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Customer
Acquisition
Strategy
YOUR COMPANY NAME
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Agenda 5
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Agenda 7
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Agenda 8
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Agenda1
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Agenda 2
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Agenda 3
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Agenda 4
www.companyname.com
2
AGENDA
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3
OUR MISSION
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CAROL SMITH
CEO
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ANITA SMITH
CEO
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JOHN SMITH
CEO
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MARY SMITH
CEO
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4
OUR TEAM
Visitor
Prospect
Activated User
Customer
Loyal Customer
Activated Customer
Leads(inbound/Outbound)
Marketing Qualified Lead(MQL)
Sales Qualified Lead(SQL)
Opportunity
Proof Of Concept(POP)
Closed
Onboarding
Renew/Upsell
Customer LifecycleSales funnel
Marketing Team
Sales Team
Customer Success Team
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5
CUSTOMER ACQUISITION FRAMEWORK
DATA
Customer
Acquisition &
Retention
End-to-end
audience
engagement
Response
management
Execute
campaigns
Assess specific
needs of project
Build
connections
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6
CUSTOMER ACQUISITION MANAGEMENT
01
02
03
04
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7
TARGET PROSPECTS
Primary &
Secondary
Target Group
Primary Target Group
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Secondary Target Group
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Primary Target Group
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Secondary Target Group
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TARGET GROUP SEGMENT
Your Text Here
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01
02
03
04
05
www.companyname.com
9
OUR GOALS
Customer Trust
Click Through
Organic Lead
Awareness
Information
Acquisition
Commercial Levers
Transactions
User Experience
Turnover
Conversion
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10
CUSTOMER ACQUISITION STRATEGY
ATTRACT CONVERT CLOSE ENGAGE
“Hunters” Visitors Leads Customers Advocates
“Visibility”
Keywords
Social Media
“Interest”
Landing Pages
Split Testing
“Desire”
Transactions
Event Tracking
“Action” Social
Inbox Smart
Content
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11
CUSTOMER ACQUISITION STRATEGY
Customer
Acquisition
01
02
03
04
05
06
07
08
09
10
11
12
Strategic Partnerships
& Affiliates
Public
Relations
Community
Service
Print
Mass media: outdoor, TV
radio & sponsorships
Events
Search Engine Marketing (PPC)
Reputation Management
Merchandising
Email
Marketing
Referral
Programs
Direct Mail
& Purl
Search Engine
Optimization
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12
CUSTOMER ACQUISITION CHANNELS
Driving Traffic Conversion Nurturing Sales
• Listening to the
customer
• Multiple methods to
drive traffic
• Social media
marketing
• Lead management
• Dynamic experiences
• Analytics
• Lead scoring
• personalization
• Lead nurturing tactics
• Email and marketing
automation
• Marketing and sales
enablement
• Sales force
automation
Website
Limited
Use In FS
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13
ACQUISITION STRATEGY PLAN
Social
News
Blog
Social
Networks
Analytics
SEO
Market
Research
Customer
Acquisition CRMLeads
Clients Visit
Web-presence
Email
Campaign
Call Center
Customer Relationship
Management
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14
CUSTOMER ACQUISITION PROCESS
DEMAND
CREATION
STRATEGY
Chase
1. Database development
2. Account intelligence
3. Digital assets
4. Social media
5. Sales calls
6. Incubation interactive
email
7. Appointment setting
Come
1. Social media
2. Content
3. Endorsements
4. credentialism
5. Birds of a feather
6. Starburst
Co-create
1. Partner marketing
2. influencers
3. Analysts
4. Peers
5. Authors
6. Academia
7. Thought leaders
Caught
1. Website tracking
2. Reverse look up
3. Digital assets
4. Incubation
5. Interactive email
6. Account intelligence
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DEMAND CREATION STRATEGY
Lead
Management
Opportunity
Management
Contact
Management
Client
Management
Task
Management
Team
Management
Add More
07 01
0206
05
04
03
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SALES FORCE AUTOMATION
Events
6
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NEW CUSTOMER BY SOURCE
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W
LEAD
GENERATION
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18
LEAD GENERATION STRATEGY
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19
INPUT
INPUT
INPUT
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LEAD CONVERSION
100%
75%
50%
25%
10%
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LEAD CONVERSION
Adoption of lead scoring
solutions chosen
36%
27%
37%
Projects
Completed
56% 36% 8%
Number of
dimensions
48%
36%
16%
Number Of
Scoring Rules
20%
33%
20%
7% 7%
13%
www.companyname.com
21
LEAD SCORING
30% 38%
36% 41%
23%17%
35%38%
40% 38%
15% 17%
Measurable ROI on
lead generation
program
Increased conversion
rates from qualified
lead to opportunity
Increased sales
productivity and
effectiveness
Shortened
sales cycle
Better forecast and
pipeline visibility
Better alignment of
marketing and sales
efforts
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22
LEAD SCORING
Content Marketing
Analyst Relation
Lead Nurturing
Up Selling And Cross
Selling
Lead Generation
Lead Generation
Search Engine
Sales Enablement
Driving Awareness
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23
LEAD NURTURING TACTICS
01
02
03
04
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LEAD NURTURING TACTICS
Viral loop
Acquire
Activate
Keep Customers
Up-sell
Next-Sell
Referrals
Cross-sell
Contests,
Events
Blogs, RSS
Emails
Loyalty
Programs
Outreach
Programs
Product
Updates
Get Customers Grow Customers
Social Media
Media
Articles
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25
LEAD NURTURING LIFECYCLE
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03
0201
Periodic Client Review
Client Prospecting
Marketing Campaigns
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26
MARKETING CAMPAIGNS
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Sunday
Saturday
Friday
Thursday
Wednesday
Tuesday
Monday
Sunday Your Text Here
Your Text Here
Your Text Here Your Text Here
Your Text Here
Your Text Here
Text Here
Text Here
Your Text Here
Text Here
Text Here
Text Here
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27
MARKETING ROADMAP
Branding
To Led
Innovative
Design &
Media
Websites
That Work
Customer
Centric
Culture
New
Ways To
Sell
Synchronistic
Strategies
Marketing
For Growth
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MARKETING GROWTH STRATEGY
15
13
18
20
10
6
18
Which Marketing-channel Is
Growing Fastest
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0
10
20
30
40
50
60
70
80
Influencer Engagement Use
Cases
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MARKETING REACH BY CHANNELS
Good
Bad
Experience
POSITIVE
(promoter)
NEUTRAL
(passive)
NEGATIVE
(saboteur)
Brand Advocate
Brand Awareness
Brand detractors
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30
WORD OF MOUTH MARKETING (WOM)
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Broadcast Faxing
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Couponing
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Direct Mail
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Direct Selling
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Telemarketing
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Email Marketing
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Direct Advertising
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DIRECT MARKETING METHOD
0
1.5
2.5 2.5
2.2
1.9
3
0
3.4
2.8
3.8
3.6
2.9
4
0
5
3.6
4
6
5
4.6
0
1
2
3
4
5
6
7
2014 2015 2016 2017
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CLIENT REFERRALS
Advocates
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Shares Per Advocate
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Shares
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Clicks Per Share
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Referrals
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Conversion Rate
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Conversions
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02
05
06
03
04
01
07
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REFERRAL MARKETING FUNNEL
Received referrals
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14
Sent referrals
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9
Calendar events
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4
$6,450 $3,650
Received referral revenue Generated by sent referrals
Contacted (70%)
Proposal (10%)
Handed Off (20%)
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34
REFERRAL REPORT
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Nurture
Attract Engage Grow
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35
CUSTOMER LOYALTY LIFECYCLE
20
Enrollments Icon
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9
Reward Outstanding
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$ 12,454
Loyalty Revenue
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$ 218
Gift Sales
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LOYALTY PROGRAM PERFORMANCE
Facebook
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Blog
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YouTube
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Twitter
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Instagram
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Snap Chat
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Chat
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LinkedIn
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MARKETING WITH SOCIAL MEDIA
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SOCIAL MEDIA MARKETING
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39
PRODUCTS
MARKETS
Current New
CurrentNew
Market Penetration
Strategy
Product Development
Strategy
Market Development
Strategy
Diversification
Strategy
4
Growth
Strategies
ANSOFF MATRIX FOR GROWTH STRATEGY
Market
Development
Partial
Diversification
Diversification
Market
Expansion
Limited
Diversification
Partial
Diversification
Market
Penetration
Product
Extension
Product
Development
Existing Modified New
ExistingModifiedNew
Markets&Customers
Products & Services
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40
MODIFIED ANSOFF MATRIX
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41
SMS Messaging
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Nurture Marketing
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Email Marketing
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Web Tracking
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Integrations
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Social Discovery
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Surveys
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Form Capture
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Training & Support
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Campaign Tracking
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MARKETING AUTOMATION
Personal Selling
Direct Marketing
Internet Marketing
Public Relations
Sales Promotions
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PUBLIC RELATIONS(PR) FOR CUSTOMER ACQUISITION
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EMAIL AND MARKETING AUTOMATION
$120
$100
$80
$60
$40
$20
$0
Rising Steady Falling
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44
ACQUISITION COST PER CUSTOMER
0
1
2
3
4
5
6
Category 1 Category 2 Category 3 Category 4 Category 5
4.3
2.5
3.5
4.5
4.9
2.4
4.4
1.8
2.8
5.6
2 2
3
5
4
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DATA ANALYTICS
Customer Satisfaction
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Net income
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Productivity
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Cash Flow
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Turnover
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OUR KEY METRICS
Brand Paid Search
Non-Brand Paid Srarch
Directload
Brand Organic Search
Non- Brand Organic Srarch
Inbound Free Links
Affiliates
Display
Comparison Shopping
Display Retareting
Emalil
0% 5% 10% 15% 20% 25% 30%
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47
CUSTOMER REVENUE MODEL
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SQL
Opportunity
Prospect
Engaged
Just A Name
Customer
MQL
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48
CRM PIPELINE MANAGEMENT
Interest
Marketing Validates
Quality Of Interest
Learn
Marketing
Nurtures To
Sales Ready
Evaluate
Sales Rejects
Leads
Justify
Opp
Stalls
Purchase
Opp Lost
Name Inquiry
Marketing
Qualified
Lead
Close
Sales
Qualified
Lead
Sales
Accepted
Lead
www.companyname.com
49
CRM SALES LEADS WITH MARKETING
01
02
03
04
Meet Basic Customer Requirements
Achieve Customer Delight
Customer Needs
Satisfy
Unstated
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50
CRM CUSTOMER SATISFACTION
Elevate
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Suggest
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Inquire
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Reflect
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www.companyname.com
51
FEEDBACKS
ADDITIONAL
SLIDES
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Threat Of New
Entrants
Bargaining Power
Of Buyers
Industry Rivalry
Bargaining Power
Of Suppliers
Threat Of
Substitutes
www.companyname.com
53
COMPARISON
Put Text Here
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attention.
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25%
87%
62%
54%
47%
www.companyname.com
54
LOCATION
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2016 2018 2020
2017 2019 2021
www.companyname.com
55
TIMELINE
www.companyname.com
56
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TARGET
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57
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Your Text
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VENN
HIGH
Relative Market Share
RelativeMarketGrowth
Share
LOW
HIGH
LOW
Your Text HereA
Put Text HereB
Your Text HereC
Put Text HereD
Your Text HereE
A
B
C
D
E
www.companyname.com
58
MATRIX
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T E X T H E R E
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T E X T H E R E
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T E X T H E R E
www.companyname.com
59
BULB OR IDEA
Acquisition
Activation
Retention
Revenue
Referral
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capture your audience's attention.
www.companyname.com
60
FUNNEL
Customer Acquisition Strategy Complete PowerPoint Deck With Slides

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Customer Acquisition Strategy Complete PowerPoint Deck With Slides

  • 2. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 6 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 7 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 8 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 4 www.companyname.com 2 AGENDA
  • 3. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.companyname.com 3 OUR MISSION
  • 4. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. CAROL SMITH CEO This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ANITA SMITH CEO This slide is 100% editable. Adapt it to your needs and capture your audience's attention. JOHN SMITH CEO This slide is 100% editable. Adapt it to your needs and capture your audience's attention. MARY SMITH CEO www.companyname.com 4 OUR TEAM
  • 5. Visitor Prospect Activated User Customer Loyal Customer Activated Customer Leads(inbound/Outbound) Marketing Qualified Lead(MQL) Sales Qualified Lead(SQL) Opportunity Proof Of Concept(POP) Closed Onboarding Renew/Upsell Customer LifecycleSales funnel Marketing Team Sales Team Customer Success Team www.companyname.com 5 CUSTOMER ACQUISITION FRAMEWORK
  • 6. DATA Customer Acquisition & Retention End-to-end audience engagement Response management Execute campaigns Assess specific needs of project Build connections www.companyname.com 6 CUSTOMER ACQUISITION MANAGEMENT
  • 7. 01 02 03 04 ➢ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ➢ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ➢ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ➢ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.companyname.com 7 TARGET PROSPECTS
  • 8. Primary & Secondary Target Group Primary Target Group This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Secondary Target Group This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Primary Target Group This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Secondary Target Group www.companyname.com 8 TARGET GROUP SEGMENT
  • 9. Your Text Here ✓ Capture Your Audience’s Attention. All Images Are 100% Editable In PowerPoint. Download This Awesome Diagram. Pitch Your Ideas Convincingly. Download This Awesome Diagram. Bring Your Presentation To Life. Download This Awesome Diagram. Bring Your Presentation To Life. Capture Your Audience’s Attention. Pitch Your Ideas Convincingly. Bring Your Presentation To Life. Download This Awesome Diagram. • Capture Your Audience’s Attention. All Images Are 100% Editable In PowerPoint. • Capture Your Audience’s Attention. All Images Are 100% Editable In PowerPoint. • Capture Your Audience’s Attention. All Images Are 100% Editable In PowerPoint. • Capture Your Audience’s Attention. All Images Are 100% Editable In PowerPoint. • Capture Your Audience’s Attention. All Images Are 100% Editable In PowerPoint. 01 02 03 04 05 www.companyname.com 9 OUR GOALS
  • 10. Customer Trust Click Through Organic Lead Awareness Information Acquisition Commercial Levers Transactions User Experience Turnover Conversion www.companyname.com 10 CUSTOMER ACQUISITION STRATEGY
  • 11. ATTRACT CONVERT CLOSE ENGAGE “Hunters” Visitors Leads Customers Advocates “Visibility” Keywords Social Media “Interest” Landing Pages Split Testing “Desire” Transactions Event Tracking “Action” Social Inbox Smart Content www.companyname.com 11 CUSTOMER ACQUISITION STRATEGY
  • 12. Customer Acquisition 01 02 03 04 05 06 07 08 09 10 11 12 Strategic Partnerships & Affiliates Public Relations Community Service Print Mass media: outdoor, TV radio & sponsorships Events Search Engine Marketing (PPC) Reputation Management Merchandising Email Marketing Referral Programs Direct Mail & Purl Search Engine Optimization www.companyname.com 12 CUSTOMER ACQUISITION CHANNELS
  • 13. Driving Traffic Conversion Nurturing Sales • Listening to the customer • Multiple methods to drive traffic • Social media marketing • Lead management • Dynamic experiences • Analytics • Lead scoring • personalization • Lead nurturing tactics • Email and marketing automation • Marketing and sales enablement • Sales force automation Website Limited Use In FS www.companyname.com 13 ACQUISITION STRATEGY PLAN
  • 14. Social News Blog Social Networks Analytics SEO Market Research Customer Acquisition CRMLeads Clients Visit Web-presence Email Campaign Call Center Customer Relationship Management www.companyname.com 14 CUSTOMER ACQUISITION PROCESS
  • 15. DEMAND CREATION STRATEGY Chase 1. Database development 2. Account intelligence 3. Digital assets 4. Social media 5. Sales calls 6. Incubation interactive email 7. Appointment setting Come 1. Social media 2. Content 3. Endorsements 4. credentialism 5. Birds of a feather 6. Starburst Co-create 1. Partner marketing 2. influencers 3. Analysts 4. Peers 5. Authors 6. Academia 7. Thought leaders Caught 1. Website tracking 2. Reverse look up 3. Digital assets 4. Incubation 5. Interactive email 6. Account intelligence This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.companyname.com 15 DEMAND CREATION STRATEGY
  • 16. Lead Management Opportunity Management Contact Management Client Management Task Management Team Management Add More 07 01 0206 05 04 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.companyname.com 16 SALES FORCE AUTOMATION
  • 17. Events 6 This slide is 100% editable. SEO/PPC 4 This slide is 100% editable. Direct Mail 2 This slide is 100% editable. Website 1 This slide is 100% editable. Email 3 This slide is 100% editable. Social 5 This slide is 100% editable. Advertising 7 This slide is 100% editable. www.companyname.com 17 NEW CUSTOMER BY SOURCE
  • 18. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. W LEAD GENERATION www.companyname.com 18 LEAD GENERATION STRATEGY
  • 19. www.companyname.com 19 INPUT INPUT INPUT This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. LEAD CONVERSION
  • 20. 100% 75% 50% 25% 10% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.companyname.com 20 LEAD CONVERSION
  • 21. Adoption of lead scoring solutions chosen 36% 27% 37% Projects Completed 56% 36% 8% Number of dimensions 48% 36% 16% Number Of Scoring Rules 20% 33% 20% 7% 7% 13% www.companyname.com 21 LEAD SCORING
  • 22. 30% 38% 36% 41% 23%17% 35%38% 40% 38% 15% 17% Measurable ROI on lead generation program Increased conversion rates from qualified lead to opportunity Increased sales productivity and effectiveness Shortened sales cycle Better forecast and pipeline visibility Better alignment of marketing and sales efforts www.companyname.com 22 LEAD SCORING
  • 23. Content Marketing Analyst Relation Lead Nurturing Up Selling And Cross Selling Lead Generation Lead Generation Search Engine Sales Enablement Driving Awareness www.companyname.com 23 LEAD NURTURING TACTICS
  • 24. 01 02 03 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.companyname.com 24 LEAD NURTURING TACTICS
  • 25. Viral loop Acquire Activate Keep Customers Up-sell Next-Sell Referrals Cross-sell Contests, Events Blogs, RSS Emails Loyalty Programs Outreach Programs Product Updates Get Customers Grow Customers Social Media Media Articles www.companyname.com 25 LEAD NURTURING LIFECYCLE
  • 26. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 0201 Periodic Client Review Client Prospecting Marketing Campaigns www.companyname.com 26 MARKETING CAMPAIGNS
  • 27. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Sunday Saturday Friday Thursday Wednesday Tuesday Monday Sunday Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Text Here Text Here Your Text Here Text Here Text Here Text Here www.companyname.com 27 MARKETING ROADMAP
  • 28. Branding To Led Innovative Design & Media Websites That Work Customer Centric Culture New Ways To Sell Synchronistic Strategies Marketing For Growth This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.companyname.com 28 MARKETING GROWTH STRATEGY
  • 29. 15 13 18 20 10 6 18 Which Marketing-channel Is Growing Fastest This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0 10 20 30 40 50 60 70 80 Influencer Engagement Use Cases This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.companyname.com 29 MARKETING REACH BY CHANNELS
  • 31. This slide is 100% editable. Broadcast Faxing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Couponing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Direct Mail This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Direct Selling This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Telemarketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Email Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Direct Advertising This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.companyname.com 31 DIRECT MARKETING METHOD
  • 32. 0 1.5 2.5 2.5 2.2 1.9 3 0 3.4 2.8 3.8 3.6 2.9 4 0 5 3.6 4 6 5 4.6 0 1 2 3 4 5 6 7 2014 2015 2016 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.companyname.com 32 CLIENT REFERRALS
  • 33. Advocates This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Shares Per Advocate This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Shares This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Clicks Per Share This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Referrals This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Conversion Rate This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Conversions This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 05 06 03 04 01 07 www.companyname.com 33 REFERRAL MARKETING FUNNEL
  • 34. Received referrals This slide is 100% editable. 14 Sent referrals This slide is 100% editable. 9 Calendar events This slide is 100% editable. 4 $6,450 $3,650 Received referral revenue Generated by sent referrals Contacted (70%) Proposal (10%) Handed Off (20%) www.companyname.com 34 REFERRAL REPORT
  • 35. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Nurture Attract Engage Grow www.companyname.com 35 CUSTOMER LOYALTY LIFECYCLE
  • 36. 20 Enrollments Icon This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 9 Reward Outstanding This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $ 12,454 Loyalty Revenue This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $ 218 Gift Sales This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.companyname.com 36 LOYALTY PROGRAM PERFORMANCE
  • 37. Facebook This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Blog This slide is 100% editable. Adapt it to your needs and capture your audience's attention. YouTube This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Twitter This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Instagram This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Snap Chat This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Chat This slide is 100% editable. Adapt it to your needs and capture your audience's attention. LinkedIn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.companyname.com 37 MARKETING WITH SOCIAL MEDIA
  • 38. www.companyname.com 38 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. SOCIAL MEDIA MARKETING
  • 39. www.companyname.com 39 PRODUCTS MARKETS Current New CurrentNew Market Penetration Strategy Product Development Strategy Market Development Strategy Diversification Strategy 4 Growth Strategies ANSOFF MATRIX FOR GROWTH STRATEGY
  • 41. www.companyname.com 41 SMS Messaging This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Nurture Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Email Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Web Tracking This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Integrations This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Social Discovery This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Surveys This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Form Capture This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Training & Support This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Campaign Tracking This slide is 100% editable. Adapt it to your needs and capture your audience's attention. MARKETING AUTOMATION
  • 42. Personal Selling Direct Marketing Internet Marketing Public Relations Sales Promotions This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.companyname.com 42 PUBLIC RELATIONS(PR) FOR CUSTOMER ACQUISITION
  • 43. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience’s attention. www.companyname.com 43 EMAIL AND MARKETING AUTOMATION
  • 45. 0 1 2 3 4 5 6 Category 1 Category 2 Category 3 Category 4 Category 5 4.3 2.5 3.5 4.5 4.9 2.4 4.4 1.8 2.8 5.6 2 2 3 5 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.companyname.com 45 DATA ANALYTICS
  • 46. Customer Satisfaction This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Net income This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Productivity This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Cash Flow This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Turnover This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.companyname.com 46 OUR KEY METRICS
  • 47. Brand Paid Search Non-Brand Paid Srarch Directload Brand Organic Search Non- Brand Organic Srarch Inbound Free Links Affiliates Display Comparison Shopping Display Retareting Emalil 0% 5% 10% 15% 20% 25% 30% www.companyname.com 47 CUSTOMER REVENUE MODEL
  • 48. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. SQL Opportunity Prospect Engaged Just A Name Customer MQL www.companyname.com 48 CRM PIPELINE MANAGEMENT
  • 49. Interest Marketing Validates Quality Of Interest Learn Marketing Nurtures To Sales Ready Evaluate Sales Rejects Leads Justify Opp Stalls Purchase Opp Lost Name Inquiry Marketing Qualified Lead Close Sales Qualified Lead Sales Accepted Lead www.companyname.com 49 CRM SALES LEADS WITH MARKETING
  • 50. 01 02 03 04 Meet Basic Customer Requirements Achieve Customer Delight Customer Needs Satisfy Unstated This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. www.companyname.com 50 CRM CUSTOMER SATISFACTION
  • 51. Elevate This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Suggest This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Inquire This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reflect This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.companyname.com 51 FEEDBACKS
  • 53. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Threat Of New Entrants Bargaining Power Of Buyers Industry Rivalry Bargaining Power Of Suppliers Threat Of Substitutes www.companyname.com 53 COMPARISON
  • 54. Put Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 25% 87% 62% 54% 47% www.companyname.com 54 LOCATION
  • 55. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 2018 2020 2017 2019 2021 www.companyname.com 55 TIMELINE
  • 56. www.companyname.com 56 01 This slide is 100% editable. 03 This slide is 100% editable. 05 This slide is 100% editable. 06This slide is 100% editable. 04This slide is 100% editable. 02This slide is 100% editable. TARGET
  • 57. www.companyname.com 57 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here VENN
  • 58. HIGH Relative Market Share RelativeMarketGrowth Share LOW HIGH LOW Your Text HereA Put Text HereB Your Text HereC Put Text HereD Your Text HereE A B C D E www.companyname.com 58 MATRIX
  • 59. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. T E X T H E R E This slide is 100% editable. Adapt it to your needs and capture your audience's attention. T E X T H E R E This slide is 100% editable. Adapt it to your needs and capture your audience's attention. T E X T H E R E www.companyname.com 59 BULB OR IDEA
  • 60. Acquisition Activation Retention Revenue Referral This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.companyname.com 60 FUNNEL