The document discusses data modeling, which involves creating a conceptual model of the data required for an information system. There are three types of data models - conceptual, logical, and physical. A conceptual data model describes what the system contains, a logical model describes how the system will be implemented regardless of the database, and a physical model describes the implementation using a specific database. Common elements of a data model include entities, attributes, and relationships. Data modeling is used to standardize and communicate an organization's data requirements and establish business rules.
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