Data query & custommetrics - User & Partner Conference 2013
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The document discusses Online Intelligence Solutions' tools for customizing metrics and querying data. It provides an overview of custom metrics and how to create them, defines dimensions and metrics, and demonstrates how to access and use the custom metrics and data query interfaces. It also includes an example case study on how an e-commerce site could use these tools to analyze the relationship between sales, weather, and staffing needs.
![DIMENSIONS
The term dimension is used to refer to the overall item to be
analysed.
It corresponds to the first column of the table in the Digital
WorkSpaceNX, and contains items.
a
b
The search engine Google is
an item [b] which makes up
the dimension [a] Search
engines.
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Data query & custommetrics - User & Partner Conference 2013
- 2. Online Intelligence Solutions CUSTOMIZE YOUR TOOL – ALL ABOUT DATA-QUERY AND CUSTOM METRICS User & Partner Conference 2013
- 3. AGENDA Custom Metrics o What are Custom Metrics? o Where can I find them in the Interface? Data Query o What is Data Query? o Where can I find it in the interface? Case Study/Usage ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
- 4. Online Intelligence Solutions CUSTOM METRICS
- 5. THE METRICS BASIC APPROACH The metrics can be accessed via the M tab which is available at the top right of the analysis tables on the Analyzer interface. Metrics are specific to each analysis. ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
- 6. THE METRICS BASIC APPROACH BORING!!! ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
- 7. DEFINITION CUSTOM METRICS Create quick and easy custom metrics based on your needs The aim of Custom Metrics is to allow you to customise and complete the metrics which are available to you. No rework of the data, direct access to the information within the tool Your KPIs will be available as part of this information, which you will be able to integrate into your reports. ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
- 8. A CUSTOM METRIC ONLY IF… DIFFERENT USE CASES Custom metrics should only be used if: o You want to carry out operations between two standard metrics on the interface For example: finding out the number of page views per visitor o You want to multiply a metric by a numerical value For example: obtaining a sales figure inclusive of all taxes by multiplying the figure by 1.19 o You want to apply a segment to just one metric For example: finding out the number of visits coming from Germany ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
- 9. A CUSTOM METRIC ONLY IF… Custom metrics should only be used if: o You want to carry out operations between a basic metric and a custom metric For example: finding out the share of visits coming from Germany compared to the total number of visits o You want to carry out operations between custom metrics For example: finding out the total number of visits coming from France and Italy ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
- 10. QUESTIONS TO BE ASKED Which operation would I like to carry out? Which metrics will my custom metric be based on? Will I need to use a previously created custom metric? Do I need to apply a segment to an entire metric, or to just part of a metric? What output format should be used for my custom metric? What will the name of my custom metric be? ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
- 11. ACCESSING THE INTERFACE Custom Metrics can be used within the interface of Analyzer NX and within Data Query ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
- 12. ACCESSING THE INTERFACE The Custom Metrics interface is available to all users of the Analyzer interface. But only administrators, power users and users with custom rights having full rights on 1 site can create custom metrics. The Custom Metrics interface can be accessed from: o The Metrics menu of the Data Query interface o Analyzer interface (in a view with custom metrics) o The following URL: http://www.atinternet-solutions.com/CustomMetrics ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
- 13. Online Intelligence Solutions DATA QUERY
- 14. INTRODUCTION DATA QUERY With the Data Query module you can create quickly and easily custom exports containing: o Crossed dimensions o Metrics of your choice The aim of Data Query is to allow you to export data for the periods of your choice into: o Excel, via an updateable ‘template’ o Other internal tools (API with the REST URL) ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
- 15. DIMENSIONS The term dimension is used to refer to the overall item to be analysed. It corresponds to the first column of the table in the Digital WorkSpaceNX, and contains items. a b The search engine Google is an item [b] which makes up the dimension [a] Search engines. ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
- 16. QUESTIONS TO BE ASKED Have I already created a template which can be duplicated? Which site and which period am I going to create my template for? Which dimensions and metrics will I need? Will I need custom metrics? Have they already been created? Will I need to have a segment ? Will I need to have a filter for one or more columns? What will the name of my template be? ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
- 17. ACCESSING THE INTERFACE The Data Query interface is available to all users of the Analyzer interface. The Data Query interface can be accessed from: o the Analyzer interface (Tools menu) o the following URL: http://www.atinternet-solutions.com/DataQuery ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
- 18. EXAMPLE TRAFFIC SOURCES ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
- 19. Online Intelligence Solutions CASE STUDY Example
- 20. CASE STUDY eCommerce Websites selling conditioning systems Most of the business is done during May and August Assumption: daily orders depend on the weather the hotter and sunnier it is, the more people come on your website and order an AC system. ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
- 21. CASE STUDY Recommendation to your boss: o Vary the number of employees and/or increase/decrease working hours in relation with weather forecast each week Boss wants figures to verify this This would require a heavy organization and negotiation with human resources and trade unions so you need to get figures to demonstrate and confirm your hypothesis ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
- 22. OBJECTIVE/TASK Set up a Dashboard highlighting the relationship between sales and weather Conversions are measured via Analyzer Turnover is not measured o Use amount of medium basket on your website o We do not sell all products online just ones with quite similar price (200€, 230€, 260€) You sell approximately the same quantities of each product Calculate a medium price and call it “Estimated turnover” ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
- 23. APPROACH Create a custom metric for the „Estimated Turnover“ We do not sell all products online just ones with quite similar price (200€, 230€, 260€) Export a list with the top five regions Create an excel file with three different tabs: o Dashboard o List o Analyzer Raw data Connect your IQY file with your new excel file https://dws2.atinternet-solutions.com/DataQuery/ ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012
- 24. THANKS FOR YOUR ATTENTION! ONLINE INTELLIGENCE SOLUTIONS © COPYRIGHT 2012