Data analytics for web
- 1. DATA ANALYTICS FOR WEB - By Sai Prasad Mishra
- 2. WebAnalytics ■ Web analytics is the measurement and analysis of data to inform an understanding of user behavior across web pages. ■ Analytics platforms measure activity and behavior on a website, for example: how many users visit, how long they stay, how many pages they visit, which pages they visit, and whether they arrive by following a link or not. ■ Businesses use web analytics platforms to measure and benchmark site performance and to look at key performance indicators that drive their business, such as purchase conversion rate.
- 4. Importance ofWebAnalytics Website analytics provide insights and data that can be used to create a better user experience for website visitors. Understanding customer behavior is also key to optimizing a website for key conversion metrics. For example, web analytics will show you the most popular pages on your website, and the most popular paths to purchase. With website analytics, you can also accurately track the effectiveness of your online marketing campaigns to help inform future efforts.
- 5. HowWeb Analytics Work? Step #1:Visit the website. Note objectives, customer experience, sulkiness. Step #2: How good is the acquisition strategy?Traffic Sources Report. Step #3: How strongly doVisitors orbit the website? Visitor Loyalty & Recency. Step #4:What can I find that is broken and quickly fixable?Top Landing Pages. Step #5:What content makes us most money? $Index Value Metric. Step #6: How Sophisticated IsTheir Search Strategy? KeywordTag Clouds. Step #7: Are they making money or making noise? Goals & GoalValues. Step #8: Can the Marketing Budget be optimized? Campaign Conversions/Outcomes. Step #9: Are we helping the already convinced buyers? FunnelVisualization. Step #10:What are the unknown unknowns I am blind to? Analytics Intelligence.
- 6. Tools forWeb Analytics ■ GoogleAnalytics - the ‘standard’ website analytics tool, free and widely used ■ Piwik - an open-source solution similar in functionality to Google and a popular alternative, allowing companies full ownership and control of their data. ■ Adobe Analytics - highly customizable analytics platform (Adobe bought analytics leader Omniture in 2009). ■ Mixpanel - advanced mobile and web analytics that measure actions rather than pageviews. ■ CrazyEgg - measures which parts of the page are getting the most attention using ‘heat mapping’ ■ Clicktale - uses ‘heat mapping,’ keystrokes and mouse movement
- 7. WhyWebsiteAnalyticsAre Important for Your Business Growth? ■ Get to KnowYourVisitors Well and Enhance User Experience ■ KnowYour Best Content and Focus on It ■ It HelpsYour Site’s SEO ■ TrackTop Referrals and Build Strategies to Gain More ofThem ■ UtilizeYourTop Outbound Links as Partnership Opportunities ■ EasilyTrackYour eCommerce Metrics and UtilizeThem for More Sales
- 8. Social Media Social Media an umbrella term that defines various activities that integrate technology, social interaction and the construction of words, pictures, videos and audios. Different social Media platforms are: - 1. Facebook 2. Twitter 3. Youtube 4. Flikr 5. Slide Share
- 9. THANKYOU .