Competitive Analysis Module PowerPoint Presentation Slides
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The document details a comprehensive competitive analysis module highlighting key national and international competitors, their market share, financial performance, and various product comparisons. It includes insights into strengths and weaknesses of competitors, market positioning strategies, and customer understanding through surveys and social media analysis. Additionally, it provides editable slides for visual presentations of data and strategic insights.
Competitive Analysis Module PowerPoint Presentation Slides
- 2. Identification Competitor A Competitor B Competitor C Competitor D Key National Competitors Your Text Here Your Text Here Your Text Here Your Text Here Competitor I Competitor J Competitor k Competitor L Substitutes Your Text Here Your Text Here Your Text Here Your Text Here Competitor E Competitor F Competitor G Competitor H Key International Competitors Your Text Here Your Text Here Your Text Here Your Text Here Competitor M Competitor N Competitor O Competitor P New Entrants Your Text Here Your Text Here Your Text Here Your Text Here 2
- 3. Logos of Competitors This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 3
- 4. Comparison - Based On Criteria Criteria Revenue Profit Market Share Main Activity Number of Employees Product Quality Insert your own text Revenue Competitor A Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Competitor B Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Competitor D Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here 4
- 5. Losing Market Share Giving Market Share A B D C 0 10 20 30 40 50 60 Market Share (%) AverageMarketGrowth 20 15 10 0 -5 5 CompanyGrowth(%) o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Competitor Positioning 5
- 6. Competitor Ranking Competitor A Competitor B Competitor C Market Leader This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 6
- 7. Competitor Revenue & Profit o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2.3 2.1 1.7 3.2 2.1 3.5 1.3 2.4 1.7 3.4 Competitor A Competitor B Competitor C Competitor D Competitor E Revenue Profit 7
- 8. 0 10 20 30 40 50 60 70 1 2 3 4 YourFigures(C,$,%) Development (Market Share & Share Revenue) Competitor 2 Own Business Competitor 1 Competitor 3 Competitor 4 Competitor 5 Other 8
- 9. 0 20 40 60 80 2020 2021 2022 2023 2024 2025 2026 Sales Development of Industry Placeholder1 Placeholder2 2020 2021 2022 2023 2024 2025 2026 Performance Indicators Sales 0,5 1,0 1,5 2,0 2,5 3,0 3,5 Sales Development Placeholder 1 Placeholder 2 Competitor 3 65 10 10 10 Revenue Own Company C.1 C.4 C.2 65 10 10 10 Sales Own Company C.1 C.4 C.2 Competitor Analysis 9
- 10. Main Competitors Product x Competitor 1 Competitor 2 Competitor 3 Competitor 4 Turnover € 100 million € 100 million € 100 million € 100 million Top Product Sample Product Sample Product Sample Product Sample Product Employees 100 100 100 100 Competitor Description 10
- 11. Knowledge On Our Competitors ▪ Product 1 ▪ Product 2 ▪ Product 3 Products ▪ Service guaranteed only year after purchase ▪ Service characteristic 2 ▪ Service characteristic 3 Services ▪ Expansion ▪ Strategy 2 ▪ Strategy 3 Strategy ▪ Competitors offer high quality ▪ Quality Feature 2 ▪ Quality Feature 3 Quality ▪ The prices very depending on the season ▪ Price 2 ▪ Price 3 Prices ▪ Phase enter descriptions & notes here Other 11
- 12. Internal/ External Competitor Portfolio Analysis Category Criteria (Areas of Observation) Comments on the Strengths & Weakness of the Unite to be Tested Competitor 4 Poor Equal Better 1 2 3 4 5 6 7 8 9 Market Marketing & Sales - Sales Structure/ Locations - Price/ Performance Rtio - Product Quality - Cost Structure/ Cost Advantage - Enterprise - Finances Liquidity - Cost Development - Staff Working Climate - Staff Training & Education - Overall Assessment - - 12
- 13. Market AttractivenessLowHigh Weak StrongGlobal Market Share Competitor 2 My Business Competitor 1 Competitor 3 Competitor 4 Competitor 5 Other 13
- 14. Sales Performance Of Competitors 37 47 12 32 28 0 25 50 Competitor 4 Competitor 3 Competitor 2 Competitor 1 Own Business 2013 7 20 25 48 34 0 25 50 Competitor 4 Competitor 3 Competitor 2 Competitor 1 Own Business 2014 38 15 36 20 45 0 25 50 Competitor 4 Competitor 3 Competitor 2 Competitor 1 Own Business 2015 € / $ MIO. / % This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 14
- 15. Strategic Positioning Strategic Advantage 02 o Competitors are located in four areas o Each competitor attempts to influence the market according to this needs o … Strategic Target 03 Focus on Priorities Limitedto oneSegment o Competitor 5 o Other Comprehensive Cost Leadership01 Differentiation o Competitor 1 o Competitor 2 o Competitor 3 o Competitor 4 Entire Industry Singularity from the buyer’s point of view Cost Advantage 15
- 16. Assessment & Market Position Of Competitors’ Product/ Product Range Product x Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Design Price Performance Quality Additional Functions Equipment Expected Product Service Life Overall Assesment 6 3 4 3 3 16
- 17. Market Segmentation Factors Own Business Competitor 1 Competitor 2 Competitor 3 Age (in years) 20-30 30-35 25-40 20-35 Gender (M/ F) Both Both Female Both Income (in lakhs) 0-15 7-10 2-15 0-10 Employment Students/ Employed Employed/ Business Students/ Employed/ Business Students/ Employed/ Business 17
- 18. Competitors’ Average Price/ Product This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 4 5.4 2.3 3.8 3 Company Company Company Company Company € / $ o Prices of the product line are constantly developing o Competitive products have an average price of 2.00 € 18
- 19. Competitive Advantage Advantage 1 Competitors who Could Catch up To - dos in order to maintain the advantage Additional investment costs Project planning Competitor 2 Reason: High financial Budget Competitor 1 Reason: High financial Budget ADVANTAGE 19
- 20. Other Corporate Strategy Main Competitors Strength Weakness OwnCompanyCompetitors Strategy: Emphasizing the Strengths o Emphasize strength o Highlight benefits for customer o … o Evaluate weakness as irrelevant o Devalue importance for customer benefits o Compensate weakness with strength o … Strategy: Downgrade / Devalue Strategy: Downgrade / Devalue o Evaluate weakness as irrelevant o Devalue importance for customer benefits o Compensate weakness with strengths o Identity methods to counteract o … Strategy: Emphasizing Weakness o Overemphasize weakness o Emphasize a disadvantage for competitors on the market o Highlighting negative impact on customer benefits o … 20
- 21. Social Media Analysis How Many Competitors Use Social Media Channels? o Facebook is used by Competitor XY o XY can be found on LinkedIn 7 5 4 3 Facebook Linkedin You Tube Twitter 21
- 22. Overview Of Main Competitors Competitors Market Leader Challenger Niche Competitor Explanations Own Business o Good service o Small product range o We provide maximum flexibility Competitor 1 o Good service o Small product range o Competitor 1 provides maximum flexibility Competitor 2 o Good service o Small product range o Competitor 2 provides maximum flexibility Competitor 3 o Good service o Small product range o Competitor 3 provides maximum flexibility Competitor 4 o Good service o Small product range o Competitor 4 provides maximum flexibility Competitor 5 o Good service o Small product range o Competitor 5 provides maximum flexibility Other o Small product range o Flexibility o Insufficient service 22
- 23. Survey Customer Video Contest Customer Surveys Product Testers Acquisition Idea Collection Monitoring Activity Analysis 23
- 24. 24 o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Coffee Break 10:15 To10:30 15 min
- 26. Donut Pie Chart o Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o Product 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o Product 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o Product 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 20% 08% 15% 26% 18% 26
- 27. Bubble This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 4% 14% 19% 23% 30% 40% 45% 30% Dollar(InThousand) (In Percentage) 15 10 35 55 40 43 22 19 $0.00 $10.00 $20.00 $30.00 $40.00 $50.00 $60.00 0 5 10 15 20 25 30 35 40 45 50 o Product 01 o Product 02 27
- 28. Stacked Column 45 65 80 100 120 140 160 180 200 220 240 270 60 85 100 130 150 180 220 250 290 320 350 400 0 100 200 300 400 500 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Sales(InPercentage) o Product 01 o Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 28
- 29. Clustered Column This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Profit(Inpercentage) 50 30 60 40 0 10 20 30 40 50 60 70 Jan Feb Mar Apr Profit(Inpercentage) 28 35 43 56 0 10 20 30 40 50 60 70 Jan Feb Mar Apr o Product 01 o Product 02 29
- 30. Column Chart 80 100 150 180 210 220 100 150 200 230 270 350 0 50 100 150 200 250 300 350 400 450 500 550 600 2012 2013 2014 2015 2016 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 30
- 31. Area Chart 0 5 10 15 20 25 01-01-2013 01-01-2014 01-01-2015 01-01-2016 01-01-2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 31
- 33. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission 33
- 34. Our Team JohnSmith This slide is 100% editable. Adapt it to your needs and capture your audience's attention. General Manager AnitaDoe This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Editor TomasCross This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Graphic Designer 34
- 35. About Our Company o This is a representative image, and should be replaced by your own image. Just right click and replace image. o This is a representative image, and should be replaced by your own image. Just right click and replace image. 35
- 36. Our Main Goal o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Commitment& Dedication o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Reliability SuperiorQuality o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 36
- 37. 85% $659 Million This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 75% $456 Million This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 60% $340 Million This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Financial 37
- 38. Comparison Female Accounts o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 80% Male Accounts o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. o This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 70% 38
- 39. Dashboard Low 0 100 50 30% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Low Low Medium 0 100 50 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Medium 50% 39
- 40. Our Target 01 02 03 04 Your Text Here 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 40
- 41. Puzzle This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 41
- 42. In Order To Inspire People, That’s Going To Have To Come From Somewhere Deep Inside Of You. …Jeff Weiner Quotes 42
- 43. Location 80% 70% 50% 60% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Canada Russia Australia Brazil 43
- 44. Important Notes This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 44
- 45. Time line This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2013 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2015 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2014 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018 45
- 46. Lego 03 02 04 0501 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 46
- 47. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Hierarchy John carter Manager Carol Parker Editor Marry Carol Sales & Marketing Jena Doe Graphic Designer This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Jack Taylor Web Designer 47
- 48. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.05 Mind Map 48
- 49. Silhouettes This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 49
- 50. Matrix This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. LowHigh Low High 50
- 51. Circular 01 0204 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 51
- 52. Veen 01 02 03 04 05 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 52
- 53. Magnifying Glass This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 53
- 54. Bulb & Idea 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 Idea 54
- 55. Address: # street number, city, state Contact Numbers: 0123456789 Email Address: emailaddress@123.com Thank You 55