Data As Air
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The document discusses the transformative impact of digital abundance and social computing on content creation and consumption. It emphasizes the shift from traditional control of content to a more democratized model, where users actively engage and influence conversations online. Additionally, it highlights the rapid pace of innovation in social computing and the implications for organizations in terms of regulation and intellectual property value.
Data As Air
- 1. Data as AirThinking about digital abundanceDr. Jonathan ReichentalTwitter.com/reichentalNovember 2009
- 2. The future isn’t what it used to be.
- 3. Agents of changeGlobal economicsBandwidth & cellphones (>PC’s)Falling cost of technologyDemographicsEducation; Computer literacyComputing standardsCommoditization & innovationSensors & cameras
- 4. 4% of adults online by country
- 5. Evolution of the Web1.0: People produce content for computers2.0: People produce content for people3.0: Computers produce content for computers4.0: Computers produce content for people
- 6. There is a storm brewing in them there clouds.
- 7. A social computing revolution is underway.
- 8. At it’s core, social computing lowers the barriers to……sharing content with everyone…converting content into conversations…providing input and influencing conversations…engaging and educating
- 9. Social computing impacts content by……permanently disrupting traditional control and organization…blurring the line between professional and personal…shortening its useful life and lowering its value…creating entirely new risk postures
- 10. Enterprise use of social computing tools
- 11. % of users who have created a social network profile
- 12. 12Message friendsFavourite/currently listened to musicInstall applicationsDatingOtherUpload PhotosWrite a blogUpload VideosPromote a band74.0%55.1%33.6%30.8%23.3%21.9%18.3%9.8%3.2%What are people doing on social networks?
- 13. A conservative estimate of blogs133 millionP.S. Just wait until the Chinese start to blog in big numbers
- 14. % of users who have read a blog
- 15. % of users who have written a blog
- 16. 16YouTube videos:- 100 million- 5.5 billion streams per monthPhotos posted to Facebook:- 2 billion each month-14 million videos uploaded
- 17. % of users who have watched a video online
- 18. InnovationBuying & SellingMarketingKnowledge ManagementEntertainmentHealthcareEnterprise CollaborationGovernmentRecruitmentYour Me Brand
- 19. The velocity of innovation in social computing will continue to outpace policy and regulation for the foreseeable future.
- 20. The value of IP and capability is trending towards zero.Free is a new risk.
- 21. Data nervous systemH1N1TweetpsychTalking vending machines Walmart supply chainCredit card fraudMap Mash-ups
- 22. Data is everywhere.What does that mean to you and your organization?
Editor's Notes
- #9: Look who’s talking:your customersyour employeesyour influencersyour criticsyour fansyour competition.... anyone who has internet access and an opinion.