SlideShare a Scribd company logo
twitter: @cstone_portal 
www.cubicstone.com 
© CSCampus Inc. All rights reserved.
Who we are: 
Cubicstone 
What we do: 
Cloud software and services 
Why it matters: 
Advanced technology at your reach 
Who we do it for: 
Private and public schools 
twitter: @cstone_portal 
www.cubicstone.com 
© CSCampus Inc. All rights reserved.
twitter: @cstone_portal 
www.cubicstone.com 
© CSCampus Inc. All rights reserved. 
01 
Content 
02 
Why Apps 
Matter 
03 
What is an 
App? 
04 
Content 
Inspiration & 
Ideas 
05 
Start Improving Your 
Content
twitter: @cstone_portal 
www.cubicstone.com 
© CSCampus Inc. All rights reserved. 
“In a recent study, schools 
rated their biggest challenge 
as ‘producing the kind 
of web content that 
engages’.” 
~Online Content Institute
There are only two 
ways for schools to break 
through in an environment 
that is unprecedented in 
its cacophony. they can be 
‘amazing’ or they can be 
useful. Instead of betting all 
your money on ‘amazing’, 
what if…you just focused 
on being useful? 
~Jay Baer 
twitter: @cstone_portal 
www.cubicstone.com 
© CSCampus Inc. All rights reserved.
“A relationship exists between placing a high priority on digital 
experience distribution and enrollment numbers. 76% of participants 
reporting healthy enrollment numbers in the most recent school year 
also put a high priority on digital experience creation. For schools 
that report declining enrollment growth, only 6% report digital 
experience creation as high priority.” 
~Demand Metric, The power of Digital Experiences in 2014 
twitter: @cstone_portal 
www.cubicstone.com 
© CSCampus Inc. All rights reserved.
twitter: @cstone_portal 
www.cubicstone.com 
© CSCampus Inc. All rights reserved. 
“People can get content 
anywhere - and they’re sick 
of it. Content fatigue creates 
a new roadblock, as massive 
amount of poorly developed, 
uninteresting content makes 
it more difficult to reach the 
good stuff.” 
~Gordon Locke
In our digital age, content overload has 
morphed from claustrophobia-inducing stacks of 
papers to perpetually-refreshing news feeds and 
ever-populating inboxes. Yes, content overload has 
gone digital, but that doesn’t make it any less 
daunting. And that feeling isn’t reserved just for the 
consumers of content, but for the schools who are 
creating and curating it as well. 
~Kara Burney 
twitter: @cstone_portal 
www.cubicstone.com 
© CSCampus Inc. All rights reserved.
twitter: @cstone_portal 
www.cubicstone.com 
© CSCampus Inc. All rights reserved. 
• Quizzes 
• Assessments 
• Surveys 
• Contests 
• Conversion Paths 
• Calculators 
• eBooks 
• Wizards 
• Configurators 
• eCatalogs 
• Interactive Papers 
• Look Books
twitter: @cstone_portal 
www.cubicstone.com 
© CSCampus Inc. All rights reserved. 
“We’re now trained to sample…our 
filters are strong, and our “easy meter” 
is on highest alert; if you’re going to 
make me really work for something, it 
had better be incredibly worth it… 
because I have no patience.” 
~Glenn Engler
twitter: @cstone_portal 
www.cubicstone.com 
© CSCampus Inc. All rights reserved.
twitter: @cstone_portal 
www.cubicstone.com 
© CSCampus Inc. All rights reserved.
twitter: @cstone_portal 
www.cubicstone.com 
© CSCampus Inc. All rights reserved.
twitter: @cstone_portal 
www.cubicstone.com 
© CSCampus Inc. All rights reserved.
twitter: @cstone_portal 
www.cubicstone.com 
© CSCampus Inc. All rights reserved.
twitter: @cstone_portal 
www.cubicstone.com 
© CSCampus Inc. All rights reserved.
It’s time to turn your content from “ho hum” to exciting with useful, 
relevant, engaging content. 
twitter: @cstone_portal 
www.cubicstone.com 
© CSCampus Inc. All rights reserved.
Digital touch points can drive 
admissions, lower costs, build school 
brands, and engender community loyalty. 
But to achieve these potential benefits, 
schools must deliver digital interactions 
that meet their community needs in easy 
and enjoyable ways. 
~Forrester Research, Top 10 Ways to Improve Digital 
Experiences 
twitter: @cstone_portal 
www.cubicstone.com 
© CSCampus Inc. All rights reserved.
More frequent visitors. More engagement. 
More admissions. 
➡Create engaging app-like experiences quickly 
➡Pass segmentation and community building data in and out 
➡Test and optimize alternatives 
➡Save time, money and resources 
According to third-party research: 73% of 
our customers double their online activity; 
90% get positive ROI; and 95% would 
recommend us. Join them. 
twitter: @cstone_portal 
www.cubicstone.com 
© CSCampus Inc. All rights reserved.
twitter: @cstone_portal 
www.cubicstone.com 
Interactive Guide 
© CSCampus Inc. All rights reserved.
twitter: @cstone_portal 
www.cubicstone.com 
© CSCampus Inc. All rights reserved.
twitter: @cstone_portal 
www.cubicstone.com 
© CSCampus Inc. All rights reserved.
The smartest way to keep your community engaged and your 
Web Apps Secure Services 
Community 
Portal and 
School Site 
Wide range of 
Apps to meet 
your school’s 
needs 
Advanced 
encryption and 
security 
Managed and 
advanced 
services for 
your Apps 
technology working efficiently 
twitter: @cstone_portal 
www.cubicstone.com 
© CSCampus Inc. All rights reserved.

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Cutting Through the Clutter

  • 1. twitter: @cstone_portal www.cubicstone.com © CSCampus Inc. All rights reserved.
  • 2. Who we are: Cubicstone What we do: Cloud software and services Why it matters: Advanced technology at your reach Who we do it for: Private and public schools twitter: @cstone_portal www.cubicstone.com © CSCampus Inc. All rights reserved.
  • 3. twitter: @cstone_portal www.cubicstone.com © CSCampus Inc. All rights reserved. 01 Content 02 Why Apps Matter 03 What is an App? 04 Content Inspiration & Ideas 05 Start Improving Your Content
  • 4. twitter: @cstone_portal www.cubicstone.com © CSCampus Inc. All rights reserved. “In a recent study, schools rated their biggest challenge as ‘producing the kind of web content that engages’.” ~Online Content Institute
  • 5. There are only two ways for schools to break through in an environment that is unprecedented in its cacophony. they can be ‘amazing’ or they can be useful. Instead of betting all your money on ‘amazing’, what if…you just focused on being useful? ~Jay Baer twitter: @cstone_portal www.cubicstone.com © CSCampus Inc. All rights reserved.
  • 6. “A relationship exists between placing a high priority on digital experience distribution and enrollment numbers. 76% of participants reporting healthy enrollment numbers in the most recent school year also put a high priority on digital experience creation. For schools that report declining enrollment growth, only 6% report digital experience creation as high priority.” ~Demand Metric, The power of Digital Experiences in 2014 twitter: @cstone_portal www.cubicstone.com © CSCampus Inc. All rights reserved.
  • 7. twitter: @cstone_portal www.cubicstone.com © CSCampus Inc. All rights reserved. “People can get content anywhere - and they’re sick of it. Content fatigue creates a new roadblock, as massive amount of poorly developed, uninteresting content makes it more difficult to reach the good stuff.” ~Gordon Locke
  • 8. In our digital age, content overload has morphed from claustrophobia-inducing stacks of papers to perpetually-refreshing news feeds and ever-populating inboxes. Yes, content overload has gone digital, but that doesn’t make it any less daunting. And that feeling isn’t reserved just for the consumers of content, but for the schools who are creating and curating it as well. ~Kara Burney twitter: @cstone_portal www.cubicstone.com © CSCampus Inc. All rights reserved.
  • 9. twitter: @cstone_portal www.cubicstone.com © CSCampus Inc. All rights reserved. • Quizzes • Assessments • Surveys • Contests • Conversion Paths • Calculators • eBooks • Wizards • Configurators • eCatalogs • Interactive Papers • Look Books
  • 10. twitter: @cstone_portal www.cubicstone.com © CSCampus Inc. All rights reserved. “We’re now trained to sample…our filters are strong, and our “easy meter” is on highest alert; if you’re going to make me really work for something, it had better be incredibly worth it… because I have no patience.” ~Glenn Engler
  • 11. twitter: @cstone_portal www.cubicstone.com © CSCampus Inc. All rights reserved.
  • 12. twitter: @cstone_portal www.cubicstone.com © CSCampus Inc. All rights reserved.
  • 13. twitter: @cstone_portal www.cubicstone.com © CSCampus Inc. All rights reserved.
  • 14. twitter: @cstone_portal www.cubicstone.com © CSCampus Inc. All rights reserved.
  • 15. twitter: @cstone_portal www.cubicstone.com © CSCampus Inc. All rights reserved.
  • 16. twitter: @cstone_portal www.cubicstone.com © CSCampus Inc. All rights reserved.
  • 17. It’s time to turn your content from “ho hum” to exciting with useful, relevant, engaging content. twitter: @cstone_portal www.cubicstone.com © CSCampus Inc. All rights reserved.
  • 18. Digital touch points can drive admissions, lower costs, build school brands, and engender community loyalty. But to achieve these potential benefits, schools must deliver digital interactions that meet their community needs in easy and enjoyable ways. ~Forrester Research, Top 10 Ways to Improve Digital Experiences twitter: @cstone_portal www.cubicstone.com © CSCampus Inc. All rights reserved.
  • 19. More frequent visitors. More engagement. More admissions. ➡Create engaging app-like experiences quickly ➡Pass segmentation and community building data in and out ➡Test and optimize alternatives ➡Save time, money and resources According to third-party research: 73% of our customers double their online activity; 90% get positive ROI; and 95% would recommend us. Join them. twitter: @cstone_portal www.cubicstone.com © CSCampus Inc. All rights reserved.
  • 20. twitter: @cstone_portal www.cubicstone.com Interactive Guide © CSCampus Inc. All rights reserved.
  • 21. twitter: @cstone_portal www.cubicstone.com © CSCampus Inc. All rights reserved.
  • 22. twitter: @cstone_portal www.cubicstone.com © CSCampus Inc. All rights reserved.
  • 23. The smartest way to keep your community engaged and your Web Apps Secure Services Community Portal and School Site Wide range of Apps to meet your school’s needs Advanced encryption and security Managed and advanced services for your Apps technology working efficiently twitter: @cstone_portal www.cubicstone.com © CSCampus Inc. All rights reserved.