Data and its types
Download as PPTX, PDF1 like487 views
This document outlines different types of marketing research data, including primary and secondary data. Primary data is originally collected by researchers for a specific problem, while secondary data was collected for another purpose. Secondary data can be ready to use or require further processing, and comes from published materials, computer databases, or syndicated services. The document also categorizes data as qualitative or quantitative, descriptive or causal, and observational or experimental.
Data and its types
- 1. Data and its Types Ribhu Vashishtha FMG009
- 2. A Classification of Marketing Research Data Survey Data Qualitative Data Quantitative Data Descriptive Causal Observational and Other Data Experimental Data Marketing Research Data Secondary Data Primary Data
- 3. Primary Data ⢠It is the data originated by the researcher for the specific purpose of addressing the research problem. Secondary Data ⢠It is the data collected for some purpose other than the problem at hand.
- 4. Ready to use Requires further processing Published Materials Computerized Databases Syndicated Services
- 5. Published Secondary Data General Business Sources Guides Directories Indexes Statistical Data Government Sources Census Data Other Government Publications
Editor's Notes
- #4: Obtaining primary data is expensive and time consuming. Obtaining secondary data is quick and inexpensive. Secondary data can help you: Identify the problem. Better define the problem. Develop an approach to the problem. Formulate an appropriate research design. Answer certain questions and test some hypotheses. Interpret primary data more insightfully.