B2b Demand Generation PowerPoint Presentation Slides
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The document appears to be a presentation on demand generation. It includes an agenda, overview of various demand generation strategies and processes, elements of demand creation campaigns, demand generation from a sales perspective, and additional slides with templates, graphs, charts, and quotes. The presentation provides information on developing and executing a comprehensive demand generation process, strategy and campaign for a company.
B2b Demand Generation PowerPoint Presentation Slides
- 1. Your Company Name B2B Demand Generation
- 2. Agenda 2 01 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 05 Agenda This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 3. Automation SFA, lead scoring & lead nurturing Demand Management 10 touch follow – up methodology Sales Tools Providing the right sales tools the sales reps at the right time & in the right format Metrics Measure all steps & incorporate feedback for optimization Market Sizing Defining the addressable & served markets Solution Define the solution & compelling messaging going to market Database Build a list of targeted companies Contacts Create, buy & rent contact information for desired title & roles Offers Create, compelling offers that are relevant for buyers, with respect for the buying cycle Integrated Plan Align all marketing resources to support the initiative in a comprehensive, logical & sustained manner Demand Creation Strategy Develop the chase, come, community &/ co-create approaches Reverse Engineer Bookings Decompose booking to calculate the number of responses, MQLs & SQLs required to build the necessary pipeline DemandCreation Process 3
- 4. Demand Creation Strategy 4 ▪ Partner Marketing ▪ Influencers ▪ Analysts ▪ Peers ▪ Authors ▪ Academia ▪ Thought Leaders CO-CREATE CHASE ▪ Database development ▪ Account Intelligence ▪ Digital assets ▪ Social media ▪ Sales calls ▪ Incubation ▪ Interactive Email ▪ Appointment Setting ▪ Social media ▪ Content ▪ Endorsements ▪ Credentialism ▪ Birds of a feather ▪ Starburst COME ▪ Website tracking ▪ Reverse look – up ▪ Digital assets ▪ Incubation ▪ Interactive email ▪ Account intelligence CAUGHT
- 5. Customer Demand Model Demand Creation System 5 Value Innovation AVID Methodology Opportunity & Threat Discovery Entrepreneurial Insight Generator Value Enhancement VLIFT Methodology
- 6. Demand Acceleration Framework 6 Paid Acquisition ▪ Display ▪ PPC ▪ Social Ads Marketing Operation ▪ Website & Apps ▪ Analytics ▪ Marketing ▪ Automation - Marketo Product Marketing ▪ Creative ▪ SEO ▪ Content Marketing
- 7. ElementsofDemand CreationCampaign Vehicles ▪ Social Media ▪ Email, Gmail ▪ Tele Qualification Sales Tools ▪ PPTs ▪ Scripts ▪ White Papers ▪ Industry Metrics Waves ▪ Trends ▪ Issues Follow - Up ▪ 10 Touch ▪ Scripts ▪ Email Others ▪ Blogs ▪ White Papers ▪ Webcast Value Prop ▪ B2E ▪ B2C Suspects/ Prospects ▪ SFA ▪ Hoover Proof ▪ References ▪ Success Stories 7
- 8. Demand Creation Template Sales Process Sales People Sales Management Demand Creation Repeatable process to gain access to C- level decision makers Completive & political strategies to win the deals that you can’t afford to lose Best practice process for increasing account share Winning Opportunities Messaging to get C – level decision makers to evaluate your solution Sales execution skills for discovery, presentation, relationships, &negotiation The skill to become a trusted advisor & true business partner to your clients Account Management Manage activity metrics for new business development Deal coaching to improve strategies & forecast accuracy Segmentation for effective resource allocation. Strategic plan coaching 8
- 9. Demand Creation Steps & Process Demand Planning Generate (Statistical) Demand Plan Assess Previous Period assumptions Supply Planning Generate Supply Chain Plan Generate Material Requirements & Production Plans Executive Meeting Review Recommendations & make decisions Resolve remaining issues Pre - S&OP Meeting Generate Report & Metrics Document Supply Chain gaps & resolutions Supply Demand DataCollection 9
- 10. Demand Generation From Sales Perspective ▪ Form ▪ Submits ▪ Email ▪ Social ▪ Online ▪ Website ▪ PPC ▪ Webinars ▪ Events ▪ Content Synd Return to Marketing For Further Nurturing Lead Appointment Opportunity Customer This slide is 100% editable. Adapt is to your needs and capture your audience’s attention. This slide is 100% editable. Adapt is to your needs and capture your audience’s attention. This slide is 100% editable. Adapt is to your needs and capture your audience’s attention. This slide is 100% editable. Adapt is to your needs and capture your audience’s attention. 10
- 11. Demand Creation Icons Slide 11
- 12. We’ll Come Back After 15 Minutes This is a representative image, and should be replaced by your own image. Just right click and replace image. Coffee Break 12
- 14. Our Team 14 Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 15. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target 02 OurTarget 15
- 16. Blub Or Idea This slide is 100% editable. Adapt it to your needs and capture your audience's attention.02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 16
- 17. Quotes 17 I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it. Bill Gates
- 18. Puzzle This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 18
- 19. Timeline This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2019 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2014 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2015 19
- 20. 25 45 50 60 40 36 43 50 45 48 58 65 0 50 100 150 200 Q1 Q2 Q3 Q4 Sales in Percentage(%) 2018 Bar Graph Product 01 Product 03 Product 02 20 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01
- 21. 35% 25% 40% Pie Chart Product 03 Product 01 Product 02 21 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01
- 22. Line Chart 0 10 20 30 40 50 60 2017 2018 2019 0 10 20 30 40 50 60 Product 01 Product 02 22 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01
- 23. 0 1 2 3 4 5 6 7 8 9 10 0 10 20 30 40 50 60 70 80 90 100 FY' 11 FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18 GrowthRate(%) MarketSize(RMB100Million) Product02 Product01 Combo Chart 23 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01
- 24. Thank You 24 Address # Street number, city, state Contact Numbers 0123456789 Email Address emailaddress123@gmail.com