Daniel.keifer.unit1.ip.pp
- 1. NorthwesternTechnologiesโ Social Media Solution By Daniel P Keifer
- 2. Why Should Northwestern Technologies Implement Social Media?
- 3. To remain competitive, NorthwesternTechnologies must integrate Social Media (Social CRM), as it is a growing influence in the B2B landscape. โข โNearly half of firms today are now investing in social tools in their organization.โ (Hinchcliffe, 2011) This number is far behind the number of other industriesโ and individual consumersโ use of Social CRM. โข NorthwesternTechnologies must utilize to the same Social Media platforms as potential consumers and B2B contacts. โข Customers have the power to spread their disapproval of a product or service using Social Media outlets. Therefore, NorthwesternTechnologies should move towards becoming a Social Business. โOrganizations must adapt to the evolving marketplace to succeed.โ (Hinchcliffe, The "Big Five" IT trends of the next half decade: Mobile, social, cloud, consumerization, and big data, 2011)
- 4. Understand the evolving Social business direction the IT industry is trending. โข โThe connection of social media and data is one of the most profound, important, and high value relationships, as the world is just beginning to perceive.โ (Hinchcliffe, The promise and challenges of Benioff's social enterprise vision, 2011)This thought process must be incorporated from the top level downward to all employees.
- 5. โข Social CRM can provide a โvirtuous cycleโ in the customer experience; โ . . . engagement, mutual support, value exchange, and viral advocacy.โ (Hinchcliffe,As customer engagement evolves, Social CRM poised for major growth, 2011) โข The increasing trend of businesses embracing Social Media suggest a โ . . . bright future for business and society.โ (Kirkpatrick, 2011) โข Social Media is vital to brand awareness! (Spreadfast)
- 6. Why Should NorthwesternTechnologies explore a Social Campaign? โข Both consumers and employees alike have embraced Social Media trends, therefore, NorthwesternTechnologies should โ . . . get out of their wayโor learn to embrace them.โ (Kirkpatrick, 2011) โข Along with cloud computing, next generation mobility, consumerization, and big data, Social Media is among the top five trends affecting the IT industry today. (Hinchcliffe, The "Big Five" IT trends of the next half decade: Mobile, social, cloud, consumerization, and big data, 2011)
- 7. โข NorthwesternTechnologies must maintain a competitive edge as 69% of large companies are increasing staffing for social media in 2014 and 42% of large companies plan to use new Social Media outlets in 2014. (Spreadfast) โข 75% of companies claim to see quantifiable benefits (non-revenue), while 50% experience gains in market shares and operating margins. (Cheang, 2013) โข Social Media Metrics that should be measured:
- 8. NorthwesternTechnologies has the opportunity to hold a competitive edge on its competitors by becoming a Social Enterprise while building brand awareness, and increasing revenue.
- 9. โข Social Media is being used by companies, their employees, and customers, therefore, Northwestern Technologies should implement a strategic and aggressive Social Media Campaign. โข Social integration is vital in developing brand awareness that results in loyal customer retention. This is achieved by developing a social customer engagement environment. โข The proper Social Media strategy is essential for the future growth of Northwestern Technologies and reaping the benefits of heightened brand awareness and increased revenue.
- 10. References: โข Cheang, L. S. (2013, October 10). Social Business Adoption:Why bother? Retrieved February 1, 2015, from Slideshare: http://www.slideshare.net/ISS-NUS/social-business-adoption-why-bother โข Hinchcliffe, D. (2011, September 9). As customer engagement evolves,Social CRM poised for major growth. Retrieved February 1, 2015, from ZD Net: http://www.zdnet.com/article/as-customer-engagement-evolves-social-crm-poised-for- major-growth/ โข Hinchcliffe, D. (2011,August 27). Social business holds steady gap behind consumer social media. Retrieved February 1, 2015, from ZDNet: http://www.zdnet.com/article/social-business-holds-steady-gap-behind-consumer-social-media/ โข Hinchcliffe, D. (2011,October 2). The "Big Five" IT trends of the next half decade: Mobile, social, cloud, consumerization, and big data. Retrieved February 1, 2015, from ZD Net: http://www.zdnet.com/article/the-big-five-it-trends-of-the-next-half- decade-mobile-social-cloud-consumerization-and-big-data/ โข Hinchcliffe, D. (2011, September 1). The promise and challenges of Benioff's social enterprise vision. Retrieved February 1, 2015, from ZD Net: http://www.zdnet.com/article/the-promise-and-challenges-of-benioffs-social-enterprise-vision/ โข Kirkpatrick, D. (2011, September 7). Social Power -and the Coming-Coporate Revolution. Retrieved February 1, 2015, from Forbes: http://www.forbes.com/forbes/2011/0926/feature-techonomy-social-power-corporate-revolution-kirkpatrick.html โข Spreadfast. The 2014 State of Enterprise Social Marketing Report. Spreadfast.