Data Disruption by Vertical Innovation in Media
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The document discusses the concepts of horizontal and vertical innovation in media, emphasizing the impact of big data and data science on operational efficiency, competitive agility, customer engagement, and retention. It compares big data to crude oil, highlighting the importance of extracting and refining data to derive valuable insights. Furthermore, it presents opportunities for value creation through analytics, such as prescriptive fraud detection and proactive fault prevention.
![private and confidential. all rights reserved. march 1, 20157
data you know
data you don’t know
questionsyou’reasking
questionsyou’renotasking
Data Analysis
Data Science
reporting & description
discovery & prediction
DATA MODELLING
Y F( X, random noise, parameters)
ALGORITHMIC MODELLING
Y [ BLACK BOX ] X
Data Modeling versus Data Science](https://image.slidesharecdn.com/bigdataverticalinnovation20150304-150325163313-conversion-gate01/85/Data-Disruption-by-Vertical-Innovation-in-Media-7-320.jpg)
Data Disruption by Vertical Innovation in Media
- 1. private and confidential. all rights reserved. march 1, 20151 Data Disruption Chandan Rajah @ChandanRajah by Vertical Innovation in Media
- 2. private and confidential. all rights reserved. march 1, 20152 Opportunities for Vertical Innovation
- 3. private and confidential. all rights reserved. march 1, 20153 Horizontal Innovation Improvement to Status Quo VerticalInnovation StepChangetoStatusQuo Horizontal & Vertical Innovation
- 4. private and confidential. all rights reserved. march 1, 20154 Horizontal Innovation Improvement to Status Quo VerticalInnovation StepChangetoStatusQuo Business Intelligence & Big Data Science Analytic s Business Intelligence Big Data Science Strong Shift in Value Drivers • Operation Efficiency • Competitive Agility • Customer Engagement • Customer Retention
- 5. private and confidential. all rights reserved. march 1, 20155 Big Data Big Data ≠ Data Volume Big Data = Oil Transport Think of data like ‘Crude Oil’ Big Data is about extracting ‘crude oil’; transporting it in ‘pipelines’; storing it in ‘mega tanks’
- 6. private and confidential. all rights reserved. march 1, 20156 Data Science Data Science ≠ Statistical Analysis Data Science = Oil Refinery Data science is about ‘treating’ data; applying ‘science’ to the data; Refine the data ‘results’; and combine to form ‘insight’
- 7. private and confidential. all rights reserved. march 1, 20157 data you know data you don’t know questionsyou’reasking questionsyou’renotasking Data Analysis Data Science reporting & description discovery & prediction DATA MODELLING Y F( X, random noise, parameters) ALGORITHMIC MODELLING Y [ BLACK BOX ] X Data Modeling versus Data Science
- 8. private and confidential. all rights reserved. march 1, 20158 Data Science and the Data Value Chain generation transport knowledge insight action Big Data Science
- 9. private and confidential. all rights reserved. march 1, 20159 Showcase of Value Creation
- 10. private and confidential. all rights reserved. march 1, 201510 Opportunities for Big Data Science 1. Operational Efficiency “do what we do but better by reducing cost or increasing revenue opportunities” 2. Competitive Agility “increase speed to respond to market change and capability to carve out bigger slice” 3. Customer Engagement “make product relevant and available at the right time in the customer journey” 4. Customer Retention “proactively identity and address customer concerns and issues to increase satisfaction”
- 11. private and confidential. all rights reserved. march 1, 201511 Analytics Value Scale R REPORT I INFORM K KNOW P PRESCRIBE I INFER PAST FUTURE Substantial Value Increase
- 12. private and confidential. all rights reserved. march 1, 201512 Examples of Prescriptive Value Creation
- 13. private and confidential. all rights reserved. march 1, 201513 Prescriptive Fraud Detection and Intervention
- 14. private and confidential. all rights reserved. march 1, 201514 Proactive Fault Prevention
- 15. private and confidential. all rights reserved. march 1, 201515 Proactive Fault Prevention
- 16. private and confidential. all rights reserved. march 1, 201516 Automatic Risk Hedging
- 17. private and confidential. all rights reserved. march 1, 201517 Engagement through Understanding
- 18. private and confidential. all rights reserved. march 1, 201518 Retention through Satisfaction
- 19. private and confidential. all rights reserved. march 1, 201519 Thank You