Data strategy demistifying data
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The document discusses the importance of developing a data strategy to optimize business operations and harness new opportunities through effective data management and analysis. It emphasizes the shift towards becoming a data-driven company and outlines the need for leadership commitment and a structured approach to data governance. Additionally, it highlights the necessity of aligning business strategies with data strategies to enhance customer experiences and generate value.
Data strategy demistifying data
- 1. Develop a data strategy, visualize your data and use it to discover new sources of value ©Copyright Noludits 2017
- 2. The world has changed… ©Copyright Noludits 2017
- 3. 3 Smart Parking (IoT) ✓ Less emissions by efficient parking ✓ Less laps to search for a parking, less NOx Smart Bins (IoT) ✓ Efficient routings ✓ Less NOx emission / fine dust ©Copyright Noludits 2017
- 4. It’s not the first time in history we face such a change. But did we learn something? ©Copyright Noludits 2017
- 5. People are connected… . . . connect the dots! • Grow your Business • Create experiences • Improve UX • Create more Value • Monetize the UX ©Copyright Noludits 2017
- 6. © 2017 Noludits® A new dimension of Digital Experiences… ©Copyright Noludits 2017
- 7. 7 … to generate value for your customers ©Copyright Noludits 2017
- 8. 8 DATA MATTERS “If you don’t measure it, you won’t improve it” - Henry Ford ©Copyright Noludits 2017
- 9. Data are the fuel of your technology systems. They shape your business reality. Data are redefining the way you do business. Let us demystify and discover what data is and how it impacts the world of business. © 2017 Noludits® • Structured data • Unstructured data • Quantative data • Qualitative data • Demographical data • Transactional data • Interactive data • Behavioural data • BIG data • SMALL data • Historical data • Internal data • Open data • Closed data • Metadata • … ©Copyright Noludits 2017
- 10. Example of Utilities Data = Important to discover new business opportunities ! Traditional Business Model • Cost of energy based on invoicing • Customer service based on problems Efficient Business Model • Efficient invoicing • Quick answers from customer-service • More info for consumer New Business Model • Consumer-Driven Smart metering • Connected devices, IoT • Proactive services • Profit out of data ©Copyright Noludits 2017
- 11. 11 DATA Strategy BUSINESS Strategy ©Copyright Noludits 2017
- 12. DATAOptimalisation “Become a Data Driven Company” Transformation “Become a Data Company” TRANSFORM YOUR BUSINESS BY USING Better Marketing Campagnes • Quality of customer data, 360° view • Info on competition, etc. Better products • Based on product development data, • Monitoring customers, etc. Monetize Data or Information • Location-data, • Usage of search data, etc. Click-stream data, buying patterns • Social and family links, trends etc… • Sensor data, customer patterns, smart X. ©Copyright Noludits 2017
- 13. Why you need a Data Strategy? Capture data Store data Manage and Analyze Prepare data for usage Sample and use Personalize Offer the right content Experiences …what if you are a Bee? ©Copyright Noludits 2017
- 14. 14 Insights, Wisdom, UX Capture, store, knowledge ©Copyright Noludits 2017
- 15. 30/03/2017 15 … that’s why you need a data strategy A DATA STRATEGY is a medium to long-term plan for improvement, the management and exploitation of data for a company, and how this plan can be implemented effectively. ©Copyright Noludits 2017
- 16. Transformation is an act of leadership & seamanship. It is not for the faint of heart and based on knowledge and insight. ©Copyright Noludits 2017
- 17. 17 Leadership changes 1.Commitment from the top 2.Recognition that data is a very important asset 3.Awareness ©Copyright Noludits 2017
- 19. ✓ Access to data ✓ Data Management ✓ Use information that has been created in your daily processes ✓ Quick growth of IT Systems ✓ Complex and fragmented IT-landscape, where potential useful data are locked up in application silo’s or dataBases AWARENESS ©Copyright Noludits 2017
- 20. What makes a good Data Strategy? Senior Management Business Stakeholders IT Management Analysis Strategy report Roadmap + prio’s Presentatie ©Copyright Noludits 2017
- 21. 21 Building Blocks of a data strategy ©Copyright Noludits 2017
- 22. Operational efficiency, limitation of risks, insights and innovation DATA-DRIVEN Define where you are now and grow maturity in using different kinds of data Something of long-term value for the company used in multiple systems business processes BUSINESS VALUES COMPANY CRITICAL DATA ©Copyright Noludits 2017
- 23. 23 Data-driven : MATURITY in several steps 1. Ad hoc data 2. Structured data 3. Integrated data Organization • Individual analysis • Limited results Data strategy • Is missing • Problem solving Corporate Culture • Approval necessary Frequency • Individual reporting • Ad hoc analysis Governance • Doesn’t exist • Correctness of data & analyses? Goals • Quantity and volume Technology • Own PC • Excel/Google Analytics • No consistency Organisaton • Analysis per discipline • Aggregation + efficient Data strategy • Connected to marketing • KPI’s/Conversion Corporate Culture • Figures based on success Frequency • Silo reporting/analysis • Not connected with others Governance • Silo, own data/systems • Need for quality grows Goals • Quality & correlations • Insights in customer behaviour Technology • Different tools • Manual aggregation Organisation • Decisions based on data & analysis Data strategy • Corporate strategy based on data • Value for the customer Corporate culture • = data for the entire company • Measure ROI Frequency • Measure/analyze constanly Governance • Clear processes • Data manager Goals • Connected + measure ROI Technology • All data linked to DWH Organisaton • Strategy based on predictive analytics • Data for external usage Data strategy • Benchmarking Corporate culture • Data = base for success • Opportunities Frequency • Compare Internal data with external Governance • Chief data officer/data governance Goals • Campaigns based on trends & ROI Technology • Data enrichment/Smart data • 360° 4. Predictive data ©Copyright Noludits 2017
- 24. Data-driven : ACTIONS to grow Maturity 1. Pioneer 2. Practitioner 3. Advanced Goal setting: • Focus more on online marketing? • more traffic to your website • What affects the achievement of goals and reporting needs and + • Inventory and analysis tools now • Analytical talent + give them responsibility for data collection • Report Presentations at fixed times + compare with the targets. Create a business case that contributes a 360 ° to sales Start with something small and achievable: which customers are most valuable? What systems are + evaluate and rate them by relevance Which reports are your most used + visualize them in pretty dashboards Share this information> create support • Set within a marketing manager for dates. • Research opportunities for optimization own data.µ • Research which parties and possibilities to add external (big) data to your own data> creation of predictive value 4. Data-driven ©Copyright Noludits 2017
- 25. DATA ECOSYSTEM DATA MANAGEMENT ROADMAP The smart phone is our “outboard brain”, changing the way we socialize & access information. Data requirements , Data quality Data architecture, Data administration, Metadata, Privacy and compliance Define your vision, a charter, goals, advantages and roadmap. Link your strategy with your roadmap. ©Copyright Noludits 2017
- 26. 27 Insights DATA Actions Tools, applicaties, data & processes for Management reporting and advanced analysis. Foresee apps, business processes & business partners of data and Business Intelligence and capture responses to interactions. ©Copyright Noludits 2017 Data Management
- 27. Insights DATA Actions Reporting Consistent monitoring through standard reports, ad-hoc query and drill- down analysis Discovery Sophisticated analysis of existing and new data to develop / improve models, metrics and segments. Sourcing Standard data sources and data processes of renewal Mastering The need for an effective data quality management strategy Integration Data on areas combined into a coherent model Data Quality Continuous data quality monitoring Metadata Business and technical documentation of data definitions and origins Access & Delivery Safe, Controlled Access Data Modelling Data arranged according to a consistent model Data Governance Management processes, roles and responsibilities Active intelligence Business rules and R-T data for alerts, NBO / NBA, personalization Data exchange Controlled and automated data exchange between partners and customers. These logical steps will guide you towards a common strategical blueprint ©Copyright Noludits 2017
- 28. DATA SECURITY If companies fail to protect personal data, they can bring their profits, competitive advantages and the welfare of their customers at risk. DATA PRIVACY New European legislation. May 2018. Don’t miss the boat. Responsibilities, data breaches, security, transparency. Controlling & Processing personal data. INTERNET of THINGS New Data sources, data enrichment, insights by using sensors in Real-time. © 2017 Noludits® ©Copyright Noludits 2017
- 29. Business Strategy Join them Data Strategy PEOPLE Processes Culture Policy MDM Data Warehousing BI BIG DATA Analytics Data Quality Data Architecture Data Governance Planning Data Assets/Inventory Data Integration Metadata mgmt Databases Unstructured data Semi-structured data Document & content mgmt Big Data Summary : APPROACH & Building ©Copyright Noludits 2017
- 30. Lack of collaboration & communication between Business and IT Lacking a clearly defined Business Strategy Complex and lack of priorities, focus and delivering milestones Lacking Business & Senior IT leadership strategy formation & execution Limited control on changes and delays Business is faling in taking ownership of the data and thus also of the data strategy Lack of competences, skills and expertise to realize the strategy Data strategy can be seen as a technology roadmap supervised by IT Where can it go wrong ? ©Copyright Noludits 2017
- 31. Customize your strategy! The elements are universal, but the priorities and the focus are different for each organization ©Copyright Noludits 2017
- 32. Checklist Data Strategy ✓ Identify the business objectives ✓ From Objectives to tactics ✓ Involve all parts of the organization and all stakeholders ✓ Exploit patterns and re-use them ✓ Define your roadmap with an endpoint in mind. ✓ Repeat and re-use this checklist to update your strategy as conditions change over time ©Copyright Noludits 2017
- 33. Given “The Inevitable” of Digital Transformation, how does Noludits looks at the future and helps with your next step in Digital Transformation? The Inevitable ©Copyright Noludits 2017
- 34. Our story in a nutshell: © 2017 Noludits® DT ? DIGITAL + TRANSFORMATION GENERATING DATA POINTS WITH IoT RAPIDLY AUTOMATING PROCESSES ENGAGING STAFF, STAGING EXPERIENCES BEING EXTREMELY CUSTOMER FOCUSED USING DATA TO CREATE VALUE ©Copyright Noludits 2017
- 35. Thank you for reading! We hope we inspired you. Contact us with your remarks, we also love to be inspired. Noludits contact: www.Noludits.com info@Noludits.com 36 ©Copyright Noludits 2017