Customer Acquisition Plan PowerPoint Presentation Slides
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The document outlines a comprehensive customer acquisition strategy that includes lead nurturing tactics, sales enablement practices, and analytics for effective lead management. It emphasizes the importance of adapting strategies to meet audience needs and provides details on various methodologies for driving traffic and optimizing conversion rates. Additionally, it contains editable slides for presenting data, timelines, and key aspects of the acquisition plan.
Customer Acquisition Plan PowerPoint Presentation Slides
- 2. Acquisition Strategy Plan Nurturing • Lead nurturing tactics • Email and marketing automation • Marketing and sales enablement Sales • Sales force automation Conversion • Lead Generation • Lead management • Analytics • Lead scoring Driving Traffic • Advertisement • Social media marketing • SEO • Blogs It is a framework indicating all the key aspects considered while making acquisition strategy 2
- 3. 3 Acquisition Strategy Plan • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Nurturing • Lead Nurturing Tactics • Email and Marketing Automation • Marketing and Sales Enablement Sales • Sales Force Automation Conversion • Lead Generation • Lead Management • Analytics • Lead Scoring Driving Traffic • Advertisement • Social Media Marketing • SEO • Blogs It is a framework indicating all the key aspects considered while making acquisition strategy
- 4. Nurturing 20% 31% 40% 30% 50% 35% 69%Creating Relevant Content Personalizing Campaigns Targeting By Prospect Persona Targeting By Decision Stage Nurturing Campaign Workflows Segmenting Lead Data Multi-channel Integration Most effective lead nurturing tactics 4
- 5. Email & Marketing Automation Day 1 › Intro Phone Call (VM) › Intro Email › Connect/InMail Day 5 › Nurture Email #1 › Follow Up 2nd phone Call-Validate Ifo Received › Mail Latter Day 13 › 4th phone Call w/CTA (Such as Webinar Invite) › CTA Email Follow Up Day 17 › 5th Phone Call › If first contact is not achieved after 3 weeks of one-to one nurturing, review with LDR Manager regarding appropriate next steps › Email-Break Up Email (If no Response) Day 9 › Follow Up 3rd phone Call-Offer Similar Content › Nurture Email #2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 5
- 6. Sales Enablement Checklist Use feedback from sales to create content they’ll actually use Plan content creation around sales pipeline Use visibility into buyer behavior to create targeted content Ensure sale content lines up with the sales methodology Align marketing end goals and strategies with sales Provide feedback on content usage Give marketing visibility into the sales pipeline Give marketing visibility into the status of marketing leads Align sales end goals and strategies with marketing Give marketing visibility into buyer behavior 01 02 03 04 01 SALES needs to be For Sales Enablement MARKETING needs to be 6
- 7. Sales Enablement Checklist 02 Provide feedback on content usage 01 Give marketing visibility into the sales pipeline 03 Give marketing visibility into the status of marketing leads 05 Align sales end goals and strategies with marketing 04 Give marketing visibility into buyer behavior 02 Use feedback from sales to create content they’ll actually use 01 Plan content creation around sales pipeline 03 Use visibility into buyer behavior to create targeted content 04 Ensure sale content lines up with the sales methodology 05 Align marketing end goals and strategies with sales SALES needs to be For Sales Enablement MARKETING needs to be 7
- 8. Sales Enablement Checklist SALES needs to be For Sales Enablement MARKETING needs to be Use feedback from sales to create content they’ll actually use Plan content creation around sales pipeline Use visibility into buyer behavior to create targeted content Ensure sale content lines up with the sales methodology Align marketing end goals and strategies with sales Provide feedback on content usage Give marketing visibility into the sales pipeline Give marketing visibility into the status of marketing leads Align sales end goals and strategies with marketing Give marketing visibility into buyer behavior Pipeline Feedback Visibility Align Content 8
- 9. 9 Customer Acquisition Plan Icon Slide
- 11. Line chart 11 0 10 20 30 40 50 60 70 80 FY' 11 FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18 Salesinpercentage(%) Financial years ▪ Product 01 ▪ Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 12. 0 10 20 30 40 50 60 70 80 90 100 Jan Feb Mar Apr May Jun Salesinpercentage(%) Financial year in 2018 98%Column Chart ▪ Product 01 ▪ Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 12
- 13. Area Chart 13 100% 0 10 20 30 40 50 60 70 80 90 100 FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18 SalesInPercentage(%) ▪ Product 01 ▪ Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 14. Radar Chart 0 5 10 15 20 25 30 35 03-05-2018 05-05-2018 08-05-2018 12-04-2018 15-05-2018 17-05-2018 ▪ Product 01 ▪ Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 14
- 15. Combo Chart 15 0 1 2 3 4 5 6 7 8 9 10 0 10 20 30 40 50 60 70 80 90 100 FY' 11 FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18 GrowthRate(%) MarketSize(RMB100 Million) ▪ Product 01 ▪ Product 02 ▪ Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 16. Donut Pie Chart 16 40% 30% 20% 10% Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 17. Stacked Line Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0 2 4 6 8 10 12 14 FY 01 FY 02 FY 03 FY 04 RevenueInPercentage This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 17
- 19. Vision & Mission Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 19
- 20. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Meet Our Team 20
- 21. 21 About Us Target Audiences This is a representative image, and should be replaced by your own image. Just right click and replace image. Preferred by Many This is a representative image, and should be replaced by your own image. Just right click and replace image. Values Client This is a representative image, and should be replaced by your own image. Just right click and replace image.
- 22. 22 Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Quality This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Success This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Goal
- 23. Comparison Positive Factors Negative Factors • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 23
- 24. Financial 24 58% 75% This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Target 75% This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Actual 58%
- 25. 25 Opportunity is missed by most people because it dresses in overalls and looks like work. …Thomas Edison
- 26. Time Line This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2012 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2013 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2014 Start 26
- 27. Time Line Continued… This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2015 Finish 27
- 28. Circular This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 04 03 06 02 05 Text Here 28
- 29. Mind Map This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 05 06 29
- 30. 30 Thank You Address # street number, city, state Email Address: emailaddress@123.com Contact Numbers: 0123456789