.company.com 24
  • 25. Synchronistic Strategies This slide is 100% editable. Adapt it to your needs and capture your audience's attention. New Ways To Sell This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Centric Culture This slide is 100% editable. Adapt it to your needs and capture your audience's attention.Websites That Work This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Innovative Design & Media This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Branding To Led This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 05 06 Marketing For Growth MARKETING GROWTH STRATEGY www.company.com 25
  • 26. MARKETING REACH BY CHANNELS www.company.com 26 Which Marketing Channel Is Growing Fastest 15 13 18 20 18 6 10 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Influencer Engagement Use Cases 0 20 40 60 80 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 27. Brand Advocate Positive (Promoter) Brand Detractors Negative (Saboteur) Brand Awareness Neutral (Passive) Good Bad Experience WORD OF MOUTH MARKETING (WOM) www.company.com 27
  • 28. DIRECT MARKETING METHOD www.company.com 28 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Direct Mail This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Telemarketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Email Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Direct Advertising This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Direct Selling This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Couponing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Broadcast Faxing
  • 29. 0 1.5 2.5 2.5 2.2 1.9 3 0 3.4 2.8 3.8 3.6 2.9 4 0 5 3.6 4 6 5 4.6 0 1 2 3 4 5 6 7 2017 2018 2019 2020 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. CLIENT REFERRALS www.company.com 29
  • 30. REFERRAL MARKETING FUNNEL www.company.com 30 01 02 03 04 05 06 07 Advocates This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Shares Per Advocate This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Shares This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Clicks Per Share This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Referrals This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Conversion Rate This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Conversions This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 31. Received Referrals This slide is 100% editable.14 Sent Referrals This slide is 100% editable.9 Calendar Events This slide is 100% editable.4 $6,450 $3,650 Received Referral Revenue Generated By Sent Referrals 70% 10% 20% Contacted (70%) Proposal (10%) Handed Off (20%) REFERRAL REPORT www.company.com 31
  • 32. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Attract Grow Nurture CUSTOMER LOYALTY LIFECYCLE www.company.com 32
  • 33. 20 Enrollments This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 9 Reward Outstanding This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $ 12,454 Loyalty Revenue This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $ 218 Gift Sales This slide is 100% editable. Adapt it to your needs and capture your audience's attention. LOYALTY PROGRAM PERFORMANCE www.company.com 33
  • 34. MARKETING WITH SOCIAL MEDIA Facebook This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Instagram This slide is 100% editable. Adapt it to your needs and capture your audience's attention. YouTube This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Chat This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Twitter This slide is 100% editable. Adapt it to your needs and capture your audience's attention. LinkedIn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Blog This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Snap Chat This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.company.com 34
  • 35. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. SOCIAL MEDIA MARKETING www.company.com 35
  • 37. Existing Modified New ExistingModifiedNew Products & Services Markets&Customers Diversification Partial Diversification Limited Diversification Partial Diversification Market Development Market Expansion Market Penetration Product Extension Product Development MODIFIED ANSOFF MATRIX www.company.com 37
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  • 39. 01 02 03 04 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Personal Selling This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Direct Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Internet Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Public Relations This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sales Promotions PUBLIC RELATIONS(PR) FOR CUSTOMER ACQUISITION www.company.com 39
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  • 41. $120 $100 $80 $60 $40 $20 $0 Rising This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Steady This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Falling This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ACQUISITION COST PER CUSTOMER www.company.com 41
  • 42. 4.3 2.5 3.5 4.5 4.9 2.4 4.4 1.8 2.8 5.6 2 2 3 5 4 0 1 2 3 4 5 6 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. DATA ANALYTICS www.company.com 42
  • 43. Customer Satisfaction This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 90 % Net income This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 180 % Productivity This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 50 % Cash Flow This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 123 % Turnover This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 67 % OUR KEY METRICS www.company.com 43
  • 44. 0 2 4 6 8 10 12 14 16 18 Brand Paid Search Non-Brand Paid Srarch Directload Brand Organic Search Non- Brand Organic Srarch Inbound Free Links Affiliates Display Comparison Shopping Display Retargeting Email 0% 5% 10% 15% 20% 25% 30% CUSTOMER REVENUE MODEL www.company.com 44
  • 45. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sql Opportunity Prospect Engaged Just A Name Customer Mql CRM PIPELINE MANAGEMENT www.company.com 45
  • 46. Interest Marketing Validates Quality Of Interest Learn Marketing Nurtures To Sales Ready Evaluate Sales Rejects Leads Justify Opp Stalls Purchase Opp Lost Name Inquiry Marketing Qualified Lead Close Sales Qualified Lead Sales Accepted Lead CRM SALES LEADS WITH MARKETING www.company.com 46
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  • 50. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 OUR MISSION www.company.com 50
  • 51. MARRY TORRES CEO/ Director This slide is 100% editable. Adapt it to your needs and capture your audience's attention. JACK BROWN Web Designer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ANITA DAVIS Sales Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TOM COLESI Editor This slide is 100% editable. Adapt it to your needs and capture your audience's attention. OUR TEAM www.company.com 51
  • 52. OUR GOALS www.company.com 52 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 53. COMPARISON www.company.com 53 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.Text Here Text Here Text Here Text Here Text Here
  • 54. LOCATION www.company.com 54 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 25% 87% 62% 54% 47%
  • 55. 2021 2022 2020 2018 2017 2019 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TIMELINE www.company.com 55
  • 56. 06 This slide is 100% editable. 05 This slide is 100% editable. 04 This slide is 100% editable. 03 This slide is 100% editable. 02 This slide is 100% editable. 01 This slide is 100% editable. TARGET www.company.com 56
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  • 58. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here TextHere LOW HIGH HIGHLOW MATRIX www.company.com 58
  • 59. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 Text Here BULB OR IDEA www.company.com 59
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  • 61. Thank You Address # Street Number, City, State Contact Numbers: 08785644562 Email Address: emailaddress@ 123.com www.company.com 61