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Customer Acquisition Process Steps Complete Powerpoint Deck With Slides

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The document outlines steps in a customer acquisition process, including defining target prospects and segments, developing a customer acquisition strategy and framework, generating and converting leads, and nurturing customers through various marketing campaigns and tactics. Key elements of the process include identifying marketing channels to drive traffic, setting goals for acquisition metrics, and using tools like CRM and sales force automation to manage the end-to-end process.

Business
Related topics:
Customer Retention • Business Intelligence • Lead Management Tools • Customer Engagement
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Customer Acquisition Process Steps YOUR COMPANY NAME
AGENDA THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION. Agenda 04 Agenda 01 Agenda 02 Agenda 05 Agenda 03 Agenda 06 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 03 02 01 3 OUR MISSION THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. JOHN SMITH CEO This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ANITA SMITH Director This slide is 100% editable. Adapt it to your needs and capture your audience's attention. CAROL SMITH Director Of Sales This slide is 100% editable. Adapt it to your needs and capture your audience's attention. MARY SMITH Managing Director 4 OUR TEAM THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
5 Marketing Team Sales Team Customer Success Team Leads(inbound/Outbound) Visitor Marketing Qualified Lead(MQL) Prospect Closed Onboarding Renew/Up sell Customer Loyal Customer Activated Customer Sales Qualified Lead(SQL) Opportunity Proof Of Concept(POP) Activated User Customer Lifecycle Sales Funnel CUSTOMER ACQUISITION FRAMEWORK THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
6 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Acquisition & Retention End-to-end Audience Engagement Response Management Build Connections Assess Specific Needs Of Project Execute Campaigns DATA This slide is 100% editable. Adapt it to your needs and capture your audience's attention. CUSTOMER ACQUISITION MANAGEMENT THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
01 02 03 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 7 TARGET PROSPECTS THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
8 TARGET GROUP SEGMENT THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION. Primary & Secondary Target Group Secondary Target Group This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Primary Target Group This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Primary Target Group This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Secondary Target Group This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 05 9 OUR GOALS THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
10 Customer Trust Click Through Turnover Conversion Organic Lead Awareness Information Acquisition Commercial Levers Transactions User Experience CUSTOMER ACQUISITION STRATEGY THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
11 “Hunters” Visitors Leads Customers Advocates ATTRACT CONVERT CLOSE ENGAGE “Visibility” Keywords Social Media “Interest” Landing Pages Split Testing “Desire” Transactions Event Tracking “Action” Social Inbox Smart Content CUSTOMER ACQUISITION STRATEGY THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
12 Community Service Mass Media: Outdoor, TV Radio & Sponsorships Print Public Relations Events Strategic Partnerships & Affiliates Referral Programs Merchandising Email Marketing Direct Mail & Purl Search Engine Marketing (PPC) Reputation Management Search Engine Optimization 01 07 02 08 03 09 04 10 05 11 06 12 Customer Acquisition CUSTOMER ACQUISITION CHANNELS THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
13 Driving Traffic Conversion Nurturing Sales • Sales force automation • Lead nurturing tactics • Email and marketing automation • Marketing and sales enablement • Lead management • Dynamic experiences • Analytics • Lead scoring • personalization • Listening to the customer • Multiple methods to drive traffic • Social media marketing Website Limited Use In FS ACQUISITION STRATEGY PLAN THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
Leads Clients Visit Web- presence Customer Relationship Management CRM Email Campaign Call Center Customer Acquisition 06 Social News 04 Blog 05 Social Networks 02 Analytics 01 SEO 03 Market Research 14 CUSTOMER ACQUISITION PROCESS THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
15 DEMAND CREATION STRATEGY THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION. DEMAND CREATION STRATEGY Chase 1. Database development 2. Account intelligence 3. Digital assets 4. Social media 5. Sales calls 6. Incubation interactive email 7. Appointment setting Come 1. Social media 2. Content 3. Endorsements 4. credentialism 5. Birds of a feather 6. Starburst Co-create 1. Partner marketing 2. influencers 3. Analysts 4. Peers 5. Authors 6. Academia 7. Thought leaders Caught 1. Website tracking 2. Reverse look up 3. Digital assets 4. Incubation 5. Interactive email 6. Account intelligence
16 Task Management This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Client Management This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Team Management This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Contact Management This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Add More This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Opportunity Management This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Lead Management This slide is 100% editable. Adapt it to your needs and capture your audience's attention. SALES FORCE AUTOMATION THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
01 03 04 05 06 07 02 Events SEO/PPC Direct Mail Website Email Social Advertising 17 NEW CUSTOMER BY SOURCE THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
18 LEAD GENERATION This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. LEAD GENERATION STRATEGY THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
19 INPUT INPUT INPUT This slide is 100% editable. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. LEAD CONVERSION THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
20 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 10% 25% 50% 75% 100% LEAD CONVERSION THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
21 Projects Completed 60% 17% 23% Number Of Scoring Rules 30% 16% 24% 5% 15% 10% Number Of Dimensions 48% 36% 16% Adoption Of Lead Scoring Solutions Chosen 40% 17% 43% LEAD SCORING THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
22 Measurable ROI On Lead Generation Program Increased Conversion Rates From Qualified Lead To Opportunity Increased Sales Productivity And Effectiveness 23% 17% 30% 38% 40% 38% Better Forecast And Pipeline Visibility Shortened Sales Cycle Better Alignment Of Marketing And Sales Efforts 36% 41% 35% 38% 15% 17% LEAD SCORING THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
23 Lead Generation Lead Generation Up Selling And Cross Selling Analyst Relation Lead Nurturing Content Marketing Sales Enablement Search Engine Driving Awareness LEAD NURTURING TACTICS THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
24 04 03 02 01 Driving Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Lead Generation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Upselling & Cross Selling This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Lead Nurturing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. LEAD NURTURING TACTICS THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
25 Social Media Media Articles Get Customers Grow Customers Cross-sell Acquire Activate “Keep Customers” Up-sell Next-sell Referrals Contests, Events Loyalty Programs Blogs, RSS Emails Outreach Programs Product Updates Viral Loop LEAD NURTURING LIFECYCLE THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
26 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Periodic Client Review 02 Client Prospecting 01 Marketing Campaigns MARKETING CAMPAIGNS THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
27 MARKETING ROADMAP THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Sunday Saturday Friday Thursday Wednesday Tuesday Monday Sunday Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here
28 Synchronistic Strategies This slide is 100% editable. Adapt it to your needs and capture your audience's attention. New Ways To Sell This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Centric Culture This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Websites That Work This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Innovative Design & Media This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Branding To Led This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 05 06 MARKETING GROWTH STRATEGY THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
3 14 21 32 5 10 15 Which Marketing-channel Is Growing Fastest This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Influencer Engagement Use Cases This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0 20 40 60 80 29 MARKETING REACH BY CHANNELS THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
Good Bad Experience POSITIVE (promoter) Brand Advocate NEUTRAL (passive) Brand Awareness NEGATIVE (saboteur) Brand Detractors 30 WORD OF MOUTH MARKETING (WOM) THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
31 01 02 03 04 05 06 07 This slide is 100% editable. Broadcast Faxing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Couponing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Direct Mail This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Direct Selling This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Telemarketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Email Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Direct Advertising This slide is 100% editable. Adapt it to your needs and capture your audience's attention. DIRECT MARKETING METHOD THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
32 CLIENT REFERRALS THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION. 0 1.5 2.5 2.5 2.2 1.9 3 0 3.4 2.8 3.8 3.6 2.9 4 0 5 3.6 4 6 5 4.6 0 2 4 6 8 10 12 14 2017 2018 2019 2020 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
33 REFERRAL MARKETING FUNNEL THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION. 01 02 03 04 05 06 07 Advocates This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Shares Per Advocate This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Shares This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Clicks Per Share This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Referrals This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Conversion Rate This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Conversions This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
50% 45% 30% Received Referrals This slide is 100% editable. 14 Sent Referrals This slide is 100% editable. 9 Calendar Events This slide is 100% editable. 4 $6,450 $3,650 Received referral revenue Generated by sent referrals Contacted (70%) Proposal (10%) Handed Off (20%) 34 REFERRAL REPORT THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
35 CUSTOMER LOYALTY LIFECYCLE THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION. Nature Retain Attract Engage Grow Loyalty Reward This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
20 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Enrollments 9 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reward Outstanding $ 12,454 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Loyalty Revenue $ 218 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Gift Sales 36 LOYALTY PROGRAM PERFORMANCE THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
Facebook This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Blog This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Twitter This slide is 100% editable. Adapt it to your needs and capture your audience's attention. YouTube This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Instagram This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Snap Chat This slide is 100% editable. Adapt it to your needs and capture your audience's attention. LinkedIn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Chat This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 37 MARKETING WITH SOCIAL MEDIA THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
38 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. SOCIAL MEDIA MARKETING THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
39 Current New Current New PRODUCTS MARKETS Market Penetration Strategy Product Development Strategy Market Development Strategy Diversification Strategy ANSOFF MATRIX FOR GROWTH STRATEGY THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
40 Existing Modified New Existing Modified New Market Development Partial Diversification Diversification Partial Diversification Limited Diversification Market Expansion Market Penetration Product Extension Product Development Markets & Customers Products & Services MODIFIED ANSOFF MATRIX THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
41 SMS Messaging This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Social Discovery This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Integrations This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Surveys This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Web Tracking This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Form Capture This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Email Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Training & Support This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Nurture Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Campaign Tracking This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This Slide Is 100% Editable. Adapt It To Your Needs And Capture Your Audience's Attention. MARKETING AUTOMATION THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
42 Personal Selling 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Direct Marketing 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Internet Marketing 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Public Relations 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sales Promotions 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. PUBLIC RELATIONS (PR) FOR CUSTOMER ACQUISITION THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
43 01 03 04 05 02 06 This slide is 100 editable. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. EMAIL AND MARKETING AUTOMATION THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
Category 1 Category 2 Category 3 4.5 3.5 2.5 3.5 2.5 1.5 2.5 1.5 1 Chart Title $120 $100 $80 $60 $40 $20 $0 Rising Steady Falling 44 ACQUISITION COST PER CUSTOMER THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
0 1 2 3 4 5 6 Category 1 Category 2 Category 3 Category 4 Category 5 4.3 2.5 3.5 4.5 4.9 2.4 4.4 1.8 2.8 5.6 2 2 3 5 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 45 DATA ANALYTICS THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
46 OUR KEY METRICS THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION. Customer Satisfaction Productivity Net income Cash Flow Turnover
Brand Paid Search Non Branded Paid Search Direct Load Organic Brand Search Non Branded Organic Search Free Inbound Links Affiliates Display Comparison Shopping Display Retargeting Email 0% 5% 10% 15% 20% 25% 30% 47 CUSTOMER REVENUE MODEL THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer SQL MQL Engaged Just A Name Prospect Opportunity 48 CRM PIPELINE MANAGEMENT THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
49 Inquiry Marketing Qualified Lead Sales Accepted Lead Sales Qualified Lead Close Interest Marketing Validates Quality Of Interest Learn Marketing Evaluate Sales Rejects Justify Opp Stalls Purchase Opp Lost Name CRM SALES LEADS WITH MARKETING THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
50 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. CRM CUSTOMER SATISFACTION THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
Elevate This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Suggest This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Inquire This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reflect This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 51 FEEDBACKS THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
52 ADDITIONAL Slides
53 Text Here Text Here Text Here Text Here Text Here COMPARISON THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
54 TIMELINE THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION. 2017 2018 2019 2020 2021 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
55 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TARGET THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
56 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. VENN THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
57 65% 45% 25% 35% 55% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. LOCATION THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
58 01 02 04 03 Risk Reward This slide is 100% editable. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. MATRIX THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
59 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. T E X T H E R E This slide is 100% editable. Adapt it to your needs and capture your audience's attention. T E X T H E R E This slide is 100% editable. Adapt it to your needs and capture your audience's attention. T E X T H E R E BULB OR IDEA THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
60 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here Text Here Text Here Text Here Text Here FUNNEL THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
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Customer Acquisition Process Steps Complete Powerpoint Deck With Slides

  • 2. AGENDA THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION. Agenda 04 Agenda 01 Agenda 02 Agenda 05 Agenda 03 Agenda 06 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2
  • 3. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 03 02 01 3 OUR MISSION THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 4. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. JOHN SMITH CEO This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ANITA SMITH Director This slide is 100% editable. Adapt it to your needs and capture your audience's attention. CAROL SMITH Director Of Sales This slide is 100% editable. Adapt it to your needs and capture your audience's attention. MARY SMITH Managing Director 4 OUR TEAM THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 5. 5 Marketing Team Sales Team Customer Success Team Leads(inbound/Outbound) Visitor Marketing Qualified Lead(MQL) Prospect Closed Onboarding Renew/Up sell Customer Loyal Customer Activated Customer Sales Qualified Lead(SQL) Opportunity Proof Of Concept(POP) Activated User Customer Lifecycle Sales Funnel CUSTOMER ACQUISITION FRAMEWORK THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 6. 6 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Acquisition & Retention End-to-end Audience Engagement Response Management Build Connections Assess Specific Needs Of Project Execute Campaigns DATA This slide is 100% editable. Adapt it to your needs and capture your audience's attention. CUSTOMER ACQUISITION MANAGEMENT THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 7. 01 02 03 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 7 TARGET PROSPECTS THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 8. 8 TARGET GROUP SEGMENT THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION. Primary & Secondary Target Group Secondary Target Group This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Primary Target Group This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Primary Target Group This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Secondary Target Group This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 9. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 05 9 OUR GOALS THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 11. 11 “Hunters” Visitors Leads Customers Advocates ATTRACT CONVERT CLOSE ENGAGE “Visibility” Keywords Social Media “Interest” Landing Pages Split Testing “Desire” Transactions Event Tracking “Action” Social Inbox Smart Content CUSTOMER ACQUISITION STRATEGY THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 12. 12 Community Service Mass Media: Outdoor, TV Radio & Sponsorships Print Public Relations Events Strategic Partnerships & Affiliates Referral Programs Merchandising Email Marketing Direct Mail & Purl Search Engine Marketing (PPC) Reputation Management Search Engine Optimization 01 07 02 08 03 09 04 10 05 11 06 12 Customer Acquisition CUSTOMER ACQUISITION CHANNELS THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 13. 13 Driving Traffic Conversion Nurturing Sales • Sales force automation • Lead nurturing tactics • Email and marketing automation • Marketing and sales enablement • Lead management • Dynamic experiences • Analytics • Lead scoring • personalization • Listening to the customer • Multiple methods to drive traffic • Social media marketing Website Limited Use In FS ACQUISITION STRATEGY PLAN THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 14. Leads Clients Visit Web- presence Customer Relationship Management CRM Email Campaign Call Center Customer Acquisition 06 Social News 04 Blog 05 Social Networks 02 Analytics 01 SEO 03 Market Research 14 CUSTOMER ACQUISITION PROCESS THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 15. 15 DEMAND CREATION STRATEGY THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION. DEMAND CREATION STRATEGY Chase 1. Database development 2. Account intelligence 3. Digital assets 4. Social media 5. Sales calls 6. Incubation interactive email 7. Appointment setting Come 1. Social media 2. Content 3. Endorsements 4. credentialism 5. Birds of a feather 6. Starburst Co-create 1. Partner marketing 2. influencers 3. Analysts 4. Peers 5. Authors 6. Academia 7. Thought leaders Caught 1. Website tracking 2. Reverse look up 3. Digital assets 4. Incubation 5. Interactive email 6. Account intelligence
  • 16. 16 Task Management This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Client Management This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Team Management This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Contact Management This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Add More This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Opportunity Management This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Lead Management This slide is 100% editable. Adapt it to your needs and capture your audience's attention. SALES FORCE AUTOMATION THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 17. 01 03 04 05 06 07 02 Events SEO/PPC Direct Mail Website Email Social Advertising 17 NEW CUSTOMER BY SOURCE THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 18. 18 LEAD GENERATION This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. LEAD GENERATION STRATEGY THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 19. 19 INPUT INPUT INPUT This slide is 100% editable. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. LEAD CONVERSION THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 20. 20 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 10% 25% 50% 75% 100% LEAD CONVERSION THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 21. 21 Projects Completed 60% 17% 23% Number Of Scoring Rules 30% 16% 24% 5% 15% 10% Number Of Dimensions 48% 36% 16% Adoption Of Lead Scoring Solutions Chosen 40% 17% 43% LEAD SCORING THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 22. 22 Measurable ROI On Lead Generation Program Increased Conversion Rates From Qualified Lead To Opportunity Increased Sales Productivity And Effectiveness 23% 17% 30% 38% 40% 38% Better Forecast And Pipeline Visibility Shortened Sales Cycle Better Alignment Of Marketing And Sales Efforts 36% 41% 35% 38% 15% 17% LEAD SCORING THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 23. 23 Lead Generation Lead Generation Up Selling And Cross Selling Analyst Relation Lead Nurturing Content Marketing Sales Enablement Search Engine Driving Awareness LEAD NURTURING TACTICS THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 24. 24 04 03 02 01 Driving Awareness This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Lead Generation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Upselling & Cross Selling This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Lead Nurturing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. LEAD NURTURING TACTICS THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 25. 25 Social Media Media Articles Get Customers Grow Customers Cross-sell Acquire Activate “Keep Customers” Up-sell Next-sell Referrals Contests, Events Loyalty Programs Blogs, RSS Emails Outreach Programs Product Updates Viral Loop LEAD NURTURING LIFECYCLE THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 26. 26 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Periodic Client Review 02 Client Prospecting 01 Marketing Campaigns MARKETING CAMPAIGNS THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 27. 27 MARKETING ROADMAP THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Sunday Saturday Friday Thursday Wednesday Tuesday Monday Sunday Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here
  • 28. 28 Synchronistic Strategies This slide is 100% editable. Adapt it to your needs and capture your audience's attention. New Ways To Sell This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Centric Culture This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Websites That Work This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Innovative Design & Media This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Branding To Led This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 05 06 MARKETING GROWTH STRATEGY THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 29. 3 14 21 32 5 10 15 Which Marketing-channel Is Growing Fastest This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Influencer Engagement Use Cases This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0 20 40 60 80 29 MARKETING REACH BY CHANNELS THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 30. Good Bad Experience POSITIVE (promoter) Brand Advocate NEUTRAL (passive) Brand Awareness NEGATIVE (saboteur) Brand Detractors 30 WORD OF MOUTH MARKETING (WOM) THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 31. 31 01 02 03 04 05 06 07 This slide is 100% editable. Broadcast Faxing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Couponing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Direct Mail This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Direct Selling This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Telemarketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Email Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Direct Advertising This slide is 100% editable. Adapt it to your needs and capture your audience's attention. DIRECT MARKETING METHOD THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 32. 32 CLIENT REFERRALS THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION. 0 1.5 2.5 2.5 2.2 1.9 3 0 3.4 2.8 3.8 3.6 2.9 4 0 5 3.6 4 6 5 4.6 0 2 4 6 8 10 12 14 2017 2018 2019 2020 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 33. 33 REFERRAL MARKETING FUNNEL THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION. 01 02 03 04 05 06 07 Advocates This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Shares Per Advocate This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Shares This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Clicks Per Share This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Referrals This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Conversion Rate This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Conversions This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 34. 50% 45% 30% Received Referrals This slide is 100% editable. 14 Sent Referrals This slide is 100% editable. 9 Calendar Events This slide is 100% editable. 4 $6,450 $3,650 Received referral revenue Generated by sent referrals Contacted (70%) Proposal (10%) Handed Off (20%) 34 REFERRAL REPORT THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 35. 35 CUSTOMER LOYALTY LIFECYCLE THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION. Nature Retain Attract Engage Grow Loyalty Reward This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 36. 20 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Enrollments 9 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reward Outstanding $ 12,454 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Loyalty Revenue $ 218 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Gift Sales 36 LOYALTY PROGRAM PERFORMANCE THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 37. Facebook This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Blog This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Twitter This slide is 100% editable. Adapt it to your needs and capture your audience's attention. YouTube This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Instagram This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Snap Chat This slide is 100% editable. Adapt it to your needs and capture your audience's attention. LinkedIn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Chat This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 37 MARKETING WITH SOCIAL MEDIA THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 38. 38 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. SOCIAL MEDIA MARKETING THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 39. 39 Current New Current New PRODUCTS MARKETS Market Penetration Strategy Product Development Strategy Market Development Strategy Diversification Strategy ANSOFF MATRIX FOR GROWTH STRATEGY THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 40. 40 Existing Modified New Existing Modified New Market Development Partial Diversification Diversification Partial Diversification Limited Diversification Market Expansion Market Penetration Product Extension Product Development Markets & Customers Products & Services MODIFIED ANSOFF MATRIX THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 41. 41 SMS Messaging This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Social Discovery This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Integrations This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Surveys This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Web Tracking This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Form Capture This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Email Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Training & Support This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Nurture Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Campaign Tracking This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This Slide Is 100% Editable. Adapt It To Your Needs And Capture Your Audience's Attention. MARKETING AUTOMATION THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 42. 42 Personal Selling 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Direct Marketing 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Internet Marketing 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Public Relations 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sales Promotions 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. PUBLIC RELATIONS (PR) FOR CUSTOMER ACQUISITION THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 43. 43 01 03 04 05 02 06 This slide is 100 editable. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. EMAIL AND MARKETING AUTOMATION THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 44. Category 1 Category 2 Category 3 4.5 3.5 2.5 3.5 2.5 1.5 2.5 1.5 1 Chart Title $120 $100 $80 $60 $40 $20 $0 Rising Steady Falling 44 ACQUISITION COST PER CUSTOMER THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 45. 0 1 2 3 4 5 6 Category 1 Category 2 Category 3 Category 4 Category 5 4.3 2.5 3.5 4.5 4.9 2.4 4.4 1.8 2.8 5.6 2 2 3 5 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 45 DATA ANALYTICS THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 46. 46 OUR KEY METRICS THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION. Customer Satisfaction Productivity Net income Cash Flow Turnover
  • 47. Brand Paid Search Non Branded Paid Search Direct Load Organic Brand Search Non Branded Organic Search Free Inbound Links Affiliates Display Comparison Shopping Display Retargeting Email 0% 5% 10% 15% 20% 25% 30% 47 CUSTOMER REVENUE MODEL THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 48. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer SQL MQL Engaged Just A Name Prospect Opportunity 48 CRM PIPELINE MANAGEMENT THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 49. 49 Inquiry Marketing Qualified Lead Sales Accepted Lead Sales Qualified Lead Close Interest Marketing Validates Quality Of Interest Learn Marketing Evaluate Sales Rejects Justify Opp Stalls Purchase Opp Lost Name CRM SALES LEADS WITH MARKETING THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 50. 50 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. CRM CUSTOMER SATISFACTION THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 51. Elevate This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Suggest This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Inquire This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reflect This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 51 FEEDBACKS THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 53. 53 Text Here Text Here Text Here Text Here Text Here COMPARISON THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 54. 54 TIMELINE THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION. 2017 2018 2019 2020 2021 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 55. 55 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. TARGET THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
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  • 57. 57 65% 45% 25% 35% 55% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. LOCATION THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 58. 58 01 02 04 03 Risk Reward This slide is 100% editable. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. MATRIX THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
  • 59. 59 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. T E X T H E R E This slide is 100% editable. Adapt it to your needs and capture your audience's attention. T E X T H E R E This slide is 100% editable. Adapt it to your needs and capture your audience's attention. T E X T H E R E BULB OR IDEA THIS SLIDE IS 100% EDITABLE. ADAPT IT TO YOUR NEEDS AND CAPTURE YOUR AUDIENCE'S ATTENTION.
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  • 61. 61 Address # Street Number, City, State Contact Numbers: 0123456789 Email Address: emailaddress@123.com THANK YOU