[DAF 2017] Digital Analytics 4.0: Are You Ready?
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The document discusses the evolution of digital analytics from version 1.0 to 4.0, highlighting the increase in data, governance, and the role of predictive and prescriptive analytics. It emphasizes that as digitalization grows, so do jobs and processes that may become automated. The author raises questions about the impact of automation and the importance of adapting to the digital age.
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[DAF 2017] Digital Analytics 4.0: Are You Ready?
- 1. Digital Analytics 4.0: Are You Ready? Neil Mason Digital Transformation Lead Accenture Digital Director Emeritus DAA n.mason@accenture.com
- 13. The Physical gets Digital
- 15. Source: Walkbase Source: Euclid Analytics The Physical gets Digital
- 17. More digital means more data but… …it also now means greater governance
- 18. Right to… Be Informed Access Rectification Deletion Restrict Processing Data Portability Object Not to be profiled
- 21. Descriptive “What happened?” Predictive “What might happen?”
- 24. Descriptive “What happened?” Predictive “What might happen?” Prescriptive “What should I do?”
- 28. 10% discount offer 30 days before expiry Contact by email Anna has a high propensity to churn… “Do something!” Repeat via SMS after 5 days “Do this…”
- 32. 1. It involves little physical contact or manipulation of things 2. It involves answering data dependent questions 3. It involves quantitative analysis 4. Consistent performance is critical to your role 5. It involves the creation of data-based narratives 6. There are well defined rules for performing the work Your job is due to be automated if: Source: Only Humans Need Apply: Winners and Losers in the Age of Smart Machines by Thomas H. Davenport and Julia Kirby
- 35. What does this mean for us?
- 36. Digital Analytics: 1.0 Digital Analytics: 2.0 Digital Analytics: 4.0 Digital Analytics: 3.0 Technician Reporter Analyser ??
- 39. Digital Analytics What does digital mean in the digital age? What happens when the machines take over?
- 41. Merci ☺