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Presented by
Ms Subhasheni A
Assistant Professor
Department of Computer Science
Sri Ramakrishna College of Arts & Science
Coimbatore
Data Collection Strategies in
Data Analytics
• Data collection is the process of gathering
information for analytical purposes.
• It is the foundation for effective data analytics.
• Ensures that the data used for analysis is
relevant, complete, and accurate.
Introduction to Data
Collection
• Enables accurate decision-making.
• Provides reliable inputs for analysis.
• Improves operational and strategic efficiency.
• Supports predictive and prescriptive analytics.
Importance of Data Collection
1. Structured Data – Organized and easily
searchable (e.g., databases).
2. Unstructured Data – Images, videos, social
media posts.
3. Semi-Structured Data – Email, XML files.
Types of Data
• Surveys and Questionnaires – Direct responses
from target groups.
• Interviews – One-on-one data gathering.
• Focus Groups – Group discussions on a specific
topic.
• Observation – Watching and recording
behavior.
• Experiments – Controlled testing and
measurement.
Primary Data Collection Methods
• Existing Databases – Government records,
academic data.
• Published Reports – Market research, industry
papers.
• Web Data – Social media, websites.
• Sensor Data – IoT devices, machines.
Secondary Data Collection Methods
• Web Scraping
• Online Forms & Feedback Tools
• Cookies & User Tracking
• APIs (Application Programming Interfaces)
• Social Media Analytics Tools
Online Data Collection Techniques
• Google Analytics
• Apache NiFi
• Talend
• Microsoft Power BI
• Web Crawlers (e.g., Scrapy)
Automated Data Collection Tools
• Define clear objectives.
• Use ethical and legal methods.
• Ensure data accuracy and consistency.
• Regularly validate and update sources.
• Secure data storage and handling.
Best Practices in Data Collection
• Data privacy and consent issues
• Incomplete or missing data
• Technical barriers
• Biased data sources
• High volume of unstructured data
Challenges in Data Collection
• Effective data collection is critical for successful
analytics.
• Combines multiple methods and technologies.
• Ethical and well-planned collection ensures
quality insights.
Conclusion
Thank you!

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Data Collection Strategies for Better Insights#DataCollection

  • 1. Presented by Ms Subhasheni A Assistant Professor Department of Computer Science Sri Ramakrishna College of Arts & Science Coimbatore Data Collection Strategies in Data Analytics
  • 2. • Data collection is the process of gathering information for analytical purposes. • It is the foundation for effective data analytics. • Ensures that the data used for analysis is relevant, complete, and accurate. Introduction to Data Collection
  • 3. • Enables accurate decision-making. • Provides reliable inputs for analysis. • Improves operational and strategic efficiency. • Supports predictive and prescriptive analytics. Importance of Data Collection
  • 4. 1. Structured Data – Organized and easily searchable (e.g., databases). 2. Unstructured Data – Images, videos, social media posts. 3. Semi-Structured Data – Email, XML files. Types of Data
  • 5. • Surveys and Questionnaires – Direct responses from target groups. • Interviews – One-on-one data gathering. • Focus Groups – Group discussions on a specific topic. • Observation – Watching and recording behavior. • Experiments – Controlled testing and measurement. Primary Data Collection Methods
  • 6. • Existing Databases – Government records, academic data. • Published Reports – Market research, industry papers. • Web Data – Social media, websites. • Sensor Data – IoT devices, machines. Secondary Data Collection Methods
  • 7. • Web Scraping • Online Forms & Feedback Tools • Cookies & User Tracking • APIs (Application Programming Interfaces) • Social Media Analytics Tools Online Data Collection Techniques
  • 8. • Google Analytics • Apache NiFi • Talend • Microsoft Power BI • Web Crawlers (e.g., Scrapy) Automated Data Collection Tools
  • 9. • Define clear objectives. • Use ethical and legal methods. • Ensure data accuracy and consistency. • Regularly validate and update sources. • Secure data storage and handling. Best Practices in Data Collection
  • 10. • Data privacy and consent issues • Incomplete or missing data • Technical barriers • Biased data sources • High volume of unstructured data Challenges in Data Collection
  • 11. • Effective data collection is critical for successful analytics. • Combines multiple methods and technologies. • Ethical and well-planned collection ensures quality insights. Conclusion