Data Aggregation And Reduction (downloadable)
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The WidgeCorp data aggregation report compares travel times, means of transportation, and household income between the 60614 area and the U.S. It finds that the 60614 population has slightly longer commute times and a higher reliance on public transportation, as well as a more stable and younger demographic. The conclusion suggests focusing vending routes around public transportation and aligning marketing efforts with the characteristics of smaller, younger family units in the area.
Data Aggregation And Reduction (downloadable)
- 1. WidgeCorp Data Aggregation and Reduction Report Mark Carlson P2IP MGM600-0802B-04
- 2. Introduction U.S. and 60614 Variables Compared Travel time to work Population Means of Transportation Household income percentages Conclusion
- 3. Travel Time to Work Slightly longer commute times for 60614
- 4. Population More stable population than U.S.
- 5. Means of Transportation to Work Public transportation used more with 60614
- 6. Household Income Percentage (2000) ages percentage percentage 60614 U.S. ages Box Plot Key Young household for 60614 <75+ 65-74 54-64 45-54 35-44 25-34 <25 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 <75+ 65-74 54-64 45-54 35-44 25-34 <25 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27
- 7. Conclusion For the 60614 Chicago market Focus vending routes around public transportation Keep marketing aligned with 60614 Smaller, younger family units
- 8. References CTU Online. (2008). Phase 2 course material text . Colorado Springs, CO: CTU Online. Retrieved June 5, 2008, from CTU Online, Virtual Campus, MGM600-0802B-04: Applied Managerial Decision-Making. https://campus.ctuonline.edu Lind, D., Marchal, W., Wathen, S. (2008). Statistical techniques in business & economics. (13 ed.). New York, NY: McGraw-Hill Irwin. Summary reports. (n.d.). Retrieved March 3, 2006, from the Free Demographics Service on the American Marketing Association Web site: http://www.marketingpower.com/content753.php Yale University Department of Statistics (n.d.). Boxplot . Retrieved June 9, 2008 from http://www.stat.yale.edu/Courses/1997-98/101/boxplot.htm