Cutting an issue
- 2. WHAT IS THE DIFFERENCE BETWEEN A “PROBLEM” AND AN “ISSUE”?
- 3. A problem is something that you don’t like about the world, but that is seemingly too big to do something about (example: pollution). An issue is a solution or partial solution to a problem (example: stopping a specific source of water pollution).
- 4. CRITERIA FOR CUTTING AN ISSUE
- 5. IT MUST RESULT IN A REAL IMPROVEMENT IN PEOPLE’S LIVES.
- 6. IT MUST GIVE PEOPLE A SENSE OF THEIR OWN POWER. Image: Attribution, Non-commercial, Share Alike - Creative Commons license by BC Gov Photos http://www.flickr.com/photos/bcgovphotos/
- 7. IT MUST ALTER THE RELATIONS OF POWER.
- 8. IT MUST BE WORTHWHILE. image: Creative Commons Attribution-Share Alike 3.0 License http://panthera-lee.deviantart.com
- 9. IT MUST BE WINNABLE.
- 10. IT MUST BE WIDELY FELT. image: Creative Commons Attribution 2.0 Generic license. http://commons.wikimedia.org/
- 11. IT MUST BE DEEPLY FELT.
- 12. IT MUST BE EASY TO UNDERSTAND.
- 13. IT MUST HAVE A CLEAR TARGET.
- 14. IT MUST HAVE A CLEAR TIME FRAME THAT WORKS FOR YOU. image: Creative Commons, Attribution ShareAlike, http://www.flickr.com/photos/bogenfreund/
- 15. IT MUST BE NON-DIVISIVE. image: Creative Commons, by hang_in_there, http://www.flickr.com/photos/59632563@N04/
- 16. IT MUST BUILD LEADERSHIP. image: Creative Commons, by hang_in_there, http://www.flickr.com/photos/59632563@N04/
- 17. IT MUST SET YOUR ORGANIZATION UP FOR THE NEXT CAMPAIGN.
- 18. IT MUST HAVE A POCKETBOOK ANGLE. image: CC Attribution, ShareAlike, http://www.flickr.com/photos/stuartpilbrow/
- 19. IT MUST RAI$E MONEY.
- 20. IT MUST BE CONSISTENT WITH YOUR VALUES AND VISION.
- 21. For details, see this book.