Data mining with Google analytics
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This document provides 9 tips for getting the most from Google Analytics reports. It discusses configuring features like Adwords auto-tagging, ecommerce tracking, goals and funnels, campaign tracking codes, customizing the dashboard, scheduling email reports, site search tracking, event tracking, and exploring advanced reports. Additional resources on Google Analytics and analytics terminology are also referenced.
Data mining with Google analytics
- 1. data mining with Google Analytics9 Tips and Tricks for getting the most from Your Analytics reportsGreg Bray, President, Blue Tangerine Solutionswww.BlueTangerineSolutions.comJuly 30, 2009
- 2. Web AnalyticsWeb analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. -Wikipedia
- 3. Two Types of Analytics ProgramsLog file readersImports Web server log filesNo changes required to siteDifficult to capture transactional dataPage TaggingUse javascript code embedded on each Web page to transmit tracking dataData only available “going forward” after setupMore flexibility to capture additional parametersGoogle Analytics is a Page Tagging program
- 4. Important RemindersAnalytics programs may measure things slightly differentlyTracking is not exact or perfectIP Address based locations are approximationsFocus on trends and comparisonsReporting delay
- 5. 9 Google Analytics TipsAdwords Auto-taggingEcommerce TrackingGoals & FunnelsCampaign Tracking CodesCustomize the DashboardSchedule Email ReportsSite Search TrackingEvent TrackingExplore Advanced Reports
- 6. Tip 1: Turn on Adwords Auto-taggingAllows full Adwords expense data to be included Step1 - Link your Adwords and Analytics account(In Adwords) Reporting -> Google AnalyticsStep 2- Turn on Auto-tagging(In Adwords) My account -> Account preferences -> Tracking (edit)
- 7. Tip 2: Configure Ecommerce TrackingAllows you to include transaction values and measure ROI.Step 1 – Turn on Ecommerce TrackingEdit Profile -> Edit Main Website Profile InformationStep 2 – Add additional tracking code to checkout “Thank You” pagewww.google.com/support/googleanalytics/bin/topic.py?hl=en&topic=11001
- 8. Tip 3: Configure Goals & FunnelsTrack specific visitor conversion activities, and follow the path to conversion.Checkout processEmail sign up formLanding page conversionEdit Profile -> Edit GoalOnly 4 Goals per profile allowed, but you can create additional profiles.
- 9. Tip 4: Campaign Tracking CodesAllows you to include Email Marketing, Banner Ads, Blog posts, etc. in the Traffic Sources report.Add URL tracking variables to your click-through linksutm_source, utm_medium, utm_term, utm_content, utm_campaignURL Builder: www.google.com/support/googleanalytics/bin/answer.py?answer=55578
- 10. Tip 5: Customize the DashboardPut key reports into a single, combined report, to make it quick and easy to find data of interestView desired report -> click on Add to Dashboard button
- 11. Tip 6: Schedule Email ReportsAutomate regular report distribution to multiple recipients. Automatically converts data to PDF, Excel, etc.View desired report –> click Email button -> Schedule
- 12. Tip 7: Configure Site Search TrackingAllows you to see what searches are being conducted on your site, and where users go after particular searches.Step 1 – update Web site to include search query in URL stringStep 2 – Turn on Site Search trackingEdit Profile -> Edit Main Website Profile, enter query string variable
- 13. Tip 8: Configure Event TrackingAllows Flash, Ajax and other events to be tracked.Embed additional javascript function call into Flash, Ajax code, etc. to trigger tracking._trackEvent(category, action, optional_label, optional_value)code.google.com/apis/analytics/docs/tracking/eventTrackerGuide.html
- 14. Tip 9: Explore Advanced ReportsDate Range ComparisonsGraph Metric ComparisonsAdvanced SegmentsSite OverlayMap OverlayVisualizationCustom Reports
- 15. Additional ResourcesGoogle Analytics Signup and Product Tourwww.google.com/analyticsGoogle URL Builderwww.google.com/support/googleanalytics/bin/answer.py?answer=55578Google Analytics Video Trainingwww.youtube.com/googleanalytics?hl=Definitions of General Analytics Termsen.wikipedia.org/wiki/Web_analytics
- 16. Special Offer50% discount on Google Analytics basic tracking configuration (regular price $250)Available to first 12 requestersMust have site hosted with Blue Tangerine Solutions 1 month free hosting to new hosting customers with 12 month contractContact: info@BlueTangerineSolutions.com Offer expires August 31, 2009.