Data Collection and Analysis for Better Requirements: Just the Facts, Ma'am
- 1. BW6 Concurrent Session 11/7/2012 2:15 PM "Data Collection and Analysis for Better Requirements: Just the Facts, Ma'am" Presented by: Brandon Carlson Lean TECHniques, Inc. Brought to you by: 340 Corporate Way, Suite 300, Orange Park, FL 32073 888‐268‐8770 ∙ 904‐278‐0524 ∙ sqeinfo@sqe.com ∙ www.sqe.com
- 2. Brandon Carlson Lean TECHniques, Inc. A self-proclaimed nerd, Brandon Carlson works for Lean TECHniques, Inc., an IT consultancy that helps teams deliver high-value, high-quality products to market. Since starting his career in 1995, Brandon has held positions ranging from developer to manager—and is still learning. Passionate about elevating the performance of IT as a whole, he has helped numerous organizations from startups to Fortune 100 companies improve their product development and delivery systems. Brandon’s current interests include data-driven product definition/development and professionalism in the world of software development. He can be reached on Twitter and pretty much everywhere else on the web as “bcarlso”. Read his blog.
- 3. Just The Facts Ma’am Data Collection and Analysis for Better Products About Me Brandon Carlson Lean TECHniques, Inc. bcarlso@leantechniques.co On the web: ‘bcarlso’ 1
- 4. Hidden Constraints A Turning Point 2
- 5. Houston: We Have A Quality Problem Scope of the Problem • As of 2010, the average IT shop spent about 27% of their software budget on custom software development. • About 1 in 8 shops spent more than 50% of their software budget on custom software development. 3
- 6. Friends, Romans, Countrymen, Lend me a Buck Friends, Romans, Countrymen, Lend me a Buck 4
- 7. Stop Listening To Your Customers! 7 Spotlights Seven factabulous y g ways to get better requirements 5
- 8. Play the Nickel Slots aka Little Bets 1 Observe First Stalking > Talking 2 6
- 9. 3 Web Analytics App Instrumentation log(sha1(currentUser, deviceId)); 4 7
- 10. App Instrumentation results = performSearch(searchString); log( “Search:” + searchString + “R t “Returned:” d” 4 + results.size() ); Split Test Choose between p two options 5 8
- 12. 7 Spotlights • Nickel Slots • Observe First • Web Analytics • Application Instrumentation • Split Testing • Toggle Features • Enterprise Anthropology 7 Spotlights • Nickel Slots • Observe First • Web Analytics • Application Instrumentation • Split Testing • Toggle Features • Enterprise Anthropology 10
- 13. Use the 7 Spotlights to get the facts about what y your customers do... ...then combine that with what they say 11
- 14. ...to help you eliminate waste and discover the g p right product. The “Right” Product • Reduced Market Risk • Increased Customer Understanding • “Good Enough” Features • Hi h ROI High • Treasured 12
- 15. The “Right” Product • Reduced Market Risk • Increased Customer Understanding • “Good Enough” Features • Hi h ROI High • Treasured just-the-facts@leantechniques.co 13