Customer Conversion Strategy PowerPoint Presentation Slides
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The document outlines a comprehensive customer conversion strategy, detailing audience targeting, customer segmentation, and acquisition channels. It emphasizes the importance of understanding customer needs and includes frameworks for customer acquisition processes, sales funnels, and lead nurturing. Key metrics and various marketing tactics are also discussed to enhance customer loyalty and retention.
Customer Conversion Strategy PowerPoint Presentation Slides
- 2. Deck Outline Targeting Audience CA Strategies CA Framework Customer Lead framework Marketing, Campaigns & Promotion Costing Customer Retention Customer Loyalty Framework Customer Satisfaction & Feedback Key Metrics Segmentation Understand the needs Acquistion Channels/ Tools 2
- 3. Segmentation & Targeting Customers Segmentation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Segmentation - Market Sizing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Prospects This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here 3
- 4. Customer Segmentation Geographic ✓ Region ✓ Country ✓ Population ✓ Climate Demographic ✓ Age ✓ Gender ✓ Nationality ✓ Ethnicity ✓ Occupation ✓ Income ✓ Family Size Psychographic ✓ Lifestyle ✓ Personality ✓ Values ✓ Interest Behavioral ✓ Brand Loyalty ✓ Benefits ✓ User Status ✓ Usage Rates ✓ Occasion ✓ Readiness to buy We have classified customer segments into four basic categories; you can fill in the details as per the requirements 4
- 5. Customer Segmentation – Market Sizing 0.15 Million Rejecter 0.75 Million Not Yet Repeated 0.35 Million0.65 Million0.35 Million Negative Opinion Neutral Favorable Opinion Target Market 15 Million 100% 3.25 MillionAwareUnaware1.75 Million 1.35 Million Not Tried Repeated 1 Million 0.15 Million 0.75 Million0.10 Million Loyal To Other Brand Switcher Loyal To Brand 0.05 Million Light User 0.15 Million Regular User 0.55 Million Heavy User Tried 1.9 Million Market Size Market Size in percentage It is a framework indicating all the key aspects of customer acquisition Segmentation. You can edit the steps and numbers based on your requirement 5
- 6. Target Prospects (Option 1 of 2) Income above $15K This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 20-45 Males / Females of Age Group Married Couples This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Service Class This slide is 100% editable. Adapt it to your needs and capture your audience's attention. We have listed an example of target prospect, you can customize it based on your requirements 6
- 7. TargetProspects (Option2of2) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 20-45 Males / Females of Age Group This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $15K Income above This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Married Couples This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Service Class We have listed an example of target prospect, you can customize it based on your requirements 7
- 8. Understand your customer : Are they a small private company or a big MNC? What they do : Understand their occupation and interest? When they buy : Understand the purchasing cycle of your customer How they buy : Website, App, in-person? What they expect of you: If your customers expect reliable delivery & you don't disappoint them, you stand to gain repeat business Understanding Customer Needs 8
- 9. Your Title Here (Option 1of 2) Customer Acquisition Strategies This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Acquisition Strategy Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Acquisition Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Demand Creation Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sales Force Automation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sales Force Automation Benefits 9
- 10. Your Title Here (Option 2of 2) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Acquisition Strategy Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Acquisition Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Demand Creation Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sales Force Automation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sales Force Automation Benefits Customer Acquisition Strategies 10
- 11. Acquisition Strategy Plan This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Driving Traffic • Advertisement • Social media marketing • SEO • Blogs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Nurturing • Lead nurturing tactics • Email and marketing automation • Marketing and sales enablement This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sales • Sales force automation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Conversion • Lead Generation • Lead management • Analytics • Lead scoring 11
- 12. Demand Creation Strategy Demand Creation Strategy Co Create • Partner Marketing • Influencers • Analysts • Peers • Authors • Academia • Thought Leaders Chase • Database development • Account Intelligence • Digital assets • Social media • Sales calls • Incubation • Interactive email • Appointment setting Caught • Website tracking • Reverse look-up • Digital assets • Incubation • Interactive email • Account intelligence Come • Social media • Content • Endorsements • Credentialism • Birds of a feather • Starburst 01 0203 04 Various ways of Demand Creation have been listed. You can choose the suitable ways as per your requirement 12
- 13. Sales Force Automation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. SFACore Functions of Sales People Marketing Profiling Prospecting Opportunity Management Forecast Sales Analysis Sales Activity Management Assets Annual Sales PlanningContracts Email Management Expense Management Support Measuring Key Metrics Event Management Sales Force Automation is method that automatically handles different sales process. We have listed down various processes that can be managed by the tool. You can choose the suitable ways as per your requirement 13
- 14. Sales Force Automation Benefits 10% 15% 20% 24% 26% 30% 48% 52% 68% 89% 0 10 20 30 40 50 60 70 80 90 100 Increases deal closure by 30% Reduces sales cycle by 18% Cuts down the sales administrative time by 14% Sales Force Automation enable businesses to provide support to their customers and employees leading to faster growth.Below is an example showing the improvement in customer acquisition process by implementation of Sales Force Automation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 14
- 15. Customer Acquisition Strategies Customer Acquisition Process This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Acquisition Framework This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Acquisition Funnel This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 15
- 16. Customer Acquisition Framework Customer Acquisition Framework Content Strategy • Tweets • Blog Post • White Papers • Sales Page Customer Lifecycle • Visitors • Prospect • Active Users • Customers Sales Funnel • Leads • Qualified Leads • Opportunity • Closed • Onboarding We have listed down the key strategies which help in developing customer acquisition framework. These strategies have been explained in the subsequent slides. 16
- 17. Adding Value To Your Customers • Blogs • Articles • Whitepapers • eBooks • Webinars • Industry Research • Thought Leaders Interviews • Sales Presentations • Competitive Analysis • Product Specs • Implementation Plan • Case Studies • Workshops • Product Webinars • Product Manuals • Support Knowledgebase • FAQ Awareness Education Selection Training This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. It is important to understand the steps a potential customer may take in going through the content and become customer from passer-by to paying product evangelist. Various ways of Content Strategy have been listed. You can choose the suitable ways as per your requirement 17
- 18. Sales Funnel Marketing Team Marketing to sales Handoff Customer Success Team Leads(inbound/Outbound) Filtering Bad Data Marketing Qualified Lead(mql) Lead Scoring/Nurturing Sales Qualified Lead(sql) Qualification: Budget / Authority / Need / Timeframe Opportunity Free Trial or Demo: Success Metrics Proof Of Concept(pop) Proposal / Negotiation Closed Product Setup Onboarding Training Renew/ Upsell 10,000 9,500 8,500 7,000 6,800 6,000 6,000 5,200 People It is a framework indicating all the key aspects of Sales Funnel. You can edit the framework by adding numbers of your company 18
- 19. Customer Lifecycle People Visitors Conversion Prospect 1st Value unit delivered Activated users Paid Customer Daily Monthly User Active Customer Renew / Upsell Loyal Customer Referrals / Net Promoter Score 10,000 9,500 8,500 7,000 6,800 6,000 Conversion Activation Close DAU Renewal Rate It is a framework indicating all the key aspects of customer Lifecycle. You can edit the framework by adding numbers of your company 19
- 20. Customer Acquisition Funnel This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Purchases become loyal, repeat customers Web site shoppers Complete their purchases Web site visitors become shoppers Ad viewers become Web site visitors Ads are shown on Web pages Needs identification Search for and gather information about alternative products or services Evaluate alternatives & make selections Purchase Conversion of shoppers into loyal supporters of product, service, & brand 500,000 10,000 80 500 900 It is a framework indicating all the key aspects of customer acquisition funnel . You can edit the funnel based on your requirement 20
- 21. Customer Acquisition Process SEO Analytics Market Research Blog Social Network Social News Option1 Option2 Leads 9,800 Customer Relationship Management Hot Leads 5,800 Cold Leads 4,000 CRM Clients Visit Web- Presence 10,000 Send Email Again Follow up process Send Email Again Follow Up Process 4,000 New Customer Acquired No Response Positive Response No Response 2,000 Positive Response 2,000 No Response 2,800 Positive Response 3,000 No Response Positive Response Email Campaign Call Center Option 1 Option 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. It is a framework indicating all the key aspects of customer acquisition funnel . You can edit the funnel based on your requirement 21
- 22. L E A D This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Generation Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Nurturing Lifecycle This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Nurturing Process This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Conversion Process Scoring This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Lead Framework 22
- 23. Lead Generation Strategy Lead GenerationContent Strategy • Landing pages • Web Pages • Blog Posts • Call to Action SEO Strategy • Keywords • On-Page SEO • Off-Page SEO Promotion Strategy • Social Media • Publish Social • Manage Email Conversion Strategy • Nurture Lead • Segment List • Leads • Prospects Analytics Strategy • Page Visits • Sources • Competitors • Reach • Blog Analytics We have identified 5 key strategies for generating lead. You can highlight the tactics which your company might implement, under each strategy 23
- 24. Lead Nurturing Lifecycle Viral Loop Cross-sell Acquire Activate Keep Customers Up-sell Next-sell Referrals Contests, Events Blogs, RSS Emails Loyalty Programs Outreach Programs Product Updates Social Media Media Articles Get Customers Grow Customers This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. With lead nurturing, however, you can bring those leads through your sales funnel and garner increased response rate. We have mentioned some possible tools at each stage which would be helpful in nurturing customers 24
- 25. Lead Nurturing Process This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Intro Phone Call (VM) Linkedin Connect/InMail Intro Email Nurture Email #1 Follow Up 2nd phone Call- Validate Ifo Received Mail Latter Follow Up 3rd phone Call-Offer Similar Content Nurture Email #2 4th phone Call w/CTA (Such as Webinar Invite) CTA Email Follow Up 5th Phone Call If first contact is not achieved after 3 weeks of one-to one nurturing, review with LDR Manager regarding appropriate next steps Email-Break Up Email (If no Response) Change the days and your strategy as per requirement and build an impressive lead nurturing process 25
- 26. Lead Scoring Prospects Returning Visitor Time on site is more than 5 min Country is USA Score 85 65 30 Age: 30-40 Gender: Male Age: 18-30 Gender: Male Age: 20-35 Gender: Female It is used to rank prospects against a scale that represents the perceived value each lead represents to the organization. The resulting score is used to determine which leads a receiving function will engage, in order of priority 26
- 27. Lead Conversion Process Leads Pipeline Sales The # of new leads you bring in This slide is 100% editable. Adapt it to your needs and capture your audience's attention. The # of leads you quality for sales follow-up This slide is 100% editable. Adapt it to your needs and capture your audience's attention. The number of leads who convert into customers This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Enter the number of leads that were generated this year, followed by those which qualified for follow-ups and finally got converted into paying customers. This slide will determine whether you have a high or low conversion rate 27
- 28. Acquisition Channels/Tools Acquisition Channels/Tools Social Media Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Client Referral Report This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Acquisition cost by Channel This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Acquisition Tools This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 28
- 29. Customer Acquisition Tools 8% 10% 12% 15% 17% 20% 25% 25% 35% 40% 50% 70% Social Media PR, Blogging, Customer Case Studies Webinar/Virtual Events Search E-newsletters Whitepaper Display/Ad Banner Mobile Video Portals Custom Publishing Email Microsites This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Below are the most commonly customer acquisition tools which are sorted based on effectiveness. Modify this graph as per your requirement 29
- 30. Customer Acquisition Cost by Channel (1 of 2) Search Online Email Direct MailYellow Pages 9 25 45 65 75 $0 $10 $20 $30 $40 $50 $60 $70 $80 InDollar Mention your top customer acquisition channels along with their respective cost 30
- 31. Customer Acquisition Cost by Channel (2 of 2) Total Customers 2,000 Customers $17 CPANew Customers 1600 $20 CPA Repeat Customers 400 $5 CPA Paid Channels 800 $35 CPA Free Channels 800 $5 CPA SEM 600 $35 CPA Affiliate 100 $35 CPA Offline Ads 100 $45 CPA Direct to Site 400 $1 CPA SEO 400 $9 CPA SEM 50 $35 CPA Affiliate 30 $25 CPA Offline Ads 20 $45 CPA Paid Channels 100 $35 CPA Free Channels 300 $4 CPA Direct to Site 100 $1 CPA CRM 100 $3 CPA SEO 100 $9 CPA Customer Acquisition costs for last 3 months 31
- 32. Client Referrals This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 19 22 24 27 0 5 10 15 20 25 30 2015 2016 2017 2018 InDollar This graph represents the business generated through client referrals on yearly basis 32
- 33. Client Referral Report $6,450 $3,650 Received referral revenue Generated by sent referrals Received Referrals Sent Referrals Calendar Events 14 9 4 Input your data to generate a referral report to formulate further strategies your client referral program 33
- 34. Social Media Marketing Twitter This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Chat This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Instagram This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Blog This slide is 100% editable. Adapt it to your needs and capture your audience's attention. LinkedIn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Snap chat This slide is 100% editable. Adapt it to your needs and capture your audience's attention. YouTube This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Facebook This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here Mention the social media acquisition channels which you will be using for your company 34
- 35. Social Media Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. YouTube This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Blog This slide is 100% editable. Adapt it to your needs and capture your audience's attention. LinkedIn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Chat This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Chat This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Instagram This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Twitter This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Facebook TEXT HERE Mention the social media acquisition channels which you will be using for your company 35
- 36. Marketing, Campaigns & Promotion (Option 1 of 2) Marketing Campaigns This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Acquisition Campaigns This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing Reach by Channels This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing Roadmap This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Word of Mouth Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing Growth Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 36
- 37. Marketing, Campaigns & Promotion (Option 2 of 2) Marketing Campaigns This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Acquisition Campaigns This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing Reach by Channels This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing Roadmap This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Word of Mouth Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Marketing Growth Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 37
- 38. Marketing Campaigns Print Ads This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Online Advertising This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Trade Fairs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Direct Mail This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Referrals This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Canvassing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Tele Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. These are various mediums undertaken for a marketing campaign, you can choose any basis your requirements 38
- 39. Customer Acquisition Campaigns Social Media SEO Blogs Email PPC Affiliates Events Print Ad Sponsorships Radio Target Audience Offline MarketingOnline Marketing We have listed down a few ways through which you can acquire customers, you can choose any basis your requirements 39
- 40. Marketing Reach by Channels Emails Online Media Print Ads Referrals Trade Fairs Tele Marketing Last Year’s Acquisition Sources 25% 30% 21% 6% 8% 10% Top Performing Channels Online Media EmailsPrint Ads Non-scalable Channels Referrals Trade Fairs Tele Marketing This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. We have mentioned the best and worst channels for marketing reach, you can edit the data as per your requirements 40
- 41. Marketing Roadmap s 2016 Jan Feb Mar Apr May Marketing Review May 20,2016 Whitepaper Development Content Creation Initiative #6Webinars Content Newsletter Sign Up Plugin Blog Post Developments Video w/ Load Capture Home Page Redesign Paid/Organic Search Analytics implementation SEM Feb Audit Mar 1,2016 On-site SEO improvements Drip campaign overview Apr 2, 2016 Email Marketing Social Media Influencer outreach program Social media initiative #4 In trail drip campaign A/B message testing Conversation initiative #4 On boarding optimization Competitive analysis Keyword research AD/Roll campaign iteration Paid/organic search initiative #6 Display advertising analysis Lifecycle Goal New Traffic Acquisition Lead Nurture Conversion Increase Product Viability This slide shows how efficient each medium of marketing has been in the last few months, you can edit it as per your requirements 41
- 42. Word of Mouth Marketing (Wom) Experience Good Bad Brand Awareness 15% people had neutral opinion and were not sure about a particular brand Brand Advocate 55% people recommended the product to others Brand Detractors 25% people did not like the product and communicated about bad experience POSITIVE (promoter) NEGATIVE (saboteur) NEUTRAL (passive) This slide shows how effectively WOM as a strategy can be used, you can edit the text as per your requirements 42
- 43. Satisfaction With Word-of-Mouth Marketing & Social Media Tactics 25 28 24 28 32 24 31 20 30 32 32 35 31 30 34 39 47 49 54 51 47 56 50 64 54 54 54 51 56 57 54 53 Enlisting influencers Enlisting advocates Encouraging customer-created content Creating/managing shareable content Creating/managing "brand communities" Monitoring offline WOM Having WOM/social ad objective Engaging bloggers Managing customer referrals Managing customer reviews Using agents for sampling Creating visual content Monitoring online social Responding to online social Building/managing pages/profiles Organizing parties or events Very satisfied Somewhat satisfied % of marketers, among those using tactics April 2014 We have listed some key Statistics indicating satisfaction level through WOM and other social medias 43
- 44. Marketing Growth Strategy • Online Marketing Inc.SEM, SEO, SMM, Daily Deals • Refer-a-friend Discounts For Consumers • Volume/Loyalty Discounts For Consumers & Detailers • Incentive Programs For HR & Office Managers Acquiring customers • Dedicated Customer Service Reps For Each DMA • Gleamr Staffed Community Message Boards For Consumers (Public) & Detailers (Login Required) Keeping customers • Consumer Product Advisory Board To Drive Consumer Features • Detailer Product Advisory Board To Drive Detailer Features • Add Android App • Add Website Staying competitive Marketing & Sales Customer Service Product Development Below are some of the strategies undertaken at various stages of customer acquisition, you can alter them as per the need 44
- 45. Customer Acquisition Cost This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Ideal Acquisition Cost Model This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Cost Model for Web based Business This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Cost Model for Direct Salesforce 45
- 46. Ideal Acquisition Cost Model Monetization (LTV) Cost to Acquire a Customer (CAC) • Viral effects • Inbound marketing • Free or freemium • Open source • Free trials • Touchless conversion • Inside sales • Channels • Strategic partnership • High Churn Rates • Low customer satisfaction • Recurring Revenue • Scalable Pricing • Cross Sell/Upsell • Product line expansion • Lead Gen for 3rd parties • Field sales • Outbound Marketing Monetization (LTV) Cost to Acquire a Customer (CAC) A Well Balanced Business Model This slide reflects the ideal cost model for Customer Acquisition and the factors which can help in bringing out the balance 46
- 47. Customer Acquisition Cost (1 of 2) Flow Qty Conversion % Total paid Web Vistors 10,000 Trials 500 5% Customers 50 10% SEM Marketing Spend $ 5,000 Total Headcount Costs $ 49,500 Cost of Customer Acquisition Without headcount costs $ 100.00 With headcount costs $ 1,090.00 Input Variables Total Web Visitors 10,000 SEM cost per click $ 0.50 Conversion to Trial % 5% Trial conversion % 10% No of Sales & Marketing Staff 3 Cost per employee per month $ 16,500 For a Web driven business These are some of the factors undertaken to calculate the Customer Acquisition Cost, you can modify them as per your requirements 47
- 48. Customer Acquisition Cost (2 of 2) Sales Team composition 1 On target earnings $ 230,000 Salary Cost $ 230,000 Salary + Overhead $310,500 Total Team Cost $560,250 Avg. team Failure Rate 25% Adjusted Team Cost $ 747,000 No. of Marketing people 0.5 Average cost per person $ 200,000 Marketing programs spend $ 150,000 Total Marketing Costs $ 350,000 Total Sales & Marketing spend $ 1,097,000 No of deals per team per year 10 Cost of Customer Acquisition $ 109,700 For a direct salesforce These are some of the factors undertaken to calculate the Customer Acquisition Cost, you can modify them as per your requirements 48
- 49. Customer Retention Strategies Key Strategies Premiums & Gifts This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Personal Touches This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Loyalty Programs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Overcome Buyers Remorse This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Regular Reviews This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Questionnaire/ Surveys This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 49
- 50. Customer Retention 01 0302 Customer Retention Strategies This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Retention Benefits This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Retention Impact This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 50
- 51. Customer Retention Benefits Profits by 25% to 95% Costs by 10% Worth 10X as much Increasing customer retention rates by 5% increases A 2% increase in customer retention has the same effect as decreasing On average, loyal customers are worth up to 10 times as much as their first purchase 10X 51
- 52. Customer Retention Impact 01 02 03 Impact Better Customer Experience Improved Operational Efficiency Deeper Business and Market Intelligence Capabilities Example: Standardize call quality for coaching & recognition purposes Example: Pinpoint compliance & process issues Example: Timely analysis of customer feedback Results Increase customer satisfaction, retention & loyalty › Reduce Costs, mitigate risks › Increase incremental revenues › Improve product quality › React to market opportunity How it can be achieved 52
- 53. Customer Loyalty Customer Loyalty Lifecycle This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Loyalty Program Performance Dashboard This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 53
- 54. Customer Loyalty Customer Loyalty Lifecycle This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Loyalty Program Performance Dashboard This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 54
- 55. Customer Loyalty Lifecycle Attract This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Grow This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Retain This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Loyalty This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reward This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Nurture This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Engage This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This is a framework for loyalty lifecycle, you can modify it basis your requirements 55
- 56. Loyalty Program Performance Dashboard Average sale by loyalty member type Active contents 0 1000 2000 3000 4000 No Yes Enrolled in awards program Average sale by loyalty segment Active contents 0 500 1000 1500 2000 2500 Blank Diamond Emerald Gold Non member Sapphire Avg. Last Sale ($) Sales by channel Award related orders 0 50000000 100000000 150000000 200000000 250000000 Catalog Point of Sale Web Phone Sum(TotalAvg.) Channel Average Award by customer Active award transactions 0 3000000 6000000 9000000 12000000 15000000 Peter Smith Carlo Wilson Melody Alim Blank Sum Customer All orders by promotions All orders products 0 30000000 60000000 90000000 120000000 Blan.. Summer… What… Sum(Extended) Order item promotion Top $ loyalty program members by lifetime sales Active loyalty contact members 0 1000000 2000000 Melody Alim Wonne mckay… Eva corets (sample) Carlo Wilson Thomas axen… Max (Lifetime Sales) $ FullName This slide evaluates the loyalty performance on the basis of certain parameters, you can alter them as per your requirements 56
- 57. Customer Satisfaction & Feedback This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Feedback Framework This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Feedback Infographics This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Key Satisfaction Indicators 57
- 58. Feedback Elevate This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Suggest This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Inquire This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reflect This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Obtain customers opinion about the company’s products and make changes accordingly. Below is the process of obtaining feedback and resolving queries, you can alter it as per your requirements 58
- 59. Customer Feedback 261 Happy Clients 1700 Customers complaints received Complains resolved 1250 Working Hours towards customer service 120 Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Enter the feedback results in this infographic slide to create an everlasting impact on the audience 59
- 60. Customer Satisfaction (1/2) 50 100 0 50 100 0 50 100 0 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Overall Satisfaction With Service This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Satisfaction With Value For Money This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Overall Satisfaction With Relationship 7.5 6.5 7.5 Key Performance Indicators This slide indicates the customer satisfaction level, you can alter it basis your requirements 60
- 61. Customer Satisfaction (2/2) 1 2 3 4 5 Satisfaction measure Loyalty(retention)(%) 20 40 60 80 100 Very dissatisfied Dissatisfied Neither Satisfied Nor Dissatisfied Satisfied Very Satisfied Below graph displays the relationship between customer loyalty & satisfaction. You can use it basis your requirements and reflect the customer satisfaction level. 61
- 62. Key Metrics New Customers Per Month This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 500 On-time Delivery This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 95% Customer Satisfaction This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 90% Customer Retention Rate This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 80% Lead Conversion Rate This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30% Monitor the performance on the basis of below mentioned parameters, you can alter them as per your requirements 62
- 63. Ansoff Matrix For Growth Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Diversification This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Development This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Penetration This slide is 100% editable. Adapt it to your needs and capture your audience's attention. NewExisting Markets ExistingNew Markets 4 Growth Strategies Framework shows the growth opportunities and risk level in new and existing market. You can choose any of the strategies as per your company’s requirement 63
- 64. Customer Acquisition Strategy Traffic Customer Trust Reactivation Conversion Turnover Organic Lead Awareness Information Acquisition Commercial Levers Click Through Transactio ns We can influence the visitor volume using different acquisition channels & performance strategies The conversion rate is influenced by a mix of commercial & UX elements The average ticket is influenced by assortment strategies Customer reactivation is strategic This slide is 100% editable. Adapt it to your needs and capture your audience's attention. It is a framework indicating all the key aspects considered while making acquisition strategy. 64
- 65. Coffee Break We’ll Come Back After 15 Minutes This is a representative image, and should be replaced by your own image. Just right click and replace image. 65
- 67. Clustered Column- Line FY’1 FY’2 FY’ 3 FY’ 4 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 0 10 20 30 40 50 60 70 80 90 100 SalesinPercentage(%) • Product 01 • Product 02 • Product 03 67
- 68. Scatter Bubble Chart 18 25 33 40 48 57 10 20 30 40 50 60 70 10 20 30 40 50 Profit(InSales) Highest Profit Financial Year 2017 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. • Product 01 68
- 69. Area Chart This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • Product 02 0 10 20 30 40 50 60 70 80 90 100 DecNovOctSepAugJulJunMayAprMarFebJan SalesInpercentage(%) Financial Year 2017 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 69
- 71. Our Mission Mission 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 71
- 72. Our Team Rosy Anderson CEO & Founder This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Tonny Disuoza Financial Advisor This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 72
- 73. Financial • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 20% 80% 73
- 74. Location North America South America Australia Asia Africa This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 74
- 75. Target This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 75
- 76. Mind Map This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 76
- 77. Thank You Address # street number, city, state Email Address: emailaddress@123.com Contact Numbers: 0123456789 77