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Example
Presentation
of Product
Your Company Name
Agenda
Agenda 02
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Agenda 03
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Agenda 04
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Agenda 01
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2
3
Outline
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Product Idea Screening
New Product Analysis
Product Lifecycle
Tools & Techniques
Market Analysis
Development Plans
Branding & Repositioning
Cost Analysis
Product Feasibility & Review
Product Idea Screening
4
New Product
Introduction
New Product
Detailed Overview
Understanding
Customer Needs
External Sources
of Ideas
Internal Sources
of Ideas
Product
Roadmap
01 02 03 04 05 06
5
New Product Introduction
▪ Explain the product idea in detail for e.g. Requirement of
the product
▪ Technology used
▪ Benefits
Product Details
Explain the product idea in brief:
e.g. to lock and unlock door from your smartphone
Now is the best time
to explain your
product idea in an
effective manner so
that the audience gets
immersed in it right
from the beginning
New Product Detailed Overview
Product Detailed
Strategic
▪ Degree to which project aligns with business strategy
▪ Strategic importance
Product Advantage
▪ Unique benefits
▪ Meets customer needs better
▪ Value for money
Market Attractiveness
▪ Market size
▪ Market growth
▪ Competitive situation
Synergies
▪ Market synergies
▪ Technological synergies
▪ Manufacturing/processing synergies
Technical Feasibility
▪ Technical gap
▪ Complexity
▪ Technical uncertainty
Profitability Analysis
▪ Expected profitability (Magnitude ; E. G. NPV )
▪ Return(e.g. IRR)
▪ Payback Period
▪ Low cost and fast to do
6
This step is crucial to
ensure that unsuitable
ideas are rejected as
soon as possible as
Ideas need to be
considered objectively
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Understanding Customer Needs
01
02
03
04
05What they do: Understand their
occupation and interest?
Understand your customer: are
they a small private company or a big
MNC?
When they buy: Understand the
purchasing cycle of your customer
What they expect of you: if
your customers expect reliable
delivery and you don't disappoint
them, you stand to gain repeat
business
How they buy: Website,
App, in-person?
7
8
Overseas experience transferring
foreign products
Learning
From
Learning from
competition
Comp-
etitors
‘Fallout’ form predictions of changing
economic and social conditions
Long
Range
Studies
Analysis of existing product
perceptions
Market
Gap
Analysis
Studying activities to identify
unsatisfied needs
Consumer
Activity
Analysis
Market
Research
Locating areas of consumer dissatisfaction
with current products
External Source of
New Product Ideas
Some possible
sources of data has
been listed out to
give you a fair idea,
and it can be altered
as per your
requirement
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Internal Sources of New Product Ideas
Management
▪ Strategic Planning
▪ Marketing Manager
Employee
Suggestions
Stockholders Innovation
Group Meetings
Sales Force
Research and
Engineering
▪ Product Testing
▪ Product Enhancement
▪ Brainstorming
▪ Accident
9
Product
Roadmap
Product Launch
Data Logging
Module
Bootstrap upgrade
Teach support portal
Chrome Support
Public API
START
END
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New Product Analysis
Detailed
Analysis
Category Analysis -
Example Slide
Category
Analysis
Porter’s Five
Forces Analysis
11
04030201
Strengths
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Weaknesses
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Features
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Benefits
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Detailed Analysis 12
Category Analysis
Positioning Claims/trends
▪ What are the common claims made by products in the
category- for example, no added sugar, GM free perfect for
lunchboxes, 5-A-day etc.?
▪ What are the key themes of the claims-health, convenience?
Price
▪ What is the price in the category (lowest-highest)?
▪ What is the average price in the category?
▪ Does the price premium change according to the size of the
product?
Packing formats types & materials
▪ What is the most common pack size in the category?
▪ Are products sold individually or in multipacks?
▪ If products are sold in multipacks what is the number of products
in a pack?
▪ Do multipacks format products differ in size to those sold
individually?
▪ What material is used for packaging
Consumption Drivers
▪ Are the products packaged and sold in a way to encourage
single- serve consumption or sharing?
▪ Is there focus on the convenience of the product?
▪ Do health claims encourage the consumer to purchase the
product –if so what are the health trends focused around
losing weight, added vitamins?
13
Once the concept has
been tested and
finalized, a business
case needs to be put
together to assess
whether the new
product/service will be
profitable
An example of a
business case has
been mentioned on
the next slide
Category Analysis – Example Slide
Products Positioning Claims/Trends Price
Consumption Drivers
Packaging Formats Types
& Materials
Promotion
▪ 169 products in category (2 new)
▪ Tropicana dominant brand (23% of products in range)
followed by own label (19% of products in range); Innocent
(13% of products in range)
▪ Most popular format 1L carton (at home consumption)
▪ Multi-pack cartons 4 X 200ml format (out of home
consumption)
▪ Single serve formats 235ml – 330ml
▪ Flavour range
▪ Apple/orange dominate
▪ Tropical flavours popular
▪ New veg/fruit combinations (e.g. tomato &
strawberry)
▪ Coconut water + fruit (e.g. with peach, pineapple)
▪ Beetroot/pomegranate
▪ Not from concentrate
▪ No added sugar
▪ Reduced sugar
▪ Natural
▪ Fresh
▪ GM free
▪ 5-A-Day
▪ Contains vitamins and minerals
▪ Recyclable (packaging)
▪ Perfect for lunchboxes
▪ Kids
▪ Free from artificial additives/preservatives
▪ Cold pressed
▪ Contains antioxidants
▪ Organic
▪ Serve size suggestion
▪ Volume driven – at home with family (e.g.1L juice cartons)
▪ Convenience driven e.g. Lunchbox multi-pack cartons
▪ Health driven e.g. coconut water, beetroot, pomegranate
▪ Price range
▪ High £9.16 per litre (Nosh Raw Fruity juice
drink)
▪ Low £1.25 per litre (Waitrose Essential 1L
carton)
▪ Average £1.50 - £2.50 per litre
▪ Leading brands price range £2.00 - £2.50
per litre
▪ Smaller serve sizes achieve significant price premium
(100%+)
▪ 1L carton formats
▪ Plastic bottle (750ml, 1.25l, 1.35l)
▪ Multipack cartons (pouch and box format
with straw)
▪ Single serve bottles / cartons 250ml –
330ml
▪ 110 products on promotion (~65% of category)
▪ Multi-buy deals to drive volume purchase e.g. buy 3
for £4 (premium OL) or buy 3 for £5 (branded)
▪ Limited price discount
▪ No cross-category promotions (e.g. linking juice
product to other breakfast items such as Croissant)
14
Porter’s Five Forces Model
Intensity of
Rivalry
SBO: Look for more than
just a cheap quote.
D: Be a champion and play
nice
Barriers to Entry
SBO: Seek to develop long term
relationships with designers you hire.
D: Seek to objectively prove the quality of
your work.
Substitutes
SBO: Reward diversity and be specific about
the results you want to achieve with design.
D: Be confident about your prices and prove
your worth.
Bargaining Power of suppliers
SBO: Don’t judge a designer by the presence of
Apple stuff and use of trendy terms.
D: Try new technologies and learn continuously.
Bargaining Power of
Buyer
SBO: Lead inquiries with a
budget range.
D: Diversify your income stream.
15
Its a framework for
analyzing the level of
competition within an
industry and business
strategy development to
derive five forces that
determine the competitive
intensity and therefore the
attractiveness of an
industry
Product Life Cycle
0504030201
Introduction
Stage
Maturity
Stage
Repositioning a
Product
Growth
Stage
Decline
Stage
16
Product Life Cycle Stages
Researching, developing
and then launching the
product.
Introduction
Sales are increasing
at their fastest rate.
Growth
Sales are near their
highest, however the rate of
growth is slowing down.
Maturity
The final stage of the
cycle, sales begin to fall.
Decline
01 02 03 04
17
Introduction Stage
Cost Targets Competition Profits Sales
High cost per customer
acquired
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Innovators are
targeted
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Little
competition
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Negative
profits
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Low
sales
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18
This stage of the cycle
could be the most
expensive for a
company launching a
new product in which
these 5 factors play a
key role
Growth Stage
Promotions
Distribution
Channels
Pricing
Product
Quality
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19
The growth stage is
typically characterized
by a strong growth in
sales and profits, and
because the company
can start to benefit from
economies of scale in
production, profit
margins will increase
Maturity Stage
Characteristics
Sales (Peak Sales) Product (Diversify Brand & Models)
Costs (Low cost per customer)
Price (Price to match or best
competitors)
Profits (High Profits)
Distribution (Build more intensive
distribution)
Marketing Objectives (Maximize
profit while defending market Share)
Advertising (Stress brand differences
& benefits)
20
Sale is at peak so:
• Enhance product
features to make it
more appealing than
competitors
• Reduce prices due to
stiff competition
• Promote the factors
differentiating your
product from others
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Decline Stage
Characteristics
Sales (Declining Sales) Product (Phase out weak items)
Costs (Low cost per customer) Price (Cut Price)
Profits (Declining Profits)
Distribution (Phase out unprofitable
outlets)
Marketing Objectives (Reduce
expenditure & milk the brand)
Advertising (reduce only to loyal
customers)
21
Sale is declining so:
• Maintain The Product,
Possibly Rejuvenating It
By Adding New
Features And Finding
New Uses
• Reduce Costs And
Continue The Offer
• Discontinue The
Product
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Tools & Techniques
BCG Matrix Empathy Map
Ansoff Matrix Kano Model
01 02 03 04
22
BCG
Matrix
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HighMarket ShareLow
High
MarketGrowth
Low market share and high
growth. Value to business
uncertain
Question Mark
High in market share and
growth. Likely best-performing
product in portfolio. Nurture
sales
Star
Low in market share and
growth. Consider renovating or
divesting product
Dog
High in market share, low in
growth. Use profits to fund
NPD
Cash Cow
23
There are two axes. The horizontal
axis measures market share from
low to high; the vertical axis
measures market growth from low
to high. Apply this criteria to each
product you sell in order to plot
them on the chart. Wherever
possible use market and sales
data; for example, you could
compare growth in sales against
the growth in the total market. In
the absence of data, use your best
judgment
Ansoff
Matrix
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NewProductsExisting
New
Market
Selling existing products to new
customers
Market Development
Selling new product to new
markets
Diversification
Selling more of your existing
products to existing customers
Penetration
High in market share, low in
growth. Use profits to fund NPD
Product Development
24
Use the matrix to help you consider
your strategic options and
determine the necessity for new
product development. For
example, your market analysis may
conclude that there is plenty of
opportunity for selling your current
range of products to your current
range of customers by penetrating
the market with promotional
strategies, such as multi-buy
offers, to build loyalty
Empathy Map
What does he/she Hear?
▪ What friends say
▪ What boss says
▪ What influencers say
What does he/she Say and Do?
▪ Attitude in public
▪ Appearance
▪ Behavior toward others
Pain
▪ feels
▪ frustrations
What does he/she Think and
Feel?
▪ What really counts
▪ Major preoccupations
▪ Worries and aspirations
What does he/she See?
▪ Environment
▪ Friends
▪ What the market offers
Gain
▪ Wants/Needs
▪ Measure Of Success
25
First, brainstorm to come up with
all the possible customer segments
to whom you might want to sell
your product. Choose the
customer that you think is most
likely to buy your product. Give
them a name and some
demographic characteristics, such
as marital status, income, children
and so on. Then, using the
diagram answer the following six
questions:
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Kano Map
Need executed poorly Need executed well
Very satisfied
Very dissatisfied
Excitement Attributes
Performance Attributes
Time
Threshold Attributes
26
The model is divided into three distinct
categories:1. Must be (basic) attributes.
These are taken for granted attributes
that the product must have and if they
are unfulfilled consumers may be
dissatisfied
2. One dimensional (performance)
attributes. These result in customer
satisfaction when fulfilled and
dissatisfaction when not fulfilled. 3.
Attractive (excitement) attributes. Their
absence does not cause dissatisfaction
but their presence can delight customers
Market Analysis
Market
Segmentation
Competitive
Strategies
Product Market
Mapping
Market
Attractiveness
01 02 03 04
27
Market Segmentation
Geographic
▪ Region
▪ Country
▪ Population
▪ Climate
Demographic
▪ Age
▪ Gender
▪ Nationality
▪ Ethnicity
▪ Occupation
▪ Income
▪ Family Size
Psychographic
▪ Lifestyle
▪ Personality
▪ Values
▪ Interest
Behavioral
▪ Brand Loyalty
▪ Benefits Sought
▪ User Status
▪ Usage Rates
▪ Occasion
▪ Readiness to buy
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Product Market Mapping
Less More
LessMore
Marketattractiveness
Competitive Strength
Need to calculate whether benefits of an
attractive market outweigh the cost of
investment to increase competitiveness
Best fit product line for
the client
Client is all advised to enter
this product line
29
Move the circles and
the text boxes as
per your company’s
competitive strength
& market
attractiveness
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30
When a firm sets out to
become the low cost
producer in its industry
Overall Low-cost
Provider Strategy
When a firm seeks to be
unique in its industry
along some dimensions
that are widely valued
by buyers
Broad Differentiation
strategy
When a firm seeks a cost
advantage in its target
segment
Focused Low Cost
Strategy
When a firm seeks
differentiation in its target
segment
Focused
Differentiation
Strategy
CompetitiveEdge
NarrowTargetBroadTarget
Competitive Advantage
DifferentiationLower Cost
Competitive
Strategies
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Strong Medium Week
Market Attractiveness
MediumHighLow
Business Position
MarketAttractiveness
High Attractiveness
Medium Attractiveness
Low Attractiveness
31
Move the circles as
per your company’s
market
attractiveness &
business position
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Development Plans
0605040301 02
Manufacturing
Plan
Marketing
Launch Plan
Digital Marketing
Plan
Operations
Plan
Marketing
Communication Plan
Budgeting
Plan
32
Manufacturing Plan
Task Month Oct Nov Dec Jan Feb Mar Apr
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
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Operations Plan
Category Key Initiatives Prioritization Project Lead
Sales
Marketing
R&D
Operation
People
Financial And Admin
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1 Create Press Release
2 Update The Website
3 Use Twitter
4 Garner Endorsements
8Attend Tradeshows
7Create Email Contest
6Build Demand
5Use Advertising
Marketing Launch Plan
35
Marketing
Communication
Plan
Direct
Marketing
Public
Relations
Personal
Selling
Sales
Promotion
Advertising
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Digital Marketing Plan
Content
Whitepaper
Development
Webinars Content Creation Initiative #6
Newsletter Sing Up Plugin Blog Post Developments Video W/Lead Capture Home Page Redesign
Paid Organic Search
Analytics
Implementation
Competitive Analysis Keyword Research New Bar
On Site SEO
Improvements
Ad Roll Campaign Iteration
Paid Organic Search Initiative
#6
Display Advertising Analysis
Email Marketing
In Trial Drip Campaign A/B Message Testing Conversion Initiative #4
Onboarding Optimization
Social Media
Influencer Outreach Program Social Media Initiative #4 Social Media Initiative #4
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Budgeting Template
S.NO 01 02 03 04 Totals
1. Public Relations
PR Form $45
Press Release Development $45
Review Program $90
Total Public Relations $. $. $. $. $180
2. Web Marketing
Google As Words Program $80
Microsoft As Program $90
Yahoo As Program $40
Total Web Marketing $. $. $. $. $120
3. Advertising
Creative Development $45
Radio Advertising $25
Total Advertising $. $. $. $. $160
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Branding & Repositioning
0504030201
Repositioning
Strategy
Maturity
Stage
Repositioning a
Product
Growth Stage Decline
Stage
39
Repositioning a Product
Presenting product with a different
twist to entice new customers, and
minimize alienating current users.
In some instances, leads to a new
category
To new Consumers
Involves promoting new & alternative
product uses.
Revitalizes product by building a new
character.
In same instances, leads to a new sub
category.
Among Existing
Customers
40
TargetMarket
SameDifferent
Product
Same Different
Image Repositioning
Intangible
Repositioning
Tangible Repositioning
Product Repositioning
Repositioning
Strategy
Rationale behind the strategy:
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41
Building Brand Preference
Factors Potential Customers 1st time customer Loyal Customer
Acquisition Cost
Advertisement
Social media presence
Sponsor public events
Freebies
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Cost Analysis
Marketing & Launch
Cost Analysis
Production & Operation
Cost Analysis
Business &
Financial Analysis
030201
43
Production & Operation Cost Analysis
Cost Item $/Year %
Raw Materials 2,203,000 32.66
Labor-dependent 1,584,000 23.47
Equipment-dependent 1,817,000 26.92
Laboratory/QC/QA 238,000 3.52
Consumables 0 0.00
Waste Treatment/Disposal 906,000 13.42
Utilities 0 0.00
Transportation 0 0.00
Miscellaneous 0 0.00
Advertising And Selling 0 0.00
Running Royalties 0 0.00
Failed Product Disposal 0 0.00
Total 6,747,000 100.00
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Marketing & Launch Cost Analysis
Cost Benefit Analysis
Media Tactic Cost Benefit
Event $50,000 Approximately 40,000 students attend a college 1
Guerrilla Marketing $40,000 Approximately 130,000 people will be exposed 1,3
Social Media
So
(FREE)
Approximately 1 billion accounts exist 2,3
Pay With A Tweet $8,000
Approximately 175 million people worldwide have a
twitter account 3
Promotional Video $3,000 You tube is used 30 billion minutes per month,
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Business & Financial Analysis
Investment Idea 1 Idea 2 Idea 3
Equipment Rs.15.00 Rs.20.00 Rs.25.00
Land Cost Rs.5.00 Rs.7.00 Rs.9.00
Interior Cost Rs.20.00 Rs.25.00 Rs.30.00
Employee Cost Rs.2.00 Rs.4.00 Rs.6.00
Marketing Cost Rs.30.00 Rs.35.00 Rs.45.00
Other Cost Rs.6.00 Rs.8.00 Rs.10.00
Total Rs.78.00 Rs.99.00 Rs.125.00
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Product Feasibility & Review
Evaluating
Scores
Product Quality
Check
Feasibility
Review
Alpha & Beta Testing
Timelines
Launch
Monitoring
Dashboard
0504030201
47
Feasibility Review
Project
Analysis
04 03
02
01
05
Operational Feasibility
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Economic Feasibility
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Legal Requirement
Feasibility
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Scheduling Requirement
Feasibility
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Technical Feasibility
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48
Evaluating Scores
Evaluator Strategic
Product
Advantage
Market
Attractiveness
Leverage
Competencies
Financial
Feasibility
Operational
Feasibility
Score Out
Of 60
Name 1 0 10 4 7 7 10 38
Name 2 10 7 4 4 7 4 36
Name 3 10 10 7 4 4 4 39
Name 4 10 7 7 4 7 0 35
Name 5 7 7 4 4 7 0 29
Name 6 7 5 4 4 4 0 24
Name 7 10 10 4 7 7 4 42
Name 8 7 7 4 7 7 0 32
Mean Team Std.
Dev. Total
61 63 38 41 50 22 275
7.6 7.5 4.8 5.1 6.3 2,8 34.4
10 7 4 4 7 4 36
3.42 1.89 1.39 1.55 139 3.54
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Alpha & Beta Testing Timelines
Alpha
Testing
Done in a lab type
environment
Beta
Testing
Includes a limited group
of users outside of the
company
Alpha
Testing
Beta Testing Full Scale Show
Target Date:
15th September
Target Date:
15th December
Target Date:
15th March
Twin Aims Of Beta Testing To get customer feedback and
inspiration to do a sanity test
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Product Quality Check
50%
51
Rate the product’s
quality as per the
alpha/ beta testing
done in the previous
slide
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Launch Monitoring Dashboard
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Return On Investment This slide is 100% editable. Adapt
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Target Units
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Customer Satisfaction0 100
20
10
30
40
80
90
70
60
50
20%
0 100
20
10
30
40
80
90
70
60
50
50%
0 100
20
10
30
40
80
90
70
60
50
90%
52
53
Coffee
Break
(11:00- 11:30)
Example Presentation of Product Icons Slide
54
Example Presentation of Product Icons Slide Contd...
55
56
Additional Slides
57
Our Mission
Our Team
58
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Designation
Name Here
01
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Designation
Name Here
02
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Designation
Name Here
03
About us
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59
1
Our Main
Goal
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Goal 01
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Goal 02
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Goal 03
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Goal 04
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60
Comparison
VS
Comparison 01
Comparison 02
Comparison 03
Comparison 04
2018
60%
55%
45%
35%
2019
60%
55%
45%
35%
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Our Main
Target
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62
Text Here
Text Here
Text Here
Australia
Map
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Hierarchy
President
Project
Manager-1
Project
Manager-2
Project
Manager-3
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Example Presentation Of Product PowerPoint Presentation Slides

  • 2. Agenda Agenda 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2
  • 3. 3 Outline This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product Idea Screening New Product Analysis Product Lifecycle Tools & Techniques Market Analysis Development Plans Branding & Repositioning Cost Analysis Product Feasibility & Review
  • 4. Product Idea Screening 4 New Product Introduction New Product Detailed Overview Understanding Customer Needs External Sources of Ideas Internal Sources of Ideas Product Roadmap 01 02 03 04 05 06
  • 5. 5 New Product Introduction ▪ Explain the product idea in detail for e.g. Requirement of the product ▪ Technology used ▪ Benefits Product Details Explain the product idea in brief: e.g. to lock and unlock door from your smartphone Now is the best time to explain your product idea in an effective manner so that the audience gets immersed in it right from the beginning
  • 6. New Product Detailed Overview Product Detailed Strategic ▪ Degree to which project aligns with business strategy ▪ Strategic importance Product Advantage ▪ Unique benefits ▪ Meets customer needs better ▪ Value for money Market Attractiveness ▪ Market size ▪ Market growth ▪ Competitive situation Synergies ▪ Market synergies ▪ Technological synergies ▪ Manufacturing/processing synergies Technical Feasibility ▪ Technical gap ▪ Complexity ▪ Technical uncertainty Profitability Analysis ▪ Expected profitability (Magnitude ; E. G. NPV ) ▪ Return(e.g. IRR) ▪ Payback Period ▪ Low cost and fast to do 6 This step is crucial to ensure that unsuitable ideas are rejected as soon as possible as Ideas need to be considered objectively This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 7. Understanding Customer Needs 01 02 03 04 05What they do: Understand their occupation and interest? Understand your customer: are they a small private company or a big MNC? When they buy: Understand the purchasing cycle of your customer What they expect of you: if your customers expect reliable delivery and you don't disappoint them, you stand to gain repeat business How they buy: Website, App, in-person? 7
  • 8. 8 Overseas experience transferring foreign products Learning From Learning from competition Comp- etitors ‘Fallout’ form predictions of changing economic and social conditions Long Range Studies Analysis of existing product perceptions Market Gap Analysis Studying activities to identify unsatisfied needs Consumer Activity Analysis Market Research Locating areas of consumer dissatisfaction with current products External Source of New Product Ideas Some possible sources of data has been listed out to give you a fair idea, and it can be altered as per your requirement This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 9. Internal Sources of New Product Ideas Management ▪ Strategic Planning ▪ Marketing Manager Employee Suggestions Stockholders Innovation Group Meetings Sales Force Research and Engineering ▪ Product Testing ▪ Product Enhancement ▪ Brainstorming ▪ Accident 9
  • 10. Product Roadmap Product Launch Data Logging Module Bootstrap upgrade Teach support portal Chrome Support Public API START END 10This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 11. New Product Analysis Detailed Analysis Category Analysis - Example Slide Category Analysis Porter’s Five Forces Analysis 11 04030201
  • 12. Strengths This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Weaknesses This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Features This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Benefits This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Detailed Analysis 12
  • 13. Category Analysis Positioning Claims/trends ▪ What are the common claims made by products in the category- for example, no added sugar, GM free perfect for lunchboxes, 5-A-day etc.? ▪ What are the key themes of the claims-health, convenience? Price ▪ What is the price in the category (lowest-highest)? ▪ What is the average price in the category? ▪ Does the price premium change according to the size of the product? Packing formats types & materials ▪ What is the most common pack size in the category? ▪ Are products sold individually or in multipacks? ▪ If products are sold in multipacks what is the number of products in a pack? ▪ Do multipacks format products differ in size to those sold individually? ▪ What material is used for packaging Consumption Drivers ▪ Are the products packaged and sold in a way to encourage single- serve consumption or sharing? ▪ Is there focus on the convenience of the product? ▪ Do health claims encourage the consumer to purchase the product –if so what are the health trends focused around losing weight, added vitamins? 13 Once the concept has been tested and finalized, a business case needs to be put together to assess whether the new product/service will be profitable An example of a business case has been mentioned on the next slide
  • 14. Category Analysis – Example Slide Products Positioning Claims/Trends Price Consumption Drivers Packaging Formats Types & Materials Promotion ▪ 169 products in category (2 new) ▪ Tropicana dominant brand (23% of products in range) followed by own label (19% of products in range); Innocent (13% of products in range) ▪ Most popular format 1L carton (at home consumption) ▪ Multi-pack cartons 4 X 200ml format (out of home consumption) ▪ Single serve formats 235ml – 330ml ▪ Flavour range ▪ Apple/orange dominate ▪ Tropical flavours popular ▪ New veg/fruit combinations (e.g. tomato & strawberry) ▪ Coconut water + fruit (e.g. with peach, pineapple) ▪ Beetroot/pomegranate ▪ Not from concentrate ▪ No added sugar ▪ Reduced sugar ▪ Natural ▪ Fresh ▪ GM free ▪ 5-A-Day ▪ Contains vitamins and minerals ▪ Recyclable (packaging) ▪ Perfect for lunchboxes ▪ Kids ▪ Free from artificial additives/preservatives ▪ Cold pressed ▪ Contains antioxidants ▪ Organic ▪ Serve size suggestion ▪ Volume driven – at home with family (e.g.1L juice cartons) ▪ Convenience driven e.g. Lunchbox multi-pack cartons ▪ Health driven e.g. coconut water, beetroot, pomegranate ▪ Price range ▪ High £9.16 per litre (Nosh Raw Fruity juice drink) ▪ Low £1.25 per litre (Waitrose Essential 1L carton) ▪ Average £1.50 - £2.50 per litre ▪ Leading brands price range £2.00 - £2.50 per litre ▪ Smaller serve sizes achieve significant price premium (100%+) ▪ 1L carton formats ▪ Plastic bottle (750ml, 1.25l, 1.35l) ▪ Multipack cartons (pouch and box format with straw) ▪ Single serve bottles / cartons 250ml – 330ml ▪ 110 products on promotion (~65% of category) ▪ Multi-buy deals to drive volume purchase e.g. buy 3 for £4 (premium OL) or buy 3 for £5 (branded) ▪ Limited price discount ▪ No cross-category promotions (e.g. linking juice product to other breakfast items such as Croissant) 14
  • 15. Porter’s Five Forces Model Intensity of Rivalry SBO: Look for more than just a cheap quote. D: Be a champion and play nice Barriers to Entry SBO: Seek to develop long term relationships with designers you hire. D: Seek to objectively prove the quality of your work. Substitutes SBO: Reward diversity and be specific about the results you want to achieve with design. D: Be confident about your prices and prove your worth. Bargaining Power of suppliers SBO: Don’t judge a designer by the presence of Apple stuff and use of trendy terms. D: Try new technologies and learn continuously. Bargaining Power of Buyer SBO: Lead inquiries with a budget range. D: Diversify your income stream. 15 Its a framework for analyzing the level of competition within an industry and business strategy development to derive five forces that determine the competitive intensity and therefore the attractiveness of an industry
  • 17. Product Life Cycle Stages Researching, developing and then launching the product. Introduction Sales are increasing at their fastest rate. Growth Sales are near their highest, however the rate of growth is slowing down. Maturity The final stage of the cycle, sales begin to fall. Decline 01 02 03 04 17
  • 18. Introduction Stage Cost Targets Competition Profits Sales High cost per customer acquired This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Innovators are targeted This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Little competition This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Negative profits This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Low sales This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 18 This stage of the cycle could be the most expensive for a company launching a new product in which these 5 factors play a key role
  • 19. Growth Stage Promotions Distribution Channels Pricing Product Quality This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 19 The growth stage is typically characterized by a strong growth in sales and profits, and because the company can start to benefit from economies of scale in production, profit margins will increase
  • 20. Maturity Stage Characteristics Sales (Peak Sales) Product (Diversify Brand & Models) Costs (Low cost per customer) Price (Price to match or best competitors) Profits (High Profits) Distribution (Build more intensive distribution) Marketing Objectives (Maximize profit while defending market Share) Advertising (Stress brand differences & benefits) 20 Sale is at peak so: • Enhance product features to make it more appealing than competitors • Reduce prices due to stiff competition • Promote the factors differentiating your product from others This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 21. Decline Stage Characteristics Sales (Declining Sales) Product (Phase out weak items) Costs (Low cost per customer) Price (Cut Price) Profits (Declining Profits) Distribution (Phase out unprofitable outlets) Marketing Objectives (Reduce expenditure & milk the brand) Advertising (reduce only to loyal customers) 21 Sale is declining so: • Maintain The Product, Possibly Rejuvenating It By Adding New Features And Finding New Uses • Reduce Costs And Continue The Offer • Discontinue The Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 22. Tools & Techniques BCG Matrix Empathy Map Ansoff Matrix Kano Model 01 02 03 04 22
  • 23. BCG Matrix This slide is 100% editable. Adapt it to your needs and capture your audience's attention. HighMarket ShareLow High MarketGrowth Low market share and high growth. Value to business uncertain Question Mark High in market share and growth. Likely best-performing product in portfolio. Nurture sales Star Low in market share and growth. Consider renovating or divesting product Dog High in market share, low in growth. Use profits to fund NPD Cash Cow 23 There are two axes. The horizontal axis measures market share from low to high; the vertical axis measures market growth from low to high. Apply this criteria to each product you sell in order to plot them on the chart. Wherever possible use market and sales data; for example, you could compare growth in sales against the growth in the total market. In the absence of data, use your best judgment
  • 24. Ansoff Matrix This slide is 100% editable. Adapt it to your needs and capture your audience's attention. NewProductsExisting New Market Selling existing products to new customers Market Development Selling new product to new markets Diversification Selling more of your existing products to existing customers Penetration High in market share, low in growth. Use profits to fund NPD Product Development 24 Use the matrix to help you consider your strategic options and determine the necessity for new product development. For example, your market analysis may conclude that there is plenty of opportunity for selling your current range of products to your current range of customers by penetrating the market with promotional strategies, such as multi-buy offers, to build loyalty
  • 25. Empathy Map What does he/she Hear? ▪ What friends say ▪ What boss says ▪ What influencers say What does he/she Say and Do? ▪ Attitude in public ▪ Appearance ▪ Behavior toward others Pain ▪ feels ▪ frustrations What does he/she Think and Feel? ▪ What really counts ▪ Major preoccupations ▪ Worries and aspirations What does he/she See? ▪ Environment ▪ Friends ▪ What the market offers Gain ▪ Wants/Needs ▪ Measure Of Success 25 First, brainstorm to come up with all the possible customer segments to whom you might want to sell your product. Choose the customer that you think is most likely to buy your product. Give them a name and some demographic characteristics, such as marital status, income, children and so on. Then, using the diagram answer the following six questions: This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 26. Kano Map Need executed poorly Need executed well Very satisfied Very dissatisfied Excitement Attributes Performance Attributes Time Threshold Attributes 26 The model is divided into three distinct categories:1. Must be (basic) attributes. These are taken for granted attributes that the product must have and if they are unfulfilled consumers may be dissatisfied 2. One dimensional (performance) attributes. These result in customer satisfaction when fulfilled and dissatisfaction when not fulfilled. 3. Attractive (excitement) attributes. Their absence does not cause dissatisfaction but their presence can delight customers
  • 28. Market Segmentation Geographic ▪ Region ▪ Country ▪ Population ▪ Climate Demographic ▪ Age ▪ Gender ▪ Nationality ▪ Ethnicity ▪ Occupation ▪ Income ▪ Family Size Psychographic ▪ Lifestyle ▪ Personality ▪ Values ▪ Interest Behavioral ▪ Brand Loyalty ▪ Benefits Sought ▪ User Status ▪ Usage Rates ▪ Occasion ▪ Readiness to buy 28This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 29. Product Market Mapping Less More LessMore Marketattractiveness Competitive Strength Need to calculate whether benefits of an attractive market outweigh the cost of investment to increase competitiveness Best fit product line for the client Client is all advised to enter this product line 29 Move the circles and the text boxes as per your company’s competitive strength & market attractiveness This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 30. 30 When a firm sets out to become the low cost producer in its industry Overall Low-cost Provider Strategy When a firm seeks to be unique in its industry along some dimensions that are widely valued by buyers Broad Differentiation strategy When a firm seeks a cost advantage in its target segment Focused Low Cost Strategy When a firm seeks differentiation in its target segment Focused Differentiation Strategy CompetitiveEdge NarrowTargetBroadTarget Competitive Advantage DifferentiationLower Cost Competitive Strategies This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 31. Strong Medium Week Market Attractiveness MediumHighLow Business Position MarketAttractiveness High Attractiveness Medium Attractiveness Low Attractiveness 31 Move the circles as per your company’s market attractiveness & business position This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 32. Development Plans 0605040301 02 Manufacturing Plan Marketing Launch Plan Digital Marketing Plan Operations Plan Marketing Communication Plan Budgeting Plan 32
  • 33. Manufacturing Plan Task Month Oct Nov Dec Jan Feb Mar Apr Text Here Text Here Text Here Text Here Text Here Text Here 33This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 34. Operations Plan Category Key Initiatives Prioritization Project Lead Sales Marketing R&D Operation People Financial And Admin 34This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 35. 1 Create Press Release 2 Update The Website 3 Use Twitter 4 Garner Endorsements 8Attend Tradeshows 7Create Email Contest 6Build Demand 5Use Advertising Marketing Launch Plan 35
  • 37. Digital Marketing Plan Content Whitepaper Development Webinars Content Creation Initiative #6 Newsletter Sing Up Plugin Blog Post Developments Video W/Lead Capture Home Page Redesign Paid Organic Search Analytics Implementation Competitive Analysis Keyword Research New Bar On Site SEO Improvements Ad Roll Campaign Iteration Paid Organic Search Initiative #6 Display Advertising Analysis Email Marketing In Trial Drip Campaign A/B Message Testing Conversion Initiative #4 Onboarding Optimization Social Media Influencer Outreach Program Social Media Initiative #4 Social Media Initiative #4 37This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 38. Budgeting Template S.NO 01 02 03 04 Totals 1. Public Relations PR Form $45 Press Release Development $45 Review Program $90 Total Public Relations $. $. $. $. $180 2. Web Marketing Google As Words Program $80 Microsoft As Program $90 Yahoo As Program $40 Total Web Marketing $. $. $. $. $120 3. Advertising Creative Development $45 Radio Advertising $25 Total Advertising $. $. $. $. $160 38This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 40. Repositioning a Product Presenting product with a different twist to entice new customers, and minimize alienating current users. In some instances, leads to a new category To new Consumers Involves promoting new & alternative product uses. Revitalizes product by building a new character. In same instances, leads to a new sub category. Among Existing Customers 40
  • 41. TargetMarket SameDifferent Product Same Different Image Repositioning Intangible Repositioning Tangible Repositioning Product Repositioning Repositioning Strategy Rationale behind the strategy: This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 41
  • 42. Building Brand Preference Factors Potential Customers 1st time customer Loyal Customer Acquisition Cost Advertisement Social media presence Sponsor public events Freebies 42This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 43. Cost Analysis Marketing & Launch Cost Analysis Production & Operation Cost Analysis Business & Financial Analysis 030201 43
  • 44. Production & Operation Cost Analysis Cost Item $/Year % Raw Materials 2,203,000 32.66 Labor-dependent 1,584,000 23.47 Equipment-dependent 1,817,000 26.92 Laboratory/QC/QA 238,000 3.52 Consumables 0 0.00 Waste Treatment/Disposal 906,000 13.42 Utilities 0 0.00 Transportation 0 0.00 Miscellaneous 0 0.00 Advertising And Selling 0 0.00 Running Royalties 0 0.00 Failed Product Disposal 0 0.00 Total 6,747,000 100.00 44This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 45. Marketing & Launch Cost Analysis Cost Benefit Analysis Media Tactic Cost Benefit Event $50,000 Approximately 40,000 students attend a college 1 Guerrilla Marketing $40,000 Approximately 130,000 people will be exposed 1,3 Social Media So (FREE) Approximately 1 billion accounts exist 2,3 Pay With A Tweet $8,000 Approximately 175 million people worldwide have a twitter account 3 Promotional Video $3,000 You tube is used 30 billion minutes per month, 45This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 46. Business & Financial Analysis Investment Idea 1 Idea 2 Idea 3 Equipment Rs.15.00 Rs.20.00 Rs.25.00 Land Cost Rs.5.00 Rs.7.00 Rs.9.00 Interior Cost Rs.20.00 Rs.25.00 Rs.30.00 Employee Cost Rs.2.00 Rs.4.00 Rs.6.00 Marketing Cost Rs.30.00 Rs.35.00 Rs.45.00 Other Cost Rs.6.00 Rs.8.00 Rs.10.00 Total Rs.78.00 Rs.99.00 Rs.125.00 46This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 47. Product Feasibility & Review Evaluating Scores Product Quality Check Feasibility Review Alpha & Beta Testing Timelines Launch Monitoring Dashboard 0504030201 47
  • 48. Feasibility Review Project Analysis 04 03 02 01 05 Operational Feasibility This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Economic Feasibility This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Legal Requirement Feasibility This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Scheduling Requirement Feasibility This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Technical Feasibility This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 48
  • 49. Evaluating Scores Evaluator Strategic Product Advantage Market Attractiveness Leverage Competencies Financial Feasibility Operational Feasibility Score Out Of 60 Name 1 0 10 4 7 7 10 38 Name 2 10 7 4 4 7 4 36 Name 3 10 10 7 4 4 4 39 Name 4 10 7 7 4 7 0 35 Name 5 7 7 4 4 7 0 29 Name 6 7 5 4 4 4 0 24 Name 7 10 10 4 7 7 4 42 Name 8 7 7 4 7 7 0 32 Mean Team Std. Dev. Total 61 63 38 41 50 22 275 7.6 7.5 4.8 5.1 6.3 2,8 34.4 10 7 4 4 7 4 36 3.42 1.89 1.39 1.55 139 3.54 49This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 50. Alpha & Beta Testing Timelines Alpha Testing Done in a lab type environment Beta Testing Includes a limited group of users outside of the company Alpha Testing Beta Testing Full Scale Show Target Date: 15th September Target Date: 15th December Target Date: 15th March Twin Aims Of Beta Testing To get customer feedback and inspiration to do a sanity test 50This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 51. Product Quality Check 50% 51 Rate the product’s quality as per the alpha/ beta testing done in the previous slide This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 52. Launch Monitoring Dashboard This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Return On Investment This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Units Sold This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Satisfaction0 100 20 10 30 40 80 90 70 60 50 20% 0 100 20 10 30 40 80 90 70 60 50 50% 0 100 20 10 30 40 80 90 70 60 50 90% 52
  • 54. Example Presentation of Product Icons Slide 54
  • 55. Example Presentation of Product Icons Slide Contd... 55
  • 58. Our Team 58 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation Name Here 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation Name Here 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Designation Name Here 03
  • 59. About us This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 59
  • 60. 1 Our Main Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 60
  • 61. Comparison VS Comparison 01 Comparison 02 Comparison 03 Comparison 04 2018 60% 55% 45% 35% 2019 60% 55% 45% 35% 61This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 62. Our Main Target This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 62
  • 63. Text Here Text Here Text Here Australia Map This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 63
  • 64. Hierarchy President Project Manager-1 Project Manager-2 Project Manager-3 Team member-1A Team member-1B Team member-2A Team member-2B Team member-3A Team member-3B 64This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 65. LinkedIn This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 15% Twitter This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 30% 55% Facebook This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Location USA Map 65
  • 66. Contact Us Building Address # Street Number, City, State Telephone +1-412-345-6789 Email Emailaddress123@gmail.Com Business Hours Our support is available 24 Hours a day: +1-412-345-6789 Monday – Friday: 10am to 5pm Saturday: 12pm to 3pm Sunday: Closed 66