How to hook your respondents
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The document provides strategies for effectively inviting respondents to participate in surveys, emphasizing concise subject lines and clear explanations of the survey's purpose and length. It includes examples of email invitations and highlights the importance of user experience in survey design. The document concludes with engagement tips for different survey modalities such as voice and online methods.
How to hook your respondents
- 1. How to Hook Your Respondents to Take Your Survey November 17, 2017 Copyright 2017 | Survox, Inc. 11/23/2018
- 2. About Us Copyright 2017 | Survox, Inc. 2 Allen Porter – VP of Customer Success • Advocates for Customer-Centric changes and enhancements • Masters in Public Administration • Over 25+ years of experience Dan Rangel – Solutions Director • Project focused • Skilled in research methodologies • Expert at best practices techniques • 30 years of experience 1/23/2018
- 3. Agenda Copyright 2017 | Survox, Inc. 3 Invitation Survey Design Modality Voice Engagement
- 4. Copyright 2017 | Survox, Inc. 4
- 5. The Invite Copyright 2017 | Survox, Inc. 5 Subject Line Keep the title short (under 30 characters) Show the company name Aesthetics Clean Try an A/B Test Give purpose Explain the topic What’s in it for them Privacy Provide a deadline Give a completion date Provide the survey length Number of questions How many minutes Remember, keep it short and sweet
- 6. 1/23/2018 Copyright 2017 | Survox, Inc. 6 Acme Research Dear Jane, We hope your family and you had a great vacation! As you know we are constantly trying to improve customer experience. For that reason we are looking for 5 minutes of your time to complete our survey to help others with their vacation. Please be so kind to complete our survey by June 20th. Thanks for your feedback!
- 7. eMail Invitation – Embedded Question • Standard Invitation • Click = 7.3% • Complete = 5.2% • Embedded Question • Click = 12.8% • Complete = 6.9% 1/23/2018 Copyright 2017 | Survox, Inc. 7
- 8. Design 1/23/2018 Copyright 2017 | Survox, Inc. 8
- 9. Copyright 2017 | Survox, Inc. 9 User Experience and Brand Management 1/23/2018
- 10. Copyright 2017 | Survox, Inc. 10 Responsive Design 1/23/2018
- 11. © 2017 Survox Inc. 11 User Experience and Brand Management
- 12. New Themes/Branding • Responsive Design Example. Copyright 2015 | Survox, Inc. 121/23/2018
- 13. Timed Concept Exposure Copyright 2017 | Survox, Inc. 141/23/2018
- 14. Research - Mapping 1/23/2018 Company Confidential | © 2016 Survox 15
- 15. Paired Comparison/Midpoint Scales Copyright 2017 | Survox, Inc. 161/23/2018
- 16. Clean is Best 1/23/2018 Copyright 2017 | Survox, Inc. 17 Don’t go overboard with widgets
- 17. Multimode Copyright 2017 | Survox, Inc. 18
- 18. Your Feedback Copyright 2017 | Survox, Inc. 19
- 19. The Modes Copyright 2017 | Survox, Inc. 20 CATI Web IVR
- 20. 21© 2017 Survox Inc. Engage
- 21. Phone Call Tips 1/23/2018 Copyright 2017 | Survox, Inc. 23 Use a familiar call ID Keep responses to 5 or less Set multiple response questions as a series of yes/no questions Use single digit codes
- 22. Reimagine Voice Copyright 2017 | Survox, Inc. 24 Design sell … Polling Customer Experience Design solutions Contact hard to reach people Language solutions Integrations with other modes Automate voice to text 1/23/2018
- 23. 1/23/2018 Company Confidential | © 2017 Survox 25 Voice Is The New Data
- 24. Contact Us Copyright 2017 | Survox, Inc. 26 Dan Rangel Dan.Rangel@enghouse.com 773.960.9286 Allen Porter Allen.Porter@enghouse.com 1/23/2018