Continuous testing is an approach that aims to shift testing left and automate testing across the entire software development lifecycle. It involves automatically generating test cases from requirements, simulating test environments, accessing test data on demand, and integrating open source testing tools. Continuous testing helps ensure code quality, application quality, pipeline automation, and understanding of customer experience throughout development and delivery. Most companies currently cannot fully achieve continuous testing due to barriers like lack of test automation, slow testing bottlenecks, and complex testing tools.