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The document outlines a comprehensive startup strategy framework, detailing key areas such as the problem, solution, market insights, and financial projections to encourage strategic planning and clarity for potential investors. It emphasizes adaptability, competitive analysis, customer value propositions, and a clear organizational structure to effectively meet market demands. Further, it highlights projected financial outcomes and strategic positioning to support business growth.

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Related topics:
Business Goals • Marketing Plan
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Startup Strategy Framework Your company name
Executive Summary This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Problem This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Solution This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission 2
3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2015 2016 2017 Market Insights 1 Market Insights 2 Market Insights 3 Market Insights
Market Insights 4 Serviceable available market Total available market Target market Market share This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Total Available Market Your Market Share This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Target Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Serviceable Available Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
What We Offer 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 05
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What We Offer 6
Our Keys To Success This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ` This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ` This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ` This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ` Our Keys To Success 7
8 Our Keys To Success This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ` This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ` This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ` This slide is 100% editable. Adapt it to your needs and capture your audience's attention. `
Projected Key Financials -100 0 100 200 300 400 500 2014 2015 2016 2017 In dollar o Sales o Net profit o Gross profit 9
Projected Key Financials o Sales o Net profit o Gross profit 0 25 50 75 100 2014 2015 2016 2017 10
Our Objectives 11 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ` Objective 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ` Objective 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ` Objective 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ` Objective 02
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Strategic Positioning 12
o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Strategic Positioning 13
Our Mission Mission one This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission two This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 14
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. About The Company 15
CEO LilyAlbert Financial advisor Tom Smith Designer Mary Finder Editor John Parker Management Team 16
o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Management Team 17
Start Up Summary Invested by investor 1 $400 Invested by investor 2 $300 Invested by investor 2 $250 The cost to open our company $950 18
Startup Expenses Legal TBA Occupancy (rent & loan) $3,000 Brochures $150 Consultants $2,000 Insurance $800 Utilities $500 Research and development $1,000 Advertising (opening) $600 Loan payoffs $15,000 Licenses and permits $500 Other $4,000 Total start-up expense $31,000 Startup Expenses 19
Assets And Liabilities Statement Balance Sheet 2015 2016 2017 Assets Current assets $30,475 $31,874 $42,664 Total current assets $43,226 $44,746 $45,975 Long term assets $58,887 $59,573 $60,937 Total long term assets Total assets Liabilities and capital Current liabilities $30,475 $31,874 $42,664 Subtotal current liabilities $43,226 $44,746 $45,975 Total liabilities $58,887 $59,573 $60,937 Total capital $30,475 $31,874 $42,664 Total liabilities and capital $43,226 $44,746 $45,975 Net worth: $43,226 $44,746 $45,975 20
Financial Predictions 80% 70% 60% 50% 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2015 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 21
Financial Predictions -$100 -$80 -$60 -$40 -$20 $0 $20 $40 $60 $80 $100 FY01 FY02 FY03 FY04 Monthly Breakeven Aggregate Breakeven Adapt it to your needs and capture your audience's attention. o Aggregate net income o Expenses Adapt it to your needs and capture your audience's attention. o Revenue Adapt it to your needs and capture your audience's attention. 22
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Product And Services 23
24 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 2 Our Product And Services
Understanding The Marketplace And Consumer Needs Self actualization needs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Social needs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Safety needs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Physiological needs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 25
Understanding The Marketplace And Consumer Needs Customers have latent needs; needs they don’t even know they have. Customers struggle to articulate their needs. Customers won’t know what they want until they see it. It is impossible to ever know all the customers’ needs. Customers’ needs change quickly over time. 26
Customer Value Proposition Ladder This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Define consumer 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Rational benefits 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Emotional benefits 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product features 2 Emotional benefits Rational benefits Target and insights Brand features 27
Value Proposition Canvas Customer Substitutes Wants Fears Needs Product Company: Company: Ideal customer: Features Experience Benefits 28
Market Analysis Summary 13% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 18% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 25% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 21% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 28% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 29
Industry Snapshot 4.9% Annual Growth 07-12 3.1% Annual Growth 12-17 $ 9.1bn Revenue $ 1.4bn Profit $ 2.4bn Wages 198 Business 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FY01 FY02 FY03 FY04 FY05 FY06 o Employment o Revenue Revenue vs. employment growth 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FY01 FY02 FY03 FY04 FY05 FY06 o Product 1 Private investment in computers and software 30
Industry Snapshot $896Bn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $584Bn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $789Bn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $557Bn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 01 03 04 31
Our Target Market Company 1 $92.4b Company 2 $24.4b Company 3 $15.7b Company 4 $13.7b Company 5 $10.7b Company 6 $6.7b 32
Our Target Market ? Occupation Hobbies Location Interests Gender Income Values Age 33
Market Size Market Type Market Size Competitive Analysis TAM SAM TM o Where am I Selling? o Who am I Competing with? o Is to Worth Solving? o How big is the Market? 34
Ideal Customer Profile & Criteria Ideal Customer Next best Customer Opportunistic Customer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 35
Market Segmentation 36 Market Segmentation Countries Nations States Cities Neighborhoods Geographic Life style Social Class Personality Psychographic Age Gender Sex Family Education Income Demographic User status Usage rate Benefits sought Occasions Loyalty Attitude Behavioral
Benefits For Target Market Customers Benefit 1 Benefit 2 Benefit 3 Benefit 4 Benefit 5 Benefit 6 Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 37
Price Determination Factors Pricing The cost to make it The amount of profit desired Other objectives of the business The price competitors charge The price customers are willing to pay o Is there a high demand? o Is demand sensitive to changes in price ? 38
39 Q2 Q1 P2 P1 Skim Price Follow – on price A B C Penetration Price Price Quantity Price Skimming VS Penetration Pricing o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
40 Brand Superior Quality Economical Value For Money High Low High Low Quality of product Price Pricing strategy matrix o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Pricing Strategy
41 Price Orientation Customer value-based pricing Competition based pricing Cost –based pricing Weak Medium Strong Price Realization Zone of good intentions Value surrender zone White flag zone Pricing power zone Price capture zone Pricing Strategy
Plans And Pricing o 100 products o Unlimited content pages o 1 image per product o 100 MB storage Package 1 Free o 500 products o Unlimited content pages o 3 images per product o 500 MB storage Package 2 $100 o 1000 products o Unlimited content pages o 5 images per product o 1000 MB storage $300 Package 3 42
o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Competition Quality Price Parameters Parameters Bolt-on products Likely competitors Unlikely competitors Possible competitors 43
Competitor Analysis Criteria Revenue Profit Market Share Main Activity Number Of Employee Product Quality Competitor A Text Here Text Here Text Here Text Here Text Here Text Here Competitor B Text Here Text Here Text Here Text Here Text Here Text Here Competitor C Text Here Text Here Text Here Text Here Text Here Text Here Competitor D Text Here Text Here Text Here Text Here Text Here Text Here Competitor E Text Here Text Here Text Here Text Here Text Here Text Here Competitor F Text Here Text Here Text Here Text Here Text Here Text Here Competitor G Text Here Text Here Text Here Text Here Text Here Text Here 44
Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Offering 01 Offering 02 Offering 03 Offering 04 Offering 05 Our Offerings VS. The Competition 45
Competitive Analysis Matrix Trait 1 Trait 2 Trait 3 Trait 4 Trait 5 Trait 6 Competitor 1 Competitor 2 Competitor 3 New organization 46
47 Strengths This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Weaknesses This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Opportunities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Threats This slide is 100% editable. Adapt it to your needs and capture your audience's attention. SWOT Analysis
Regulatory Compliance And Restrictions Compliance Requirements Regulations Rules Standards Law Policies Transparency 48
49 CEO Employee 1 Employee 2 Manager 1 Employee 1 Employee 2 Manager 2 Employee 1 Employee 2 Manager 3 Director Marketing Employee 1 Employee 2 Manager 1 Employee 1 Employee 2 Manager 2 Employee 1 Employee 2 Manager 3 Director Sales Organizational Structure
Ownership And Management CEO Sofia Smith Editor John Parker Manager Lily Albert Director Mary Finder 50
Mary Finder CEO 85% Web development 21% Graphic design PowerPoint 40% Photoshop 50% Member Profile 51
52 Feature 1 This slide is 100% editable. Feature 4 This slide is 100% editable. Feature 2 This slide is 100% editable. Feature 5 This slide is 100% editable. Feature 3 This slide is 100% editable. Feature 6 This slide is 100% editable. Product Features
Product Features Feature 1 This slide is 100% editable. Feature 2 This slide is 100% editable. Feature 3 This slide is 100% editable. Feature 4 This slide is 100% editable. Feature 5 This slide is 100% editable. 53
Case Study How Our Product/ Service Solves a Problem This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 54
Product Benefits Benefits Is only found when a feature matches a need Feature Any facts about a product or service Need Solution sought by the customer Benefit Obtained when the feature meets the need 55
Product Development Status Idea (concept) Solution (artifact) Demographics (formative) Personas (formative) Focus groups (formative+ summative) Questionnaire (summative) Web analytics (summative) Formative marketing research Summative marketing research We are here 56
Prototype Development o Test for functionality o Test for looks/style o Test for price fitment. o Test for philological aspects such as color o Test for safety/effec tiveness o Test samples with consumer in lab Prototype Development Prototype Lab Testing Functional Testing Consumer Testing Stages in product development are: 57
Prototype Development Define Ideate Prototype Build Analyze Design Strategy Interaction Design Interface Design Design iteration Product reset(pivot) 58
Product Development Timeline Line Extension 2017 2016 Product Monitoring /Evaluation Product Marketing 2015 2014 Regulatory Submission Package/Label Development 2013 2012 Trademark Development Market Assessment And Positioning 2011 59
Sales Forecast 2016 Sales 2017 Forecast Jun 655 Jul 630 Aug 780 Sep 648 Oct 950 Nov 1200 Dec 1050 Jan 1150 1150 Feb 1230 Mar 1355 Apr 1380 May 1400 0 1 2 3 4 5 6 7 Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May o 2016 Sales o 2017 Forecast 60
Break Even Analysis 3 6 0 40 20 Units sold Total revenue Total costs Fixed costs Variable cost Profit Break even volume Break even point Sales ($) 61
Business Model Business model Ongoing competitive advantage Innovation factor Graceful exit Pitfall avoidance Sustainability Market attractiveness Unique value proposition Offering Profit model Sales performance model Monetization 62
Business Model Key partners This slide is 100% editable. Customer Relationships This slide is 100% editable. Channels This slide is 100% editable. Key resources This slide is 100% editable. Customer segments This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Value Propositions This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Key activities This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Cost structure This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Revenue streams This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Business Model Canvas 63
Marketing Strategy Control Engagement Digital Banners microsites e-mail search Tradigital Networks communities blogs microblogs Social marketing engagement Branded content sponsorship guerilla Non traditional TV print radio outdoor PR/DM Traditional o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 64
Marketing Strategy Big goals This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target audience This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Tactics This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target message This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Metrics This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 65
66 New product Existing product Existing market New market Diversification Product Development Market Penetration Market Development Market Penetration Strategy o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Growth Strategy o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 67
Growth Strategy Low High Returns Low High Investments Growth - oriented Market - oriented Explore “Opportunity explorers” “Radical innovators” Restrain “ Downsizers” “ Stagnators” Exploit “ Profit markets ” “ Business rebuilders” Expand “Business expenders” “Business developers” Control - oriented Innovation - oriented o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 68
Channel Strategy You Customer E- Commerce You OEM Customer Component Or Private Label You Customer Sales persons Direct Personal Selling You Retailer Customer Retail (On/ Offline) Distributer Customer Sales persons You Indirect 69
Designing The Sales Force Business life cycle stage Start up Growth Maturity Decline Emphasis Role of sales force and selling partners Size of sales force Degree of specialization Sales force resource allocation Underlying customer strategy Create awareness and generate quick product uptake. Penetrate deeper into existing segment and develop new ones. Focus on efficiently serving and retaining existing customers. Emphasize efficiency project critical customers relationship, exit unprofitable segments. 70
Sales Force Structure 71 National Sales Manager Zonal Sales Manager Zonal Sales Manager Area Sales Manager Area Sales Manager Sales Officer Sales Officer Territory Sales Officer Independent Sales Representative
Growth /Financing Requirements 0 1 2 3 4 5 R&D Start-up Take-off Development Maturity & sale Growth financing requirements Company life cycle $ Family capital/ Bootstrap $ Incubator $ Business angels $ Start-up funds $ Venture capital $ Expansion capital $ MBO/ LBO/ Expansion 72
There are several likely exit scenarios that the company could pursue including acquisition, merger, & IPO. o Exit strategy Currently seeking $ 10 million Pre –money valuation of $3 billion o Funding request Funding Request And Use Of Funds 65% 20% 15% Key hires Marketing Product Development 73
74 83 15 $150k Forecast Jul – Dec 2019 Expenses 55 15 20 35 Funding Request 35% spent in Jan - Jun 2017 15% spent in 2015 55% spent in 2018 20% spent in 2016 Funding Request And Use Of Funds
Sales Channel Structures Can Be Complex Direct Online Catalog TV Retailers Superstores Storefront Dealers Wholesale Distributors Aggregators VADS Corporate Resellers VARS Integrators Your Company Name Here Commercial Consumer End-customers 75
Communication Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Engage This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Connect This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Inspire This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Nurture This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Spread the word 76
Develop sales strategy Develop go to market plan Design sales force Build infrastructure Lead management generate MQL/SAL/SQL Channels Determine optimal route to market Sales force size Match selling capacity to market demand Sales infrastructure Create performance conditions for optimal results Account segmentation Segment accounts by ideal customer profile Sales force structure Organization model effectiveness vs efficiency Sales process Map customer/process buying process to custom built process Sales Force Assessment Framework 77
Sales Strategy Right technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Right communication This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Right process This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Right capabilities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Right people This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Right people Right capabilities Right process Sales Strategy 78
79 Thank You Contact Numbers: 0123456789 Email Address: emailaddress@gmail.com Address # street number, city, state

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Startup Strategy Framework Powerpoint Presentation Slides

  • 2. Executive Summary This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Problem This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Solution This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission 2
  • 3. 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2015 2016 2017 Market Insights 1 Market Insights 2 Market Insights 3 Market Insights
  • 4. Market Insights 4 Serviceable available market Total available market Target market Market share This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Total Available Market Your Market Share This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Target Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Serviceable Available Market This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 5. What We Offer 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 05
  • 6. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What We Offer 6
  • 7. Our Keys To Success This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ` This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ` This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ` This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ` Our Keys To Success 7
  • 8. 8 Our Keys To Success This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ` This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ` This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ` This slide is 100% editable. Adapt it to your needs and capture your audience's attention. `
  • 9. Projected Key Financials -100 0 100 200 300 400 500 2014 2015 2016 2017 In dollar o Sales o Net profit o Gross profit 9
  • 10. Projected Key Financials o Sales o Net profit o Gross profit 0 25 50 75 100 2014 2015 2016 2017 10
  • 11. Our Objectives 11 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ` Objective 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ` Objective 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ` Objective 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ` Objective 02
  • 12. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Strategic Positioning 12
  • 13. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Strategic Positioning 13
  • 14. Our Mission Mission one This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission two This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 14
  • 15. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. About The Company 15
  • 16. CEO LilyAlbert Financial advisor Tom Smith Designer Mary Finder Editor John Parker Management Team 16
  • 17. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Management Team 17
  • 18. Start Up Summary Invested by investor 1 $400 Invested by investor 2 $300 Invested by investor 2 $250 The cost to open our company $950 18
  • 19. Startup Expenses Legal TBA Occupancy (rent & loan) $3,000 Brochures $150 Consultants $2,000 Insurance $800 Utilities $500 Research and development $1,000 Advertising (opening) $600 Loan payoffs $15,000 Licenses and permits $500 Other $4,000 Total start-up expense $31,000 Startup Expenses 19
  • 20. Assets And Liabilities Statement Balance Sheet 2015 2016 2017 Assets Current assets $30,475 $31,874 $42,664 Total current assets $43,226 $44,746 $45,975 Long term assets $58,887 $59,573 $60,937 Total long term assets Total assets Liabilities and capital Current liabilities $30,475 $31,874 $42,664 Subtotal current liabilities $43,226 $44,746 $45,975 Total liabilities $58,887 $59,573 $60,937 Total capital $30,475 $31,874 $42,664 Total liabilities and capital $43,226 $44,746 $45,975 Net worth: $43,226 $44,746 $45,975 20
  • 21. Financial Predictions 80% 70% 60% 50% 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2015 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 21
  • 22. Financial Predictions -$100 -$80 -$60 -$40 -$20 $0 $20 $40 $60 $80 $100 FY01 FY02 FY03 FY04 Monthly Breakeven Aggregate Breakeven Adapt it to your needs and capture your audience's attention. o Aggregate net income o Expenses Adapt it to your needs and capture your audience's attention. o Revenue Adapt it to your needs and capture your audience's attention. 22
  • 23. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Product And Services 23
  • 24. 24 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 2 Our Product And Services
  • 25. Understanding The Marketplace And Consumer Needs Self actualization needs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Social needs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Safety needs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Physiological needs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 25
  • 26. Understanding The Marketplace And Consumer Needs Customers have latent needs; needs they don’t even know they have. Customers struggle to articulate their needs. Customers won’t know what they want until they see it. It is impossible to ever know all the customers’ needs. Customers’ needs change quickly over time. 26
  • 27. Customer Value Proposition Ladder This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Define consumer 1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Rational benefits 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Emotional benefits 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product features 2 Emotional benefits Rational benefits Target and insights Brand features 27
  • 28. Value Proposition Canvas Customer Substitutes Wants Fears Needs Product Company: Company: Ideal customer: Features Experience Benefits 28
  • 29. Market Analysis Summary 13% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 18% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 25% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 21% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 28% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 29
  • 30. Industry Snapshot 4.9% Annual Growth 07-12 3.1% Annual Growth 12-17 $ 9.1bn Revenue $ 1.4bn Profit $ 2.4bn Wages 198 Business 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FY01 FY02 FY03 FY04 FY05 FY06 o Employment o Revenue Revenue vs. employment growth 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FY01 FY02 FY03 FY04 FY05 FY06 o Product 1 Private investment in computers and software 30
  • 31. Industry Snapshot $896Bn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $584Bn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $789Bn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. $557Bn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 01 03 04 31
  • 32. Our Target Market Company 1 $92.4b Company 2 $24.4b Company 3 $15.7b Company 4 $13.7b Company 5 $10.7b Company 6 $6.7b 32
  • 33. Our Target Market ? Occupation Hobbies Location Interests Gender Income Values Age 33
  • 34. Market Size Market Type Market Size Competitive Analysis TAM SAM TM o Where am I Selling? o Who am I Competing with? o Is to Worth Solving? o How big is the Market? 34
  • 35. Ideal Customer Profile & Criteria Ideal Customer Next best Customer Opportunistic Customer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 35
  • 36. Market Segmentation 36 Market Segmentation Countries Nations States Cities Neighborhoods Geographic Life style Social Class Personality Psychographic Age Gender Sex Family Education Income Demographic User status Usage rate Benefits sought Occasions Loyalty Attitude Behavioral
  • 37. Benefits For Target Market Customers Benefit 1 Benefit 2 Benefit 3 Benefit 4 Benefit 5 Benefit 6 Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 37
  • 38. Price Determination Factors Pricing The cost to make it The amount of profit desired Other objectives of the business The price competitors charge The price customers are willing to pay o Is there a high demand? o Is demand sensitive to changes in price ? 38
  • 39. 39 Q2 Q1 P2 P1 Skim Price Follow – on price A B C Penetration Price Price Quantity Price Skimming VS Penetration Pricing o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 40. 40 Brand Superior Quality Economical Value For Money High Low High Low Quality of product Price Pricing strategy matrix o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Pricing Strategy
  • 41. 41 Price Orientation Customer value-based pricing Competition based pricing Cost –based pricing Weak Medium Strong Price Realization Zone of good intentions Value surrender zone White flag zone Pricing power zone Price capture zone Pricing Strategy
  • 42. Plans And Pricing o 100 products o Unlimited content pages o 1 image per product o 100 MB storage Package 1 Free o 500 products o Unlimited content pages o 3 images per product o 500 MB storage Package 2 $100 o 1000 products o Unlimited content pages o 5 images per product o 1000 MB storage $300 Package 3 42
  • 43. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Market Competition Quality Price Parameters Parameters Bolt-on products Likely competitors Unlikely competitors Possible competitors 43
  • 44. Competitor Analysis Criteria Revenue Profit Market Share Main Activity Number Of Employee Product Quality Competitor A Text Here Text Here Text Here Text Here Text Here Text Here Competitor B Text Here Text Here Text Here Text Here Text Here Text Here Competitor C Text Here Text Here Text Here Text Here Text Here Text Here Competitor D Text Here Text Here Text Here Text Here Text Here Text Here Competitor E Text Here Text Here Text Here Text Here Text Here Text Here Competitor F Text Here Text Here Text Here Text Here Text Here Text Here Competitor G Text Here Text Here Text Here Text Here Text Here Text Here 44
  • 45. Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Offering 01 Offering 02 Offering 03 Offering 04 Offering 05 Our Offerings VS. The Competition 45
  • 46. Competitive Analysis Matrix Trait 1 Trait 2 Trait 3 Trait 4 Trait 5 Trait 6 Competitor 1 Competitor 2 Competitor 3 New organization 46
  • 47. 47 Strengths This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Weaknesses This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Opportunities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Threats This slide is 100% editable. Adapt it to your needs and capture your audience's attention. SWOT Analysis
  • 48. Regulatory Compliance And Restrictions Compliance Requirements Regulations Rules Standards Law Policies Transparency 48
  • 49. 49 CEO Employee 1 Employee 2 Manager 1 Employee 1 Employee 2 Manager 2 Employee 1 Employee 2 Manager 3 Director Marketing Employee 1 Employee 2 Manager 1 Employee 1 Employee 2 Manager 2 Employee 1 Employee 2 Manager 3 Director Sales Organizational Structure
  • 51. Mary Finder CEO 85% Web development 21% Graphic design PowerPoint 40% Photoshop 50% Member Profile 51
  • 52. 52 Feature 1 This slide is 100% editable. Feature 4 This slide is 100% editable. Feature 2 This slide is 100% editable. Feature 5 This slide is 100% editable. Feature 3 This slide is 100% editable. Feature 6 This slide is 100% editable. Product Features
  • 53. Product Features Feature 1 This slide is 100% editable. Feature 2 This slide is 100% editable. Feature 3 This slide is 100% editable. Feature 4 This slide is 100% editable. Feature 5 This slide is 100% editable. 53
  • 54. Case Study How Our Product/ Service Solves a Problem This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 54
  • 55. Product Benefits Benefits Is only found when a feature matches a need Feature Any facts about a product or service Need Solution sought by the customer Benefit Obtained when the feature meets the need 55
  • 56. Product Development Status Idea (concept) Solution (artifact) Demographics (formative) Personas (formative) Focus groups (formative+ summative) Questionnaire (summative) Web analytics (summative) Formative marketing research Summative marketing research We are here 56
  • 57. Prototype Development o Test for functionality o Test for looks/style o Test for price fitment. o Test for philological aspects such as color o Test for safety/effec tiveness o Test samples with consumer in lab Prototype Development Prototype Lab Testing Functional Testing Consumer Testing Stages in product development are: 57
  • 58. Prototype Development Define Ideate Prototype Build Analyze Design Strategy Interaction Design Interface Design Design iteration Product reset(pivot) 58
  • 59. Product Development Timeline Line Extension 2017 2016 Product Monitoring /Evaluation Product Marketing 2015 2014 Regulatory Submission Package/Label Development 2013 2012 Trademark Development Market Assessment And Positioning 2011 59
  • 60. Sales Forecast 2016 Sales 2017 Forecast Jun 655 Jul 630 Aug 780 Sep 648 Oct 950 Nov 1200 Dec 1050 Jan 1150 1150 Feb 1230 Mar 1355 Apr 1380 May 1400 0 1 2 3 4 5 6 7 Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May o 2016 Sales o 2017 Forecast 60
  • 61. Break Even Analysis 3 6 0 40 20 Units sold Total revenue Total costs Fixed costs Variable cost Profit Break even volume Break even point Sales ($) 61
  • 62. Business Model Business model Ongoing competitive advantage Innovation factor Graceful exit Pitfall avoidance Sustainability Market attractiveness Unique value proposition Offering Profit model Sales performance model Monetization 62
  • 63. Business Model Key partners This slide is 100% editable. Customer Relationships This slide is 100% editable. Channels This slide is 100% editable. Key resources This slide is 100% editable. Customer segments This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Value Propositions This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Key activities This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Cost structure This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Revenue streams This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Business Model Canvas 63
  • 64. Marketing Strategy Control Engagement Digital Banners microsites e-mail search Tradigital Networks communities blogs microblogs Social marketing engagement Branded content sponsorship guerilla Non traditional TV print radio outdoor PR/DM Traditional o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 64
  • 65. Marketing Strategy Big goals This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target audience This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Tactics This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target message This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Metrics This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 65
  • 66. 66 New product Existing product Existing market New market Diversification Product Development Market Penetration Market Development Market Penetration Strategy o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 67. Growth Strategy o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 67
  • 68. Growth Strategy Low High Returns Low High Investments Growth - oriented Market - oriented Explore “Opportunity explorers” “Radical innovators” Restrain “ Downsizers” “ Stagnators” Exploit “ Profit markets ” “ Business rebuilders” Expand “Business expenders” “Business developers” Control - oriented Innovation - oriented o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 68
  • 69. Channel Strategy You Customer E- Commerce You OEM Customer Component Or Private Label You Customer Sales persons Direct Personal Selling You Retailer Customer Retail (On/ Offline) Distributer Customer Sales persons You Indirect 69
  • 70. Designing The Sales Force Business life cycle stage Start up Growth Maturity Decline Emphasis Role of sales force and selling partners Size of sales force Degree of specialization Sales force resource allocation Underlying customer strategy Create awareness and generate quick product uptake. Penetrate deeper into existing segment and develop new ones. Focus on efficiently serving and retaining existing customers. Emphasize efficiency project critical customers relationship, exit unprofitable segments. 70
  • 71. Sales Force Structure 71 National Sales Manager Zonal Sales Manager Zonal Sales Manager Area Sales Manager Area Sales Manager Sales Officer Sales Officer Territory Sales Officer Independent Sales Representative
  • 72. Growth /Financing Requirements 0 1 2 3 4 5 R&D Start-up Take-off Development Maturity & sale Growth financing requirements Company life cycle $ Family capital/ Bootstrap $ Incubator $ Business angels $ Start-up funds $ Venture capital $ Expansion capital $ MBO/ LBO/ Expansion 72
  • 73. There are several likely exit scenarios that the company could pursue including acquisition, merger, & IPO. o Exit strategy Currently seeking $ 10 million Pre –money valuation of $3 billion o Funding request Funding Request And Use Of Funds 65% 20% 15% Key hires Marketing Product Development 73
  • 74. 74 83 15 $150k Forecast Jul – Dec 2019 Expenses 55 15 20 35 Funding Request 35% spent in Jan - Jun 2017 15% spent in 2015 55% spent in 2018 20% spent in 2016 Funding Request And Use Of Funds
  • 75. Sales Channel Structures Can Be Complex Direct Online Catalog TV Retailers Superstores Storefront Dealers Wholesale Distributors Aggregators VADS Corporate Resellers VARS Integrators Your Company Name Here Commercial Consumer End-customers 75
  • 76. Communication Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Engage This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Connect This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Inspire This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Nurture This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Spread the word 76
  • 77. Develop sales strategy Develop go to market plan Design sales force Build infrastructure Lead management generate MQL/SAL/SQL Channels Determine optimal route to market Sales force size Match selling capacity to market demand Sales infrastructure Create performance conditions for optimal results Account segmentation Segment accounts by ideal customer profile Sales force structure Organization model effectiveness vs efficiency Sales process Map customer/process buying process to custom built process Sales Force Assessment Framework 77
  • 78. Sales Strategy Right technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Right communication This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Right process This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Right capabilities This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Right people This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Right people Right capabilities Right process Sales Strategy 78
  • 79. 79 Thank You Contact Numbers: 0123456789 Email Address: emailaddress@gmail.com Address # street number, city, state