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Customer
Acquisition
Strategies
Your company name
1
Acquisition Strategy Plan
2
Conversion
› Lead Generation
› Lead Management
› Analytics
› Lead Scoring
Driving Traffic
› Advertisement
› Social Media Marketing
› SEO
› Blogs
Nurturing
› Lead Nurturing Tactics
› Email and Marketing Automation
› Marketing and Sales Enablement
Sales
› Sales Force Automation
4
3
2
1
It is a framework
indicating all the key
aspects considered
while making
acquisition strategy
Acquisition Strategy Plan
3
Sales
› Sales force automation
4
Driving Traffic
› Advertisement
› Social Media Marketing
› SEO
› Blogs
1
Conversion
› Lead Generation
› Lead Management
› Analytics
› Lead Scoring
2
3
› Lead Nurturing Tactics
› Email and Marketing Automation
› Marketing and Sales Enablement
Nurturing
STRATEGY
It is a framework
indicating all the key
aspects considered
while making
acquisition strategy
Nurturing
4
20%
31%
35%
38%
39%
40%
69%Creating relevant content
Personalizing campaigns
Targeting by prospect persona
Targeting by decision stage
Nurturing campaign workflows
Segmenting lead data
Multi-channel Integration
Most effective lead nurturing tactics
Email & Marketing Automation
5
Day 1
Day 5
Day 9
Day 13
Day 17
› Nurture Email #1
› Follow Up 2nd phone
Call-Validate Ifo
Received
› Mail Latter
› Follow Up 3rd phone
Call-Offer Similar
Content
› Nurture Email #2
› 4th phone Call
w/CTA (Such as
Webinar Invite)
› CTA Email Follow
Up
› 5th Phone Call
› If first contact is not achieved after 3
weeks of one-to one nurturing, review
with LDR Manager regarding appropriate
next steps
› Email-Break Up Email (If no Response)
› Intro Phone Call
(VM)
› Intro Email
› Connect/InMail
Sales Enablement Checklist
6
SALES
needs to be
MARKETING
needs to be
Give marketing visibility into the sales
pipeline
Plan content creation around sales
pipeline1 1
PIPELINE
Provide feedback on content usage
Use feedback from sales to create content
they’ll actually use2 2
FEEDBACK
VISIBILITY
Give marketing visibility into buyer
behavior
Ensure sale content lines up with the
sales methodology4 4
CONTENT
Align sales end goals and strategies
with marketing
Align marketing end goals and
strategies with sales5 5
ALIGN
For Sales Enablement
Give marketing visibility into the status
of marketing leads
Use visibility into buyer behavior to create
targeted content 33
Sales Enablement Checklist
7
SALES
needs to be
For Sales enablement
Provide feedback on content usage2
Give marketing visibility into the sales
pipeline1
Give marketing visibility into the status
of marketing leads3
Align sales end goals and strategies
with marketing
4 Give marketing visibility into buyer
behavior
5
Use feedback from sales to create content
they’ll actually use2
1
Plan content creation around sales
pipeline
Use visibility into buyer behavior to create
targeted content3
Ensure sale content lines up with the
sales methodology4
Align marketing end goals and
strategies with sales5
MARKETING
needs to be
Sales Enablement Checklist
8
SALES
needs to be
For Sales enablement
Provide feedback on content usage2
Give marketing visibility into the sales
pipeline1
Give marketing visibility into the status
of marketing leads3
Align sales end goals and strategies
with marketing
4 Give marketing visibility into buyer
behavior
5
Use feedback from sales to create content
they’ll actually use2
1
Plan content creation around sales
pipeline
Use visibility into buyer behavior to create
targeted content3
Ensure sale content lines up with the
sales methodology4
Align marketing end goals and
strategies with sales5
MARKETING
needs to be
9
Chart &
Graphs
Clustered Column
10
0%
10%
20%
30%
40%
50%
60%
Jan Feb Mar Apr
› Product 1
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
0%
10%
20%
30%
40%
50%
60%
Jan Feb Mar Apr
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
› Product 2
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Pie Chart
11
10%
25%
45%
20%
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Product 1
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Product 2
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Product 3
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Product 4
Stacked Column
12
6 9
14 17
22 25 27 30 34
9
15
17
23
25
29
34
36
39
0
10
20
30
40
50
60
70
FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 FY 09
Profit(Milliondollars)
Product 1 Product 2
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Pie Of Pie
13
62
5
14
19
33
I q II q III q IV q
Product 1
This slide is 100% editable. Adapt it to your
needs and capture your audience's
attention.
Product 2
This slide is 100% editable. Adapt it to your
needs and capture your audience's
attention.
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Icon Slide For Customer Acquisition Strategies
14
15
Additional
slides
16
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Vision & Mission
Vision Mission Goal
Our Team
17
Marry Parker Jess LeoRobin Clark
CEO & Founder Finance MangerDesigner
This slide is 100% editable. Adapt it to your
needs and capture your audience's
attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's
attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's
attention.
18
About
Us
› This slide is 100% editable. Adapt it to your needs and capture
your audience's attention.
› This slide is 100% editable. Adapt it to your needs and capture
your audience's attention.
Our Main Goal
19
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editable. Adapt it to your
needs and capture your
audience's attention.
03
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editable. Adapt it to your
needs and capture your
audience's attention.
02
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editable. Adapt it to your
needs and capture your
audience's attention.
01
Comparison
Male
72% 49%
Female
90% 54%
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
21
Financial
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
$49,99 $99,99 $79,99
22
It’s not just about being better.
It’s about being different. You
need to give people a reason
to choose your business.
…Tom Abbott
Time Line
23
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
2014 2016
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention. 20172015
01 02 03 04
Circular
24
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Text
Here
Text
Here
Text
Here
Text
Here
Mind Map
25
Text Here
Text Here
Text HereText Here
Text Here
Text Here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt
it to your needs and capture your audience's attention.
26
Thank You
Address:
# street number, city, state
Contact Number:
0123456789
Email Address:
emailaddress@123gmail.com

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Customer Acquisition Strategies PowerPoint Presentation Slides

  • 2. Acquisition Strategy Plan 2 Conversion › Lead Generation › Lead Management › Analytics › Lead Scoring Driving Traffic › Advertisement › Social Media Marketing › SEO › Blogs Nurturing › Lead Nurturing Tactics › Email and Marketing Automation › Marketing and Sales Enablement Sales › Sales Force Automation 4 3 2 1 It is a framework indicating all the key aspects considered while making acquisition strategy
  • 3. Acquisition Strategy Plan 3 Sales › Sales force automation 4 Driving Traffic › Advertisement › Social Media Marketing › SEO › Blogs 1 Conversion › Lead Generation › Lead Management › Analytics › Lead Scoring 2 3 › Lead Nurturing Tactics › Email and Marketing Automation › Marketing and Sales Enablement Nurturing STRATEGY It is a framework indicating all the key aspects considered while making acquisition strategy
  • 4. Nurturing 4 20% 31% 35% 38% 39% 40% 69%Creating relevant content Personalizing campaigns Targeting by prospect persona Targeting by decision stage Nurturing campaign workflows Segmenting lead data Multi-channel Integration Most effective lead nurturing tactics
  • 5. Email & Marketing Automation 5 Day 1 Day 5 Day 9 Day 13 Day 17 › Nurture Email #1 › Follow Up 2nd phone Call-Validate Ifo Received › Mail Latter › Follow Up 3rd phone Call-Offer Similar Content › Nurture Email #2 › 4th phone Call w/CTA (Such as Webinar Invite) › CTA Email Follow Up › 5th Phone Call › If first contact is not achieved after 3 weeks of one-to one nurturing, review with LDR Manager regarding appropriate next steps › Email-Break Up Email (If no Response) › Intro Phone Call (VM) › Intro Email › Connect/InMail
  • 6. Sales Enablement Checklist 6 SALES needs to be MARKETING needs to be Give marketing visibility into the sales pipeline Plan content creation around sales pipeline1 1 PIPELINE Provide feedback on content usage Use feedback from sales to create content they’ll actually use2 2 FEEDBACK VISIBILITY Give marketing visibility into buyer behavior Ensure sale content lines up with the sales methodology4 4 CONTENT Align sales end goals and strategies with marketing Align marketing end goals and strategies with sales5 5 ALIGN For Sales Enablement Give marketing visibility into the status of marketing leads Use visibility into buyer behavior to create targeted content 33
  • 7. Sales Enablement Checklist 7 SALES needs to be For Sales enablement Provide feedback on content usage2 Give marketing visibility into the sales pipeline1 Give marketing visibility into the status of marketing leads3 Align sales end goals and strategies with marketing 4 Give marketing visibility into buyer behavior 5 Use feedback from sales to create content they’ll actually use2 1 Plan content creation around sales pipeline Use visibility into buyer behavior to create targeted content3 Ensure sale content lines up with the sales methodology4 Align marketing end goals and strategies with sales5 MARKETING needs to be
  • 8. Sales Enablement Checklist 8 SALES needs to be For Sales enablement Provide feedback on content usage2 Give marketing visibility into the sales pipeline1 Give marketing visibility into the status of marketing leads3 Align sales end goals and strategies with marketing 4 Give marketing visibility into buyer behavior 5 Use feedback from sales to create content they’ll actually use2 1 Plan content creation around sales pipeline Use visibility into buyer behavior to create targeted content3 Ensure sale content lines up with the sales methodology4 Align marketing end goals and strategies with sales5 MARKETING needs to be
  • 10. Clustered Column 10 0% 10% 20% 30% 40% 50% 60% Jan Feb Mar Apr › Product 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0% 10% 20% 30% 40% 50% 60% Jan Feb Mar Apr This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › Product 2 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 11. Pie Chart 11 10% 25% 45% 20% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 4
  • 12. Stacked Column 12 6 9 14 17 22 25 27 30 34 9 15 17 23 25 29 34 36 39 0 10 20 30 40 50 60 70 FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 FY 09 Profit(Milliondollars) Product 1 Product 2 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 13. Pie Of Pie 13 62 5 14 19 33 I q II q III q IV q Product 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 14. Icon Slide For Customer Acquisition Strategies 14
  • 16. 16 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision & Mission Vision Mission Goal
  • 17. Our Team 17 Marry Parker Jess LeoRobin Clark CEO & Founder Finance MangerDesigner This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 18. 18 About Us › This slide is 100% editable. Adapt it to your needs and capture your audience's attention. › This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 19. Our Main Goal 19 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01
  • 20. Comparison Male 72% 49% Female 90% 54% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 21. 21 Financial This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $49,99 $99,99 $79,99
  • 22. 22 It’s not just about being better. It’s about being different. You need to give people a reason to choose your business. …Tom Abbott
  • 23. Time Line 23 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2014 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 20172015 01 02 03 04
  • 24. Circular 24 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here Text Here Text Here Text Here
  • 25. Mind Map 25 Text Here Text Here Text HereText Here Text Here Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 26. 26 Thank You Address: # street number, city, state Contact Number: 0123456789 Email Address: emailaddress@123gmail.com