Data collection and personalisation
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This document discusses combining website analytics data with customer relationship management (CRM) data to personalize users' experiences. It describes having data on users' locations, browsing histories, and social media usage. The document proposes using this combined data to do targeted outreach like asking Facebook users to post or targeting people with smartphones. It acknowledges this approach could seem "creepy" and says the first test case will go live in May.
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Data collection and personalisation
- 1. FLORIAN ENGEL Strategy & interface design Twitter: @moreonion florian@more-onion.com
- 2. We have geo data
- 3. We have a browsing history
- 4. We know where people come from
- 5. WHY LET IT SIT THERE TO ROT?
- 6. Database Analytics Website and Email Why separate?
- 8. USE THE DATA IN REAL TIME
- 9. You have a landing page First name Last name Email address
- 10. People come from facebook... Join via facebook now! First name Last name
- 12. You like segmentation? Do supporters use Twitter, Facebook? Where are supporters based? Do they have a mobile device? Which pages did they visit?
- 13. How this data can be used... Split test within a geographic area Only ask facebook users for a post on a wall Target those who have a smart phone
- 14. HOW WE'LL MAKE IT WORK
- 15. Not quite ready yet. First test case will go online in May.
- 16. Database Analytics Website and Email Close the gap
- 17. An ordinary open source analytics tool
- 18. An extra ordinary CMS / web framework
- 19. A few hacks later... Website (Drupal) is personalized on the basis of Piwik data Supporters in the CRM (Drupal) are „mapped“ to piwik visitors
- 20. CREEPY?
- 21. YOUR CHOICE
- 22. It's tempting. But don't join the dark side of the force!
- 23. THANK YOU! FLORIAN ENGEL Twitter: @moreonion florian@more-onion.com