New Product Analysis Powerpoint Presentation Slides
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The document presents a comprehensive analysis of new products, covering aspects such as product attributes, pricing, customer ratings, and strategic opportunities for market penetration and development. It outlines various phases of product management, including discovery, development, and commercialization, alongside detailed category analyses addressing packaging, pricing, and consumer behavior. Additionally, it includes frameworks for competitive analysis and insights into the company's mission, team, and long-term goals.
New Product Analysis Powerpoint Presentation Slides
- 2. Product Analysis Example 2 This slide is 100% editable. Adapt it to your needs & capture your audience’s attention. Attributes Product A Product B Product C Durability, Years 2 2.5 1.5 High Temperature Resistance, C 240 220 260 High Quality, Impurities/ lb 0.05 0.1 0.07 High Water Resistance, Hrs. 24 48 64 Price, $/lb 1.25 0.95 1.40 8 7 9 Customer’s Rating
- 3. New Product Portfolio Management Phase 1 Discovery Phase 2 Basis of Internet Phase 3 Development Phase 4 Commercialization New Product Phases A B C F D H E I G J Project Project Project Project Project Project Project Project Project Project Time To Launch - Months This slide is 100% editable. Adapt it to your needs & capture your audience’s attention. This slide is 100% editable. Adapt it to your needs & capture your audience’s attention. 3
- 4. Strategic Opportunity Matrix Market Penetration Strategy Product Development Strategy Market Development Strategy Diversification Strategy Products Current New Markets Current New 4 Product Strategy Strategic Target This slide is 100% editable. Adapt it to your needs & capture your audience’s attention. This slide is 100% editable. Adapt it to your needs & capture your audience’s attention. This slide is 100% editable. Adapt it to your needs & capture your audience’s attention. This slide is 100% editable. Adapt it to your needs & capture your audience’s attention. 4
- 5. Detailed Analysis S Strengths This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. F Features This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. B Benefits This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Weakness This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. W 5
- 6. › % of sales reps engaged in selling new product › Motivated sales reps › Conveyed image as innovation leader › Enthusiastic customers › Strengthened customer relationship › Sales approach › Product know-how › Customer needs › Competitor know-how › Growth of product line › Cross selling of other product Families › Increased (relative) market share › Surpassed competitors' Growth rate › Market leader Position › Increased existing customer visits › Additional contact persons › New customers Product Performance This slide is 100% editable. Adapt it to your needs & capture your audience’s attention. Product Performance 6
- 7. Detailed Analysis Product Analysis looks at existing products, by breaking the product down. You have to identify whats good and bad about it? What are your thoughts? Safety › What makes the product safe? › Why would the product need to be safe? › What risks may happen? Client › Who do you think the target market is? › Who would buy this product? › What parts of the product would appeal to the target market? › Where would this product be sold? Cost › How much does it cost to make the product? › How much do you think the materials cost? › How much would it be in a shop? Manufacture › How do you think the product was made? › By hand? In a factory? › What materials is it made of? › Why do you think these materials where chosen? Aesthetics › What does the product look like? › What type of colour does it use? › What kind of surfaces? › What theme is it based on? Function › How does the product work? › What features help it to work? › Where would the object be placed? › How would it be used? The Product Size › What is the size of the product? › Why do you think its been produced this size? › Does its size effect anything? 7
- 8. Product Analysis Cost > How much? > Is it expensive or cheap? > Where might it be sold Customer > Who would buy it? > Why would they it? Safety > Is it safe to use? > Does it have any sharp Edges? Function > What does it do? > Does it work properly? > How does it work? Materials > What is it made from? > Describe the properties of the Materials. > How might it be Made? Aesthetics > What does it look like? > Is it stylish? > Why would the customer like the product? Environment > How long would it last? > Is it good for the environment? Use this sheet to comment on the features of existing Products, These may be good or bad! ‘ This slide is 100% editable. Adapt it to your needs & capture your audience’s attention. 8
- 9. Category Analysis Packing Formats Types & Materials > What is the most common pack size in the category? > Are products sold individually or in multipacks? > If products are sold in multipacks what is the number of products in a pack? > Do multipacks format products differ in size to those sold individually? > What material is used for packaging Consumption Drivers > Are the products packaged and sold in a way to encourage single- serve consumption or sharing? > Is there focus on the convenience of the product? > Do health claims encourage the consumer to purchase the product –if so what are the health trends focused around losing weight, added vitamins? Price > What is the price in the category (lowest-highest)? > What is the average price in the category? > Does the price premium change according to the size of the product? Positioning Claims/trends > What are the common claims made by products in the category- for example, no added sugar, GM free perfect for lunchboxes, 5-A-day etc.? > What are the key themes of the claims-health, convenience? Once the concept has been tested and finalized, a business case needs to be put together to assess whether the new product/service will be profitable An example of a business case has been mentioned on the next slide 9
- 10. Category Analysis – Example Slide Products > 169 products in category (2 new) > Tropicana dominant brand (23% of products in range) followed by own label (19% of products in range); Innocent (13% of products in range) > Most popular format 1L carton (at home consumption) > Multi-pack cartons 4 X 200ml format (out of home consumption) > Single serve formats 235ml – 330ml > Flavour range > Apple/orange dominate > Tropical flavours popular > New veg/fruit combinations (e.g. tomato & strawberry) > Coconut water + fruit (e.g. with peach, pineapple) > Beetroot/pomegranate Positioning claims/trends > Not from concentrate > No added sugar > Reduced sugar > Natural > Fresh > GM free > 5-A-Day > Contains vitamins and minerals > Recyclable (packaging) > Perfect for lunchboxes > Kids > Free from artificial additives/preservatives > Cold pressed > Contains antioxidants > Organic > Serve size suggestion Packaging formats types & materials > 1L carton formats > Plastic bottle (750ml, 900ml, 1.25l, 1.35l) > Multipack cartons (pouch and box format with straw) > Single serve bottles / cartons 250ml – 330ml Price > Price range > High £9.16 per litre (Nosh Raw Fruity juice drink) > Low £1.25 per litre (Waitrose Essential 1L carton) > Average £1.50 - £2.50 per litre > Leading brands price range £2.00 - £2.50 per litre > Smaller serve sizes achieve significant price premium (100%+) Promotion > 110 products on promotion (~65% of category) > Multi-buy deals to drive volume purchase e.g. buy 3 for £4 (premium OL) or buy 3 for £5 (branded) > Limited price discount > No cross-category promotions (e.g. linking juice product to other breakfast items such as Croissant) Consumption drivers > Volume driven - at home with family (e.g. 1L juice cartons) > Convenience driven e.g. Lunchbox multi-pack cartons > Health driven e.g. coconut water, beetroot, pomegranate This slide is 100% editable. Adapt it to your needs & capture your audience’s attention. 10
- 11. Porter’s Five Forces Model SBO: Seek to develop long term relationships with designers you hire. D: Seek to objectively prove the quality of your work. Barriers To Entry SBO: Reward diversity and be specific about the results you want to achieve with design. D: Be confident about your prices and prove your worth. Substitutes SBO: Don’t judge a designer by the presence of Apple stuff and use of trendy terms. D: Try new technologies and learn continuously. Bargaining Power Of Suppliers SBO: Lead inquiries with a budget range. D: Diversify your income stream. Bargaining Power of Buyer Intensity of Rivalry SBO: Look for more than just a cheap quote. D: Be a champion and play nice Its a framework for analyzing the level of competition within an industry and business strategy development to derive five forces that determine the competitive intensity and therefore the attractiveness of an industry This slide is 100% editable. Adapt it to your needs & capture your audience’s attention. 11
- 12. New Product Analysis Icon Slide 12
- 13. 13 Let’s Have a Break. We’ll Come Back After 15 Minutes Coffee Break This slide is 100% editable. Adapt it to your needs & capture your audience’s attention. This slide is 100% editable. Adapt it to your needs & capture your audience’s attention. This slide is 100% editable. Adapt it to your needs & capture your audience’s attention. This slide is 100% editable. Adapt it to your needs & capture your audience’s attention.
- 15. 0 20 40 60 80 100 120 JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC In Percentage In Months Line Chart This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 15
- 16. 0 5 10 15 20 25 30 35 02-05-2018 06-05-2018 12-05-2018 16-05-2018 20-05-2018 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Radar Chart This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product 02 16
- 18. 18 Our Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goals
- 19. Our Team 19 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Anita Hansen CEO Mary Tucker Finance Manager John Daniel Product Manager Riya Smith Director
- 20. 20 Values Client This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Audiences This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Preferred By Many This slide is 100% editable. Adapt it to your needs and capture your audience's attention. About us
- 21. Our Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 03 02 04 01 21
- 22. Bulb Or Idea This slide is 100% editable. Adapt it to your needs & capture your audience’s attention. This slide is 100% editable. Adapt it to your needs & capture your audience’s attention. This slide is 100% editable. Adapt it to your needs & capture your audience’s attention. This slide is 100% editable. Adapt it to your needs & capture your audience’s attention. 22
- 23. 23 Address: # street number, city, state Contact Numbers: 0123456789 Email Address: emailaddress123@gmail.com Thank You