Market Segmentation Process Steps PowerPoint Presentation Slides
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The document outlines the market segmentation process for a company, detailing various steps including customer needs assessment, segmentation layout, targeting, and positioning strategies. It covers evaluations based on demographic, geographic, psychographic, and behavioral factors to effectively identify and reach target markets. Additionally, the document presents frameworks for competitive analysis and strategic positioning to enhance market effectiveness.
Market Segmentation Process Steps PowerPoint Presentation Slides
- 1. Your Company Name Market Segmentation Process Steps Your company name
- 2. www.company.com o Market Segmentation Evaluation o Understand The Customer Needs o Customer Segmentation Layout o Market Targeting o Market Positioning o Positioning Strategies o Product Positioning o Competitor Positioning o Competitive Landscape o Strategic Positioning o Product Positioning- Perceptual Map Table Of Content 2
- 3. Market Segmentation Consumer Markets o Brand Loyalty -Your Text Here o Benefits Sought -Your Text Here o User Status -Your Text Here o Usage Rates -Your Text Here o Occasion -Your Text Here o Readiness to Buy -Your Text Here Behavioral o Region -Your Text Here o Country -Your Text Here o Population -Your Text Here o Climate -Your Text Here Geographic o Age -Your Text Here o Gender -Your Text Here o Ethnicity -Your Text Here o Nationality -Your Text Here o Occupation -Your Text Here o Income -Your Text Here o Family Size -Your Text Here Demographic o Lifestyle -Your Text Here o Personality -Your Text Here o Values -Your Text Here o Interest -Your Text Here Psychographic Market Segmentation Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements www.company.com 3
- 4. Market Segmentation Business Markets o Industry - Your Text Here o Company Size - Your Text Here o Location - Your Text Here Demographics o Technology - Your Text Here o User/ Non User Status - Your Text Here o Customer Capabilities - Your Text Here Operating Variable o Purchasing Function - Your Text Here o Power Structure - Your Text Here o Nature of Existing Capabilities - Your Text Here Purchasing Approaches o Urgency - Your Text Here o Specific Application - Your Text Here o Size of Order - Your Text Here Situational Factors o Buyer Seller Similarity - Your Text Here o Attitude towards Risk - Your Text Here o Loyalty - Your Text Here Personal Characteristicsz www.company.com 4 Segmentation is done on the basis of the mentioned parameters, you can fill in the details as per the requirements
- 5. Market Segmentation Evaluation Segment Size & Growth Potential Confectionary, 45 Milk Products, 65 Beverages, 35 Nutrition & Healthcare, 40 Net Profit 15 17 18 12 30 10 29 22 10 25 21 14 5 30 32 17 Confectionary Milk Products Beverages Nutrition & Health Care In USD Millions Q1 2016 Q2 2016 Q3 2016 Q4 2016 Market Sales www.company.com 5
- 6. Market Segmentation Evaluation Company’s Core Competency Substitutes SBO: Reward diversity and be specific about the results you want to achieve with design. D: Be confident about your prices and prove your worth. Bargaining Power of Buyers SBO: Lead inquiries with a budget range. D: Diversity your income stream. Bargaining Power of Suppliers SBO: Don’t judge a designer by the presence of Apple stuff and use of trendy terms. D: Try new technologies and learn continuously. Barriers to Entry SBO: Seek to develop long-term relationships with designers you hire. D: Seek to objectivity prove the quality of your work. Intensity of Rivalry SBO Look for more than just a cheap quote. D Be a champion & play nice. www.company.com 6 Its a framework for defining & analyzing the various resources of a company which distinguishes them in the market place.
- 7. Market Segmentation Evaluation Company’s Core Competency Bargaining power of suppliers Bargaining power of buyers Substitutes Barriers to entry Intensity Of Rivalry 01 Barrier 01 Barrier 02 02 Substitutes 01 Substitutes 02 03 Power 01 Power 02 04 Power 01 Power 02 www.company.com 7 Its a framework for defining & analyzing the various resources of a company which distinguishes them in the market place.
- 8. Market Segmentation Evaluation Company’s Core Competency Leadership This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. Management This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. Analytical This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. Relationships This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. Competency Framework www.company.com 8 Its a framework for defining & analyzing the various resources of a company which distinguishes them in the market place.
- 9. www.company.com 9 Understand your customer : Are they a small private company or a big MNC? What they do : Understand their occupation & interest? When they buy : Understand the purchasing cycle of your customer How they buy : Website, App, in-person? What they expect of you: if your customers expect reliable delivery & you don't disappoint them, you stand to gain repeat business Understand The Customer Needs
- 10. www.company.com 10 Understand The Customer Needs Understand your customer : Are they a small private company or a big MNC? What they do : Understand their occupation & interest? When they buy : Understand the purchasing cycle of your customer How they buy : Website, App, in-person? What they expect of you: if your customers expect reliable delivery & you don't disappoint them, you stand to gain repeat business
- 11. Customer Segmentation Layout Target Market Not Tried Neutral Favorable Opinion Rejecter Not Yet Repeated Repeated Unaware Aware Light User Heavy UserRegular User Negative Opinion Switcher Loyal To Brand Loyal To Other Brand 3.25 Million Tried 15 Million 100% 1.9 Million 1.75 Million 1.35 Million 0.35 Million 0.65 Million 0.35 Million 0.15 Million 0.75 Million 1 Million 0.10 Million 0.15 Million 0.75 Million 0.05 Million 0.15 Million 0.55 Million Market Size www.company.com 11
- 12. Targeting Strategy TargetMarket Product Differentiated Concentrated Undifferentiated Micro Marketing o This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. o This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. Rationale behind the strategy: www.company.com 12
- 13. Market Positioning Description of the product What is It The market for targeting Target Segment The market that you compete in Market Category If customers are not using your product, then what are they using Competitive Alternatives Key Benefit Biggest benefit that the target market derives from your offering Attributes which sets you apart Primary Differentiation www.company.com 13
- 14. Positioning Strategies-Consumer Durable Sector o This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. o This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. Rationale behind the strategy: Benefit Communicating the benefits of a product i.e. highlighting the most powerful attributes Corporate Identity Positioning a brand using the well established identity of the firm Competitive Differentiating your offering and creating value for the market Surrogate Positioning the intangible aspects of the brand Lifestyle Positioning a brand as a lifestyle contemporary or futuristic www.company.com 14
- 15. www.company.com 15 Positioning Strategies – Service Sector User Positioning the service for a specific target group of users Category Company positions itself as a category leader & becomes synonymous with the service Application The service is positioned as best for certain application Attribute Positioning the service based on its certain attributes Quality/ Price Positioning the service as it is possessing a certain quality standard at a particular price Among the five strategies, highlight the one you would like to choose for your product and explain in the detail the rationale behind the strategy you opted in the comment box.
- 16. Product Positioning Competitive Advantage Company Standing Competitor Standing Importance of Improving Standard Affordability & Speed Competitors Ability to Improve Standing Recommended Action Technology 8 8 Low Low Medium Hold Cost 6 8 High Medium Medium Monitor Quality 8 6 Low Low High Monitor Service 4 3 High High Low Invest www.company.com 16 Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements
- 17. Competitor Positioning Own Company, 56 Competitor 1, 21 Competitor 2, 16 Competitor 3, 11 0 10 20 30 40 50 60 Own Company Competitor 1 Competitor 2 Competitor 3 Company Growth(%) 51 17 20 12 Own Company Competitor 1 Competitor 2 Competitor 3 www.company.com 17
- 18. Competitive Landscape Competitors Market Leader Challenger Niche Competitor Explanation Own Business Good Service Small product range Competitor 1 Good Service Competitor 1 provides maximum flexibility Competitor 2 Good Service Competitor 4 provides maximum flexibility Competitor 3 Good Service Small product range Competitor 4 Good Service Small product range Other Good Service Competitor 4 provides maximum flexibility www.company.com 18
- 19. Strategy Positioning Differentiation o Competitor 1 o Competitor 2 Comprehensive Cost Leadership o Competitor 3 o Competitor 4 Comprehensive Cost Leadership o Competitor 3 o Competitor 4 Cost Advantage Singularity from the buyer’s point of view EntireIndustryLimitedToOneSegment Strategic Advantage o Competitors are located in four areas o Each competitor attempts to influence the market according to his needs. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Strategic Target www.company.com 19
- 20. Product Positioning: Perceptual Map High Low High Price Quality o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. www.company.com 20 Move the circles as per your product’s price & quality positioning in the market.
- 21. www.company.com 21 Time for a break grad a cup of coffee Coffee Break
- 23. Clustered Column 0 10 20 30 40 50 60 70 80 90 100 Jan Feb Mar Apr SalesinPercentage(%) Financial Year 2017 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. o Product 01 0 10 20 30 40 50 60 70 80 90 100 Jan Feb Mar Apr Salesinpercentage(%) Financial Year 2017 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. o Product 02 www.company.com 23
- 24. www.company.com 24 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2015 2016 2017 Bar Graph This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 25. Donut Pie Chart % 40% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. % 70% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. % 80% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. www.company.com 25
- 26. www.company.com 26 0 20 40 60 80 100 90% 60% 90% 100% 70% 80% 90% 70% Radar Chart This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o Product 02
- 27. Stock Chart 0 10 20 30 40 50 60 70 0 20 40 60 80 100 120 140 160 FY '14 FY '15 FY '16 FY '17 FY '18 Volume Open Low High Close o Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. www.company.com 27
- 28. www.company.com 28 0 10 20 30 40 50 60 70 80 90 100 Q1 Q2 Q3 Q4 Unit Count Stacked Bar This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 29. Donut 35% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 20% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 8% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 10% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 18% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 11% www.company.com 29
- 30. www.company.com 30 0 10 20 30 40 50 60 70 80 90 100 2014 2015 2016 2017 Profit(inPercentage) Combo Chart This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 31. Scatter Chart 12 10 30 50 48 43 25 23 $0.00 $10.00 $20.00 $30.00 $40.00 $50.00 $60.00 0% 10% 20% 30% 40% 50% Inprice 5% 15% 20% 22% 32% 40% 46% 35% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. o Product 01 www.company.com 31
- 32. www.company.com 32 0 20 40 60 80 100 120 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec InPercentage Line Chart This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 33. Stacked Column 30 40 60 60 65 20 40 80 85 50 70 40 70 76 30 60 65 95 0 10 20 30 40 50 60 70 80 90 100 FY 10 FY 11 FY 12 FY 13 FY 14 FY 15 FY 16 FY 17 FY 18 SalesinPercentage(%) o Product 01 o Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. www.company.com 33
- 34. www.company.com 34 0 10 20 30 40 50 60 70 80 90 100 DecNovOctSepAugJulJunMayAprMarFebJan FY ‘2017Sales in percentage (%) Area Chart This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 35. Scatter Chart 0 5 10 15 20 25 30 35 FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 FY 09 FY 10 FY 11 FY 12 Inpercentage In Years 30% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. o Product 01 www.company.com 35
- 36. www.company.com 36 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FY01 FY02 FY03 FY04 Inpercentage 100% Stacked Line This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 37. High–Low–Close Chart 0 10 20 30 40 50 60 70 0 20 40 60 80 100 120 140 160 1/5/2017 1/6/2017 1/7/2017 1/8/2017 1/9/2017 Volume Volume High Low Close o Product 01 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. www.company.com 37
- 39. 01 Vision 02 Mission 03 Goal Our Mission www.company.com 39 This is a representative image, and should be replaced by your own image. Just right click and replace image. This is a representative image, and should be replaced by your own image. Just right click and replace image. This is a representative image, and should be replaced by your own image. Just right click and replace image.
- 40. Amanda Clark This is a representative image, and should be replaced by your own image. Just right click and replace image. Web Designer John carter This is a representative image, and should be replaced by your own image. Just right click and replace image. CEO Jessica Parker This is a representative image, and should be replaced by your own image. Just right click and replace image. Sales Marketing Our Awesome Team www.company.com 40
- 41. www.company.com 41 Target Audiences This is a representative image, and should be replaced by your own image. Just right click and replace image. Preferred By Many This is a representative image, and should be replaced by your own image. Just right click and replace image. Valued Clients This is a representative image, and should be replaced by your own image. Just right click and replace image.
- 43. Comparison Negative Factors o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Positive Factors o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.company.com 43
- 44. o 100 products o Unlimited content pages o 1 image per product o 100 MB storage Package 01 Free o 500 products o Unlimited content pages o 3 images per product o 500 MB storage Package 02 $100 o 1000 products o Unlimited content pages o 5 images per product o 1000 MB storage Package 03 $300 Financial www.company.com 44
- 45. www.company.com 45 You were born to win, but to be a winner, you must plan to win, prepare to win and expect to win. -Zig Ziglar Quotes This is a representative image, and should be replaced by your own image. Just right click and replace image.
- 46. Dashboard %75 High This slide is 100% editable. Adapt it to your needs and capture your audience's attention. %55 Medium This slide is 100% editable. Adapt it to your needs and capture your audience's attention. %25 Low This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.company.com 46
- 47. Timeline This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2014 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 20172015 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.company.com 47
- 48. Location United States China This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.company.com 48
- 49. Venn This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. 01 0302 www.company.com 49
- 50. Mind Map Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here www.company.com 50
- 51. Silhouettes 01 Silhouettes 02 Silhouettes 03 Silhouettes This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.company.com 51
- 52. Hierarchy Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here www.company.com 52
- 53. www.company.com 53 o This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. o This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. Post It
- 54. Magnify Glass This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.company.com 54
- 55. Puzzle 01 02 03 04 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.company.com 55
- 56. www.company.com 56 o This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. o This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. Bulb Or Idea
- 57. www.company.com 57 Thank you for watching! Address # street number, city, state Contact Numbers: 0123456789 Email Address: emailaddress123@ gmail.com