Twitter Team Work Session - Boost Up Efficiency and Effectiveness
0 likes388 views
The document outlines an agenda for a Twitter team work session to boost efficiency and effectiveness. The meeting aims to 1) review progress over the past 3 months, 2) identify tasks that can be eliminated or automated to save time, and 3) optimize Twitter strategies going forward. Specific topics of discussion include identifying the most effective activities, automating contests and follower tracking using tools, maximizing the value of management tools like HootSuite, and setting new goals for the next few months as a team.
Twitter Team Work Session - Boost Up Efficiency and Effectiveness
- 1. 1Twitter TeamWork Session –boost up efficiency and effectiveness
- 2. 2Meeting AgendaIntroduction - Overview, Pause, ReassessElimination & AutomationOptimizationWrap -up
- 3. 3Part IIntroduction - Overview, Pause, Reassess
- 5. 5Growth rate over timeMonth 1Month 2Month 4Month 3
- 6. 6Discussion Topics: What worked? What has not?What has been surprising? (good and bad)
- 7. 7Part IIElimination & Automation
- 9. 9Discussion Topics: If you only had 2 hours a day for Twitter, what would you do? Which 20% of the actions are yielding 80% of the results?
- 10. 10Automation: Use tools to manage Twitter contestsTool selection should be based on the following KPI
- 11. 111. Tracking the number of entries/RTs Twapperkeeper.com allows users to create public “notebooks” to keep contests/campaigns or special deals in one place Create UNIQUE #hashtag for each contest
- 12. Set up archive folders in advance
- 13. Set specific time range to measure immediate effect 122. Tracking incremental growth of Followers Twitter Counter is already setup to record the growth of Followers over time. Simply click on the day of the contest and see the incremental growth 13Automation: Other time-saving tools
- 14. 14Advanced Twitter search engine. Dozens of filters enabled, bulk follow/unfollow enabled
- 15. 15Klout is an analytics tool that tracks user influence across the social web, HootSuite has embedded the Klout score (0 – 100) on its dashboard Follow back more! Use the Klout score to identify existing influencers, 1-click to Follow them back
- 16. 16Great research resource to identify niche experts and most popular lists and trending topics
- 18. 18Revisit HootSuite to maximize its valueAssign-ability
- 19. Hootlet bookmark
- 20. Keyword tracking
- 21. People’s Klout Score19Optimize Twitter contests
- 23. 21Law of the social web
- 25. 23Discussion Topics: What realistic goals can we aim for in the next few months? How can we divide and conquer as a team?
- 26. 24Thank you! Yuki ChowSenior StrategistTwitter: sn0wfl8keyuki.chow@icrossing.comPlease note all confidential client info has been removed from this presentation
Editor's Notes
- #11: http://tweetaways.com/http://www.tweetswin.com/new/http://rtcampaigns.com
- #12: www. twapperkeeper.com
- #13: http://twittercounter.com
- #14: http://tweetaways.com/http://www.tweetswin.com/new/http://rtcampaigns.com
- #15: http://twit.faxo.com/
- #17: http://listorious.com/tags/charity
- #19: http://blog.hootsuite.com/?s=assign