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Data Measurement Tools
Data.
 Data is a set of variables of qualitative or
quantitative variables.
 Two types of data.
 Primary Data Secondary Data
 Primary Data.
Which data you directly collect by going to
the field.
Secondary Data.
Which data that you gather from published
resources like articles , theories.
Data measurement
 The Process of applying numbers to objectives
according to a set of rules .
 Four scales of measurement
 Nominal Data
 Ordinal Data
 Interval Level
 Ratio Level
Nominal Data
 Assign numbers to objects where numbers have
no real meanings other differentiating between
objects or give the name and category for each
object.
 Example; Gender 1.Male 2.Female
Ordinal Data
 Assign numbers to objects like nominal but here
the numbers have also meaningful order. It
indicates rank or placement like 1,2,3…
 Example; Placed finished in a race 1st , 2nd ,3rd …
 1st better than 2nd
 2nd better 3rd
Interval level
 Numbers have order Like ordinal but there are
also equal intervals between adjacent categories.
 Example; Temperature in degree Fahrenheit the
difference between 70 degree and 71 (1 degree)
is the same as the 45 and 46 degrees. 1 degree
difference is the same at all point.
Ratio level
 Differences are meaningful like interval plus ratio
are meaningful and there is a true zero point.
 Example; amount of money – zero money
indicates the absence of money.

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Data measurement tools

  • 2. Data.  Data is a set of variables of qualitative or quantitative variables.  Two types of data.  Primary Data Secondary Data  Primary Data. Which data you directly collect by going to the field. Secondary Data. Which data that you gather from published resources like articles , theories.
  • 3. Data measurement  The Process of applying numbers to objectives according to a set of rules .  Four scales of measurement  Nominal Data  Ordinal Data  Interval Level  Ratio Level
  • 4. Nominal Data  Assign numbers to objects where numbers have no real meanings other differentiating between objects or give the name and category for each object.  Example; Gender 1.Male 2.Female
  • 5. Ordinal Data  Assign numbers to objects like nominal but here the numbers have also meaningful order. It indicates rank or placement like 1,2,3…  Example; Placed finished in a race 1st , 2nd ,3rd …  1st better than 2nd  2nd better 3rd
  • 6. Interval level  Numbers have order Like ordinal but there are also equal intervals between adjacent categories.  Example; Temperature in degree Fahrenheit the difference between 70 degree and 71 (1 degree) is the same as the 45 and 46 degrees. 1 degree difference is the same at all point.
  • 7. Ratio level  Differences are meaningful like interval plus ratio are meaningful and there is a true zero point.  Example; amount of money – zero money indicates the absence of money.