Customizer mailing list
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The document discusses an email marketing system called The Customizer. It allows users to create mailing lists, edit email bodies, and integrate with databases. The Customizer offers both hosted and ASP/SaaS options. It provides default features like an HTML editor, periodic sends, and reporting. Customizable features include sub-lists based on database categories and website tracking integration.
Customizer mailing list
- 2. • Mail sender engine – Feature min: • Contacts editor • Mail body editor – Type • Hosted package • ASP / SaS • Mail campaign setup – Contacts – Mail body • Database integration
- 3. Email list campaign sign-up.to Engine / list manager mailchimp campaignMonitor system phpList iContact mailman Hosted package ASP / SaS dotmailer majordomo constant contact verticalResponse madMini customization Contacts list customize Email Body Test / send feedback reporting G Analytics Email report Website integr. report
- 4. System, ASP / SaS – costs, € monthly Pay-as-you-go 25k 50k 25k 50k sign-up.to 290 523 mailchimp 109 181 362 campaignMonitor 181 363 148 367 iContact 108 260 dotmailer 352 581 constant contact 109 verticalResponse 109 145 217 363 madMini 138 average 159,4 256,3 224,5 418,3
- 5. Mail content vs Web content Mail server client client client img link Web server Google browser Analytics
- 6. Newsletter customizer • Default features – User integration – HTML editor – Send test – Periodical send – Web content integration – mail campaign based – Subscribe / unsubscribe system – New users email (time based) – Hard bounces and soft bounces report – Opened email tracker • Custom features – Sub-mailing list by DB categories – Website landing page tracking – New articles send on subscribe – Time automated list