Presentation on platforms
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The document outlines the features and usage of four major social media platforms: Facebook, LinkedIn, Twitter, and Instagram. It highlights the importance of engagement and effective communication on these platforms while providing do's and don’ts for each. Additionally, it mentions user statistics and advertising strategies relevant to businesses seeking to utilize these social networks.
Presentation on platforms
- 1. 4 Social Media PlatformsDaniel Ord Twitter: @danielord http://www.flickr.com/photos/nccarf_au/4744591409/sizes/l/
- 2. 1. Facebook 2. LinkedIn 3. Twitter 4. Instagram
- 3. Facebook
- 4. Facebook - the world’s largest social network
- 5. About Facebook World’s largest social network with more than 1 billion users. 1 billions users means very difficult maintain - lot’s of things change often. Source: Facebook September 2012
- 6. 3 pillars of Facebook News Feed Timeline Graph Search https://twitter.com/mashable/status/291245509031632896
- 7. News Feed https://twitter.com/mashable/status/291245509031632896
- 9. 74 % of Facebook users login daily Kilde: Facebook 2012
- 10. 70 % of global likes are in News Feed
- 11. On Phones 60 % of mobile likes are in News Feed 43 % of mobile comments are in News Feed Kilde: Facebook September 2012
- 12. Most important part of Facebook for organisations is the News Feed
- 13. Timeline https://twitter.com/mashable/status/291245509031632896
- 14. Facebook Pages Timeline with updates that go to the News Feed Cover Photo Apps
- 15. Timeline Newest layout focusses on exploration
- 16. Ads and the Timeline Only 20 % of global Facebook users see “unpaid” updates You can pay for more exposure with Promoted Posts and Sponsored Content Kilde: Facebook 2012
- 17. Promoted Posts Make a post stay in News Feed for longer
- 18. Sponsored Stories Show your Pages content as though is was a regular post, but as an ad - work for people who haven’t liked you page
- 19. Social Ads Social ads are very effective because people don’t see them as ads. They are content. You cannot “opt out” of social ads. Facebook is no longer an entirely free platform. You can still easily use it as such, but as with most things, you will get better results by spending a little on ads. http://www.flickr.com/photos/m0php/3357407602/sizes/l/
- 20. Graph Search https://twitter.com/mashable/status/291245509031632896
- 21. Search has finally come to Facebook
- 27. Do’s and Don’ts DO use Facebook to reach a wide audience DO use Facebook to allow people to join event - but don’t use as final sign-up page DO use Facebook before and after to discuss and communicate - less during DO plan content in advance DON’T expect Facebook to “run itself” - it takes work DON’T view Facebook as a marketing platform - it’s a 2-way platform
- 28. LinkedIn the pro social network
- 29. What is LinkedIn? A social network for “work” 175 mio. users 20 % jobseekers 80 % passive (in a job) Kilde: LinkedIn, Lars Ingerslev
- 30. The actually make money Where from? 20 % premium accounts 30 %“ads” 50 % recruitment Kilde: LinkedIn, Lars Ingerslev
- 31. It’s about visibility LinkedIn is a global phonebook - people use it seriously http://socialmediatoday.com/node/493633
- 32. Personal profile The core of LinkedIn Basis for your network Used for searching and finding Groups InMail (messages)
- 33. Groups Networking og knowledge sharing
- 34. Like the ICCA group ICCA Scandinavia Chapter
- 35. Company Profiles Sort of like Facebook Updates, followers and Insights Products and Services Job listings Events
- 36. Events (under More) Good way of getting attention
- 37. LinkedIn Ads LinkedIn Ads - “jobs, not demographic”, however... - Location - Company - Job title - School - Skills - Group - Gender - Age
- 38. LinkedIns annonceplatform - jobfunktion, ikke demografi
- 41. Do’s and Don’ts DO use LinkedIn to create discussion Groups DO use LinkedIn to find and reach people - to create a network DO use LinkedIn for visibility and availability DO use LinkedIn as a multi-tool to suit your purpose DON’T use LinkedIn like Facebook - it isn’t DON’T use LinkedIn without thinking it through - it might be the hardest platform to use
- 42. Twitter - an introduktion http://www.flickr.com/photos/eldh/5858249526/sizes/l/
- 43. So what is Twitter?
- 44. Twitter in short Twitter is a free “microblogging” service That means tiny messages of max 140 characters Public to everybody online Can be responded to and sent on to others Can contain text, links, photos and video. Chronological layout No “Facebook-comments” like function No preferential treatment to celebs or others Very conversational and real-time: Great for events
- 45. A Twitter stream
- 46. Looks a lot like Facebook, just has less “stuff”
- 48. A Twitter-profile Much less “stuff” than Facebook
- 49. ... such as all this
- 50. Twitter 288 million users worldwide - 3. largest social network Source: http://www.ibtimes.com/google-plus-becomes-worlds-no-2-social-network-after-facebook-knocking-twitter-1042956
- 51. Important terms Each message is a “tweet” (not “twit”) Hashtags Retweets Mentions Direct Message Followers and Following http://www.flickr.com/photos/netzkobold/3389655485/sizes/o/
- 52. Tweet
- 53. Hash tag (#)
- 54. Retweet (RT)
- 55. Mentions (@ + Navn)
- 56. Hashtags (#) Hashtags are ways on taking part in larger discussions Can be very useful Keep an eye on the discussion in real time We are using #ICCAscan today
- 57. Search hashtags via search.twitter.com or via free software
- 58. Do & Don’t DO use precise and active language DO share pictures and links DO remember that Twitter is about conversation DO use hashtags to join existing conversations and create new ones DON’T overuse hashtags! DON’T link Twitter to Facebook and crosspost automatically DON’T use Twitter for one-way broadcast DON’T expect to understand Twitter, if you don’t actually try and use it yourself
- 59. Instagram
- 60. Who’s on Instagram? - hands up
- 61. User count rising 100 mio. 100 75 50 25 30 mio. 0 March 2012 November 2012 Simple Measured Newsletter November 8th 201 & http://www.digitalbuzzblog.com/infographic-instagram-stats/ 2
- 62. A mobile, visual network
- 63. Desktop Profiles
- 64. Do & Don’t DO post right-now images and ideas DO follow others and engage DO search other hashtags DON’T overdo the hashtags DON’T “steal” other people’s content and post as your own DON’T post copyrighted material
- 65. Ask us! daniel@seismonaut.com Twitter: @danielord .com http://www.flickr.com/photos/stuckincustoms/2380543038/