Data, information & its attributes uwsb
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This document discusses management information systems and the importance of collecting, analyzing, and using different types and levels of organizational data and information. It explains that employees need to obtain and understand various formats and granularities of information to make good decisions. Successfully gathering, organizing, sorting, and evaluating information can provide valuable insights into how a company is performing. It also outlines the attributes that make information usable and of high quality.
Data, information & its attributes uwsb
- 2. Information Everywhere Employees must be able to obtain and analyze the many different levels, formats, and granularities of organizational information to make decisions Successfully collecting, compiling, sorting, and analyzing information can provide tremendous insight into how an organization is performing 1 - 2
- 3. Types of Data 1 - 3 Data Represented by Alphanumeric data Numbers, letters, and other characters Image data Graphic images or pictures Audio data Sound, noise, tones Video data Moving images or pictures
- 4. Attributes of Information 1 - 4
- 5. Usability Delivery Relevant Simple Flexible Economical Timely Accessible Secure 11 Attributes of Information Quality • Accurate • Verifiable • Complete • Reliable
- 6. Data to Wisdom Data processing Information Information intelligence Knowledge Knowledge experience Wisdom 1 - 6 Data InformationTransformation
- 7. Levels, Formats, and Granularities of Information 1 - 7
- 8. Information Types • Transactional information – Encompasses all of the information contained within a single business process or unit of work, and its primary purpose is to support the performing of daily operational tasks • Analytical information – Encompasses all organizational information, and its primary purpose is to support the performing of managerial analysis tasks. 1 - 8
- 9. Major Types of IS 1 - 9
- 10. 1 - 10
- 11. Primary sources of low quality information 1. Customers intentionally enter inaccurate information to protect their privacy 2. Different entry standards and formats 3. Operators enter abbreviated or erroneous information by accident or to save time 4. Third party and external information contains inconsistencies, inaccuracies, and errors 1 - 11
- 12. Example of Low Quality Information 1 - 12
- 13. Potential business effects resulting from low quality information Inability to accurately track customers Difficulty identifying valuable customers Inability to identify selling opportunities Marketing to nonexistent customers Difficulty tracking revenue Inability to build strong customer relationships 1 - 13
- 14. Benefits of Good Information High quality information can significantly improve the chances of making a good decision Good decisions can directly impact an organization's bottom line 1 - 14
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