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Week 7
Data and Knowledge Management
CHAPTER OUTLINE
7.1 Managing Data
7.2 The Database Approach
7.3 Database Management Systems
7.4 Data Warehousing
7.5 Data Visualization
7.6 Knowledge Management
LEARNING OBJECTIVES
 Recognize the importance of data, issues
involved in managing data and their lifecycle.
 Describe the sources of data and explain how
data are collected.
 Explain the advantages of the database
approach.
Learning Objectives (continued)
 Explain the operation of data warehousing
and its role in decision support.
 Explain data governance and how it helps to
produce high-quality data.
 Define knowledge, and describe different
types of knowledge.
Chapter Opening Case
Your digital shadow
Annual Flood of New Data!
Examples of Data Sources
E-mails
Credit card
swipes
RFID tags
Digital video
surveillance
Radiology scans
Blogs
7.1 Managing Data
Difficulties in Managing Data
Amount of data increases
exponentially.
Data are scattered and collected
by many individuals using
various methods and devices.
Data come from many sources.
Data security, quality and
integrity are critical.
Difficulties in Managing Data (continued)
An ever-increasing amount of data needs to be
considered in making organizational decisions.
The Data Deluge
Data Life Cycle (Figure 7.1)
Data, Information, Knowledge, Wisdom
7.2 The Database Approach
 Database management system (DBMS)
provides all users with access to all the data.
 DBMSs minimize the following problems:
 Data redundancy
 Data isolation
 Data inconsistency
Database Approach (continued)
• Specific type of software for creating, storing,
organizing, and accessing data from a database
• Separates the logical and physical views of the
data
• Logical view: how end users view data
• Physical view: how data are actually structured and
organized
• Examples of DBMS: Microsoft Access, DB2, Oracle
Database, Microsoft SQL Server, MySQL
Database Approach (continued)
• Databases provide information to help the company run the
business more efficiently, and help managers and
employees make better decisions.
• Tools for analyzing, accessing vast quantities of data:
• Data warehousing
• Multidimensional data analysis
• Data mining
• Utilizing Web interfaces to databases
Database Approach (continued)
 DBMSs maximize the following issues:
 Data security
 Data integrity
 Data independence
Database Management Systems
Data Hierarchy
Bit
Byte
Field
Record
File (or table)
Database
Hierarchy of Data for a
Computer-Based File
Data Hierarchy (continued)
Bit (binary digit)
Byte (eight bits)
Data Hierarchy (continued)
Example of Field and Record
Data Hierarchy (continued)
Example of Field and Record
Designing the Database
Data model
 Entity
 Attribute
 Primary key
 Secondary keys
Entity-Relationship Modeling
 Database designers plan the database
design in a process called entity-
relationship (ER) modeling.
 ER diagrams consists of entities, attributes
and relationships.
 Entity classes
 Instance
 Identifiers
Entity-Relationship Diagram Model
7.3 Database Management Systems
Database management system (DBMS)
Relational database model
Structured Query Language (SQL)
Query by Example (QBE)
Student Database Example
Normalization
 Normalization is a method for analyzing and
reducing a relational database to its most
streamlined form for:
 Minimum redundancy
 Maximum data integrity
 Best processing performance
 Normalized data is when attributes in the
table depend only on the primary key.
Non-Normalized Relation
Normalizing the Database (part A)
Normalizing the Database (part B)
Normalization Produces Order
Electronic Medical Records
(IT’s About Business 4.1)
7.4 Data Warehousing
Data warehouse
 Data warehouses are organized by business
dimension or subject.
 Data warehouses are multidimensional.
A Data Cube
Data Warehousing (continued)
 Data warehouse is a repository of historical
data organized by subject to support decision
makers in the organization and include:
 Online analytical processing which involves
the analysis of accumulated data by end
users;
 Multidimensional data structure which
allows data to be represented in a three-
dimensional matrix (or data cube).
Data Warehousing (continued)
• Database that stores current and
historical data that may be of interest
to decision makers
• Consolidates and standardizes data
from many systems, operational and
transactional databases
• Data can be accessed but not altered
Data Warehousing (continued)
 The data warehouse
extracts current and
historical data from
multiple operational
systems inside the
organization. These
data are combined
with data from
external sources
and reorganized into
a central database
designed for
management
reporting and
analysis. The
information
directory provides
users with
information about
the data available in
the warehouse.
Data Warehouse Framework & Views
Relational Databases
Multidimensional Database
Equivalence Between Relational and
Multidimensional Databases
Equivalence Between Relational and
Multidimensional Databases
Equivalence Between Relational and
Multidimensional Databases
Benefits of Data Warehousing
 End users can access data quickly and easily
via Web browsers because they are located
in one place.
 End users can conduct extensive analysis
with data in ways that may not have been
possible before.
 End users have a consolidated view of
organizational data.
Copyright 2007 John Wiley
& Sons, Inc.
Chapter 4 44
Data Marts & Data Mining
 Data mart is a small data warehouse,
designed for the end-user needs in a
strategic business unit (SBU) or a
department.
 Data mining involves searching for valuable
business information in a large database,
data warehouse, or data mart.
 Used to predict trends and behaviors.
 Identify previously unknown patterns.
Copyright 2007 John Wiley
& Sons, Inc.
Chapter 4 45
7.5 Data Visualization Technologies
 Geographic Information Systems (GIS) is a
computer-based system for capturing,
integrating, manipulating and displaying data
using digitized maps.
 Find locations for new restaurants.
 Emerging GIS applications integrated with global
positioning systems (GPSs).
 Virtual Reality is interactive, computer-
generated, three-dimensional graphics
delivered to the user through a head-mounted
display.
Data Visualization(Continued)
 Knowledge Visualization improves knowledge
transfer by providing tools that allow
knowledge workers to manipulate knowledge
into representations that have more meaning.
7.6 Knowledge Management
 Knowledge management (KM)
 Knowledge
 Intellectual capital (or intellectual assets)
Knowledge Management (continued)
Tacit Knowledge
(below the waterline)
Explicit Knowledge
(above the waterline)
Knowledge Management (continued)
 Knowledge management systems (KMSs)
 Best practices
Copyright 2007 John Wiley
& Sons, Inc.
Chapter 4 50
Knowledge Management System
Cycle
 Create knowledge. Determine new ways.
 Capture knowledge. Identify as valuable.
 Refine knowledge. Make it actionable.
 Store knowledge. Store in a reasonable
format.
 Manage knowledge. Verify it is relevant,
accurate.
 Disseminate knowledge. Made available.
Knowledge Management System Cycle
Chapter Closing Case
Document management!

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data and knowledge management chapter 1

  • 1. Week 7 Data and Knowledge Management
  • 2. CHAPTER OUTLINE 7.1 Managing Data 7.2 The Database Approach 7.3 Database Management Systems 7.4 Data Warehousing 7.5 Data Visualization 7.6 Knowledge Management
  • 3. LEARNING OBJECTIVES  Recognize the importance of data, issues involved in managing data and their lifecycle.  Describe the sources of data and explain how data are collected.  Explain the advantages of the database approach.
  • 4. Learning Objectives (continued)  Explain the operation of data warehousing and its role in decision support.  Explain data governance and how it helps to produce high-quality data.  Define knowledge, and describe different types of knowledge.
  • 5. Chapter Opening Case Your digital shadow
  • 6. Annual Flood of New Data!
  • 7. Examples of Data Sources E-mails Credit card swipes RFID tags Digital video surveillance Radiology scans Blogs
  • 8. 7.1 Managing Data Difficulties in Managing Data Amount of data increases exponentially. Data are scattered and collected by many individuals using various methods and devices. Data come from many sources. Data security, quality and integrity are critical.
  • 9. Difficulties in Managing Data (continued) An ever-increasing amount of data needs to be considered in making organizational decisions. The Data Deluge
  • 10. Data Life Cycle (Figure 7.1)
  • 12. 7.2 The Database Approach  Database management system (DBMS) provides all users with access to all the data.  DBMSs minimize the following problems:  Data redundancy  Data isolation  Data inconsistency
  • 13. Database Approach (continued) • Specific type of software for creating, storing, organizing, and accessing data from a database • Separates the logical and physical views of the data • Logical view: how end users view data • Physical view: how data are actually structured and organized • Examples of DBMS: Microsoft Access, DB2, Oracle Database, Microsoft SQL Server, MySQL
  • 14. Database Approach (continued) • Databases provide information to help the company run the business more efficiently, and help managers and employees make better decisions. • Tools for analyzing, accessing vast quantities of data: • Data warehousing • Multidimensional data analysis • Data mining • Utilizing Web interfaces to databases
  • 15. Database Approach (continued)  DBMSs maximize the following issues:  Data security  Data integrity  Data independence
  • 18. Hierarchy of Data for a Computer-Based File
  • 19. Data Hierarchy (continued) Bit (binary digit) Byte (eight bits)
  • 20. Data Hierarchy (continued) Example of Field and Record
  • 21. Data Hierarchy (continued) Example of Field and Record
  • 22. Designing the Database Data model  Entity  Attribute  Primary key  Secondary keys
  • 23. Entity-Relationship Modeling  Database designers plan the database design in a process called entity- relationship (ER) modeling.  ER diagrams consists of entities, attributes and relationships.  Entity classes  Instance  Identifiers
  • 25. 7.3 Database Management Systems Database management system (DBMS) Relational database model Structured Query Language (SQL) Query by Example (QBE)
  • 27. Normalization  Normalization is a method for analyzing and reducing a relational database to its most streamlined form for:  Minimum redundancy  Maximum data integrity  Best processing performance  Normalized data is when attributes in the table depend only on the primary key.
  • 32. Electronic Medical Records (IT’s About Business 4.1)
  • 33. 7.4 Data Warehousing Data warehouse  Data warehouses are organized by business dimension or subject.  Data warehouses are multidimensional. A Data Cube
  • 34. Data Warehousing (continued)  Data warehouse is a repository of historical data organized by subject to support decision makers in the organization and include:  Online analytical processing which involves the analysis of accumulated data by end users;  Multidimensional data structure which allows data to be represented in a three- dimensional matrix (or data cube).
  • 35. Data Warehousing (continued) • Database that stores current and historical data that may be of interest to decision makers • Consolidates and standardizes data from many systems, operational and transactional databases • Data can be accessed but not altered
  • 36. Data Warehousing (continued)  The data warehouse extracts current and historical data from multiple operational systems inside the organization. These data are combined with data from external sources and reorganized into a central database designed for management reporting and analysis. The information directory provides users with information about the data available in the warehouse.
  • 40. Equivalence Between Relational and Multidimensional Databases
  • 41. Equivalence Between Relational and Multidimensional Databases
  • 42. Equivalence Between Relational and Multidimensional Databases
  • 43. Benefits of Data Warehousing  End users can access data quickly and easily via Web browsers because they are located in one place.  End users can conduct extensive analysis with data in ways that may not have been possible before.  End users have a consolidated view of organizational data.
  • 44. Copyright 2007 John Wiley & Sons, Inc. Chapter 4 44 Data Marts & Data Mining  Data mart is a small data warehouse, designed for the end-user needs in a strategic business unit (SBU) or a department.  Data mining involves searching for valuable business information in a large database, data warehouse, or data mart.  Used to predict trends and behaviors.  Identify previously unknown patterns.
  • 45. Copyright 2007 John Wiley & Sons, Inc. Chapter 4 45 7.5 Data Visualization Technologies  Geographic Information Systems (GIS) is a computer-based system for capturing, integrating, manipulating and displaying data using digitized maps.  Find locations for new restaurants.  Emerging GIS applications integrated with global positioning systems (GPSs).  Virtual Reality is interactive, computer- generated, three-dimensional graphics delivered to the user through a head-mounted display.
  • 46. Data Visualization(Continued)  Knowledge Visualization improves knowledge transfer by providing tools that allow knowledge workers to manipulate knowledge into representations that have more meaning.
  • 47. 7.6 Knowledge Management  Knowledge management (KM)  Knowledge  Intellectual capital (or intellectual assets)
  • 48. Knowledge Management (continued) Tacit Knowledge (below the waterline) Explicit Knowledge (above the waterline)
  • 49. Knowledge Management (continued)  Knowledge management systems (KMSs)  Best practices
  • 50. Copyright 2007 John Wiley & Sons, Inc. Chapter 4 50 Knowledge Management System Cycle  Create knowledge. Determine new ways.  Capture knowledge. Identify as valuable.  Refine knowledge. Make it actionable.  Store knowledge. Store in a reasonable format.  Manage knowledge. Verify it is relevant, accurate.  Disseminate knowledge. Made available.

Editor's Notes

  • #10: Figure 4.1 illustrates the processing of data into information and then knowledge.
  • #11: This figure puts data, information, knowledge, and wisdom into perspective.
  • #12: Data redundancy: The same data are stored in many places. Data isolation: Applications cannot access data associated with other applications. Data inconsistency: Various copies of the data do not agree.
  • #15: Data security: Keeping the organization’s data safe from theft, modification, and/or destruction. Data integrity: Data must meet constraints (e.g., student grade point averages cannot be negative). Data independence: Applications and data are independent of one another. Applications and data are not linked to each other, meaning that applications are able to access the same data.
  • #17: A bit is a binary digit, or a “0” or a “1”. A byte is eight bits and represents a single character (e.g., a letter, number or symbol). A field is a group of logically related characters (e.g., a word, small group of words, or identification number). A record is a group of logically related fields (e.g., student in a university database). A file is a group of logically related records. A database is a group of logically related files.
  • #22: The data model is a diagram that represents the entities in the database and their relationships. An entity is a person, place, thing, or event about which information is maintained. A record generally describes an entity. An attribute is a particular characteristic or quality of a particular entity. The primary key is a field that uniquely identifies a record. Secondary keys are other field that have some identifying information but typically do not identify the file with complete accuracy.
  • #23: Entity classes are groups of entities of a certain type. An instance of an entity class is the representation of a particular entity. Entity instances have identifiers, which are attributes that are unique to that entity instance.
  • #25: A database management system is a set of programs that provide users with tools to add, delete, access, and analyze data stored in one location. The relational database model is based on the concept of two-dimensional tables. Structured query language allows users to perform complicated searches by using relatively simple statements or keywords. Query by example allows users to fill out a grid or template to construct a sample or description of the data he or she wants.
  • #33: A data warehouse is a repository of historical data organized by subject to support decision makers in the organization. The data cube has three dimensions: customer, product, and time.
  • #37: This figure (Figure 4.9) shows the process of building and using a data warehouse.
  • #38: This is the first slide (Figure 4.10) of five showing the relationship between relational databases and a multidimensional data structure (or data cube).
  • #39: Figure 4.11 a, b, and c.
  • #40: Figure 4.12 a, b, and c.
  • #47: Knowledge management is a process that helps organizations manipulate important knowledge that is part of the organization’s memory, usually in an unstructured format. Knowledge that is contextual, relevant, and actionable. Intellectual capital is another term often used for knowledge.
  • #48: Explicit knowledge: objective, rational, technical knowledge that has been documented. Examples: policies, procedural guides, reports, products, strategies, goals, core competencies Tacit knowledge: cumulative store of subjective or experiential learning. Examples: experiences, insights, expertise, know-how, trade secrets, understanding, skill sets, and learning
  • #49: Knowledge management systems refer to the use of information technologies to systematize, enhance, and expedite intrafirm and interfirm knowledge management. Best practices are the most effective and efficient ways of doing things.