Succeeding by Connecting Across Boundaries and Generations
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The document discusses key global trends impacting organizations, including demographic changes, technological advancements, and social connectivity, highlighting the importance of collaboration across generations. It emphasizes the substantial role of millennials in the workforce, their preferences for technology, and their approach to social media. The document suggests strategies for organizations to embrace social media's potential for marketing, collaboration, and innovation.
Succeeding by Connecting Across Boundaries and Generations
- 1. PwC People Forum Succeeding by connecting across boundaries and generations April 29, 2009 Jonathan Reichental, Ph.D. Media Version Only PwC
- 2. Big picture Global trends matter
- 3. Big picture – Global trends matter Demographics War for Talent Globalization Global Instability Economic & Energy Crisis Social Hyper-connectivity The Environment Innovation PricewaterhouseCoopers 3
- 4. Big picture – Global trends matter % population growth PricewaterhouseCoopers 4
- 5. Big picture – Global trends matter Land telephones in use in 1990 PricewaterhouseCoopers 5
- 6. Big picture – Global trends matter Land telephones in use in 2002 PricewaterhouseCoopers 6
- 7. Big picture – Global trends matter Cell phone use in 1990 PricewaterhouseCoopers 7
- 8. Big picture – Global trends matter Cell phone use in 2002 PricewaterhouseCoopers 8
- 9. Big picture – Global trends matter Cell phone subscribers 2007 – 2012 2007 2008 2009 2010 2011 2012 Mobile phone subscribers 3,078 3,417 3,697 3,894 4,150 4,275 Mobile Internet users 406 490 596 757 982 1,228 PricewaterhouseCoopers 9
- 10. Big picture – Global trends matter % of adults online by country Greece 35.5% PricewaterhouseCoopers 10
- 11. Big picture – Global trends matter Traditionalists (Born prior to 1946) Baby Boomers (Born 1946 - 1964) Generation X (Born 1965 - 1977) Millennials (Born after 1978) PricewaterhouseCoopers 11
- 12. Big picture – Global trends matter At work, I accomplish more working in teams than I do working alone Baby Boomers Generation X Millennials 17% 20% 26% % represents strongly and somewhat agree PricewaterhouseCoopers 12
- 13. Big picture – Global trends matter % Millennials that rather live without TV or Internet 77 77 74 75 71 83 83 87 23 23 26 25 29 17 17 13 United Canada UK Germany Mexico Russia China India States Live without Internet Live without TV PricewaterhouseCoopers 13
- 14. Big picture – Global trends matter % Millennials texting or e-mailing via cell phone in past month 95 81 71 69 64 67 64 41 United Canada UK Germany Mexico Russia China India States PricewaterhouseCoopers 14
- 15. Big picture – Global trends matter % Millennials prefer to work for 1-2 companies or a variety PricewaterhouseCoopers 15
- 16. The enabler Technology changes everything
- 17. The enabler – Technology changes everything The evolution of the Internet 1.0: People produce content for computers 2.0: People produce content for people 3.0: Computers produce content for computers 4.0: Computers produce content for people PricewaterhouseCoopers 17
- 18. The enabler – Technology changes everything % of collaboration technology adoption in organizations PricewaterhouseCoopers 18
- 19. A major disruptor Social computing
- 20. A major disruptor – Social computing Conversations 2.0
- 21. Conversations 2.0 E-mail, SMS, IM, micro-blog, social network Me You Us PricewaterhouseCoopers 21
- 22. A major disruptor – Social computing Conversations 2.0 Amplifying conversations 1. Social networks
- 23. Conversations 2.0 – Amplifying conversations – Social networks % of users who have created a social network profile Greece 41.4% PricewaterhouseCoopers 23
- 24. Conversations 2.0 – Amplifying conversations – Social networks Top 5 global social networking sites, Jan 09 Facebook 1191 MySpace 810 Twitter 54 Flixster 53 LinkedIn 42 0 200 400 600 800 1000 1200 1400 Millions of Visits Per Month PricewaterhouseCoopers 24
- 25. Conversations 2.0 – Amplifying conversations – Social networks Global growth of facebook Dec 07 – Dec 08 14 12.4 Increase in Unique Audience (millions) 11.9 11.7 12 10.9 10 8 7.6 6.0 6 3.7 3.6 4 1.9 2 1.3 0 2 – 17 18 – 34 35 – 49 50 – 64 65 + Male Female PricewaterhouseCoopers 25
- 26. Conversations 2.0 – Amplifying conversations – Social networks What are people doing on social networks Message friends Favourite/currently Install applications Dating Other listened to music Upload Photos Write a blog Upload Promote Videos a band 74.0% 55.1% 33.6% 30.8% 23.3% 21.9% 18.3% 9.8% 3.2% PricewaterhouseCoopers 26
- 27. Conversations 2.0 – Amplifying conversations – Social networks % of users who have shared a photo on a social network Greece 46.2% PricewaterhouseCoopers 27
- 28. Conversations 2.0 – Amplifying conversations – Social networks Social networks on mobile phones Worldwide mobile social network users in 2012, 803 million (up from 82 million in 2007) Worldwide mobile social network users as a percent of 18.8% mobile phone subscribers in 2012 (up from 2.7% in 2007) PricewaterhouseCoopers 28
- 29. A major disruptor – Social computing Conversations 2.0 Amplifying conversations 2. Blogging
- 30. Conversations 2.0 – Amplifying conversations – Blogging % of users who have read a blog Greece 72.2% PricewaterhouseCoopers 30
- 31. Conversations 2.0 – Amplifying conversations – Blogging % of users who have written a blog Greece 25.4% PricewaterhouseCoopers 31
- 32. Conversations 2.0 – Amplifying conversations – Blogging Is social media consumption all about Millennials Young Boomers Older Boomers (Ages 43 – 52) (Ages 53 – 63) 2007 46% 39% 2009 66% 62% However, they are not yet large creators of content PricewaterhouseCoopers 32
- 33. The big question What does it mean to me or my organization
- 34. The big question – What does it mean to me or my organization Marketing Knowledge Management Healthcare Entertainment Collaboration Government Innovation Recruitment PricewaterhouseCoopers 34
- 35. The big question – What does it mean to me or my organization Marketing objectives for which social media offer the greatest potential according to marketing professionals in select countries worldwide , 2007 (% of respondents) Gaining consumer 36.6% insights Building brand 21.1% awareness Increasing consumer 18.3% loyalty Enhancing corporate 14.1% reputation Launching a new 7.0% product PricewaterhouseCoopers 35
- 36. The big question – What does it mean to me or my organization % of users who have watched a video online Greece 86% PricewaterhouseCoopers 36
- 37. The big question – What does it mean to me or my organization Credible sources of information about a company according to US opinion-Elite consumers , October-November 2007 (%of respondents) Person like themselves 60% Financial/ industry analyst 56% Academic 54% Doctor/healthcare specialist 53% Non-profit/NGO representative 50% Regular employee of company 43% CEO of company 23% Blogger 12% PricewaterhouseCoopers 37
- 39. Taking action What you can do now
- 40. Taking action – What you can do now Establish an assessment plan Experiment Participate Create and execute a strategy There are abundant first-mover opportunities PricewaterhouseCoopers 40
- 41. Want to know more jonathan.reichental@us.pwc.com twitter.com/reichental
- 42. Sources: PwC US IT Innovations team, nGenera, eMarketer, internetworldstats.com, worldmapper.com, Neilsen Media Research, Messagelabs, Forrester, The Future Buzz, Facebook, Compete.com, WorldOne Research, LexisNexis © 2009 PricewaterhouseCoopers LLP. All rights reserved. "PricewaterhouseCoopers" refers to PwC PricewaterhouseCoopers LLP (a Delaware limited liability partnership) or, as the context requires, the PricewaterhouseCoopers global network or other member firms of the network, each of which is a separate and independent legal entity.