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Data Visualization & Analysis
June 15, 2017
© Copyright 2017 Survox, Inc. | All rights reserved. 1
About Me
Fun Facts
• Plays hockey
• Captain of a MS cycling team
© Copyright 2017 Survox, Inc. | All rights reserved. 2
Dan Rangel – Research Solutions Director
30 years of research experience
B.A. Mathematics at UIC
Expert at research best practices techniques
Focused in research custom solutions
Background in all industry verticals
Me
Topics for Discussion
• Analysis
• Tabulations
• Data
• Integrations
• Visualizations
• Our partners
© Copyright 2017 Survox, Inc. | All rights reserved. 3
Analysis
© Copyright 2017 Survox, Inc. | All rights reserved. 4
Basic Cross Tabs – Survey Generated Tabs
Questionnaire
Tables &
Banners
Reports
© Copyright 2017 Survox, Inc. | All rights reserved. 5
Denver
===============================
Age
Gender ===============
=============== Under 30
Male Female 30 over
------- ------- ------- -------
Cross-Tabulations - Format
© Copyright 2017 Survox, Inc. | All rights reserved. 6
Tabulations your way
• Printable output
• Delimited
• HTML
Data Management
© Copyright 2017 Survox, Inc. | All rights reserved. 7
• Tools and systems to produce quality deliverables
– Multiple formats available
– Data cleaning and consistency checking
 ASCII
 SAS
 Delimited
(CSV)
 Custom
 SPSS
 Triple-S (XML)
 Excel
 And more
Cross Tabs – Options
 Horizontal & vertical percentages
 Missing value controls
 Table elements
 Applying more data
 Table manipulation
 On-the-fly variables
 Net Promotor Scores
 “Break Tables”
 Data overlays
 Nets and multi-level ranking
 Table of contents
 Footer
© Copyright 2017 Survox, Inc. | All rights reserved. 8
Cross Tabs – Statistics
© Copyright 2017 Survox, Inc. | All rights reserved. 9
 Multiple Tests
 All possible pairs test (default)
 Newman-Keuls Test
 ANOVA-Scan Test
 Fisher Test
 Kruskal-Wallis Test
 Definable dependent, independent, inclusive and
printable T-values
 Confidence levels .80, .90, .95, .99, custom
 Bi-level test
 Variance control
 Usual
 Paired
 Pooled
 Separate
 Weighted tables uses effective N
© Copyright 2017 Survox, Inc. | All rights reserved. 10
Production Report
• Custom Reports
• Shows dispositions
• Gives total, month to date, total
for past day
• Mentor creates a line chart for
various metrics
• Filter by date
• Access legend
Deliverables
• Your data your way
• Data continuity ensured
• Secure push/pull data capabilities
• Access to data and reports
• Data export options available
• Integration with 3rd party tools
© Copyright 2017 Survox, Inc. | All rights reserved. 11
Visualization Partners
© Copyright 2017 Survox, Inc. | All rights reserved. 12
InsightsDesignedForEveryone
Data Visualization and Analysis
• Key metrics in one dashboard
• Incorporate multiple sources of
MR data
• Dynamic data filters and drill
down to more detailed views
• Table Tool and Open-end tools
• Support MR requirements:
– Weighting & Sig Testing
– Correlations & benchmarks
– Computation of variables & indexes
– Moving averages
– Etc.
Transform your reporting
How we have historically done it…
Data Visualization and Analysis
- Scorecard
Your Company Logo Here
Tell a Story
Data Visualization and Analysis
Data Visualization and Analysis
PowerPoint doesn’t cut it anymore
.
Data Visualization and Analysis
Data Visualization and Analysis
Data Visualization and Analysis
Data Visualization and Analysis
Data Visualization and Analysis
Data Visualization and Analysis
Data Visualization and Analysis
Must support our mobile population
Must support Market Research process
Analytics| Significance test (Z-test, Norm test) | Correlation test (Pearson) | Numeric mean calculation |
Categorized mean calculation | Numeric percent share | Conversion rate | Categorized percent share | Mean of Mean |
Index calculation | Benchmarking on time, compare sets and hierarchical relations |Compare series |Filters
|Hierarchical filters |Weights vs Filters| Moving Averages
Data Management | Compute Variables with Operators like [AND, OR, NOT, +, -. LIKE, LESS, MORE] and Functions like
[Count responses, Count, Mean, DIFF] and more | Compute Answers (Nets) | Define filters | Sort Variables | Sort Answers |
Sort Filter | Transform Value Labels into Values | Define or Create Data & Time variables | Create Weighting definitions |
Weight cases | Transforms Strings to Categorical | Define Variable definitions | Identify Multi response sets
(propriety version) | Identify Duplicate Cases | Identify Duplicate of Answers | Replace or update existing datasets |Merge
data | Add Cases | Add Variables | Recode into Same variable | Automatic Recode values| Replace missing values |
Supports the common variable types; Numeric, Categorized scale/non-scale, Multiple choice, String, Global, Date |
Renaming of Variable labels | Renaming of Value labels | Color management | Factor average manipulation for Average
calculations | Exclude Answers from Average calculations | Question-block logic | Answer-blocks logic | Changing
Variable type | Pos/Neg/Neu administration for POS/NEG charting | Variable Subsets
Thank You!
Let’s continue the discussion
John Bird
Bird@dapresy.com
510-421-1225
www.dapresy.com
Rosetta Studio™ Overview
Introduction
What Makes Rosetta Studio™ Unique?
Not All Reports Are Created Equal
Rosetta Studio™ Offers a Suite of Tools
• Existing Files
• Existing Data
• Existing Company Slide Designs
Rosetta Studio™ Uses Your Existing Processes
It All Starts With Data
RESULTS
TIME SAVINGS
ACCURACY
RETURN ON INVESTMENT
NEXT STEPS
By Phone
1-905-868-8742 ext.
22
By Email
sales@rosetta-intl.com
Data Visualization and Analysis
Data Visualization and Analysis
Data Visualization and Analysis
Data Visualization and Analysis
Data Visualization and Analysis
Data Visualization and Analysis
Data Visualization and Analysis
Data Visualization and Analysis
Data Visualization and Analysis
Michael DeNitto | MarketSight Founder & CEO | mdenitto@marketsight.com
Introducing
MarketSight
Michael DeNitto | MarketSight Founder & CEO | mdenitto@marketsight.com
Speaker
 Michael DeNitto
 MarketSight Founder & CEO
 Passion for delivering information
and software for decision support
 Before MarketSight
 Monitor Group
 Consumer Reports
 Revenio
 Cahners/Reed-Elsevier
 IndustryNet
 AT&T
 Ziff-Davis
 Open Software Foundation
Michael DeNitto | MarketSight Founder & CEO | mdenitto@marketsight.com
Overview
 Cloud-based software solution
 Data analysis, visualization, & reporting
 Designed by Market Researchers for Market
Researchers
 Thousands of users worldwide at MR Firms and
Client organizations
Introducing MarketSight
Michael DeNitto | MarketSight Founder & CEO | mdenitto@marketsight.com
How we’re different
 100% Software as a Service (SaaS) solution
 Private cloud or behind your firewall
 Designed for collaboration
 Easier to learn and use
 Less expensive than traditional tools
 Work with any dataset, regardless of source
 Industry-leading integration with PowerPoint
 Integrated online sharing portal Key Findings
Introducing MarketSight
Michael DeNitto | MarketSight Founder & CEO | mdenitto@marketsight.com
Major features
 Data Upload
 Data Cleaning
 Editing & Creating Variables
 Crosstabs
 Automatic Statistical Significance Testing
 Advanced Analytics
 Charts
 PowerPoint & Excel Export
 Dashboards
 Key Findings sharing platform
Introducing MarketSight
Data Visualization and Analysis
Data Visualization and Analysis
Data Visualization and Analysis
Data Visualization and Analysis
Data Visualization and Analysis
Data Visualization and Analysis
Data Visualization and Analysis
Data Visualization and Analysis
Data Visualization and Analysis
Data Visualization and Analysis
Data Visualization and Analysis
Data Visualization and Analysis
Michael DeNitto | MarketSight Founder & CEO | mdenitto@marketsight.com
Thanks for joining us today
Michael DeNitto
mdenitto@marketsight.com
617.580.3550
www.marketsight.com/trial
For you
© Copyright 2017 Survox, Inc. | All rights reserved. 71
Link to our white papers and resources:
http://www.survoxinc.com/resources/
Link for upcoming and past webinars:
http://www.survoxinc.com/events/webinars/
Contact us for …
 RFP support
Dan Rangel
 drangel@survoxinc.com
 773.960.9286
W W W. S U R V O X I N C . C O M
© Copyright 2017 Survox, Inc. | All rights reserved. 72

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Data Visualization and Analysis

  • 1. Data Visualization & Analysis June 15, 2017 © Copyright 2017 Survox, Inc. | All rights reserved. 1
  • 2. About Me Fun Facts • Plays hockey • Captain of a MS cycling team © Copyright 2017 Survox, Inc. | All rights reserved. 2 Dan Rangel – Research Solutions Director 30 years of research experience B.A. Mathematics at UIC Expert at research best practices techniques Focused in research custom solutions Background in all industry verticals Me
  • 3. Topics for Discussion • Analysis • Tabulations • Data • Integrations • Visualizations • Our partners © Copyright 2017 Survox, Inc. | All rights reserved. 3
  • 4. Analysis © Copyright 2017 Survox, Inc. | All rights reserved. 4
  • 5. Basic Cross Tabs – Survey Generated Tabs Questionnaire Tables & Banners Reports © Copyright 2017 Survox, Inc. | All rights reserved. 5
  • 6. Denver =============================== Age Gender =============== =============== Under 30 Male Female 30 over ------- ------- ------- ------- Cross-Tabulations - Format © Copyright 2017 Survox, Inc. | All rights reserved. 6 Tabulations your way • Printable output • Delimited • HTML
  • 7. Data Management © Copyright 2017 Survox, Inc. | All rights reserved. 7 • Tools and systems to produce quality deliverables – Multiple formats available – Data cleaning and consistency checking  ASCII  SAS  Delimited (CSV)  Custom  SPSS  Triple-S (XML)  Excel  And more
  • 8. Cross Tabs – Options  Horizontal & vertical percentages  Missing value controls  Table elements  Applying more data  Table manipulation  On-the-fly variables  Net Promotor Scores  “Break Tables”  Data overlays  Nets and multi-level ranking  Table of contents  Footer © Copyright 2017 Survox, Inc. | All rights reserved. 8
  • 9. Cross Tabs – Statistics © Copyright 2017 Survox, Inc. | All rights reserved. 9  Multiple Tests  All possible pairs test (default)  Newman-Keuls Test  ANOVA-Scan Test  Fisher Test  Kruskal-Wallis Test  Definable dependent, independent, inclusive and printable T-values  Confidence levels .80, .90, .95, .99, custom  Bi-level test  Variance control  Usual  Paired  Pooled  Separate  Weighted tables uses effective N
  • 10. © Copyright 2017 Survox, Inc. | All rights reserved. 10 Production Report • Custom Reports • Shows dispositions • Gives total, month to date, total for past day • Mentor creates a line chart for various metrics • Filter by date • Access legend
  • 11. Deliverables • Your data your way • Data continuity ensured • Secure push/pull data capabilities • Access to data and reports • Data export options available • Integration with 3rd party tools © Copyright 2017 Survox, Inc. | All rights reserved. 11
  • 12. Visualization Partners © Copyright 2017 Survox, Inc. | All rights reserved. 12
  • 15. • Key metrics in one dashboard • Incorporate multiple sources of MR data • Dynamic data filters and drill down to more detailed views • Table Tool and Open-end tools • Support MR requirements: – Weighting & Sig Testing – Correlations & benchmarks – Computation of variables & indexes – Moving averages – Etc. Transform your reporting
  • 16. How we have historically done it…
  • 22. PowerPoint doesn’t cut it anymore .
  • 30. Must support our mobile population
  • 31. Must support Market Research process Analytics| Significance test (Z-test, Norm test) | Correlation test (Pearson) | Numeric mean calculation | Categorized mean calculation | Numeric percent share | Conversion rate | Categorized percent share | Mean of Mean | Index calculation | Benchmarking on time, compare sets and hierarchical relations |Compare series |Filters |Hierarchical filters |Weights vs Filters| Moving Averages Data Management | Compute Variables with Operators like [AND, OR, NOT, +, -. LIKE, LESS, MORE] and Functions like [Count responses, Count, Mean, DIFF] and more | Compute Answers (Nets) | Define filters | Sort Variables | Sort Answers | Sort Filter | Transform Value Labels into Values | Define or Create Data & Time variables | Create Weighting definitions | Weight cases | Transforms Strings to Categorical | Define Variable definitions | Identify Multi response sets (propriety version) | Identify Duplicate Cases | Identify Duplicate of Answers | Replace or update existing datasets |Merge data | Add Cases | Add Variables | Recode into Same variable | Automatic Recode values| Replace missing values | Supports the common variable types; Numeric, Categorized scale/non-scale, Multiple choice, String, Global, Date | Renaming of Variable labels | Renaming of Value labels | Color management | Factor average manipulation for Average calculations | Exclude Answers from Average calculations | Question-block logic | Answer-blocks logic | Changing Variable type | Pos/Neg/Neu administration for POS/NEG charting | Variable Subsets
  • 32. Thank You! Let’s continue the discussion John Bird Bird@dapresy.com 510-421-1225 www.dapresy.com
  • 34. What Makes Rosetta Studio™ Unique?
  • 35. Not All Reports Are Created Equal
  • 36. Rosetta Studio™ Offers a Suite of Tools
  • 37. • Existing Files • Existing Data • Existing Company Slide Designs Rosetta Studio™ Uses Your Existing Processes
  • 38. It All Starts With Data
  • 43. NEXT STEPS By Phone 1-905-868-8742 ext. 22 By Email sales@rosetta-intl.com
  • 53. Michael DeNitto | MarketSight Founder & CEO | mdenitto@marketsight.com Introducing MarketSight
  • 54. Michael DeNitto | MarketSight Founder & CEO | mdenitto@marketsight.com Speaker  Michael DeNitto  MarketSight Founder & CEO  Passion for delivering information and software for decision support  Before MarketSight  Monitor Group  Consumer Reports  Revenio  Cahners/Reed-Elsevier  IndustryNet  AT&T  Ziff-Davis  Open Software Foundation
  • 55. Michael DeNitto | MarketSight Founder & CEO | mdenitto@marketsight.com Overview  Cloud-based software solution  Data analysis, visualization, & reporting  Designed by Market Researchers for Market Researchers  Thousands of users worldwide at MR Firms and Client organizations Introducing MarketSight
  • 56. Michael DeNitto | MarketSight Founder & CEO | mdenitto@marketsight.com How we’re different  100% Software as a Service (SaaS) solution  Private cloud or behind your firewall  Designed for collaboration  Easier to learn and use  Less expensive than traditional tools  Work with any dataset, regardless of source  Industry-leading integration with PowerPoint  Integrated online sharing portal Key Findings Introducing MarketSight
  • 57. Michael DeNitto | MarketSight Founder & CEO | mdenitto@marketsight.com Major features  Data Upload  Data Cleaning  Editing & Creating Variables  Crosstabs  Automatic Statistical Significance Testing  Advanced Analytics  Charts  PowerPoint & Excel Export  Dashboards  Key Findings sharing platform Introducing MarketSight
  • 70. Michael DeNitto | MarketSight Founder & CEO | mdenitto@marketsight.com Thanks for joining us today Michael DeNitto mdenitto@marketsight.com 617.580.3550 www.marketsight.com/trial
  • 71. For you © Copyright 2017 Survox, Inc. | All rights reserved. 71 Link to our white papers and resources: http://www.survoxinc.com/resources/ Link for upcoming and past webinars: http://www.survoxinc.com/events/webinars/ Contact us for …  RFP support Dan Rangel  drangel@survoxinc.com  773.960.9286
  • 72. W W W. S U R V O X I N C . C O M © Copyright 2017 Survox, Inc. | All rights reserved. 72